...(Logo Compañía) FORMATO DE BRIEF Fecha de solicitud: __________________________________________________________ Fecha requerida de entrega: __________________________________________________ Empresa: __________________________________________________________________ Solicitante: ________________________________________________________________ Cargo: ____________________________________________________________________ Producto/ Proyecto: _________________________________________________________ 1. Antecedentes: Factores por los cuales hay que hacer un esfuerzo de mercadotecnia, situación actual del mercado, amenazas, oportunidades, etc.) 2. Descripción del proyecto a comunicar: ¡Qué es lo que vamos a vender? 3. Objetivos del negocio: ¿Qué se busca generar a nivel empresa con este esfuerzo? 4. Objetivos del proyecto: ¿Qué pretendemos lograr con el esfuerzo de mercadotecnia? 5. Objetivos de comunicación: ¿Qué percepción queremos generar / qué queremos que el cliente haga cuando reciba la pieza? 6. Propuesta de valor: Beneficios Principales/ ventajas competitivos del producto/proyecto, Incentivos para la elección del producto/ proyecto. * Soporte de elección Hechos que respaldan la propuesta de valor. Características y atributos del producto/ Proyecto * “ Take Away” requerido ¿Qué es lo que quiero que se quede en la mente del cliente? 7. Piezas a desarrollar: ¿Qué elemento promocional quiero desarrollar? Ayuda ventas, literatura,...
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...Rock Candy Kids Brief De Comunicación Descripción breve de la Empresa: Somos una empresa que se dedica a crear ropa basada en la música, usando una formula de colores y diseños personalizados que hacen que vestirse sea un juego Descripción breve del producto: Rock Candy Kids es un sitio donde podes diseñar tu prenda de diferentes formas, colores y texturas, aplicando tu ingenio y tus ganas de verte diferente. Creas, compras y lo recibís en tu casa Necesidades principales Vestimenta para niños y niñas de 5 a 15 años Objetivo Principal: Ser la empresa nro 1 en venta de ropa personalizada por e commerce Objetivo Especifico: Descripción de Clientes Potenciales NSE: Abc1 y C2 Rango de Edad: 5 a 13 años Genero: Masculino y Femenino Personalidad y Estilo de Vida: Niños que les guste crear y divertirse, haciendo de la vestimenta un juego Detonadores para el consumo de nuestro producto: Los niños pueden diseñar/Crear en nuestra web, y reciben una prenda de calidad y divertida en su casa Cuáles son las barreras para que se compre el producto? Falta de contacto real con el producto, las personas deben tener acceso a internet, posibles demoras en las entregas Nuestros competidores: Cheeky, mimo, gimo´s, KSK kids Ventajas percibidas de nuestros competidores: Tiendas en los mejores puntos del país, publicidad en diferentes medios Desventajas percibidas de nuestros competidores: Calidad en las prendas No tienen diseños personalizados Precio...
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...Schindler’s List is a movie taking place beginning in September 1939 during World War II in the Nazi infiltrated Krakow, Poland. Beginning with a character named Oskar Schindler who was a Nazi businessman interested in becoming a war profiteer. Schindler capitalizes on the changing economic times and war with a goal of economic gain. He begins this scheme by befriending the Nazi SS officers and later to befriend a well known successful Jewish accountant, Itzhak Stern. Schindler’s goal is to take over a confiscated pots and pans company and turn it into a manufacturing company to provide cookware kits for the troops. Manpower for such a plant is more profitable with Jewish employees that get paid less than the Polish. The Jewish employee’s compensation is being paid back in products that can be traded on the black market as well as safe keeping from becoming shipped off to concentration camps. As time goes on and the Nazi’s force the Jews into small walled-in areas referred to as ghettos. The only was to leave the ghetto was to have worker paperwork. Without your paperwork you were subject to consequences to include execution. With Schindler’s factory becoming known as a safe place, more people wanted to work for him in any capacity. With the influence of Stern and the increasing gravity of the situation in Krakow, Schindler seemed to become more protective over the Jewish especially his employees. A keen example of this is when Stern was placed on a cattle...
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...Information System Briefing There are many organizations that are look into to acquiring a new information system. The system will help with improving the efficiency and the safety of the patients. There are many factors that need to be considered for acquiring a new system in the health care organization. Although, some may believe that this is an easy and fast process for selecting appropriate information system. There is a process and steps that are taken to implement a new information system. There is stakeholder to consider and goals that will help drive the selection of the new information system. The process for selecting and acquiring an information system The first step of the process of acquiring an information system is recognizing that the organization is in need of an information system. Many organizations will look at many factors when acquiring a new information system the safety of the patients, efficiency, less medical errors, repeating services, improve on compensations, and to contend with other in the healthcare field. A new system can help with improving the efficiency, production, and help with cost reduction. There will be a need for an implementation team. This team determines the scopes and what is the organization will expect from the new information system project. “One factor that has been indicated as crucial for success is the involvement of clinicians and other staff who will use the healthcare information systems throughout the planning and...
