...However, they were only viewable by one person at a time, as you had to peer through a peep-hole. The Lumiere brothers in France had a better idea for a way of viewing the movies. They invented the Cinematograph in 1895. This was a breakthrough as the films could now be viewed on a projection screen by large audiences. The first commercially successful projector in the United States was the Vitascope, invented by Thomas Edison. Edison is known as the “Father” of motion pictures due to his inventions, which changed the motion picture industry forever. With the breakthrough of sound and motion together, the movies were forever changed. The invention of new technology allowed the industry to grow and develop into what we know it as today. The movies began to turn into a business, a multimillion dollar industry. It was the movie stars who made the motion picture industry explode as it did. Without stars, movies are nothing. Look at the movies today that people watch. If it doesn’t have a major star, many people don’t bother taking time to watch it. The stars in a movie are what give it such character. The stars are what the audience comes to see! The motion picture stars during the 1920s and 1930s turned the movie making business into an extremely large industry. Moguls began to mass-produce movies and it brought in an enormous amount of money. Movie stars were celebrities and they brought in millions of dollars....
Words: 1661 - Pages: 7
...Kezrin Asfar “The Business of Making” Movies Article Summary The article, “The Business of Making Movies”, written by Mark Young, James Gong and Wima Vanderstede, describes the economical sides of making movies today. It is extremely informative and very interesting especially from the standpoint of a student accountant who loves to enjoy movies as entertainment. It starts off by putting the industry in perspective and showing the reader how complex and important to our economy and culture the industry is. The movie making industry actually has a major influence on the United States Economy, at the very beginning the authors state the motion picture industry in the U.S. is ‘one of the country’s largest exporters and exerts cultural influence worldwide’. The industry is worldwide and very competitive. About 3,000 movies made it to theatres in 2006 in the U.S., but that is less than 1% of the entire amount of movies that made it film festivals alone. Predicting what movies are going to be successful is an extremely thorough process that does not allow many ideas or movies to ever make it. And even if they do make it, sometimes movie goers just don’t appeal to it as much. There seems to be a group of major studios that have control of the market and which movies get to make into theatres. I never knew that DreamWorks, the studio that made movies like Shrek, was actually a subsidiary company from the larger studio of Paramount Pictures. These major studios seem to ultimately...
Words: 718 - Pages: 3
...in Los Angeles offering videos for rent at $10 a day with a $50 or $100 membership to raise capital[1]. Since that first home theater store George opened, there have been a plethora of mom and pop video rental stores that sprouted up. As video renting became more popular due to the availability of the VHS recorder and the DVD player, larger movie rental chains entered the market with better buying power and lower prices. These larger chains were able to offer rental movies at lower prices with a larger selection[2]. The technology revolution has changed the landscape of video renting. Using Porter’s Five Forces model, entrance into the video rental business will be examined. Technologies used to stream movies, download full length movies, renting movies from store front, and renting from kiosks are the available avenues for the budding entrepreneur. With new TV commercials glamorizing owning movie rental kiosks, Porter’s model will be used to examine the attractiveness of the kiosk movie rental business. Buying Power Buying power for the video rental market is quite high in general. Buyers have many options when renting videos. These buyers have the choice of downloading the movie instantly to their web connected PC or HDTV, driving to the...
Words: 1622 - Pages: 7
...Section 003 Case: Netflix’s Business Model and Strategy in Renting Movies and TV Episodes 1. How strong are the competitive forces in the movie rental marketplace? Do a five-forces analysis to support your answer. Substitutes: There is a strong force of substitutes. Consumers can buy DVDs at retail stores, rent movies via vending machine like Redbox, rent online, watch movies via TV packages and premium movie channels, pay-per-view movie rental, watch movies on the internet via youtube and amazon.com, and consumers can obtain pirated DVD. Buyers: There is a strong force by the buyers, there are a lot of substitutes and companies have to fight with rivals for a competitive price and customer service. Pleasing the consumer is huge in this industry. Suppliers: There is a mediocre or low force by the supplier because there are a lot of different companies that offer the same goods. The DVD rental industry has a lot of substitutes with the same product just a different way of obtaining the movies. Potential for new entrants: The potential for new entrants is weaker because existing companies like Blockbuster are struggling to earn healthy profits. The convenience of movies online and through TV companies are over powering the in store business models that Blockbuster and Movie Gallery had. Rivalry: The force of Rivalry is very fierce because companies are coming out with new ways of obtaining movie rentals. The internet based companies are making it hard for other companies...
