...When looking at the children’s story, The Butter Battle Book, by Dr. Seuss, the alternative perspective suggests that the story is attempting to represent the conflicts between the United States and Soviet Union during the Cold War. To begin, there is clear evidence of tension between the Yooks and the Zooks due to their differences. The dispute between the two sides is that the Yooks eat their bread with the butter side up: “But we Yooks…honest way!” (Seuss. 6), while the Zooks consume their bread with butter side down: “It’s high time…side down!” (Seuss. 5). This relates to the tension built up between the US and USSR during the Cold War due to their different ideologies. The US was capitalist and had a democratic government, while the Soviet...
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...regard to project, and an excitement in regard to teaching. Without his guidance and persistent help this project would not have been possible. We express our warm thanks to all the group members who worked as a team and helped each other through the project for consistent enthusiasm and encouragement. We are indeed grateful to entire Department of Commerce for providing the best of help to complete the project by constant reminder for the deadlines and understanding the urgency of sometime extending the same. Table of Contents Chap.No. | Topics | Page No. | CHAPTER 1 | INDUSTRY & COMPANY PROFILE | 5 | CHAPTER 2 | PRODUCT SPECIFICS | 13 | CHAPTER 3 | SUPPLY CHAIN | 25 | CHAPTER 4 | PRODUCT PROMOTION | 32 | CHAPTER 5 | DATA ANALYSIS | 35 | CHAPTER 6 | MAJOR COMPETITORS | 40 | CHAPTER 7 | Challenges faced by Amul | 43 | | Conclusion | 45 | | References | 46 | | Annexure | 47 | EXECUTIVE SUMMARY In today’s competitive world while entering in the market it is very necessary to have good knowledge of the potential of a particular market. The information regarding the activities of competitor’s existing in the market so that we can plan our each activity according to that. It is also necessary to retain the existing customers apart from attracting the new customers. 1.1Title: “The project focuses on the integrated marketing strategy behind AMUL with the longest running ad-campaign.” 1.2Organization: “Amul ,...
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...| Medica tour Ltd | Business plan | | Zrinka Vrdoljak | 6/20/2012 | Table of Content: 1. Executive summary 2 2.1. Objectives 2 2.2. Mission 2 2. Company summary 3 3.3. Company ownership 3 3.4. Industrial overview 3 3.5. Start-up summary 4 3.6.1. Start-up funding 4 3.6.2. Start-up requirement 4 3. Marketing analyse summary 5 4.6. Marketing segmentation 5 4.7. Competition 6 4.8.3. Competitors strengths 6 4.8.4. Competitors weakness 7 4.8. Closely related competitor 7 4. Strategy 8 5.9. SWOT analyse 8 5.10. Marketing mix 8 5.11. Sales strategy 9 5.12.5. Sales forecast 9 5.12. Milestones 10 5.13. Technology 10 5. Financial plan 12 6.14. Pro forma cash flow 12 6.15. Pro forma profit & loss 13 Appendix 15 Reference 18 1. Executive summary The company Medica tours Ltd. was established for the performance of the organization of tourist visits for medical purposes. The main activity is providing services for travel, accommodation and activities related to health care. Services include: contact with selected health care organizations, organizing transport, accommodation and additional tourist activities. Their services exclusively performed in accordance with business partners such as dental clinics...
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...Mantesh TABLE OF CONTENTS Cure Tooth Decay Book Description Foreword By Timothy Gallagher D.D.S. President of the Holistic Dental Association Introduction 100% Real Dental Healing Testimonials Leroy from Utah Ms. Steuernol from Alberta , Canada Mike from Ashland , Oregon Pioneering Tooth Cavity Remineralization CHAPTER 1 DENTISTRY'S INABILITY TO CURE CAVITIES Reaffirm Your Choice to Cure Your Cavities The Real Cause of Cavities Remembering Your Connection Fear of the Dentist How Conventional Dentistry Works Micro-organisms Conventional Dentistry’s Losing Battle Against Bacteria The Failure of Conventional Dentistry Chapter 1 References CHAPTER 2 DENTIST WESTON PRICE DISCOVERS THE CURE Lack of Nutrition is the Cause of Physical Degeneration The Healthy People of the Loetschental Valley, Switzerland Modern Swiss were Losing Their Health The Healthy People of the Outer Hebrides Gaelics on Modern Foods are Losing Their Health Genetics and Tooth Decay Aborigines of Australia Nutritive Values of Diets Compared Fat-soluble Vitamins and Activators Mantesh Why Tooth Decay with Modern Civilization? Weston Price's Tooth Decay Curing Protocol Dr. Price's Protocol Summarized Chapter 2 References CHAPTER 3 MAKE YOUR TEETH STRONG WITH FAT-SOLUBLE VITAMINS How Teeth Remineralize 101 Hormones and Tooth Decay Cholesterol The Miracle of Vitamin D Vital Fat-Soluble Vitamin A Cod Liver Oil Heals Cavities Weston Price’s Activator X More Fat-Soluble...
