...| Medica tour Ltd | Business plan | | Zrinka Vrdoljak | 6/20/2012 | Table of Content: 1. Executive summary 2 2.1. Objectives 2 2.2. Mission 2 2. Company summary 3 3.3. Company ownership 3 3.4. Industrial overview 3 3.5. Start-up summary 4 3.6.1. Start-up funding 4 3.6.2. Start-up requirement 4 3. Marketing analyse summary 5 4.6. Marketing segmentation 5 4.7. Competition 6 4.8.3. Competitors strengths 6 4.8.4. Competitors weakness 7 4.8. Closely related competitor 7 4. Strategy 8 5.9. SWOT analyse 8 5.10. Marketing mix 8 5.11. Sales strategy 9 5.12.5. Sales forecast 9 5.12. Milestones 10 5.13. Technology 10 5. Financial plan 12 6.14. Pro forma cash flow 12 6.15. Pro forma profit & loss 13 Appendix 15 Reference 18 1. Executive summary The company Medica tours Ltd. was established for the performance of the organization of tourist visits for medical purposes. The main activity is providing services for travel, accommodation and activities related to health care. Services include: contact with selected health care organizations, organizing transport, accommodation and additional tourist activities. Their services exclusively performed in accordance with business partners such as dental clinics...
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...CASE STUDIES ON ATTACHMENT By Dr. Mark Beischel CONTENTS Introduction Case 1 Secure vs. Insecure Attachment: the Story of the Boy and the Crow Case 2 Signs and Symptoms of the Insecurely Attached: the birth of a Giraffe Case 3 Continuous Lies: the Peanut Butter Boy Case 4 Curiosity and the Setting of Fires: Burn, Baby, Burn Case 5 Avoidant Attachment: Run for Your Life Case 6 Attachment and Security: a Death Row Tale Case 7 Brain Development and A ffect Regulation: Classroom Back Stabbing Case 8 Parenting at Night: “2 x 10” Tale Case 9 Disorganized Attachment: Confusion in the Kitchen Case 10 Eating Problems: the First Supper Case 11 Regulating Stimulation: Disneyland, Here We Come Case 12 Executive Function Deficits: the Paper Clip and Fire Tale Case 13 Inhibitory Control of Responses: Jelly, Jelly, All Over the Wall Case 14 It is All about Survival: Gang Pressure and destruction Case 15 Working Memory Deficits: the TV Thief Case 16 Ado lescent Brain Development: the Cell Phone Caper Case 17 Adolescent Identity and Escape Behavior: a Fantasy from the Wild, Wild West Case 18 Resilience and Temperament: No Free Drugs Case 19 Reasoning and Affect Regulation: the Orphan Card Case 20 Families Evolve Slowly: How Many Babies? Case 21 Changing the Meaning of a Stimulus: the “Dorky” shoes boy Case 22 Displacing the Rage: Slipping into Psychosis Case 23 Distract Yourself with Other Things: Playing with Mud Case 24 Paranoid Belief Systems: the Tree...
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...group members who worked as a team and helped each other through the project for consistent enthusiasm and encouragement. We are indeed grateful to entire Department of Commerce for providing the best of help to complete the project by constant reminder for the deadlines and understanding the urgency of sometime extending the same. Table of Contents Chap.No. | Topics | Page No. | CHAPTER 1 | INDUSTRY & COMPANY PROFILE | 5 | CHAPTER 2 | PRODUCT SPECIFICS | 13 | CHAPTER 3 | SUPPLY CHAIN | 25 | CHAPTER 4 | PRODUCT PROMOTION | 32 | CHAPTER 5 | DATA ANALYSIS | 35 | CHAPTER 6 | MAJOR COMPETITORS | 40 | CHAPTER 7 | Challenges faced by Amul | 43 | | Conclusion | 45 | | References | 46 | | Annexure | 47 | EXECUTIVE SUMMARY In today’s competitive world while entering in the market it is very necessary to have good knowledge of the potential of a particular market. The information regarding the activities of competitor’s existing in the market so that we can plan our each activity according to that. It is also necessary to retain the existing customers apart from attracting the new customers. 1.1Title: “The project focuses on the integrated marketing strategy behind AMUL with the longest running ad-campaign.” 1.2Organization: “Amul ,...
