...Various Elements Of The Marketing Process Introduction [pic]This assignment will discuss and summarise key issues and elements of the Marketing process. It generates the strategy that underlies sales techniques, business communications, and developments. It is an incorporated process that can be modelled in a sequence of steps: the situation is analysed to identify opportunities, the strategy is formulated for a value proposition, tactical decisions are made, the plan is achieved and the results are monitored. TASK ONE • Explain the various elements of the marketing process Marketing Marketing is the social process by which individuals and organisation obtain what they need and want through creating and exchanging value with others. (Kotler & Armstrong, 2010). The marketing process of accompany typically involves identifying the viable and potential marketing opportunities in the environment, developing strategies to effective utilise the opportunities, evolving suitable marketing strategies, and supervising the implementation of these marketing efforts. (M. Patidar, 2012). Upload Your Assignment 1. Discuss and summarise key issues and element of the process Sainsbury’s which is one of the most prosperous companies in the world has been chosen for case study. There are four key elements of marketing process, environment analysis, and strategy development, the choice of the marketing mix and implementation and control. The Marketing Process Marketing process has several...
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...Business 100 Introduction to Business Assignment 1 The Business Environment Due: February 3, 2013 Describe the role of business in the economy. Businesses are the growth engine of the most successful economy. Everything that you can possible think of relates to the economy is business. Retail, services, agriculture, manufacturing, health care, even political campaigning all involves business. Without businesses we would have to fend for ourselves for everything. We would need to find our own food every single day; we would have to gather materials to create shelter because there would be no store to buy them from. We would have to make our own clothes out of fabrics we weaved from raw materials. This type of society would not be practical at all. Compare and contrast the roles of for-profit and nonprofit organizations in the economy. For-profit organizations are businesses and other organization whose primary goal is making money. A non-profit organization focuses a goal such as helping the community and is concerned with money only as much as necessary to keep the organization operating. Both businesses rely on the four fundamental resources to achieve their goals, (1) natural resources; (2) capital; (3) human resources; and (4) entrepreneurship (McGowan, 2011) So while they are different they operate the same way. Discuss the impact of current fiscal and monetary policy on the economy. The fiscal policy refers to the government efforts to influence...
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...234 234 235 235 235 D. Changes in Liquidity Preference 237 E. The Quantity Theory of Money and the Importance of Money Supply The Money Equation Diagrammatic Representation of the Quantity Theory of Money 238 238 238 F. Methods of Controlling the Supply of Money Interest Rate Control Control over Banking Ratios Direct Controls over Banks Control of Government Borrowing 240 240 240 240 241 G. Monetary Policy and the Control of Inflation 241 © ABE and RRC 230 Monetary Policy Objectives The aim of this unit, in conjunction with Study Unit 12, is to explain and evaluate the effectiveness of monetary policy in a closed and open economy and discuss the possible impact of monetary policy on business decision-making. When you have completed this study unit and Study Unit 12 you will be able to: demonstrate an understanding of the relationship between the banking system and the creation of money identify the components of the high-powered money stock and explain why these have a magnified impact on the money supply explain the quantity theory of money and its role in explaining the rate of inflation discuss the components of monetary policy and explain how they work evaluate the factors that determine the effectiveness of monetary policy compare and contrast the relative effectiveness of fiscal and monetary policy. A. OPTIONS FOR HOLDING WEALTH There are...
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...This essay will analyze the business environment of United Sates and China in terms of globalization and International managerial aspects. United States is considered as the largest economy in the world which represents twenty two percent of the global economy. It has a mixed economic system and the US dollar is the most utilized currency in worldwide transactions with several countries using it as their official or de-facto currency. United States is also the largest oil and gas producer globally. On the other hand, China is categorized as the second largest economy of the world just behind United States as per nominal GDP. China is believed to be a hub of manufacturing and exporting goods. It is also considered as the largest trading nation of the world. This essay will identify and examine major political, legal, economic and social issues in both countries. Furthermore it will highlight different strategies and theories which may assist International managers in countering the issues they may face in these two countries. Political issues are government activity which may impact business operations and management. International managers must have knowledge about the risks which may affect firm. The political issues are mainly influenced by the nature of government type and its constitution and the features and policies of the political parties. The first point looked upon by managers are whether the country they intend to operate in is politically unstable. If so, industries...
