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The Business Environment

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Submitted By roberson1990
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Abstract
A summation of this essay is to choose a familiar product of interest. There must be a description of the characteristics of each Marketing Mix. The Marketing Mix includes the 4 P’s of marketing, which are Products, Pricing, Place, and Promotion. This essay will also shine light on the importance of each Marketing Mix as it applies to the product.

In today’s society, the demand for particular products are high. Customers are concerned with everything about a product, whether it’s the quality, the cost of it, the benefit from it, etc. Companies have to utilize the 4 P’s of marketing (Product, Pricing, Place, and Promotion) to ensure that they are meeting customers’ demands.
I chose to discuss Lane Bryant’s product. Lane Bryant provides products that are easily recognized as Lane Bryant’s own clothing including their brand name. They have joined forces with Bali, Spanx, Seven7 Jeans, and Goddess as a marketing supplier for these third-party products. Lane Bryant offers a merchandise agreement by giving the customer generous amount of 90 days to bring back products that they may not like. However, if purchased product is damaged the customer is able to bring it back so they can exchange it for a newer product.
Lane Bryant prices their products competitively. They offer markdowns in the method of vouchers ($25 off of a $75 purchase or buy one item and get the next half off), and through the Lane Bryant credit card. If a customer chooses to apply for a Lane Bryant credit card and they receive it, a 15% deduction is also added to their purchase. It also enrolls customers in rewards programs where they can receive reward checks in $20 and $30 increases which they can use for their in store purchases.
Lane Bryant’s main strategy for promotion is typically through special selling in the retail store. The sales associate is like a

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