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...Briefing Report Ashley Jones SEC315 Professor Michael Tunick January 20, 2012 Abstract This essay investigates the security measures that are being undertaken by the Federal Protective Service to assure security to the general public. It evaluates these measures to determine if they are sufficiently comprehensive to combat a potential threat of a similar magnitude to the Oklahoma City bombing. In addition, the essay compares these security measures to those of the “John Hancock Tower” in Boston City. Further, it elucidates the weakness of Federal Protective Services in relation to security services provided at “John Hancock Tower”. According to the literature, the protocol of FPS usually has frequent security lapses that often leave the people vulnerable to bomb or terrorist attacks (Mearsheimer, J. J. 2007). Briefing Report The Federal Protection Service has been the people’s last hope against terror threat since the September 11. The police unit provides integrated security to federally owned buildings or properties. It is known to organize its security operations within the guiding principles of technical expertise, organizational excellence and proper stakeholder service. However, the recent trend of security lapses in their protocol has caused some panic among the general public as well as within the government quarters. For instance, only a few months ago in McNamara Federal Building that is situated Downtown Detroit, there was a serious bomb scare when it...
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...Call Number Abstract A call number is a systematic method corresponding with a classification scheme. These unique codes offer library holdings a mode of establishing sole representation of individual items. This briefing offers the reader with an understanding of the function, use, formation, and role of a call number. Call numbers are the foundation in classification systems to furnish item organization and physical arrangement for library collections. The author of this briefing delivers examples of call numbers within the Library of Congress and the Dewey Decimal systems. These examples represent subject-related classification, item specific coding and the need for users to acquire the ability to fully apprehend call number arrangement. The author hopes to provide the reader with an appreciation of a call number’s role and its significance in the process of effectively locating, choosing and obtaining needed materials for users. Introduction This briefing seeks to inform the reader by: (1) discussing the function of a call number, (2) understanding the use of a call number in classification schemes, (3) explaining the basic establishment of a call number, and (4) addressing the retrieval role of a call number. Definition A call number is an alphanumeric code used to uniquely represent an item in a library collection. The number and letter arrangement of a call number is derived from the classification system selected. The assigned identifier organizes...
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...BRIEFING PAPER This figure describes the superimposition of CPU and PC game sub-system technological evolution curves. According to the figure given by the graph, great changes in processor speed of CPU and the speed requirement of the PC game have taken place over past two decades. The CPU processor speed has accordingly increased nearly 350 times from almost100 MHZ in 1991 to over 3800MHZ in 2005. Meanwhile, the PC Game speed requirement increased nearly 300 times from 1996 to 2007. The CPU curve begins with the discovery of the professor speed of CPU could reach one million periods per second. At the starting of the curve, it is clear to see the relatively slow processor speed for the early few years from 1991 to 1996. Then, with more and more complex applications of computer; the requirement for the computational speed is increased rapidly, the slow phrase is followed by a steadily growth from 1996 to 2000. Then, there is a steep ascent from 2000 to 2005. I suppose that the CPU curve will increase continually with the development of the computer and high-speed network technology. In addition, the PC Game curve begins with the processor speed firstly reaches one million periods per second. Because of higher speeds mean faster data manipulation and increased computer performance resulting in enhanced user experience, especially during game play, therefore, the processor speed requirement of PC Game begins to increase sharply from 2000 to 2007 after a relatively...
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...Mitchell v. Lovington Good Samaritan Ctr.,Inc., 555 P.2d 969 (1976) Facts: On June 4, 1974 Zelma Mitchell the petitioner-appellee was fired from Lovington Good Samaritan Center, Inc. the reason being alleged misconduct. Mitchell applied for unemployment compensation benefits on the 12th of June 1974, Ms. Mitchell's actions were considered to be misconduct by a deputy of the unemployment security commission. This then disqualified Ms. Mitchell from seven weeks of benefits pursuant to 59-9-6(E) N.M.S.A 1953. Mitchell's acts were being defiant, not using the proper attire, name calling and other conduct with evidence that it was done on purpose regardless of the employer's interest. Ms. Mitchell filed an appeal on the 24th of July 1974; the referee of the Appeal Tribunal reversed the deputy's decision and reinstated these benefits to Mitchell on the 28th of August 1974. After this appeal, the Center appealed the decision of the Appeal Tribunal on September 13, 1974 to the whole commission pursuant to 59-9-6-(E), N.M.S.A, 1953. The commission then overruled the Appeal Tribunal and reinstated the disqualification of the seven week period. Ms. Mitchell was then granted certiorari from the District Court of Bernalillo County pursuant to 59-9-6(K), N.M.S.A 1953. Last, on the 16th of January 1976, the commission's decision was reversed by the District Court and it was ordered to reinstate Mrs. Mitchell her benefits with judgment of the District Court, the center of Appeals. Issue:...