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...Mantesh TABLE OF CONTENTS Cure Tooth Decay Book Description Foreword By Timothy Gallagher D.D.S. President of the Holistic Dental Association Introduction 100% Real Dental Healing Testimonials Leroy from Utah Ms. Steuernol from Alberta , Canada Mike from Ashland , Oregon Pioneering Tooth Cavity Remineralization CHAPTER 1 DENTISTRY'S INABILITY TO CURE CAVITIES Reaffirm Your Choice to Cure Your Cavities The Real Cause of Cavities Remembering Your Connection Fear of the Dentist How Conventional Dentistry Works Micro-organisms Conventional Dentistry’s Losing Battle Against Bacteria The Failure of Conventional Dentistry Chapter 1 References CHAPTER 2 DENTIST WESTON PRICE DISCOVERS THE CURE Lack of Nutrition is the Cause of Physical Degeneration The Healthy People of the Loetschental Valley, Switzerland Modern Swiss were Losing Their Health The Healthy People of the Outer Hebrides Gaelics on Modern Foods are Losing Their Health Genetics and Tooth Decay Aborigines of Australia Nutritive Values of Diets Compared Fat-soluble Vitamins and Activators Mantesh Why Tooth Decay with Modern Civilization? Weston Price's Tooth Decay Curing Protocol Dr. Price's Protocol Summarized Chapter 2 References CHAPTER 3 MAKE YOUR TEETH STRONG WITH FAT-SOLUBLE VITAMINS How Teeth Remineralize 101 Hormones and Tooth Decay Cholesterol The Miracle of Vitamin D Vital Fat-Soluble Vitamin A Cod Liver Oil Heals Cavities Weston Price’s Activator X More Fat-Soluble...
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...The Tudors: A Very Short Introduction VERY SHORT INTRODUCTIONS are for anyone wanting a stimulating and accessible way in to a new subject. They are written by experts, and have been published in more than 25 languages worldwide. The series began in 1995, and now represents a wide variety of topics in history, philosophy, religion, science, and the humanities. Over the next few years it will grow to a library of around 200 volumes- a Very Short Introduction to everything from ancient Egypt and Indian philosophy to conceptual art and cosmology. Very Short Introductions available now: ANCIENT P H I L O S O P H Y Julia Annas THE ANGLO-SAXON AGE John Blair ANIMAL RIGHTS David DeGrazia ARCHAEOLOGY Paul Bahn ARCHITECTURE Andrew Ballantyne ARISTOTLE Jonathan Barnes ART HISTORY Dana Arnold ARTTHEORY Cynthia Freeland THE HISTORYOF ASTRONOMY Michael Hoskin ATHEISM Julian Baggini AUGUSTINE HenryChadwick BARTHES Jonathan Culler THE B I B L E John Riches BRITISH POLITICS Anthony Wright BUDDHA Michael Carrithers BUDDHISM DamienKeown CAPITALISM James Fulcher THE CELTS Barry Cunliffe CHOICETHEORY Michael Allingham CHRISTIAN ART Beth Williamson CLASSICS Mary Beard and John Henderson CLAUSEWITZ Michael Howard THE COLD WAR Robert McMahon CONTINENTAL PHILOSOPHY Simon Critchley COSMOLOGY Peter Coles CRYPTOGRAPHY Fred Piper and Sean Murphy DADAAND SURREALISM David Hopkins DARWIN Jonathan Howard DEMOCRACY Bernard Crick DESCARTES TomSorell DRUGS Leslie Iversen TH E EARTH Martin Redfern EGYPTIAN...
