Business Model and Strategic Plan III, Balance Scorecard and Communication Plan
Abstract
This paper discussed issues and strategies of implementing a Balanced Scorecard in order to facilitate strategic planning in PepsiCo’s Mountain Dew Energy drink company KickStart. PepsiCo has been using the Balanced Scorecard in order to manage its performance measures for the implementing of the Balanced Scorecard to try and select the appropriate performance measures for the area’s listed below;
• Growth in developing in the Energy drink new product and emerging markets
• Financial perspective---how do we look to stakeholders
• Customer perspective---how do our customers se us?
• Internal business processes—what must we excel at?
• Innovation and learning----how can we continue to improve and create value?
Other challenges include collecting the desired information and systematizing its production analysis. Understanding what the customer wants and getting feed back on the flavors, the taste, and the coconut waters affect on the healthier side of the choice. Background and Context
PepsiCo’s sister brand Mountain dew has created an off brand for young coffee drinkers of America called Millennia’s. The Challenges of implementing performance for the new product taste is going to be difficult without getting the target audience approval. PepsiCo’s motto is to make sure when it introduces a new product it is consistent with “The performance with Purpose”.
The performance with a purpose set out in 2007 and is the goal of PepsiCo! By making sure PepsiCo’s top financial tier performance all the while creating sustainable growth in shareholders value. Performance with a Purpose is the recognition that PepsiCo’s success is based on. Pepsi believes Society recognizes the inextricably link to society by remaining and promising to give top performance their