Premium Essay

The Case Study of Mang Inasal

In:

Submitted By benj24
Words 452
Pages 2
Mang Inasal: Humble Stories and Where They Are Today!!!

The epitome of success could never be achieved if one did not set a foot at the bottom of the staircase. Did you know that Mang Inasal, one of the most preferred dining places of the Filipinos today, can prove this?
Where Did Mang Inasal start?
Establishing its first branch in a 3-year-old unoccupied space in Robinsons Mall Carpark, Iloilo on December 12, 2003, Mang Inasal quickly became a hit for the Ilonggos. Of course, it would not be done without the efforts of its owner, Mr. Edgar Sia II. After conducting a research on what could be the common “taste” of the 16 regions in the Philippines, Sia figured out that “barbecue” (or simply, Inasal in Ilonggo) is the mass appeal—a feat that has been capturing the hearts and empty stomachs of the Filipino people.

Before enterprising his business to Luzon, specifically in Manila, Mang Inasal opened its second outlet in Roxas City, Sia’s hometown. With this, his business bloomed in the provinces to 26 branches; a proof that his Inasal has really caught the Filipino tastebuds. In 2006, he finally opened his outlet in Manila, a venture that he referred to as the “make-or-break” city.
It was during this year when the city was in the middle of rice shortage (and as we all know, rice is a primary food for the Filipinos). This was where he opened the “Unli Rice” promo, which was only supposed to run for two months. Seeing that it has attracted more customers, the promo became permanent and is now being simulated by other fast food chains.
Where is Mang Inasal today?
Right now, Mang Inasal runs in 433 outlets across the country, and is now the second largest fast food chain next to Jollibee and ahead of McDonalds, with Manila having above 100 Mang Inasal branches. As of the moment, Mang Inasal is present in an estimate of 70 cities, and is continuously being

Similar Documents

Premium Essay

My Lee-Aann

...Guide Questionnaire in Preparing Project Feasibility Studies ( SUMMARY OF THE PROJECT ) A. What is the name of the firm? Mang Inasal B. Where is the location of head office and plant site? Philippines / Southern Tagalog / Bacoor / Pasay City / Tramo St., 2316, C. Give a brief description of the project? Mang Inasal Philippines, Inc. operates quick service restaurants. It specializes in chicken inasal and various pinoy products. The company„s menu include pinoy palamigs, pinoy and keso burgers, beef sinigangs, and bangus sinigangs. The company was foundedin 2003 and is based in Iloilo City, the Philippines. It has additional offices in Luzon,Visayas, and Mindanao. As of November 22, 2010, Mang Inasal Philippines, Inc.operates as a subsidiary of Jollibee Foods Corp. D. What are the highlights of major assumptions made such as market projections, share and prices, investment costs, method of financing, etc.? 1. Market Projection Mang Inasal Philippines Inc. is preparing for its planned Initial Public Offering(IPO) in the first quarter of 2011 as it remains confident of good businesspotential and further expansion. Chairman Edgar Sia II said the public listing strategy is to “further improve transparency of Mang Inasal where the emphasis ison good management because of publicaccountability. “Thecompany, thatopened its first store last Dec. 12, 2003, has tapped Fortman Cline as its financialadvisory firm to handle the preparations for...

Words: 2346 - Pages: 10

Premium Essay

Franchise

...franchise 1) n. a right granted by the government to a person or corporation, such as a taxi permit, bus route, an airline's use of a public airport, business license, or corporate existence. 2) n. the right to vote in a public election. 3) v. to grant (for a periodic fee or share of profits) the right to operate a business or sell goods or services under a brand or chain name. Well-known franchise operations include McDonald's, Holiday Inns, Ace Hardware, Rexall Drug Stores, and Amway Distributors. 4) n. the right one has to operate a store or sell goods or services under a franchise agreement, as in "we have the Taco Bell franchise in our town." 5) adj. referring to a "franchise tax" which is placed on businesses (especially corporations) for the right to conduct business, as distinguished from a tax on property, income or profits tax. Source: http://legal-dictionary.thefreedictionary.com/Franchise+system According to Steven C. Michael Franchising, in which independent businesses operate under a shared trademark using a common production process, is used primarily by service businesses. It is an enduring and pervasive organisational form. As an organisational form, franchising has a large and visible presence in consumer industries such as restaurants, lodging, auto repair, real estate, hair styling, and specialty retailing, where it has captured typically thirty to forty percent of sales. Business services in which franchising is prominent include temporary...