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...employees but the lives of their families, as well as all those whom connected to the company. One will never know the extent of damage caused by immoral acts; the repercussions are too far reaching. In a business environment, a business should be more conscious of acting morally correct than any individual, because the number of live affected are incalculable. In a business environment, why should people be moral as individuals? Introduction Businesses should be morally responsible because the damage they can do is monumental. Businesses that do not act morally destroy lives; while these individual may not die their lives are irrevocably changed. For example, the collapse of a factory in Bangladesh in 2013 killed eleven-hundred people. This collapse was entirely preventable; had the owner not violated building codes and failed to respond appropriately to information that the building was not safe, the accident would not have happened. (Fortune, 2013) Furthermore, this businesses immorality not only affected those employees that died but the lives of their families, as well as all those whom witnessed the event. One will never know the extent of damage caused by immoral acts such as this one; the repercussions are too far reaching. In a business environment, a business should be more conscious of acting morally correct than any individual, because the number of live affected are incalculable. Deontological Ethics Deontological ethics is the position that judges the morality...
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...CASE STUDY: WALKERS ENGINEERING LTD Company profile Name of company: Walkers Engineering Ltd Based / situated: United Kingdom Type / Nature of Business: manufacture plastic mouldings and have recently expanded their range of ‘wheelie bins’ due to the increase in recycling. SME stands for Society of Manufacturing Engineers No. of employees : 225 Facing tough Competition from new market entrants at both home and abroad. Weekly production of production is over two hundred wheelie bins Manufacturing Department Structure Production manager Two Section Plastic Injection Moulding Final Packing and Despatch Departmental Manager Departmental Manager Supervisor Supervisor Assistant Supervisor Assistant Supervisor § Enviornment of Manufacturing Department 1. Quite Hot, 2. Humid and Smelly 3. As the process involves machinery that gets quite hot. 4. No of employees in manufacturing department are 42. 5. Skilled and trained workers. 6. Duties:- § Converting plastic pellets into the moulded products which are usually made-to-order, although a small buffer stock and some ‘end of run’ stock is stored in a small warehouse on site. § Interdependent with packing Department. 7. Method of working § Pressure to perform is transmitted directly onto the supervisors. § Output levels are the number of consignments dispatched. § Efficiency is the ratio of the number...
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...ACCOUNTS PAYABLE- PROCESS * Invoices relating to Projects and Facility as well as utilities are received at the Head Office (HO). * Accounting for the invoice is done taken into consideration the party on whose behalf will the Head Office be paying. * Head office expenses: * Expenses related to the Head Office, e.g.: Pantry expenses, maintenance of the HO, etc. are booked directly in the books of the Head Office as follows: ACCOUNTS | BUSINESS UNIT CODE | Expense a/c- Debited-Lals Central Warehouse- Ghusais/ Lals International FZCO | 910/1013 | Vendor a/c- Credited/Staff Accommodation | 1012/ 980 | * Intercompany Expenses: * Expenses relating to various divisions of the group (but not the Associates and Joint-Ventures) are accounted as follows: IN HO BOOKS: ACCOUNTS | BUSINESS UNIT CODE | GL ACCOUNT NO: | ACCOUNT NO: | Expense a/c- Debited | 1014 | | | Accounts Payable other a/c- Credited | 1012 | 422000 | | IC a/c- Debited | Respective code-diff | 298000 | | Expenses a/c- Credited | 1014 | | 001 | In the books of Divisions: | | | IC Partner code: | Expense a/c- Debited | | | | Intercompany Accounts Receivable a/c- Credited | Respective code- diff | 298000 | 001 | * Joint Venture/ Associate Expenses: * Expenses related to the Joint-Ventures/ Associates of the group are accounted as follows: ACCOUNTS | GL A/C NO: | Due from related parties- Debited | 291000 | Accounts Payable- Other Credited | | ...
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...INTRODUCTION Human resources is the most important asset for any organisation . In competitive business world main part of activities is carried out by the employees in the organisation. A healthy workforce ensures increased efficiency and productivity for organisation. Maintaining quality of work life for its employees is an important concern for the any organisation. The grievance handling procedure of the organisation can affect the harmonious environment of the organisation. The grievances of the employees are related to the contract, work rule or regulation, policy or procedure, health and safety regulation, past practice, changing the cultural norms unilaterally, individual victimization, wage, bonus, etc. Here, the attitude on the part of management in their effort to understand the problems of employees and resolve the issues amicably have better probability to maintain a culture of high performance. Managers must be educated about the importance of the grievance process and their role in maintaining favorable relations with the union. Effective grievance handling is an essential part of cultivating good employee relations and running a fair, successful, and productive workplace. Positive labor relations are two-way street both sides must give a little and try to work together. Relationship building is key to successful labor relations. This survey is an essential instruments that attempt to determine employees perception of working environment. There...