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...CAREERS IN MARKETING ★ ★ ★ ★ ★ INDUSTRY TRENDS AND RANKINGS POSITIONS AND RESPONSIBILITIES WORKPLACE CULTURE AND COMPENSATION THE RECRUITING PROCESS ★ INSIdER SCoop: FRoNT-LINE REpoRTS ★ GuIde Careers in Marketing 2008 EDITION InsIder Careers in Marketing WETFEET, INc. The Folger Building 101 Howard Street Suite 300 San Francisco, CA 94105 Phone: (415) 284-7900 or 1-800-926-4JOB Fax: (415) 284-7910 Website: www.wetfeet.com carEErs IN markETINg 2008 Edition ISBN: 978-1-58207-759-8 PhOTOcOPyINg Is PrOhIbITED Copyright 2008 WetFeet, Inc. All rights reserved. This publication is protected by the copyright laws of the United States of America. No copying in any form is permitted. It may not be reproduced, distributed, stored in a retrieval system, or transmitted in any form or by any means, in part or in whole, without the express written permission of WetFeet, Inc. The publisher, author, and any other party involved in creation, production, delivery, or sale of this WetFeet Insider Guide make no warranty, express or implied, about the accuracy or reliability of the information found herein. To the degree you use this guide or other materials referenced herein, you do so at your own risk. The materials contained herein are general in nature and may not apply to particular factual or legal circumstances. Under no circumstances shall the publisher, author, or any other party involved in creation, production or delivery of this guide be liable to...
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...evolving. Never the less, there is an increasing recognition that, whatever name is used, its practice is a critical part of the management of most organizations. By introducing a number of definitions and frameworks for strategy, the aim is to establish a broad appreciation of the strategic management process, recognizing in passing some of the debates that continue within the subject. Such an appreciation can then provide a solid foundation for understanding how the tools and techniques of strategic analysis, covered in the rest of this module, can contribute to the strategic management process. Your Objectives After this session and once you have read the relevant articles & extracts, YOU WILL BE ABLE TO: • Outline a number of definitions and frameworks which describe the main elements of strategy. • Recognize some of the key debates and issues within strategic management. • Understand the context in which the tools and techniques of strategic analysis can contribute to the strategic management process. B. WHAT IS STRATEGY The search for a single definition of strategy, or any of its related terms, is likely to hide more than it illuminates. Consequently, this Section explores the question “What is Strategy?” from a variety of perspectives. ν An Historical Perspective Whilst the study of strategy as a business discipline is relatively recent, the word...
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...Every company has a unique set of strengths, and it's critical that you determine yours, as well as your competitors'. Hold a brainstorming session with your staff and advisors to perform a formal SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis. This analysis helps you to see how your strengths stack up against your competitors' weaknesses and suggests ways to take advantage of marketplace opportunities. After you have performed the analysis, there are four basic competitive strategies to consider. 1. Become the low-cost supplier. By under-pricing the competition, you can achieve greater volume, which can drive your costs down even further by realizing economies of scale. Of course, it's important to still maintain a healthy profit margin so the key here is to lower costs, not just prices. 2. Achieve product or service quality differentiation. Think about the hundreds of companies that have achieved such differentiation for themselves. Take L'Oreal, for example. Why have they used the slogan "I'm worth it" for so many years? And are there really any other crackers on grocery store shelves that have the image of Ritz? What's the real difference between Coke and Pepsi, or between Skippy and Jif peanut butter? Why do you keep returning to the same dealership to have your car serviced? Why do many of us follow our favorite hair...
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...1.1 Background of the study: Business is now rising day by day. Globalization has opened the door of magic realistic changes of business. Open market economy is now a national question. In this situation there is a country named Bangladesh which was the colony of Britain for 200 years but now and independent country is struggling with its economy. In some recent years Bangladesh is also rising in the Business sector. Many companies are now opening and a lot of new dimension in business is introducing. A lot of foreign investor is now interested to invest here in various sectors. From those various sector one of the field is dairy food sector. It is a very hopeful sector for our country because Bangladesh economy basically depends on agriculture. In this context some of the companies in our country are now producing various dairy products. Sanowara, Shah Dairy, Meghna Dairy are renown of them. In this report we discuss about Sanowara Dairy Foods. 1.2 Objective of the study: Everything should have some sort of objective. Objective should be made in such a way that provides the optimum benefit to the study. An objective gives a boundary of any task and makes it possible to accomplish. My research has some objective which makes the report possible to be submitted. Every objective provides a chance to know about the related matter. In my report I also have some objective that gives me chance to know about the followings: To know about the marketing mix of SDFL To know about...