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...Teaching Case ______________________________ Journal of Applied Case Research Sponsored by the Southwest Case Research Association “BUSINESS AS UNUSUAL”: A CASE STUDY ON THE BODY SHOP Subhadip Roy ICFAI University, India Lopamudra Ghosh ICFAI University, India © Journal of Applied Case Research Accepted: September 2008 2 “BUSINESS AS UNUSUAL 1 ”: A CASE STUDY ON THE BODY SHOP “The business has existed for one reason only – to allow us to use our success to act as a force of change, to continue the education and consciousness-raising of our staff, to assist development in the Third World and above all, to help protect the environment. What we are trying to do is to create a new business paradigm, simply showing that business can have a human face and a social conscience”. - Anita Roddick (1991) 2 ANITA RODDICK STEPPED DOWN AS THE BODY SHOP CHAIRPERSON February 2002, the founder of one of the biggest cosmetics companies in the world, Anita Roddick (Anita) stepped down as the chairperson of the Body Shop along with husband Gordon Roddick (Gordon), who was a co-chair along with her. A number of controversies in the mid and end 1990’s had badly affected the company’s image as doing “business with a human face” as opined by Anita in the quote given above. Periods of losses, coupled with poorly motivated shareholders, de-motivated franchisees, unsuccessful restructuring attempts and public propaganda against the company was proving to be too strong for the company...
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...Chapter 1 THE PROBLEM AND ITS BACKGROUND Nutrition plays an important role in the present age of scientific investigation and discovery. Recent studies and discoveries in the field of nutrition have been considered among the greatest scientific achievements because of their far reaching effects on human progress and welfare. Credit is due to those investigators in the field of nutrition who made careful and painstaking studies which have given knowledge on how best to select, combine and prepare food to promote the health and efficiency of the individual The world’s demand for food is becoming greater than ever. The current world population of 8 billion needs new innovations to meet the growing challenges of the poor and hungry world. Over nutrition, obesity, and related diseases characteristic of the developed world, is becoming serious public health problems in countries with widespread food insecurity. Children suffering from under nutrition today could well be afflicted with chronic diseases of development as adults. The economic development that has led to improved food security and better health in some countries needs to be harnessed, while at the same time incentives to avert the adverse health effects of the nutrition transition need to be taken. The potential of novel foods to alleviate under nutrition is becoming more apparent. But they are unlikely to have a role in the prevention of diseases associated with over nutrition in developing countries, which use...
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...3H Strategy & International Business 2001-2002 Sessions 1 & 2 The Elements of Strategy – Churchill Tableware A. INTRODUCTION The terms business policy, strategy, strategic management and corporate strategy tend to be used interchangeably by many management writers, although some attempt to derive distinctions between them. In many ways this reflects the nature of the subject as a relatively new academic discipline - where definitions and interpretations are still evolving. Never the less, there is an increasing recognition that, whatever name is used, its practice is a critical part of the management of most organizations. By introducing a number of definitions and frameworks for strategy, the aim is to establish a broad appreciation of the strategic management process, recognizing in passing some of the debates that continue within the subject. Such an appreciation can then provide a solid foundation for understanding how the tools and techniques of strategic analysis, covered in the rest of this module, can contribute to the strategic management process. Your Objectives After this session and once you have read the relevant articles & extracts, YOU WILL BE ABLE TO: • Outline a number of definitions and frameworks which describe the main elements of strategy. • Recognize some of the key debates and issues within strategic management. • Understand the context in which the tools and techniques of strategic analysis can contribute to the strategic...