Words: 954 - Pages: 4
...Business Research Methods (2014) Decreasing number of box office hits per year in Telugu film industry (Tollywood) - analysis and recommendations Business Research Methods Submitted to Dr Arun Abraham Elias Victoria Management School Victoria University of Wellington New Zealand Submitted by M Rohit PGP/17/151 – Section C Indian Institute of Management, Kozhikode India M Rohit (PGP/17/151) Page 1 Business Research Methods (2014) Abstract This paper talks about the emergence of Telugu films and subsequent growth and development of Telugu film industry (Tollywood). Indian film industry on a whole is facing serious issue in the decrease in number of hits per year. An attempt has been made to study this trend in Tollywood. Entertainment industry is a major source of income in the Indian GDP. Hence this topic of research has been chosen. The industry has seen transformation from Puranas to mass folklore to technological breakthroughs in the form of colour films and many more innovations. Tollywood holds a special place in Indian film industry in terms of quality of films, number of films released, box office collections and cultural and political impacts on India. This paper approaches the industry with behaviour over time analysis and then identifies various stakeholders involved in this complex network. The paper gives a brief idea of the effects of various parties on the industry. An attempt has been made to address various issues relating to technology,...
Words: 4198 - Pages: 17
...photographic plates in Europe A Neighborhood kinetoscope exhibitor asks siblings Louis and Auguste to make movies which are less expensive than the ones sold by Edison. Louis and Auguste outline a camera which serves as both a recording gadget and an anticipating gadget. They call it the Cinématographe. The Cinématographe utilizes adaptable film cut into 35mm wide strips and utilized an irregular system displayed on the sewing machine. The camera shot movies at sixteen edges for every second (as opposed to the forty six which Edison utilized), this turned into the standard film rate for about 25 years. 1894 Amid this year Woodville Latham and his children Otway and Dark started taking a shot at their own particular camera and...
Words: 1792 - Pages: 8
...of piracy. However, focusing to dispose unauthorized websites and copyright infringement will not tackle the issue. The movie industry should create new ventures that will attract consumers to find authorized provider of movies. To lessen piracy and avoid the unequal profit distribution, the industry should make a new business design underscoring admission to authorized online streaming sites in an inexpensive and timely manner. The first thing that hurts the economy is the use of unauthorized software and websites to upload and download different movies. This illegal site has taken the profitability of the industry especially in the field of movie production because of the free and illegal access they give to the consumers. It does not only bring pain to the economy, but it also carries liabilities that may be impose to the consumers. As what...
Words: 762 - Pages: 4
...SCHOOL OF BUSINESS DEPARTMENT OF BUSINESS ADMINISTRATION DSM 601 Strategic Management MBA PROGRAMME MARCH 2011-03-17 ASSIGNMENT TWO; ‘HOW INDUSTRIAL FORCES MAINLY TECHNOLOGICAL CHANGES HAVE KILLED THE CINEMA INDUSTRY.’ PREPARED BY ANNE. N Introduction The cinema industry in is one of the biggest recipients of the negative impact of industrial changes. Currently the industry is literally falling. Opinions may differ on the exact cause of downfall of the industry. Cinema owners, contractors and spectators were unanimous in their view that, changing buyer life styles, cable network, complaints of obscenity, costly tickets, mobile, internet, computers, DVDs and dish antenna have together contributed to the decreased number of cine-goers in recent years Most cinema halls’ property has been bought or is hired by Pentecostal churches in the country which is now redeveloping the buildings as a worship centers’, others have been converted to shopping exhibitions for clothes and mobile phones. a) Technological changes The range of products that are available for consumers to buy is constantly changing. Consumers of only 40 years ago could not even dream of personal computers the internet, mobile phones, quality sound home theatres and even air conditioned cars just to mention but a few. By researching into and developing new products, some businessses have created huge new and profitable markets. Some examples...