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...Analysis OF SUPPLY CHAIN MANAGEMENT AT BRITANNIA INDUSTRIES Acknowledgement It would be of great pleasure for me to take the opportunity of thanking nearly everybody who had been of great help in the completion of my dissertation. My sincere gratitude goes to MR.KAPIL GARG (DEPPT. OF MANAGEMENT) and MR.MANORANJAN (DEAN). My institute guide, without whose help this dissertation would have seemed impossible. I owe immensely for the minute help that was forwarded to me by friends in my organization. Both of the above mentioned persons supported me incredibly and guided me with suggestions and probation’s for the betterment of my accomplished work. It has been of great learning to be on the job and doing the dissertation simultaneously, which enriched my knowledge and developed my outlook. I am looking forward to continued support from my friends and colleagues in future as well. Only with their encouragement and coorporation. SARITA KUMARI Contents Chapter 1: Introduction -Need of the study - Background Chapter 2: Research methodology -Objectives of the study -Research Methodology (sample size, instrument used, Methods of data collection) Chapter 3: Descriptive work of subtopic on study Chapter 4: Data analysis & Interpretation ...
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...The Tudors: A Very Short Introduction VERY SHORT INTRODUCTIONS are for anyone wanting a stimulating and accessible way in to a new subject. They are written by experts, and have been published in more than 25 languages worldwide. The series began in 1995, and now represents a wide variety of topics in history, philosophy, religion, science, and the humanities. Over the next few years it will grow to a library of around 200 volumes- a Very Short Introduction to everything from ancient Egypt and Indian philosophy to conceptual art and cosmology. Very Short Introductions available now: ANCIENT P H I L O S O P H Y Julia Annas THE ANGLO-SAXON AGE John Blair ANIMAL RIGHTS David DeGrazia ARCHAEOLOGY Paul Bahn ARCHITECTURE Andrew Ballantyne ARISTOTLE Jonathan Barnes ART HISTORY Dana Arnold ARTTHEORY Cynthia Freeland THE HISTORYOF ASTRONOMY Michael Hoskin ATHEISM Julian Baggini AUGUSTINE HenryChadwick BARTHES Jonathan Culler THE B I B L E John Riches BRITISH POLITICS Anthony Wright BUDDHA Michael Carrithers BUDDHISM DamienKeown CAPITALISM James Fulcher THE CELTS Barry Cunliffe CHOICETHEORY Michael Allingham CHRISTIAN ART Beth Williamson CLASSICS Mary Beard and John Henderson CLAUSEWITZ Michael Howard THE COLD WAR Robert McMahon CONTINENTAL PHILOSOPHY Simon Critchley COSMOLOGY Peter Coles CRYPTOGRAPHY Fred Piper and Sean Murphy DADAAND SURREALISM David Hopkins DARWIN Jonathan Howard DEMOCRACY Bernard Crick DESCARTES TomSorell DRUGS Leslie Iversen TH E EARTH Martin Redfern EGYPTIAN...
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...Dream: Dream to King’s Butler in prison in which he pours wine for King 3rd. Dream: Dream to King’s Baker in prison of birds picking from basket of bread on his 4th. Dream: Dream to Egyptian King of seven fat cows etc. 5th. Dream: Dream to Abraham to sacrifice his son, Ishmael 6th. Dream: Wahi (perhaps as a dream) to the mother of Moses to put her baby in a basket in the river Nile 7th. Dream: Dream of Prophet Muhammad the night before the battle of Badr 8th. Dream: Dream of Prophet Muhammad concerning making a pilgrimage to the House of Allah in Makkah Dreams and Prophethood Classification of Dreams in Islam: First kind of Dream: A good true dream - like seeing the Prophet in a dream How to qualify for good and true dreams? How to respond if a believer says he has seen a dream head Second kind of Dream: Evil dreams Third kind of Dream: from the nafs Implication of false claim concerning dreams Dreams which the Prophet saw Dreams of the Companions of the Prophet The Interpretation of Dreams Conclusion Notes PREFACE This book on the subject, ‘Dreams in Islam’, is published in the Ansari Memorial Series in honor of my teacher and Shaikh of blessed memory, Maulana Dr. Muhammad Fadlur Rahman Ansari Al-Qaderi (1914-1974). Had we not acquired the authentic Sufi...
