...ANALIE M. PURA December 21,2013 MBA II Strategic Management of Change Saturday 7:30-10:30 am Article I. Macdonald’s: A Leader at Vertical Integration Summary: Macdonald is an international food chain. In the year 1990 it has experience a decrease of sales. Because Macdonald has problems getting local bakeries to produce the hamburger bun. After experiencing quality problems with two local bakeries. Mcdonalds builts its own bakeries. When Mcdonald decided to operate in Russia, it found that local suppliers lacked thecapability to produce ingredients of the quality it demanded. The firm was forced to vertically integrate through the local food industry on a heroic scale,importing tomatoe seeds and bull semen and indirectly managing dairy farms,cattle ranches and vegetable plots. I t also had to construct the world largest food processing plant at a huge cost.,in South America. Mcdonalds also bought huge ranches in Argentina to raise its own cattle. As a result today, Mcdonald’s is able to use vertical integration to protect product quality and reduce its global cost structure. Review: Madonald is a global food chain. The firm experience decrease in sales. So they determine the problem and solve it with strategic planning by Vertical Integration. Vertical integration is a company is entering new industries to support the business...
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...Marketing Activities List There are a huge spectrum of topics that fall under the term marketing. There is an equally large list of marketing activities that can be performed by entrepreneurs, marketing managers and media planners on a regular basis. It is important to categorize and schedule various marketing activities within a business to be certain your message gets out the way you want it to be heard. There are three basic categories of marketing activities that you can put on your to-do list. Ongoing * There are certain marketing activities that must be performed on a daily, monthly or yearly basis over and over again. Activities such as advertising, direct mail, article writing, blog posts, online marketing and market research all fall under the ongoing marketing activity category. Ongoing advertising refers to placing ads in magazines, newspapers, on radio, television or billboards. One-time * Some marketing activities will only need to be used on an as-needed basis. Often, this means you will only delve into the activity once. Examples of a one-time marketing activity are new product creation and implementation, starting a referral program, writing a book, creating a new website, a seminar, webinar or other one-time promotion. Idea Generation * Idea generation marketing activities are those which precipitate new ideas and concepts that can be used in your business. These include brainstorming by yourself or with team members, initiating joint ventures...
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...I. PROJECT MANAGEMENT PROJECTS Unique, one-time operations designed to accomplish a specific set of objectives in a limited time frame. Examples of Projects • Contsructing a shopping complex • Merging two companies • Putting on a play • Designing and running a political campaign Examples of Projects within business organizations: • Designing new products or services • Designing advertising campaigns • Designing information systems • Reengineering a process • Designing databases • Software development • Designing Web pages Projects may involve considerable cost, Long time horizon and some involve a large number of activities. – must be carefully planned and coordinated to make the project successful. II. BEHAVIORAL ASPECTS OF PROJECT MANAGEMENT KEY DECISIONS IN PROJECT MANGEMENT Much of the success of the projects depends on key managerial decisions over a sequence of steps: 1. Deciding which projects to implement 2. Selecting the project manager 3. Selecting the project team 4. Planning and designing the project 5. Managing and controlling project resources 6. Deciding if and when a project should be terminated 1. Deciding which projects to implement This involves determining the criteria that will be used to decide which projects to pursue. Typical factors include: - Budget - Availability of appropriate knowledge - Skill personnel - Cost-benefit considerations Of course other factors may override these criteria such as: ...
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...This is the job. The Case of the Mexican Crazy Quilt: Linderman Industries 1. Was Linderman Industries' adoption of project organization an appropriate one for getting the Mexican subsidiary started? 2. In consideration of Robert Linderman's letting the division managers know the project manager would be asking for some of their key people, why would Conway have any difficulty in getting the ones he wanted? 3. Would you expect that many people would turn down a chance to join a project organization, as Bert Mill did? 4. Why would Conway take his problem with the engineering vice president to Linderman and have it resolved in his favor, yet back down in two disputes with the manufacturing vice president? 5. What could Linderman Industries have done to assure good jobs for the people coming off Project Mexicano, including Carl Conway, the project manager? This solution explains the management of operations for Linderman Industries and the beginning of their Mexican subsidiary. It helps the student understand the listed disputes and attempt to problem-solve for the company. ef: Carl Conway has been appointed manager of the Operation Mexicano project for Linderman Industries. The company is opening a subsidiary in Mexico. Conway has a number of problems assembling his team, primarily from other managers. Even so, the project succeeds and the transition of the Mexican plant to come under Mexican management is accomplished within the expected time line. This paper discusses 5...
