...A Case Analysis of Nike: The Sweatshop Debate Mindi Merritt Class Fall 2014 Instructor’s Name Introduction Nike is a hugely successful global industry that designs and markets shoes and apparel (Coakley & Kates, 2013). Most of Nike’s products are subcontracted and manufactured overseas in countries such as China, India, Vietnam, Indonesia and Korea. For decades, Nike has been embroiled in controversy where critics claim its products are manufactured in foreign factories with substandard working conditions and disregard to labor laws (Powell & Zwolinski, 2012). As a result, Nike has initiated numerous policy changes in an effort to silence these criticisms. While Nike has definitely made great strides in turning around its image, it continues to struggle with allegations from critics. Nike’s Responsibility for Working Conditions Should Nike be held responsible for working conditions in foreign factories that it does not own, but where subcontractors make products for Nike? Nike should be held responsible for the working conditions in foreign factories where subcontractors make products the company sells. Although Nike does not actually own the foreign factories, the workers are employees of Nike and Nike is the beneficiary of the products they are making. Thus, Nike is responsible (at least in part) of the working conditions endured by those that work there. Labor Standards of Foreign Factories What labor standards regarding safety, working conditions...
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... On Case Study Analysis (Hitting the Wall: Nike and International Labor Practices ) Business Ethics (MBA-513) Section: 02 Case Summary Nike is global footwear for athletes and non-athletes. It is still a highly successful athletic shoemaker today. Based in Beaverton, Oregon, Nike had been a corporate success story for more than three decades. It was a sneaker company, but one armed with an inimitable attitude, phenomenal growth, and the apparent ability to dictate fashion trends to some of the world’s most influential consumers. Selling a combination of basic footwear and street-smart athleticism, Nike pushed its revenues from a 1972 level of $62,000 to a startling $49 million in just ten years. Many researchers believe that Nike went in decline due to two reasons: Michael Jordan’s final retirement and the slowing economy. Another aspect of Nike that has brought a negative image upon them is the negative accusations of exploiting foreign child labor with lower wage. Poor labor conditions and low wages have been an issue for many years, and are still present in 2011.In the 1980s and 1990s, Nike had been plagued by a series of labor incidents and public relations nightmares: underage workers in Indonesian plants, allegations of coerced overtime in China, dangerous working conditions in Vietnam. For a while, the stories had been largely confined to labor circles and activist publications, until a young female worker had died in a Nike contracting...
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...Nike Global Business and Challenges Once a company, like Nike, decides to become a global entity, it will often experience an increase in profitability. Unfortunately, companies like Nike must overcome some difficult obstacles before establishing a successful business in a foreign country. Some of the issues of concern are child labor laws, wages, and outsourcing’s effect on sales. Because of this, most widely known companies have presented various cases to defend their positions on conducting business in the foreign country. One such example is a Nike sweatshop labor case that stirred up a large amount of controversy over ethical business practices. Even though Nike has attempted to recover from the bad press it received about the sweatshops, it still struggles to defeat the negative feelings from people across the United States. Thus, a summary of the case, the legal, cultural and ethical challenges, an understanding of the roles the host governments play, and the strategic and operational challenges faced are important to gain a thorough understanding of the issues and case. Most people could easily define Nike and are familiar with the products offered, like the customized options available in the Nike store online, Nike Sportswear, Nike Women, Nike Basketball, and Nike Football. These products, among others, have led Nike to a profit of $15 billion in 2006 and a catchy “Just Do It!” slogan (Hill, 2009). The company outsourced its manufacturing plants to several...
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...Case Study "Nike: The Sweatshop Debate" Sarah Martin MGT 448 July 27, 2011 Kenneth Peter Case Study "Nike: The Sweatshop Debate" “We’ve run the course – from establishing codes of conduct and pulling together an internal team to enforce it, to working external bodies to monitor factories and engaging with stakeholders” (Nikebiz, para. 2). The creation of this code of conduct came after serious allegations of using sweatshops with women and children working in hazardous conditions for less than minimum wage in overseas factories scattered across the globe to make their product. This paper uses the case study entitled, “Nike: The Sweatshop Debate,” to describe the legal, cultural, and ethical challenges that confront Nike’s global business. This paper will also determine the various roles that host governments have played as well as summarize the strategic and operational challenges that face global management for the Nike Corporation. Bill Bowerman, a track and field coach at the University of Oregon, and Phil Knight, a talented middle-distance runner from Portland, “shook hands to form Blue Ribbon Sports, pledged $500 each, and placed their first order of 300 pairs of shoes in January 1964” (Nikebiz, para. 1). In 1965, they hired their first employee, Jeff Johnson, to manage the growing requirements. In 1971, he conjured up the name Nike. According to the case study, the profits and success that the Nike Corporation has gained has affected hundreds of thousands of workers...