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...CAREERS IN MARKETING ★ ★ ★ ★ ★ INDUSTRY TRENDS AND RANKINGS POSITIONS AND RESPONSIBILITIES WORKPLACE CULTURE AND COMPENSATION THE RECRUITING PROCESS ★ INSIdER SCoop: FRoNT-LINE REpoRTS ★ GuIde Careers in Marketing 2008 EDITION InsIder Careers in Marketing WETFEET, INc. The Folger Building 101 Howard Street Suite 300 San Francisco, CA 94105 Phone: (415) 284-7900 or 1-800-926-4JOB Fax: (415) 284-7910 Website: www.wetfeet.com carEErs IN markETINg 2008 Edition ISBN: 978-1-58207-759-8 PhOTOcOPyINg Is PrOhIbITED Copyright 2008 WetFeet, Inc. All rights reserved. This publication is protected by the copyright laws of the United States of America. No copying in any form is permitted. It may not be reproduced, distributed, stored in a retrieval system, or transmitted in any form or by any means, in part or in whole, without the express written permission of WetFeet, Inc. The publisher, author, and any other party involved in creation, production, delivery, or sale of this WetFeet Insider Guide make no warranty, express or implied, about the accuracy or reliability of the information found herein. To the degree you use this guide or other materials referenced herein, you do so at your own risk. The materials contained herein are general in nature and may not apply to particular factual or legal circumstances. Under no circumstances shall the publisher, author, or any other party involved in creation, production or delivery of this guide be liable to...
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...strategies to consider. 1. Become the low-cost supplier. By under-pricing the competition, you can achieve greater volume, which can drive your costs down even further by realizing economies of scale. Of course, it's important to still maintain a healthy profit margin so the key here is to lower costs, not just prices. 2. Achieve product or service quality differentiation. Think about the hundreds of companies that have achieved such differentiation for themselves. Take L'Oreal, for example. Why have they used the slogan "I'm worth it" for so many years? And are there really any other crackers on grocery store shelves that have the image of Ritz? What's the real difference between Coke and Pepsi, or between Skippy and Jif peanut butter? Why do you keep returning to the same dealership to have your car serviced? Why do many of us follow our favorite hair...
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...7 Technology and Control: the interactive dimensions of journalism Anthony Smith The newspaper and the novel were the first cultural forms to emerge directly from printing; they were both essentially publishing phenomena and developed in England in the aftermath of the expiration in 1695 of the Licensing Act when printers, no longer limited in numbers by statute, were free to flourish - or perish - according to the behaviour of the market. 1 Journalism has thus a similar relationship to printing as pop music to the phonograph or the film to photography: it depends upon an industrial activity, it involves the creative individual as a worker within a fairly complex process of manufacturing and distribution. The journalism is, as it were, the 'software' supplied to fill the 'hardware' of the newspaper system, and it thus serves as a pioneer example of the working of modern mechanical media. Unfortunately the newspaper is only now beginning to be studied historically as a media system;2 most of those interested in the history of the press have been hitherto concerned with the newspaper either as a component of 'Whig' history, concentrating on those elements which illustrate the great tide of public freedom swelling from the eighteenth century onwards,3 or else as a component of a kind of 'Whiggism-in-reverse', bringing out those elements which illustrate the increasing amiseration or exploitation of the new mass readership.4 Part of the interest in...
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...501 Word Analogy Questions 501 Word Analogy Questions ® N E W YO R K Copyright © 2002 LearningExpress, LLC. All rights reserved under International and Pan-American Copyright Conventions. Published in the United States by LearningExpress, LLC, New York. Library of Congress Cataloging-in-Publication Data: 501 word analogy questions / LearningExpress.—1st ed. p. cm. ISBN 1-57685-422-1 1. English language—Synonyms and antonyms—Problems, exercises, etc. 2. Vocabulary—Problems, exercises, etc. I. LearningExpress (Organization) PE1591 .A24 2002 428.1'076—dc21 2002006843 Printed in the United States of America 9 8 7 6 5 4 3 2 First Edition ISBN 1-57685-422-1 For more information or to place an order, contact LearningExpress at: 55 Broadway 8th Floor New York, NY 10006 Or visit us at: www.learnatest.com The LearningExpress Skill Builder in Focus Writing Team is comprised of experts in test preparation, as well as educators and teachers who specialize in language arts and math. LearningExpress Skill Builder in Focus Writing Team Brigit Dermott Freelance Writer English Tutor, New York Cares New York, New York Sandy Gade Project Editor LearningExpress New York, New York Kerry McLean Project Editor Math Tutor Shirley, New York William Recco Middle School Math Teacher, Grade 8 Shoreham/Wading River School District Math Tutor St. James, New York Colleen Schultz Middle School Math Teacher, Grade 8 Vestal Central School District ...