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...issues proceeding into any legal binding business contracts involving international businesses. When proceeding into international contract agreements it is important to complete the proper research. Most countries have different laws and regulations that all businesses must follow when business is conducted in that country. Before any problems arise, it will be important to research laws such as copyright laws, taxation laws, patent protection laws, and employment laws. Companies that are involved in business with contracts in another country must have some type of legal implantation (Melvin, 2011). Violated contracts must be enforced to resolve any problems. Outlining possible disagreements in advance will help to avoid future conflicts for all parties involved. If business is being conducting in The United States, The United States has the power to stop all the businesses transactions if the lawsuit was filed on The United States by that business (Melvin, 2011). When arranging foreign business, all laws and regulations must be followed and respected, if I am doing business in China I must follow the laws and regulation of China because The United States business laws may not be valued. Legally binding contracts are only honored in the countries where they are made for. The CEO from CadMex expressed the value of several important options as well as different concerns. Sublicensing agreements take effect when a business has too many agreements and dose not incorporate...
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...1) What did the defendants do with their land that the plaintiff’s considered “unreasonable and substantial”? Since 1947, the cook family have living near Lake Winnipesauke in Moultonboro NH. In 1996, the defendants, John and Diane Sullivan bought property near the Cook family residence. They decided to construct their home on a piece of wetland, but before they could, the area needed to be back filled, the elevation was then raised and then their home was place. Shortly after, the plaintiff’s, the Cook family, realized their yard, garage and lower level of their house was flooding every spring and summer. They confronted the Sullivan’s, who proceeded to try several remedies for the situation including removing some of the fill and digging a drainage ditch. Yet, when those remedies did not work, the Cook’s decided to sue the Sullivan’s for nuisance. 2) How does the court decide whether or not a use of land is unreasonable? What kind of thinking process does the court go through? The trial court rules in favor of the plaintiff’s, stating “the defendants’ construction activities constituted as a nuisance that damaged the plaintiff’s property” (O. Lee Reed, 2013) The trial court proceeded to order the defendants removal of fill and foundation, thus resulting in the removal of their house and pushed back about 40 feet. During this trail, the court took time looking at both sides of the story, using the balance test to determine the gravity of harm to both the defendants...
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...ENRON PROJECT Gilbert Canda Strayer University LEG100 – Business Law I Professor: Gloria Sodaro Enron began as a domestic natural gas pipeline company which was established in Houston, Texas during 1930. After operating for thirty years, during the 1960s; Enron decided to expand its corporation into different segments in order to invest in the diverse levels of the energy market. In the late 1980s and early 1990s, Enron established a major change in the company’s operations by making the “move from being a domestic company to a global provider of energy products.” (History of the Workplace, 2003) This will only create more opportunity for Enron to develop and in the mid and late 1990s, “further expansion of Enron’s activities continued, including a shift from a company based in physical energy assets to a provider of broader services, such as risk management, communications, and financial services.” (History of the Workplace, 2003) The three men associated with the downfall of Enron include Kenneth Lay, Jeffrey K. Skilling, and Andrew S. Fastow. Kenneth Lay was the founder, and chief executive officer of Enron Corporation. Jeffrey K. Skilling was hired by Kenneth Lay as the replacement CEO, however, Skilling shortly resigned after “Enron shattered into scandal” (CBS News, 2006). Andrew Fastow was the chief financial officer for Enron. “Fastow was the chief financial officer who, according to documents, engineered many partnerships that eventually landed Enron...