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...ACW 2491 Company Reporting Year 2015 Semester 1 Assignment briefing Part A 1. The essay should be written with the following structure * Introduction (5%) * Very important: Identify the topic/purpose of the assignment * Short paragraph(s). Do not write too long. * Can include relevant concepts: Deferred Tax Liability, etc * Discussion (50%) * Please use subsections with headings if necessary eg. 2.1, 2.2, 2.2.1. * Please cite accordingly. * Please write using your own words (turnitin penalty: 20 %). * Conclusion (5%) * Please conclude your findings in “Discussion section” by relating it to your objective or issues identified during “Introduction section”. * Presentation (10%) * Editing – Neat presentation – double spacing, font size of at least 12 * Grammar/Language – write good sentence structures * Word count – 1,000 words – don’t write irrelevant points or too many definitions * Please indicate your word count at the end of your report. * Referencing (Part of presentation) * APA or Harvard is fine – proper citation (Author, year) * Make sure you includes some journal articles * Make sure the articles that you include in the reference list are cited in main text * Make sure what are cited in main text are included in the reference list Answer the questions by parts in the proper sequence and organized manner: a) How exploration and development costs create a DT liability...
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...BRIEFING NOTE ISSUE: Bed crisis situation in Neonatal Intensive Care Unit (NICU). REASON: Inundate of admission of pre-term babies in the NICU related to abundance of pre-term deliveries . Background • Our NICU has expanded from housing 24 beds to current 40 beds in 2013. • Our hospital, as the main referral center for newborn babies suffering from complex and high-risk medical conditions, managed about 400- 450 admissions a year- an increase of 30% compared to a decade ago. • An increase of about 14% in NICU admissions at public sector hospital over the past six years. Current Status • Overcrowding in NICU is housing- 42 premature or ill babies which exceeded the maximum 40 beds. • Risks of compromise infection control, standards of care and privacy. • All ventilators are in used in NICU. • Nurses from other units are deployed to NICU to help out this overwhelming workload. • Insufficient specialized ICU trained staff in NICU to cater the current high work volume • Adding pressure on the unit's resources and staff. • There are still many high risk pregnancy patients currently admitted in Delivery Suite for monitoring. • Hospital is still accepting referral of high risk pregnancy from private sector for further management. Recommendation(s ) 1. Stop accepting referral for high risk management from other hospitals till further notice. 2. Will update the Obstetric Team and departments involve regarding the NICU bed status on a day-to-day basis,...
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...BRIEFING II 1. Capacidade financeira. Perguntar dados económicos. 2. Capacidade de distribuição. Que canais. 3. Capacidade de gestão de relações. Venda por referências. 4. ¿Fazem tudo o que é possível para se darem a conhecer? 5. ¿Produzem ao máximo? 6. Ponto forte. 7. Ponto fraco. 8. Publicidade e comunicação. Meios, suportes e canais. 9. Promoções 10. Diferença entre os objetivos LP e a CP. 11. ¿Que objectivos quantitativos tem? 12. ¿Que objectivos qualitativos tem? 13. Preço do produto/serviço? Documentação. 14. Atributos técnicos. 15. Atributos perceptuais que querem transmitir. 16. ¿Que imagem querem dar? 17. ¿Padronizam processos? 18. ¿Tentam de inovar? 19. ¿Existem ciclos de vendas? ¿Sazonalidade? 20. ¿Preveêm alterações tecnológicas? 21. ¿Preveêm alterações sociais, gostos, necessidades, de mercado…? 22. ¿Quem é a sua concorrência? 23. ¿Existem produtos substitutos? 24. Possíveis produtos substitutos. 25. ¿O que oferecem os concorrentes? 26. ¿Há necessidades de mercado que a concorrência cubra e a sua empresa não? 27. Vantagens sobre os concorrentes. 28. Desvantagens face à concorrência. 29. ¿Têm boa posição competitiva? ¿porquê? 30. Acessibilidade ao mercado. Barreiras de entrada. 31. Preços da concorrência. 32. ¿Especialização de mercado ou de produto? 33. ¿Qual é o seu público-alvo? 34. Média de clientes ao ano. 35. Média de serviços requisitados por cliente. ...
