...08 Fall Promotional Plan Executive Summary Naturally brewed with no added preservatives in Golden, Colorado, the heart of the Rockies, Coors Light is the eighth leading beer brand in the world. As Molson Coors’ largest brand, the new parent company after the 2005 merger, Coors Light has established itself as the biggest selling brand in both the US and Canada. The merger, however, left the company heavily indebted and with limited capital suffered a loss of partnering and sponsorship for major sporting events. Coors Light has worked extremely hard to maintain the positioning as ‘The Worlds Most Refreshing Beer” withstanding the susceptibility the brand faces with only a single brewing site and third party distributors. This promotion plan includes the following objectives for the upcoming year: * To attract non-users and create brand awareness among 90% of females aged 21-30 seeking a refreshing tasting light beer, * To retain the 18-24 year old male target currently held by Coors Light. * To engage the mobile community through the use of Mobile Insider, connecting the brand to consumers. The objectives should be met through various promotional activities tied closely to the company’s long-standing brand image, and mobile promotions to increase accuracy in reaching target markets. Over the next 12 months it is recommended that Coors Light continue to use the Maxim Golf Experience to maintain the current target...
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... Page Number 1. Executive summary 1 2. Introduction 2 2.1 Event definition 2 2.2 Stakeholder 3 3. Marketing Strategy 3 3.1 Sustainability 4 3.2 Logistics, staging and Production 4 3.3 HRM 5 3.4 Managing Risk 6 3.5 Finance & Budget 6 4.0 Overall Conclusion 7 5.0 References 7 6.0 Bibliography 8 7.0 Appendices 9-12 1.0 Executive summary Certified Solutions is a full service company that provides complete...
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...ANNUAL REPORT 2009 CORPORATE PROFILE Le Château is a leading Canadian specialty retailer offering contemporary fashion apparel, accessories and JANUARY 30, 2010 JANUARY 31, 2009 STORES SQUARE FOOTAGE 352,214 319,762 117,321 128,768 35,575 28,083 16,200 19,332 9,203 3,480 1,029,938 17,591 STORES AND SQUARE FOOTAGE STORES SQUARE FOOTAGE 371,240 360,017 139,605 133,025 38,148 28,083 20,157 19,332 15,314 3,480 1,128,401 17,591 ONTARIO QUEBEC ALBERTA BRITISH COLUMBIA MANITOBA NOVA SCOTIA SASKATCHEWAN NEW BRUNSWICK NEWFOUNDLAND P.E.I. TOTAL CANADA TOTAL UNITED STATES 75 68 27 27 8 7 5 5 3 1 226 4 73 65 26 27 7 7 4 5 2 1 217 4 footwear to style-conscious women and men. Our brand's success is built on quick identification of and response to fashion trends through our design, product development and vertically integrated operations. Le Château brand name merchandise is sold exclusively through our 230 TOTAL LE CHÂTEAU STORES 230 1,145,992 221 1,047,529 stores. All stores are in Canada, except for four locations in the New York City area. In addition, the Company has 9 stores under license in the Middle East. SALES (in ‘000) 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0 150,000 100,000 200,000 SHAREHOLDERS’ EQUITY (in ‘000) 07 08 09 50,000 0 07 08 09 Le Château, committed to research, design and product development, manufactures approximately 40% of the Company's apparel in its own Canadian production facilities. NET EARNINGS...
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...Table of Content ........................................................................................................................ 1 Executive Summary...................................................................................................................2 1 Company Analysis.................................................................................................................. 3 1.1 The Company...................................................................................................................3 1.1.1 Brand Image..............................................................................................................3 1.1.2 Human Resource Management.................................................................................3 1.1.3 Corporate Social Responsibility (CSR)....................................................................3 1.2 Organizational Structure..................................................................................................4 1.2.1 Internal Analysis.......................................................................................................4 1.2.2 Production and Product Categories .......................................................................... 4 1.2.3 Target Market Profile ............................................................................................... 5 1.2.4 International Involvement...............................................................