Words: 1298 - Pages: 6

Premium Essay

Joel

...RZB Building Interior, Montillano Street, Alabang, Muntinlupa City STI COLLEGE OF ALABANG Operation Research Title: “Learning Style and the Academic Performance of SEEDS under Computer Studies Program of STI College Alabang” Group Members: Bista, Joel A. Apaitan, Sarrah Pristine Arevalo, Rosebelle Mr. Eliseo Talla Adviser Chapter 1 THE PROBLEM AND ITS BACKGROUND Introduction What is the difference between education and training? Education is a basic factor in economic development. At the microeconomic level education has an important role in social mobility, equity, public health, better opportunities for employment (lower unemployment and higher wages), etc. In the case of the Philippines the previous Poverty Assessment (World Bank 2001) showed clearly that the educational attainment of the head of the household was “the single most important contributor to the observed variation in household welfare.” However it is also well known that the workers of Philippines have one of the highest levels of education of Asia, especially when considering its level of development. Probably Philippines is the most typical case of what is called the “education puzzle”. Therefore the level of poverty of the Philippines is difficult to be explained by the level of education of their workers. Colleges and universities have long defined and assessed student learning using course-embedded assessments...

Words: 1080 - Pages: 5

Free Essay

Blue Chips

...country. They are somewhat treated as icons in their respective industries. In terms of financial resources, blue chip companies are known to have large amount of capital. They are known to be profitable, pays regular dividends to its stock holders, and have a good rating on their debts. Image taken from oldvegaschips.com How’s the Performance of Blue Chips? Let’s take one blue chip stock for example. Jollibee Foods Corporation (JFC) has been a great performer in the Philippine Stock Market during the last decade. As you can see in the chart below, the direction of its price is generally upward. JFC is the parent of Jollibee, the country’s leading fast-food chain brand. And if you would add all Chowking, Greenwich Pizza, Red Ribbon, Mang Inasal and Burger King stores it will total to 2,510 food-chains worldwide and a total sales of 82.1 billion pesos (around 2 billion US Dollars). Generated from http://investing.businessweek.com Is it Safe to Invest in a Blue Chips Stocks? All stock market investments has no guarantee of earning you money. Stocks investment is always involved with high risks. The market can go very high but sometimes it can go crashing down. If you plan to do short-term investment only, then I might say that blue chip stocks are not really the best choice. But, is it safe to invest in blue chips? Well, if you compare them to non-blue chip companies, then I will say Yes since they have already proven to be strong over the years so we don’t expect them to...

Words: 766 - Pages: 4

Free Essay

Case Study

...Case study Visit an environment Conduct & survey/ interview & observation * Effects of environmental degradation * How they address it or solve the problem * How implementation for environmental conservation 1. Introduction – define & explain environmental conservation 2. Overview of establishment – History and description 3. Environmental conversation observation a. Solid waste b. policies c. penalties d. problems encounter (regarding envi conversation) e. participation of the company in any envi conversation advocacy f. photos ( 4 pictures include the front of the establishment ; the interview; their policies; solid waste disposal) 3R size with caption. 4. Summary, conclusion and finding 5. Recommendation JOLLIBEE FOODS CORPORATION Introduction: The Jollibee Food Corporation remains unwavering in its commitment to bring joy to our customers, and that means doing our part in conserving our natural resources and keeping our environment safe, clean, and beautiful. Part of our water management practice is the use of hygienic waterless urinals in our stores. This odorless facility uses a special liquid sealant to prevent odors from escaping and funnel pure urine down the drain. Overview of establishment: Jollibee is a Filipino multinational chain of fast food restaurants headquartered in Pasig, Metro Manila, Philippines. JFC is the parent company of Jollibee, the country's answer to McDonald's in the fast food burger...

Words: 1202 - Pages: 5

Premium Essay

60's Diner

...Chapter I THE EXECUTIVE SUMMARY This aspect of Feasibility Study discusses all the details with regards to the Executive Summary of the proposed project study. It also contains the five major components of the study including Management and Personnel Feasibility, Marketing Feasibility, Technical Feasibility, Financial Feasibility and Socio-Economic Feasibility. Highlights of the Study 60’s Diner is one place to remember when looking for a good place to eat. Waitresses serve food by moving around on skates, giving that all 60’s feel. We put up this business because this restaurant provides fairly fast and friendly service. We loved its uniqueness compared with the other businesses.It is designed by a group of students where they can provide a unique type of Diner that they can convince and attract different types of people. 60’S Diner is a restaurant that is a partnership business organization which is composed of seven (7) partners, namely, Antonio, Jennica; Austria, Cyrille; Baluyot, Babylyn Roxinne; Corpuz, Kim; Domingo, Charmaine; Empemano, Julie; Millena, and Maria Fatima who will contribute 500,000 pesos each for a total capital of 3,500,000 million pesos to start up the business. The partners decided to rent a space located at 480 Mayon, Sta. Mesa Heights, Quezon City. It has 300 square meters rectangular in shape and it cost 200 pesos per square meters for a total of 60,000 pesos monthly rental fee. The location is very accessible and...