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...Week 4 Mini Case Analysis: The Case of the Mexican Crazy Quilt Molly Thorvilson Operations Management 201410-MGT-713-W4B University of St. Mary 11/16/14 Linderman Industries implemented a project organization strategy in an attempt to kick-start a Mexican subsidiary. While it may have been a difficult situation, Project Mexicano ended up being successful. Projects are composed of a unique set of activities established to realize a given set of objectives in a limited time span. (Stevenson 774) Projects go through a life cycle that involves definition, planning, execution, and delivery and termination. (Stevenson 774) All of these steps were made and achieved in the case of Linderman Industries. Project organization worked in this case. That being said, there are other strategies to achieve a similar goal, and Linderman Industries could have had an even more positive outcome if it had explored other strategies before going ahead with project organization the way it did. Just one of the problems with Linderman Industries’ project organization strategy was that there was no assurance that those who took on new roles in Mexico City would have their same position when the operation ended. These team members were existing employees of the organization that were offered new opportunities that had virtually no promise after two years. Furthermore, the workers may end up working for two bosses who impose differing demands, it may disrupt friendships and daily routines,...
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...THE CASE OF THE MEXICAN CRAZY QUILT “The mission of the project which you will head is to get our new Mexican subsidiary company ready for take-over by Mexican managers. My hope is that you will be able to do this in about two years,” explained Robert Linderman, president of Linderman Industries, Inc. to Carl Conway had been hired especially for this assignment because of his experience in managing large defense projects in the aerospace industry. “ The first thing that I will have to do is put a project team together,” said Conway. : I imagine that you have in mind my drawing people from the functional divisions.” “Yes, I have already sent memoranda to the division managers informing them that you will be asking for some of their key people to work under you for about two years,” said Linderman. “In addition, I have advised them to be prepared to process work orders from Operation Mexicano with the personnel and equipment of their organizations. Later on in the project’s life, you will begin to get Mexican personnel, both managers and technicians, into your organization. These people will have Mexican supervisors, but until the mission is accomplished, they also will report to you. I will have to admit that you are going to have some complex authority relationships, especially as you personally will be responsible to the president of the subsidiary, Felix Delgado, as well as to me.” Conway began to make his plans for the project team. The plant building...
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...15th May 2012 (for ACM) Maximum Marks 100 Attempt all the questions. All questions carry equal marks. The case of the Mexican Crazy Quilt “The mission of the project which you will head is to get our new Mexican subsidiary ready for take-over by Mexican managers. My hope that you will be able to do this in about two years” explained Robert Linderman, president of Linderman Industries to Carl Conway, newly appointed manager for “Operation Mexicano”. Conway had been hired specifically for this assignment because of his experience in managing large defence projects in the aerospace industry. “The first thing that I will have to do is put a project team together” said Conway. “I imagine that you have in mind my drawing people from the functional divisions.” “Yes, I have already sent memoranda to the division managers informing them that you will be asking for some of their key people to work under you for about two years,” said Linderman.. “In addition, I have advised them to be prepared to process work orders from Operation Mexicano with the personnel and equipment of their organizations. Later on in the project’s life, you will begin to get Mexican personnel, both managers and technicians, in to your organization. These people will have Mexican supervisors, but until the mission is accomplished, they also will report to you. I will have to admit that you are going to have some complex authority relationship...
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...CHapter 17: Project Management Answers to Discussion and Review Questions 1. To effectively manage a project, a project manager must employ a certain set of skills. For projects that involve fairly well-defined work, the project manager must be able to a. motivate his or her team. b. direct team members in specific work areas of the project. c. solve specific project related problems. d. resolve issues and problems between co-workers. e. communicate certain problems to upper management. f. expedite work when necessary. g. coordinate work among the team members and among the appropriate outside contractors. h. make the necessary project trade-off decisions involving cost, time, quality and resources. However, if the work is not well defined, there is usually more uncertainty involved. In projects involving a higher degree of uncertainty, in addition to being able to perform the functions listed above, the project leader must also demonstrate strong leadership skills. The more ill-defined the work, the higher the need for leadership skills. Leadership skills are less tangible than the skills listed above and may include the following: a. ability to deal with change. b. deciding what type of changes are needed and when to make the change or changes. c. working with the project team to make the necessary change or changes. d. the ability to handle undesirable or unexpected consequences...