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...“Nike: The Sweatshop Debate” Daryl Williams MGT/448 June 28, 2015 Timothy Mills “Nike: The Sweatshop Debate” – Introduction When you think Nike the only thing that comes to mind is Michael Jordan. One of many sports hero's that changes the world and how we feel about the product they represent. What is not mentioned is how this product are created. Imagine, a pair of the limited addition Air Jordan can cost anywhere between $140.00 to over $200.00. The price to make the shoe include material less than half. Sound like a great business practice but it has been an ongoing debate that requires business owners to rethink the way they conduct business. This paper will highlight the "Nike: The Sweatshop Debate," covering but, not limited to describing the legal, cultural, and ethical challenges that confront the global business. Defining the various roles host governments played and operational challenges facing global managers. Nike has been under fire since “Nike was a CBS-TV 48 Hours news report that aired October 17, 1996” (Hill, 2013). The report details the internal operation of how the mega-corporation created a product for cheap labor. Working six days for $40.00 a month, one can clearly make an assumption that this does not seem fair. To add insult to an already growing concern the United Students Against Sweatshops (USAS) made its case informing all that "the Fair Labor Association (FLA), which grew out of the...
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...Nike - Social and Ethical Issues http://www.writework.com/essay/nike-social-and-ethical-issues Nike has become one of those global companies targeted by a broad range of campaigning pressure groups and journalists as a symbolic representation of the business in society. In Nikes case, the issues are those of human rights and conditions for workers in factories in developing countries. In the face of constant accusations, Nike has developed a considered response but the criticism of Nike still continues. Nike produces footwear, clothing, equipment and accessory products for the sports and athletic market. It is the largest seller of such garments in the world. It sells to approximately 19,000 retail accounts in the US, and then in approximately 140 countries around the world. Just about all of its products are manufactured by independent contractors with footwear products in particular being manufactured in developing countries. The company manufactures in China, Taiwan, Korea, and Mexico as well as in the US and in Italy. The Global Alliance report on the factories in Indonesia gave the following workforce profile: 58% of them are young adults between 20 and 24 years old, and 83% are women. Few have work-related skills when they arrive at the factory. Nike has around 700 contract factories, within which around 20% of the workers are creating Nike products. Conditions for these workers have been a source of heated debate, with allegations made by campaigns of poor conditions...
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...working conditions in a plant making Nike footwear. In 1994, an accounting firm, Ernst and Young, were hired to audit code compliance by making spot checks at Nike factories. In that audit was information concerning Nike factory conditions and how the workers were being mistreated. The audit claimed that Nike workers in Southeast Asia were exposed to toxic chemicals, subjected to physical, verbal, and sexual abuse, forced to work an illegal excess overtime at minimum wage, and suffered poor hygiene. Nike, trying to save their company spent many years claiming that these accusations were false. However, when people compared claims from Nike to the audit, they found some of the details to be inaccurate and/or misleading. Marc Kasky, a California resident and activist, sued Nike for unfair and deceptive practices under California's Unfair Competition Law. Kasky alleged that Nike made "false statements and/or material omissions of fact" concerning the working conditions under which its products are manufactured. Nike filed a demurrer, contending that Kasky's suit was absolutely prohibited by the First Amendment. The California Supreme Court dismissed the case as “improvidently granted.” However, late in 2003 Kasky and Nike announced a settlement. In return for Kasky dropping the case, Nike agreed to give $1.5 million to an industry-friendly factory monitoring group. Analysis Kasky, in my opinion, was correct and had good intentions when he sued Nike. He wasn’t in it for the money...