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...This essay will focus attachment and a definition will be offered. For this essay my research will be based on different types of attachment and experiment used and the effects of maternal deprivation socially and emotionally. I will explain and evaluate different experiment and discuss my finding in conclusion. Attachment is a strong, long lasting emotional tie or bond to a particular individual (Haralambos et al, 2000). Attachment in infancy have some characteristics which include: seeking proximity i.e. wanting to be near each other, seeking anxiety – a mutual feeling of upset if separated and pleasure when reunited. General orientation towards the primary care giver – the infant is always aware of the attachment figure and seek reassurance that they are there (Brody &Dwyer, 2002). These attachments behaviours can also be seen in older people who have an attachment. Adults have more sophisticated ways of maintaining proximity such as sending text messages and the underlying need to stay in touch is still the same. Attachments are formed in human and in many species of animals such as sheep and ducks, attachments are formed rapidly soon after birth. This process was first investigated by Konrad Lorenz. In his observation of animals, Lorenz noticed the tendency for new born, orphaned animals to form an attachment to any animal that happened to be present and to follow it as if it were their real mother. This can often be seen on farms where orphaned lambs will attach themselves...
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...Strategic Plan Drew Luke University of Phoenix STR/581 – Strategic Planning & Implementation Paul Sam December 9, 2010 Week 6 Table of Contents Executive Summary Page 3 Company Background Page 3 - 5 Environmental Scan Page 5 - 11 Organizational Strategy Page 11 - 14 Implementation Plan Page 14 - 16 Risk Management Plan Page 16 - 17 Strategic Plan This paper will compile the various assignments from previous weeks to establish a completed strategic plan. An executive summary will be provided, along with the company’s background, mission, vision, and value statements. Additionally the previously constructed environmental scan will be further illustrated. The selected business strategy will be discussed. The final components of this plan will include the implementation and risk management plan. As previously mentioned the company being discussed is that of “Dreamz” a wedding planning business. Executive Summary The report following this summary is that of a strategic plan for “Dreamz” a wedding consulting firm. The company’s core values are based around taking a clients dream and making a reality, and to do all the work so they can enjoy the party. “Dreamz” is designed to meet with clients to discuss what they consider to be their dream wedding. Based on this meeting the consultant will begin to pull resources from the various vendors which “Dreamz” has partnered with. Once the package has been pulled together the complete...
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...Table of Contents Internship Reflective Log 1 Executive Summary 2 Introduction 2 Reflections at work place 6 Conclusion 7 Bibliogrpahy 8 Executive Summary This review is mainly involved with the ideal promotion for Leading wholesalers, the retail sequence business. In this review I have mentioned that on what reasons the Leading wholesalers has separated its industry into different sections, how they existing the item in the brain of the customers. I have interviewed the industry and recognize the aspects which are impacting the outcome of the Organization. And after this procedure we choose the suppliers as customers of leading wholesalers. Introduction The Reflective Log helps in evaluating the learning experience that took place during the internship period. It presents critical insights on the entire learning experience and presents clear reflection. It helps in analyzing how far the individual has achieved, progressed, developed new skill, or the internship experience has change the learning style and enhanced skills for future growth and professional development. It is strictly about skill evaluation and critical study of skill improvement achieved through work experience (Bridges, 1999). In this assignment the reflective log is specifically included to help in systematic thinking and gap identification which is essential for career growth by improving positive thinking. In this analysis Gibbs Reflective Cycle may be...
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...Davids tea business plan Table of Contents Executive Summary. .3 Company Description. .3 Strategic Focus and Plan .4 Mission .4 Overall Company Goals. .4 Objectives .4 Competencies and Sustainable Advantages. .4 Advantages.. .4 Sustainable Advantages .4 Situation Analysis .4 SWOT Analysis... .5 Industry Analysis .6 Customer Analysis of David's Tea .6 Competitor Analysis .7 Competitive analysis — Starbucks 7 Competitive analysis — Tim Horton's . 8 Others 8 Market-Product Focus 8 Marketing and Product Objectives: 8 Target Markets: 9 Points of Difference: 9 Positioning: 9 Marketing Program. 9 Product Strategy . 9 Price Strategy. 10 Promotion Strategy. 10 Place/Distribution Strategy. 11 Financial Data and Projections. 11 Past Sales Revenues. 11 Five- Year Projections .11 Organization. .12 Implementation .12 Product Strategy . .12 Price Strategy .12 Promotion Strategy .12 Place/Distribution Strategy .13 Evaluation and Control . .13 Bibliography. .14 EXECUTIVE SUMMARY The following plan outlines the suggested marketing strategy and tactics for David's Tea, a high quality loose-leaf tea provider that has aggressively expanded since its creation in 2008. David's Tea has over a hundred stores located across Canada and the United States, and is continuing to expand the company in terms of locations...