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...A Painted House John Grisham Chapter 1 The hill people and the Mexicans arrived on the same day. It was a Wednesday, early in September 1952. The Cardinals were five games behind the Dodgers with three weeks to go, and the season looked hopeless. The cotton, however, was waist-high to my father, over my head, and he and my grandfather could be heard before supper whispering words that were seldom heard. It could be a "good crop." They were farmers, hardworking men who embraced pessimism only when discussing the weather and the crops. There was too much sun, or too much rain, or the threat of floods in the lowlands, or the rising prices of seed and fertilizer, or the uncertainties of the markets. On the most perfect of days, my mother would quietly say to me, "Don't worry. The men will find something to worry about." Pappy, my grandfather, was worried about the price for labor when we went searching for the hill people. They were paid for every hundred pounds of cotton they picked. The previous year, according to him, it was $1.50 per hundred. He'd already heard rumors that a farmer over in Lake City was offering $1.60. This played heavily on his mind as we rode to town. He never talked when he drove, and this was because, according to my mother, not much of a driver herself, he was afraid of motorized vehicles. His truck was a 1939 Ford, and with the exception of our old John Deere tractor, it was our sole means of transportation. This was no particular problem except when...
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...A Painted House John Grisham Chapter 1 The hill people and the Mexicans arrived on the same day. It was a Wednesday, early in September 1952. The Cardinals were five games behind the Dodgers with three weeks to go, and the season looked hopeless. The cotton, however, was waist-high to my father, over my head, and he and my grandfather could be heard before supper whispering words that were seldom heard. It could be a "good crop." They were farmers, hardworking men who embraced pessimism only when discussing the weather and the crops. There was too much sun, or too much rain, or the threat of floods in the lowlands, or the rising prices of seed and fertilizer, or the uncertainties of the markets. On the most perfect of days, my mother would quietly say to me, "Don't worry. The men will find something to worry about." Pappy, my grandfather, was worried about the price for labor when we went searching for the hill people. They were paid for every hundred pounds of cotton they picked. The previous year, according to him, it was $1.50 per hundred. He'd already heard rumors that a farmer over in Lake City was offering $1.60. This played heavily on his mind as we rode to town. He never talked when he drove, and this was because, according to my mother, not much of a driver herself, he was afraid of motorized vehicles. His truck was a 1939 Ford, and with the exception of our old John Deere tractor, it was our sole means of transportation. This was no particular problem except when...
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...Proceeding for the School of Visual Arts Eighteenth Annual National Conference on Liberal Arts and the Education of Artists: Art and Story CONTENTS SECTION ONE: Marcel’s Studio Visit with Elstir……………………………………………………….. David Carrier SECTION TWO: Film and Video Narrative Brief Narrative on Film-The Case of John Updike……………………………………. Thomas P. Adler With a Pen of Light …………………………………………………………………… Michael Fink Media and the Message: Does Media Shape or Serve the Story: Visual Storytelling and New Media ……………………………………………………. June Bisantz Evans Visual Literacy: The Language of Cultural Signifiers…………………………………. Tammy Knipp SECTION THREE: Narrative and Fine Art Beyond Illustration: Visual Narrative Strategies in Picasso’s Celestina Prints………… Susan J. Baker and William Novak Narrative, Allegory, and Commentary in Emil Nolde’s Legend: St. Mary of Egypt…… William B. Sieger A Narrative of Belonging: The Art of Beauford Delaney and Glenn Ligon…………… Catherine St. John Art and Narrative Under the Third Reich ……………………………………………… Ashley Labrie 28 15 1 22 25 27 36 43 51 Hopper Stories in an Imaginary Museum……………………………………………. Joseph Stanton SECTION FOUR: Photography and Narrative Black & White: Two Worlds/Two Distinct Stories……………………………………….. Elaine A. King Relinquishing His Own Story: Abandonment and Appropriation in the Edward Weston Narrative………………………………………………………………………….. David Peeler Narrative Stretegies in the Worlds of Jean Le Gac and Sophe Calle…………………….. Stefanie Rentsch...
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...Resources for Teaching Prepared by Lynette Ledoux Copyright © 2007 by Bedford/St. Martin’s All rights reserved. Manufactured in the United States of America. 2 1 f e 0 9 d c 8 7 b a For information, write: Bedford/St. Martin’s, 75 Arlington Street, Boston, MA 02116 (617-399-4000) ISBN-10: 0–312–44705–1 ISBN-13: 978–0–312–44705–2 Instructors who have adopted Rereading America, Seventh Edition, as a textbook for a course are authorized to duplicate portions of this manual for their students. Preface This isn’t really a teacher’s manual, not, at least, in the sense of a catechism of questions and correct answers and interpretations. Because the questions provided after each selection in Rereading America are meant to stimulate dialogue and debate — to generate rather than terminate discourse — they rarely lend themselves to a single appropriate response. So, while we’ll try to clarify what we had in mind when framing a few of the knottier questions, we won’t be offering you a list of “right” answers. Instead, regard this manual as your personal support group. Since the publication of the first edition, we’ve had the chance to learn from the experiences of hundreds of instructors nationwide, and we’d like to use this manual as a forum where we can share some of their concerns, suggestions, experiments, and hints. We’ll begin with a roundtable on issues you’ll probably want to address before you meet your class. In the first section of this manual, we’ll discuss approaches to...