Words: 1119 - Pages: 5
...entertainment by providing outstanding service, selection, convenience and value.” Blockbuster is an American based chain of retail stores renting DVD, Blu Ray, and video games. They have over 9,000 locations in the US and 25 other countries worldwide. It is headquartered in the Renaissance Tower located in Dallas, Texas. The first store was opened in Dallas, Texas 1985 by David Cook. Cook had started a company called Cook Data Services Inc. in 1982 selling software to Texas’s oil and gas industries.[i] When the industry went flat Cook was searching for another source of revenue. His wife a movie fan suggested getting into the movie rental business. At the time rental stores were small, specialized, and inefficient. These stores were mainly family oriented stores that provided few former big hit movies. Cook recognized if they displayed the movies, provided a large former big hits selection, and set up a computerized system he could provide a higher...
Words: 13411 - Pages: 54
...customers to offer them different services. The basic factor contributing to Netflix’s success is highly customized experience based on the strong data collection and analysis system. Thanks to it, Netflix first developed an advanced recommendation engine, making it possible to offer every customer the movies he or she most likely watches. This not only saves customer’s selection cost, making watching movies a more relaxed and convenient experience, but also helps Netflix maintain a good relationship with those movie creators because Netflix can bring some lesser-known movies and even some movies that won’t enter theaters to customers. Besides this, the system could also predict the demand, preference and taste of customers, thus helping managing inventory more effectively with less stocks. The second important factor is the better experience customers can have when they rent movies from Netflix rather than Blockbuster. Monthly subscription without due dates and late fees means more freedom and flexibility, online browse and selection means quantity and variety across genres, and receiving and returning movies via mail means comfort and time-saving. All this satisfy people’s desire for convenience and also love for movies, so it becomes appealing to customers and attract increasingly more subscribers. Of course, these are still some other factors, including less operation cost due to less warehouse and less stock requirement, more stable cash flow due...
Words: 803 - Pages: 4
...movie rental business via self service kiosks. Redbox is wholly owned subsidiary of Coinstar Inc. Laws and Regulations: There are some specific laws and regulations under which the movie rental business like Redbox should operate. But due to the growing popularity of renting videos through mail, online and kiosks, most of these laws will probably have to change or modified to fit the new way of people renting and watching movies. Age of Renters – This law for who can rent specific videos follow the same guidelines set by Motion Picture Association of America. These guidelines are based on their content, language, sexuality, violence and themes. Privacy Laws – This law protects the video rental records of individuals as the records can be damaging to a person’s reputation and they cannot be disclosed without written consent. Public exhibition – Videos and DVDs are not allowed to be publicly exhibited outsides of a persons home unless for non profit use or educational purposes without a license. Federal Copyright Act – This law governs how copyrighted materials can be used and distributed. The movie studios who own copyrights are the only parties who are authorized to license sites to display movies for protection of their intellectual properties. Antitrust laws – these laws promote or maintain market competition by regulating anti-competitive conduct by prohibiting agreements or practices that restrict free trade and competition between business. The Economy ...
Words: 1397 - Pages: 6
...COMPOSING A MARKETING PLAN COMPONENTS OF A MARKETING PLAN Executive Summary Movie 24-7 is going to be a television channel that will broadcast Hollywood Movies of all categories including Action, Drama, and Comedy. We have chosen to be a Hollywood movie channel as there is the large market that we can cater because of the ever increasing interest and demand for English films among the youngsters. Movie 24-7 will play movies at the request of its viewers. It will be available on most cable and satellite providers at no additional cost to subscribers of Movie 24-7. We wanted to stick to a topic that would come to no one's mind quickly thus leading us to have a unique problem and this is how we decided on to launch new movie channel in Pakistan. The project will be focusing on the marketing strategies of the 24 – hour Movie Channel i.e. Movie 24-7. It will also be discussing strategies adopted by Movie 24-7 on entering the market of general entertainment space. Moreover, we will discuss the key aspects of the marketing plan and the environmental analysis. Along with this, the project will also talk about marketing and the marketing mix strategies adopted by Movie 24-7 and we will further suggest competitive strategies to remain in the same genre. 1. SYNOPSIS: Introduction: Today we live in a capitalist economy where each one of us is busy in our corporate worlds. Either you are a clerk, software engineer, businessman or CEO of a company...
