Integrating Culture and Diversity in Decision Making: The CEO and Organizational Culture Profile
John Daniels
Bus 520
Dr. McGrath
November 30, 2014
1. Provide a brief (one [1] paragraph) description of the organization you chose to research.
Southwest airlines is a North American airline that is head quartered at Loves Field in Dallas Texas that started flights in June 18, 1971. Since its inception it has been a low cost, customer focused airlines, that offers leather seating and full size cabins. Southwest have 46,000 employees that handle more the 3,600 flights daily, throughout 93 destinations in 40 states, the District of Columbia, the Common Wealth of Puerto Rico and five near-international countries. http://www.swamedia.com/channels/Corporate-Fact-Sheet/pages/corporate-fact-sheet.
2. Examine the culture of the selected organization.
Southwest has three main values that motivate all of its employees. They are a warrior spirit, a servant heart, and a fun-luving attitude (the way Southwest spells “love”). A warrior spirit is in reference to an employee to “take the initiative” or “care about your customers” This spirit means being fearless in terms of delivering the product. The servant heart refers to the aspect of treating others with respect provide what the customer needs in a cost efficient manner. The fun-luving attitude is that the employee should not take themselves to seriously.
These cultural values start from the interview and last throughout the employment. Southwest has a low two percent volunteer turnover rate.
“Well, one example,” she said, “is asking, in job interviews, what they did when they had to respond to an irate customer. Not what should they have done, but what they actually did. We begin to get to know how people really behave.”