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...Case Assignment 2: Nike: Managing Ethical Missteps-Sweatshops to Leadership in Employment Practices Andrea McCoy Liberty University Introduction Nike has been one of the leading companies in athletic shoes and apparel for many years and it all started from writing assignment. Phil Knight founded Nike (formerly known as Blue Ribbon Sports) back in 1964 with the help of Bill Bowerman. Phil wanted to create a new company that could be of competition for Adidas and Puma. Nike started distributing for a shoe company out of Japan but soon came up with its own brand (Ferrell, 2013). The common issue of supply and demand took over the company and Nike began using overseas manufacturing companies in Third World countries. This raised an eye for many labor and human rights activist which put Nike under many legal issues. “Nike’s response to the issue has been considered by critics to be more focused on damage control than on a sincere attempt at labor reform” (Ferrell, 2013, p. 495). Nike’s Failure to Address Corporate Social Responsibility Early Ferrell (2013) discuss what a senior from Harvard University referred to as the five stages of corporate responsibility. They are as follows: 1. Defensive: “It’s not our fault.” 2. Compliance: “We’ll do only what we have to do.” 3. Managerial: “It’s the business.” 4. Strategic: “It gives us a competitive edge.” 5. Civil: “We need to make sure everybody does it” (Ferrell, 2013). In the beginning, Nike was in the...
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...tainted the reputation of large companies such as Shell, Wal-Mart, and Nike. Cases of employee abuse in factories and sweatshops in Asia and Africa have raised awareness of human rights violations and have inspired people all around the world to continue to fight together to end human rights violations. One case of human rights violations occurred at a Shell oil facility in Nigeria. “Shell is different from other oil companies because it stations its facilities in Nigeria, rather than in the United States, where the company was founded” (Kaeb, 324). By doing this, the company has a higher risk of human rights violation incidents because the distance makes it much harder to monitor what goes on in Nigerian factories and refineries. When the American public gained knowledge of employee abuse in Shell facilities in Nigeria, Shell responded saying that employee abuse is not simply an issue of cruelty within the company, but rather “within a nexus of corruption, poverty, poor public services and infrastructure, government instability, and other factors which make it difficult for business to operate” (Kaeb, 329). This means that Shell argued that the problem of employee abuse in Nigeria is an issue with a lot of grey areas rather than black areas versus white areas. The problem lies in a combination between flaws in the company and flaws in the environment of the nation in which the abuse is occurring, in this case Nigeria. But, if a...
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...markets for Nike. They are my sponsor. Nike Inc. produces footwear, clothing, equipment and accessory products for the sports and athletic market. It is the largest seller of sports garments in the world. It sells to approximately 19,000 retail accounts in the US, and then in approximately 140 countries around the world. Just about all of its products are manufactured by independent contractors with footwear products in particular being manufactured in developing countries. Nike developed a strong working relationship with Japanese shoe manufacturers, but Nike moved on to other countries seeking after alternative, lower-cost producers. Today the company manufactures in China, Taiwan, Korea, Pakistan, Vietnam, Indonesia, and Mexico as well as in the US and in Italy. Nike has around 700 contract factories, within which around 20% of the workers are creating Nike products. Conditions for these workers have been a source of heated debate, with allegations made by campaigns of poor conditions, with commonplace harassment and abuse. As its founder and Chief Executive Officer, Phil Knight lamented in a May 1998 speech to the National Press Club, “the Nike product has become synonymous with slave wages, forced overtime, and arbitrary abuse.”(HBS Case # 9-700-047) “Hitting the Wall: Nike and International Labor Practices,” HBS Case # 9-700-047 Problem Statement Is Nike doing just enough to clear bad publicity or are they really fixing their factory issues? How can Nike work toward...
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...Case Discussion Questions 1. Should Nike be held responsible for working conditions in foreign factories that it does not own, but where subcontractors make products for Nike? Some people probably think that designing and marketing its products is what Nike is responsible for. But outsourcing its manufacturing divisions into foreign countries doesn´t release Nike from the responsibility. During a developing process manufacturing is one of the most important intermediate steps and because of that it belongs to Nike´s responsibilities, no matter if they own the manufacturer or not. Everybody knows that it is hard to keep the overview about every developing stage but if you decide to put this step into a foreign country, you have to find a way of taking the control. So yes, Nike should be held responsible for working conditions in foreign factories that it does not own, but of course you have to weigh how much influence a company like Nike can have regarding working conditions. Establishing an independent monitoring association like the “Fair Labor Association” (FLA) is a good way to improve bad labor standards. 2. What labor standards regarding safety, working conditions, overtime, and the like, should Nike hold foreign factories to: those prevailing in that country or those prevailing in the United States? In the article you can read that labor standards in the US and in foreign countries are very different. Everybody knows that minimum wages and working conditions...