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...In Cold Blood Truman Capote I. The Last to See Them Alive The village of Holcomb stands on the high wheat plains of western Kansas, a lonesome area that other Kansans call "out there." Some seventy miles east of the Colorado border, the countryside, with its hard blue skies and desert-clear air, has an atmosphere that is rather more Far West than Middle West. The local accent is barbed with a prairie twang, a ranch-hand nasalness, and the men, many of them, wear narrow frontier trousers, Stetsons, and high-heeled boots with pointed toes. The land is flat, and the views are awesomely extensive; horses, herds of cattle, a white cluster of grain elevators rising as gracefully as Greek temples are visible long before a traveler reaches them. Holcomb, too, can be seen from great distances. Not that there's much to see simply an aimless congregation of buildings divided in the center by the main-line tracks of the Santa Fe Rail-road, a haphazard hamlet bounded on the south by a brown stretch of the Arkansas (pronounced "Ar-kan-sas") River, on the north by a highway, Route 50, and on the east and west by prairie lands and wheat fields. After rain, or when snowfalls thaw, the streets, unnamed, unshaded, unpaved, turn from the thickest dust into the direst mud. At one end of the town stands a stark old stucco structure, the roof of which supports an electric sign - dance - but the dancing has ceased and the advertisement has been dark for several years. Nearby is another building...
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...In Cold Blood Truman Capote I. The Last to See Them Alive The village of Holcomb stands on the high wheat plains of western Kansas, a lonesome area that other Kansans call "out there." Some seventy miles east of the Colorado border, the countryside, with its hard blue skies and desert-clear air, has an atmosphere that is rather more Far West than Middle West. The local accent is barbed with a prairie twang, a ranch-hand nasalness, and the men, many of them, wear narrow frontier trousers, Stetsons, and high-heeled boots with pointed toes. The land is flat, and the views are awesomely extensive; horses, herds of cattle, a white cluster of grain elevators rising as gracefully as Greek temples are visible long before a traveler reaches them. Holcomb, too, can be seen from great distances. Not that there's much to see simply an aimless congregation of buildings divided in the center by the main-line tracks of the Santa Fe Rail-road, a haphazard hamlet bounded on the south by a brown stretch of the Arkansas (pronounced "Ar-kan-sas") River, on the north by a highway, Route 50, and on the east and west by prairie lands and wheat fields. After rain, or when snowfalls thaw, the streets, unnamed, unshaded, unpaved, turn from the thickest dust into the direst mud. At one end of the town stands a stark old stucco structure, the roof of which supports an electric sign - dance - but the dancing has ceased and the advertisement has been dark for several years. Nearby is another building...
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...Eat, Pray, Love Eat, Pray, Love Eat, Pray, Love Eat, Pray, Love ALSO BY ELIZABETH GILBERT Pilgrims Stern Men The Last American Man Eat, Pray, Love Eat, Pray, Love VIKING Published by the Penguin Group Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, U.S.A. Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario, Canada M4P 2Y3 (a division of Pearson Penguin Canada Inc.) Penguin Books Ltd, 80 Strand, London WC2R 0RL, England Penguin Ireland, 25 St. Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd) Penguin Books Australia Ltd, 250 Camberwell Road, Camberwell, Victoria 3124, Australia (a division of Pearson Australia Group Pty Ltd) Penguin Books India Pvt Ltd, 11 Community Centre, Panchsheel Park, New Delhi – 110 017, India Penguin Group (NZ), Cnr Airborne and Rosedale Roads, Albany, Auckland 1310, New Zealand (a division of Pearson New Zealand Ltd) Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue, Rosebank, Johannesburg 2196, South Africa Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, England First published in 2006 by Viking Penguin, a member of Penguin Group (USA) Inc. 1 3 5 7 9 10 8 6 4 2 Copyright © Elizabeth Gilbert, 2006 All rights reserved LIBRARY OF CONGRESS CATALOGING IN PUBLICATION DATA Gilbert, Elizabeth, date. Eat, pray, love: one woman’s search for everything across Italy, India and Indonesia / Elizabeth Gilbert p. cm. ISBN 0-670-03471-1 1. Gilbert, Elizabeth, date—Travel...
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