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...Information System Briefing Cyndi Pearl M. Auza University of Phoenix, HCS 483 Health Care Information Systems March 27, 2012 Mr. Robert Rupnow The process to choose the right information system for our health organization starts with understanding the large investment this will be for our organization. An information system is not just the software application that fits the special technical needs of our organization. The driving force will be to choose the right information system for our health organization that meets our organization’s goals, as well as meeting the needs of our stakeholders. Some of those goals can include being able to provide fast, reliable, and complete accessible information for the patients, and consumers, as well as securing their privacy and confidentiality. This is why it will be critical to bring in all user groups in the system acquiring process in order to understand and balance the cost to benefits, as well as exploring all possible options within our organization. The first step to selecting and acquiring an information system for our health care organization will be to acquire a project steering committee. This committee will be the folks who will coordinate, plan, manage, and organize the system acquisition process. And the lead individual to manage the operations will be just as critical to making the project a success. Our project team should involve about five to six strong individuals who are representatives from key groups within...
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...Cmea Psycology 11 October 2012 A Briefing in Autism Autism is a brain impairment, a disorder that affects the neural development, causing difficulty in a person's ability to communicate, understand and speak, and most of all social interaction. Childhood autism usually manifests itself before the age of three and is more common in boys than girls, 1 in 88 kids are now diagnosed with some type of autism in the United States. Autism is not necessarily accompanied by mental retardation because there are cases of children with speech and intelligence intact, especially those diagnosed with “...Asperger's Syndrome, a high functioning form of autism, that is marked by normal intelligence, often accompanied by exceptional skill or talent in a specific area, but deficient social and communication skills...” (Myers). Giving the fact that austim is a spectrum (ASD – Autism Spectrum Disorder), which I like to compare it to a rainbow, there are many forms, or categories that are within the spectrum. One of them is PDD, Pervasive Developmental Disorder which differs from autism by becoming evident only after 3 years of age. Because Autism has not a specific cause, it is called syndrome (= set of symptoms) and as in any syndrome, the degree of impairment can vary from most severe to the milder and reaches all social classes worldwide. Leo Kanner (1894 to 1981) was the first to classify autism in 1943, when he published “Autistic disturbances of affective contact”, in the magazine...
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...Information System Briefing HCS 483 Carl E. Moore Aletha I. Lane November 14, 2011 An information system is put in place to help organizations to accomplish tasks to help people become more efficiency. It could help our healthcare facilities meet the quality and standard that our organization has put in place for us to be successful. Information systems can also improve our goals for our organization. The first step to selecting an information system is to put together a team to develop a process. The first step is selecting a team. This team would be the stakeholders. They would decide which system would help the most in what the organization is trying to accomplish. “The stakeholders of the organization have seen a need in an increase in a certain area which an information system can help and the information system will be brought in to address that particular need” (Johnson, E. pg.1). This will ensure that they are making the right decision for the company. The main factor for choosing an information system is to make sure the system will meet and exceed the goal of the organization. Stakeholders are involved because they know what part of the needs are the most help. They have to make sure that the system is the best choice for everyone who would be affected by the change. Organizations’ goal for selecting an information system is to improve the quality of healthcare, patient safety, and cost effectiveness. It is also a way to cut down on medical...
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...Information System Briefing Understanding how goals of an organization and the roles of its stakeholders affect the selection process of an information system is vital to the success of that project. To ensure the execution of this task as well as its organization, efficiency, and accuracy, key leaders join creating a team of professionals ready for implementing change (Wager, Wickham Lee, & Glaser, 2009) . Learning how to select and acquire an information system, goals that should drive it and the roles of stakeholders is imperative to keep the project from failing. Selecting and Acquiring an Information System The process for selecting and acquiring an information system begins when the benefits of the current system no longer outweigh the cost to maintain it (Wager, Wickham Lee, & Glaser, 2009) . A general process most organizations use to select and acquire a new information system is the “systems development lifecycle” (SDLC). This system consists of four phases, which are planning and analysis, design, implementation, and evaluation (Wager, Wickham Lee, & Glaser, 2009) . Phase one in this process is the, planning, and analysis phase. The focus is to identify the organizations current information systems in an effort to define specific areas that may need improvement. The second step in this process is the, design phase. During this phase, the team decides the most appropriate route for establishing the project financially, settles on a specific information...
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