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The Brand Change of “the Beatles”

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The Brand Change of “The Beatles”

Summary
This topic is written on the brand change of The Beatles. A brand encompasses the bands genre, image, music, public perception and many other aspects which will be explored in this paper. It begins with the early days of The Beatles starting out as a new pop/rock band and the promising career of four young musicians. It then moves on to their more serious music approach and international branding. The band then transfers to their drug and hallucinogens brand. Shortly after it focuses on the public perception of the brand as they broke up and started their separate careers. Finally it will explain how the brand is known in the present age. Then the paper will move into some of the concepts discussed in the readings which include the genres and subgenres the band created. The end of the paper will move into a critical argument about how the brand of The Beatles has drastically changed over the years. Throughout The Beatles life their image, public persona and genre have all changed from their early pop/rock brand to one of the most influential rock bands in the world.
Introduction
The Beatles were an English rock band that consisted of four musicians. The first musician John Lennon was the main singer/song writer of the band. The second musician Paul McCartney was also a singer/song writer and played many different instruments. The next musician, George Harrison was the lead guitarist. The final musician Ringo Starr was the drummer of the band. They started their band in the 1960s and later became known as one of the greatest and most influential rock bands of the era. Their genre over the years changed from pop to rock to classical and many others. Their brand changed along with it throughout the years through the process of evolving as a band and as separate performers. They have multiple number one albums and are

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