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...five million. Spain’s Prime minister said that they are in a very urgent situation with a jobless rate of 22.9 per cent. This rate will not get improvement in short period and it will become worse in year 2012. The economy in Spain is moving toward recession. Since 2011 October to December, the country economic draw back by 0.3 percent. The Bank of Spain tell in advance that the economy will will draw back another 1.5 per cent in 2012. Mr Rajoy, the Prime minister of Spain claim that in order for the labor market be more flexible, the country need to change to be a better state. This will help those job seeker to find job easier and suit the economic enviornment. The prime minister office is planned to suit the labor market change.since the goverenment in Spain have approved a financial sector to go for a thorough change in business to make the bank balance sheet more stronger and took precaution to set a quota to the public shortfall. the government is trying to reduce the number of public shortfall and to stay away from eurozone debt crisis. The prime minister scheduled to have $14.7 billion for tax increase and anti-fraud campaign. However, this will lead to more job loss. There are many blue colloar and white collar on protest against the plan of spending cut as this a form of threaten crucial...
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...Introduction The paper presents the analysis of an article related to the organizational motivational creativity. Therefore, in this paper, a brief summary of the article is given along with the research methods used by different critics and researchers in order to provide their opinion regarding particular issue. All discussion in analysis is discussed critically including with personal opinion. At the rest of the paper, a brief conclusion is included, which covers the key finding of the whole analysis. Summary The article, ‘Motivating Creativity in Organizations: On Doing What You Love and Loving What You Do.’ was written by Teresa M. Amabile in (1997). The article summarized that the creativity in all business and is an essential motivating factor since it is interesting, relating, exciting, rewarding, or personally challenging (Amabile T. M., Motivating Creativity in Organizations: ON DOING WHAT YOU LOVE AND LOVING WHAT YOU DO., 1997). Moreover, the theory ‘Componential Theory of Organizational Creativity and Innovation’ is present in the article that reflects the factors of intrinsic motivation, which determines the creativity of a person. Furthermore, in this article, influence of environment on individual creativity is determined in the light of various researchers, their researches and critical views (Amabile T. M., Motivating Creativity in Organizations: ON DOING WHAT YOU LOVE AND LOVING WHAT YOU DO., 1997). Analysis of the Article Creativity and...
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...Running head: ELETRONIC SURVEILLANCE OF EMPLOYEES Electronic Surveillance of Employees Lorrie Bass Strayer University Assignment # 1 Submitted in Partial Fulfillment Of the Requirements for the Course LEG500: Law and Ethics in the Corporate Lateefah Muhammad Fall 2011 Contents Lorrie Bass 3 Date: January 12, 2012 3 Abstract 4 Discussion 1 Explain where an employee can reasonably exspect to have privacy in the work place…………..4 Answer 5 Discussion 2……………………………………………………………………………………………………………..5 In the office there is typically two types of workspaces, an open area, in which there are several desks and he conversations can be overheard, or an enclosed office, in which-when the door is closed-conversations cannot be heard and where one would exspect virtually total privacy. Explain whether it makes a difference if an employee ia an open area or in an enclosed office. 5 Answer 5 Discussion 3 6 Explain if Herman’s need to know whether his sales person are honest is a sufficient ground for utilizing electronic surveillance 6 Answer 6 Discussion 4 7 Explian to what extent an emlpoyer can engage in electronic surveillance of an employee 7 Answer 7 Discussion 5……………………………………………………………………………………………………………..8 Explain to what the inclusion innocent, unaware third parties in such surveillance determine whether it is legal……………………………………………………………………………………8 Answer……………………………………………………………………………………………………………………9 ...
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...Responsibility (CSR) is a term in business, which is started in the early 1950 and become important term till at 1990's .The aim of CSR is to do better for society through business. CSR is a broad concept, so it has different meaning given in this term. Anders George and Guido Palazzo mentioned the involvement of CSR by explained it as "umbrella term" and also the importance and duties of business for society ( Oliver, F. Williams).According to Koestler, CSR is way to educate the firms to be concerned many social problems, which are related with their business also(2007). Mondaq business Briefing (2012, Aug.24) stated that CSR helps the companies to operate their business in a method which bring pros for them as well as for stakeholders who are affected by their activities. Through CSR, business becomes responsible to behave morally and provide their services to development the society. They are also responsible for improving the life of workers and their families as well as of the local community and society (Lord Holmen and Richard Watts, 1999). Now, business and markets become the new drivers of world growth. Many countries including India, Brazil, and China etc. are planned to take steps under CSR for providing food, water and energy for more people. CSR has various ares like economic, environmental, ethical and social. This eassy is about to different methods related with social issues, economic development and environmental awareness which are helpful to business for incorporate CSR into...
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