Words: 1782 - Pages: 8

Free Essay

Harampangan Ha Sinirangan

...ideas, the proposed business would be a place that would cater with that needs and wants. It would be first Food Outlet that would offer purely native meals and delicacies. The proposed business would be situated at Real Street, Sagkahan Tacloban City. It is therefore accessible and is located near with the prospective target consumers. The proposed business would not only offer products at reasonable price but also it would include upscale and quality services to meet the satisfaction and desires of the clientele. It is because Harampangan ha Sinirangan aims to bump into the expectations of the market since “quality is its first name; and excellent service is its priority”, and to make the proposed business a success, this Feasibility Study was conducted and it...

Words: 48069 - Pages: 193

Premium Essay

Body Sa Among Jabi

...EXECUTIVE SUMMARY Jollibee Foods Corporation (JFC) is the parent company of Jollibee, a fast-food restaurant chain based in the Philippines. Among JFC's popular brands are Jollibee, Chowking, Greenwich, Red Ribbon, Manong Pepe's and its recently acquired local fast-food Mang Inasal. Since its inception, Jollibee has become an increasingly profitable fast-food chain with 1,921 (Jollibee 702, Chowking 406, Greenwich 221, Red Ribbon 215, Delifrance 23, Mang Inasal, Manong Pepe 15) store branches in the Philippines and 395 in other countries employing 29,216 workers. Including all its brands, JFC has 1,804 stores worldwide and total sales of more than Php 52 billion as of December 2010. Despite owning 52% of the total local Quick Service Restaurants, the competition with its rival firms is still stiff. The source of rivalry stems from price wars and marketing innovations. The rivalry is also centered on the KSFs (Key Success Factors) of the industry, which are good food, good service and reasonable pricing. Rivals are somewhat equal in capabilities and opportunities, thus making the competition stiffer. Moreover, standardization of service contributes to the intensity of rivalry. INTRODUCTION Fast food, also known as Quick Service Restaurant (QSR) is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store...

Words: 7136 - Pages: 29

Premium Essay

Marketing Strategies

...CHAPTER I THE PROBLEM INTRODUCTION: Every business is in an individual position when it comes to adopting and implementing eco-efficient practices. Your business may be just beginning this process, while others, already benefiting from incorporating initial, easy-to-apply strategies and procedures, are now prepared to implement the next level to achieve further gains. Modern businesses know how important it is to consider environmental performance as part of their planning and operational procedures. Adopting eco-efficient business practices will not only benefit the environment, but will also improve business operational efficiency and reduce costs. This guide outlines practical measures that can be used to improve eco-efficiency in your fast food business. The first step in improving the eco-efficiency of your business is to establish a baseline for your current practices. This usually involves conducting an eco-efficiency audit. Follow the suggested steps to eco-efficiency for guidance on eco-efficiency improvement. As part of your planning process, you should check your energy and water use, as well as a number of other specific areas shown below. A range of actions to improve efficiency are suggested, including easy, low-cost strategies as well as those that require some investment. Fast food outlets operate air-conditioners, lights, dishwashers and cooking equipment, all of which are energy hungry. Heating water for cleaning also consumes a lot of energy. Implementing...

Words: 10273 - Pages: 42

Premium Essay

Narrative

...POLYTECHNIC UNIVERSITY OF THE PHILIPPINES Maragondon Branch Maragondon Cavite A NARRATIVE REPORT ON PRACTICUM 1 STORE PRACTICUM JACINTO E. ARAYATA JR. JUNE 09, 2014 JOLLIBEE TANZA ANTERO A. SORIANO HIGHWAY, DAANG AMAYA II TANZA, CAVITE A Narrative Report Submitted to the Faculty Of the Polytechnic University of the Philippines Maragondon Branch Maragondon, Cavite In partial fulfillment of the requirements for the Course in Bachelor of Science in Business Administration Major in Human Resource Development Management JACINTO E. ARAYATA JR. June 09, 2014 Republic of the Philippines Polytechnic University of the Philippines Maragondon Branch Maragondon, Cavite COLLEGE OF BUSINESS ADMINISTRATION Narrative Report of : JACINTO E. ARAYATA JR. Title : PRACTICUM EXPERIENCES AT JOLLIBEE TANZA APPROVED: PROF. CARMELITA M. CAULI ____________________ Practicum Professor Date APPROVAL SHEET A narrative report, entitled “A narrative report in on the job training” undertaken at Jollibee Foods Corporation located at Tanza, Cavite. Prepared and submitted by Jacinto Arayata Jr. in partial fulfillment of the requirements for Bachelor of Science in Business Administration Major in Human Resource Development Management, is hereby endorse for approval. Accepted and approved in partial fulfillment of the requirements for...

Words: 4694 - Pages: 19