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...Nike is an iconic sportswear brand, with its very recognizable swoosh logo decorating the attire of many of the globe’s most famous sports teams, and has established a long-lasting brand legacy both with its ability to adjust to trends, as well as to build a profitable business model. Naomi Klein’s famous book, No Logo – Taking Aim at the Brand Bullies, first published in 1999, attacked many big brands accusing them of violating labor laws and using dirty tactics to dominate the changing markets. One of the brands that took a heavy hit in the book was Nike. In the case study Nike: The Sweatshop Debate, the author of this article continues on Klein’s theme, addressing accusations made against Nike for child labor usage through their suppliers as well as dubious sponsorship agreements. These accusations focus around the poor and hostile working conditions of Asian factories, the below-minimum wages and suppressive employee treatment. Nike, in many ways, became the evil representation of the entire sweatshop issue, then a surfacing theme and in many ways a new corporate territory in big scale, and opportunism had its price. Nike would be seen as a brand that would mercilessly exploit the labor opportunities of poorer countries, caring little of the origins of their products. It is fair to say, that changing this stigma would become a globally relevant issue for the entire corporation, and fixing the damaged brand image would be a challenge for the entire company for years to...
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...CASE ANALYSIS NIKE THE SWEATSHOP DEBATE Summary of the Facts Nike was established in 1972 by former University of Oregon track star Phil Knight. ... Nike has $10 billion in annual revenues and sells its products in 140 countries. ... Nike has been dogged for more than a decade by repeated accusations that its products are made in sweatshops where workers, many of them children, slave away in hazardous conditions for less than subsistence wages. ... Many reporters, TV shows, companies and organizations have repeatedly exposed negative comments towards Nike. For example, a “48 Hours” news report aired on October 17, 1996 regarding a Nike factory in Vietnam, which was visited by reporter Roberta Baskin. The reporter discovered that Nike hired millions of workers who are literate, disciplined, and desperate for jobs at wages lower than minimum wage. Another example of the criticism against Nike came from a newsletter published by Global Exchange. The newsletter uncovered that the majority of Nike shoes were made in Indonesia and China, countries with governments that prohibit independent unions and set the minimum wage at rock Nike: The Sweatshop Debate The purpose and intent of this paper is to describe the legal, cultural, and ethical challenges that face the Nike Corporation in their global business ventures. This paper will also touch on the roles of the host government and countries where Nike manufactures their products and the author will summarize the strategic and operational...
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...largely due to globalization, a movement that has led multinational corporations (MNCs) to invest in cheap labor available in emerging economies. The possibility of this investment has spurred local government to ease regulatory measures on labor rights to lure MNCs as well as pitted local manufacturers against each other in the spirit of competitive pricing. These actions have led to diminished standards in factories that have translated to issues like insufficient wages, forced overtime, suppression of free speech and a hazardous working environment. Some proponents of sweatshop labor argue that sweatshops bring about economic prosperity, even going so far as to say that the “simplest way to help the poorest Asians would be to buy more from sweatshops, not less” (Kershner). Increasingly, however, the consensus has shifted in support of the fact that employing the poor for “near subsistence wages...generates little self-sustaining economic development” (Moberg). The light that has been shed on cases of abuse and mistreatment of laborers in Indonesia, Vietnam and Pakistan has mobilized various labor rights organizations and university student groups to take a stance against the exploitation of third world citizens. Groups like Campaign for Labor Rights and...
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...* Case Study Thomas Colt MGT/448 March 29, 2013 Dan Daily Intro This paper is about Nike and the sweatshop debate For years Nike has been a target for protester that are against child labor and for good reasons. The first part of this paper will talk about the legal, ethical, and cultural challenges that Nike faces. The next will be about the many roles the host government plays in Nike business operations. The last part I will be summarizing the strategic and operational challenges the global managers of Nike are facing. In the 1970s Nike was located in Taiwan and South Korea but when the workers gained their freedom to organize their wages Nike looked elsewhere to find cheaper labor. That is when they decided to set up shop in China and Indonesia and this is where they have been since the 1980s. They are also located in Vietnam as well. Most believe the reason Nike decided to relocate to these countries is because of the cheap labor, the government in Indonesia has allowed the minimum wage to $2.46 a day but the reason this is such a problem is that the cost of living expenses is about $4.00 a day. So these people are working long hours for terrible pay and they do not even make enough to survive and the same can be said about the other countries as well just different low pay scale. There are even employees being fined in Korean subcontractors...
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