Words: 4949 - Pages: 20
...Profiling an Innovator (Netflix) Netflix Inc. is considered to be in the video entertainment industry, which distributes to consumers through movie theaters, airlines, hotels, and in-home (Netflix, Inc; 2009). Netflix and its competitors serve in-home consumers specifically through a number of alternative channels, making up the different strategic groups or segments of their portion of the entire industry which includes brick and mortar (Blockbuster) and DVD vending machine rentals (Redbox), mail-delivery (Netflix and Blockbuster), and online rental (Netflix, Amazon, and iTunes), pay-per-view video (available from specialty suppliers such as HBO and Showtime through your cable provider), and on-demand services (VOD; those offered through digital cable providers), as well as brick and mortar (Walmart and Best Buy) and online purchasing (Amazon and iTunes). Historically speaking, this industry began as stand-alone brick and mortar rental stores such as Blockbuster and the later entrant Hollywood Video/Movie Gallery (which for the most part were all corporately-owned, with small portions of franchised locations) and local rental businesses. They started in VHS and progressed to DVDs along with technology and household adoption. They would typically carry about 2,500 titles and performed better when copies were rented and out of the store—the longer period the better. (Spinola) This would influence customers to make a different rental and come back again to find the title they...
Words: 1272 - Pages: 6
...Bengali Cinema History Origin: The history of the cinema of Bangladesh dates back to 1898, when the Bradford Bioscope Company arranged the screening of a film at the Crown Theatre near Dhaka Harbour, which became the first film ever to be released in Bangladesh. Bangladesh started the journey of its own production in 1913, with "New Picture House" becoming the first theater to be built in present-day Bangladesh. On 28 December 1895 in Paris De Café, the Lumiere brothers started the first commercial bioscope show. After 6 months, the Lumiere Brothers started the screening of their films in Dhaka, becoming the first established bioscope of the subcontinent. The first ever films to be released in Bangladesh were The Jubli Michil, Greek-Turkey Battle, The Jump of Princess Diana, The Game of Snow and The French Underground Railway. Silent Era: The first Bengali silent film, Bless the World, was released on 8 November in 1919 under the direction of Jotish Banerjee from the French Madden Company. There were eighty theaters in Bangladesh during that time. In 1927-28, the Dhaka Royal family stepped forward and produced a short film named The Good Girl. After the success of The Good Girl, the Royal family went for a bigger venture. They set up the Dhaka East Bengal Cinematograph Society and produced a full-length silent movie titled The Last Kiss, the first Bangladeshi full-length silent film. Early Development: By 1947, there were around 80 cinemas in what is now Bangladesh...
Words: 1310 - Pages: 6
...its core animation business with the addition of new animation skills and characters. The acquisition of UTV in 2011 was executed for international expansion efforts into India and Russia. Disney’s corporate strategy also allocates substantial capital to its core theme parks and resorts business to sustain its advantage in the industry. Disney has started to integrate its highest grossing movies into its theme parks such as Pirates of The Caribbean and Cars 2 in attempt to capture synergies existing between its business units. 3.) My assessment of the competitive strengths of Walt Disney’s different business unit is that they have a strong competitive advantage of other companies in the same market. Disney’s strengths consist of: strong product portfolio, brand reputation, Competency in acquisitions, and diversified business. Disney’s ability to acquire technologically advanced companies and companies that complement Disney’s weakness in each individual unit and industry. Also the ability to integrate the different business units is a key strength for Disney. The Studio Entertainment unit shares major Motion Picture characters with the Consumer Products unit to sell products to fans of those pictures, as well as to the Interactive Media to promote and sell video games surrounding the plots and themes in those movies. The Studio Entertainment unit also blends into the Parks and Resorts unit with the development of themed parks and lands dedicated to movies and characters from...
Words: 634 - Pages: 3