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...By Mike Geary Certified Personal Trainer Certified Nutrition Specialist Author/Founder of TruthAboutAbs.com COPYRIGHT© 2007 All rights reserved TABLE OF CONTENTS 1.0 INTRODUCTION..................................................................................................................................1 2.0 TRAINING STRATEGIES..................................................................................................................5 2.1 Bad Cardio vs. Good Cardio......................................................................................................6 2.2 Body Part Isolation vs. Complex Movements in Strength Training ...................................9 2.3 Tired of the Same Old 3 Sets of 10? So is Your Body! Discover How to Manipulate Training Variables ............................................................................................................................. 11 2.4 Your Workouts Need Both Consistency and Variability for Max Results...................... 13 2.5 The Ultimate Hard-Body Exercise ......................................................................................... 15 2.6 Barbell, Kettlebell, and Dumbbell Complexes - a Different Style of Weight Training for a Ripped Body ................................................................................................................................... 18 2.7 Top 15 Non-Traditional, Muscle-Building, Fat Blasting Workouts!................................. 22 3.0...
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...Chapter 1 THE PROBLEM AND ITS BACKGROUND Nutrition plays an important role in the present age of scientific investigation and discovery. Recent studies and discoveries in the field of nutrition have been considered among the greatest scientific achievements because of their far reaching effects on human progress and welfare. Credit is due to those investigators in the field of nutrition who made careful and painstaking studies which have given knowledge on how best to select, combine and prepare food to promote the health and efficiency of the individual The world’s demand for food is becoming greater than ever. The current world population of 8 billion needs new innovations to meet the growing challenges of the poor and hungry world. Over nutrition, obesity, and related diseases characteristic of the developed world, is becoming serious public health problems in countries with widespread food insecurity. Children suffering from under nutrition today could well be afflicted with chronic diseases of development as adults. The economic development that has led to improved food security and better health in some countries needs to be harnessed, while at the same time incentives to avert the adverse health effects of the nutrition transition need to be taken. The potential of novel foods to alleviate under nutrition is becoming more apparent. But they are unlikely to have a role in the prevention of diseases associated with over nutrition in developing countries, which use...
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...Vance Packard With an Introduction by Mark Crispin Miller PUBLISHING Brooklyn, New York Copyright © 1957, 1980 by Vance Packard Originally published by Pocket Books, a division of Simon & Schuster, Inc. Introduction Copyright 2007© by Mark Crispin Miller All rights reserved. Printed in Canada Reissue Edition 10 9 8 7 6 5 4 3 2 No part of this book may be used or reproduced in any manner without written permission of the publisher. Please direct inquiries to: Ig Publishing 178 Clinton Avenue Brooklyn, NY 11205 www.igpub.com Library of Congress Cataloging-in-Publication Data Packard, Vance Oakley, 1914The hidden persuaders / Vance Packard ; [new] introduction by Mark Crispin Miller. p. cm. Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword. ISBN-13: 978-0-9788431-0-6 ISBN-10: 0-9788431-0-X 1. Advertising--Psychological aspects. 2. Consumers--Psychology. 3. Advertising, Political. 4. Propaganda. 5. Control (Psychology) I. Title. HF5822.P3 2007 659.101'9--dc22 2007027043 To Virginia CONTENTS Introduction by Mark Crispin Miller 1. The Depth Approach PERSUADING US AS CONSUMERS Z. The Trouble With People 3. So Ad Men become Depth Men 4. ....And The Hooks Are Lowered 5. Self-Images for Everybody 6. RX for Our Secret Distresses 1. Marketing Eight Hidden Needs 8. The Built-In Sexual Overtone 9. Back to the Breast, and Beyond 10. Babes In Consumerland 11. Class and Caste in the Salesroom 12. Selling Symbols...
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...Licensed to: iChapters User Licensed to: iChapters User Modern Food Service Purchasing Robert Garlough Vice President, Career and Professional Editorial: Dave Garza Director of Learning Solutions: Sandy Clark Senior Acquisitions Editor: Jim Gish Managing Editor: Larry Main © 2011 Delmar, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. Product Manager: Nicole Calisi Editorial Assistant: Sarah Timm Vice President Marketing, Career and Professional: Jennifer Baker Executive Marketing Manager: Wendy Mapstone Senior Marketing Manager: Kristin McNary Marketing Coordinator: Scott Chrysler Production Director: Wendy Troeger Senior Content Project Manager: Kathryn B. Kucharek For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706 For permission to use material from this text or product, submit all requests online at www.cengage.com/permissions. Further permissions questions can be e-mailed to permissionrequest@cengage.com. Library of Congress Control Number:...
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