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...Three Questions You Need to Ask 80 HARVARD BUSINESS REVIEW Brand T RADITIONALLY, the people responsible for positioning brands have concentrated on points of difference -the benefits that set each brand apart from the competition. Maytag is distinguished by dependability, Tide by whitening power, BMW by superior handling. Such points of differentiation are, In many cases, what consumers remember about a brand. But points of differentiation alone are not enough to sustain a brand against competitors. Managers often pay too little attention to two other aspects of competitive positioning: understanding the frame of reference within which their brands work and addressing the features that brands have in common with competitors. There are always circumstances in which it's necessary to "break even" with competing brands. Effective brand positioning requires not only careful consideration of a brand's pointsof difference, but also of what we call its points of parity with other products. Subway faced a brand-positioning dilemma in 2tK>o when its ad agency recommended that the sandwich shop chain present itself as the healthy fast-fotîd brand, using as its spokesperson a 22-year-old man wbo had lost 245 pounds by following a diet that consisted largely of Subway sandwiches. The agency was so confident of the appeal of the weight loss story that it financed the production (ïf a television spot, which ran regionally and produced an average sales increase of more than 15%. The agency...
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...Dream: Dream to King’s Butler in prison in which he pours wine for King 3rd. Dream: Dream to King’s Baker in prison of birds picking from basket of bread on his 4th. Dream: Dream to Egyptian King of seven fat cows etc. 5th. Dream: Dream to Abraham to sacrifice his son, Ishmael 6th. Dream: Wahi (perhaps as a dream) to the mother of Moses to put her baby in a basket in the river Nile 7th. Dream: Dream of Prophet Muhammad the night before the battle of Badr 8th. Dream: Dream of Prophet Muhammad concerning making a pilgrimage to the House of Allah in Makkah Dreams and Prophethood Classification of Dreams in Islam: First kind of Dream: A good true dream - like seeing the Prophet in a dream How to qualify for good and true dreams? How to respond if a believer says he has seen a dream head Second kind of Dream: Evil dreams Third kind of Dream: from the nafs Implication of false claim concerning dreams Dreams which the Prophet saw Dreams of the Companions of the Prophet The Interpretation of Dreams Conclusion Notes PREFACE This book on the subject, ‘Dreams in Islam’, is published in the Ansari Memorial Series in honor of my teacher and Shaikh of blessed memory, Maulana Dr. Muhammad Fadlur Rahman Ansari Al-Qaderi (1914-1974). Had we not acquired the authentic Sufi...
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...SPARK ARKNOTES W W W. S PA R K N O T E S . C O M Great Expectations Charles Dickens EDITORIAL DIRECTOR Justin Kestler EXECUTIVE EDITOR Ben Florman TECHNICAL DIRECTOR Tammy Hepps SERIES EDITORS Boomie Aglietti, Justin Kestler PRODUCTION Christian Lorentzen WRITERS Brian Phillips, Wendy Cheng EDITORS Ben Florman, Jennifer Burns Copyright ©2002 by SparkNotes llc. All rights reserved. No part of this publication may be reproduced, transmitted, or distributed in any form or by any means, electronic or mechanical, including photocopy, recording, any file sharing system, or any information storage and retrieval system, without the prior written permission of SparkNotes llc. sparknotes is a registered trademark of SparkNotes llc. This edition published by Spark Publishing Spark Publishing A Division of SparkNotes llc 120 Fifth Avenue, 8th Floor New York, NY 10011 USA Context All rights reserved. No part of this publication may be reproduced, transmitted, or distributed in any form or by any means, electronic or mechanical, including photocopy, recording, any file sharing system, or any information storage and retrieval system, without the prior written permission of SparkNotes LLC. SPARK ARKNOTES W W W. S PA R K N O T E S . C O M Charles Dickens was born on February 7, 1812, and spent the first nine years of his life living in the coastal regions of Kent, a county in southeast England. Dickens’s father, John, was a kind and likable man, but he was incompetent with...
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