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...Table of Contents 1. Executive Summary 3 2. Current Business Operations 3 3. Plan to turn FHGCC into an All-year-round Facility 3 The Building 4 The Simulator 4 The Software 4 4. Strategic Focus and Plan 5 Mission 5 Goals 5 Competencies and Competitive Advantage 5 5. Situation Analysis 5 SWOT Analysis 5 Industry Analysis 6 Competitor Analysis 7 Customer Analysis and Target Markets 7 6. Marketing Program 7 Price Strategy 7 Promotion Strategy 8 7. Sales Forecast 8 8. Implementation 8 Marketing Organization 8 Marketing Activities 8 9. Evaluation 9 Appendix A – Non Member Revenue Projections 10 Appendix B – Income Statement 11 Appendix C – Golf Courses Available on E6Golf Software 13 Appendix D – Marketing Budget 14 Appendix E – Marketing/Activities Plan 2014 – 2015 15 Bibliography 16 1. Executive Summary The following plan outlines the marketing strategy and tactics for introducing virtual golf to Fox Haven Golf and Country Club (FHGCC), a golf course currently operating in High Level, AB. This is the only golf course in the High Level area, the closest other courses being in La Crete and Fort Vermillion, both over an hour’s drive from High Level. FHGCC will build and open a 10 room Virtual Golf Centre at its current location. FHGCC will target this new venture at its current membership of approximately 120, while opening its doors to new golfers and those wishing to remain active over the long winter months. 2. Current Business...
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...CHAPTER FOUR Student’s Name Institution of affiliation Summary Renewable energy is that which uses natural phenomena such as wind, tide, sunlight, plant growth ( biomass), geothermal heat among others. In fact, it is said, “Renewable energy is derived from natural processes that are replenished constantly. In its various forms, it derives directly from sun, or from heat generated deep within the earth. Included in the definition is electricity and heat generated from solar, wind, ocean, hydropower, biomass, geothermal resources, and biofuels and hydrogen derived from renewable resources.” (Conference on New and Renewable Energy Technologies for Sustainable Development, Afgan & Carvalho, 2004). This chapter attempts to look at the various sources of renewable energy and how they can be applied in the shipping industry. The renewable energy resources are available across the globe. Unlike traditional sources of energy such as fossil fuel which is located in specific and limited areas, renewable energy sources can be found in most parts of the world. It is believed that with the rapid development of renewable energy coupled with the efficiencies, economies of various countries will sprout and the energy sector will pride itself with having achieved sustainability and stable supply of energy (National Renewable Energy Laboratory (U.S.), & United States. 2010). History of Renewable Energy Research has it that biomass is the oldest form of renewable energy whose use dates...
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...Consumption of alcohol in India Figure 1.4: Company Reports for imported and domestic wines Figure 4.1: Knowledge about Indian wine producers Figure 4.2: Choice between old world wine & new world wine. Figure 4.3: Value for money Figure 4.4: Ratio of inventory Figure 4.4 (a): Stand-alone restaurants Figure 4.4 (b): Bars Figure 4.4 (c): Hotel outlets Figure 4.5: Growth position Figure 4.6: Awareness of Indian brands CONTENTS Page no. CHAPTER 1: INTRODUCTION CHAPTER 2: REVIEW OF LITERATURE CHAPTER 3: METHODOLOGY CHAPTER 4: RESULTS AND DISCUSSSION CHAPTER 5: SUMMARY AND CONCLUSION Bibliography Annexure I Annexure II CHAPTER -1...
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...| 2011 | | Tian Gong Fujitsu | [BUSINESS PLAN FOR TIAN GONG Hotel] | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Table of contents A. Executive Summary B. Statement of Purpose C. Name and legal structure D. Description of the business E. Description of the concept, licenses, and lease F. Market analysis and strategy G. Hotel Room Configuration, Food service menus, Beverage Menus, and Pricing H. Advertising and promotional campaign I. Conclusions and Summary Works Cited A. Executive Summary Tian Gong Inn. will centrally locate in the heart of the exclusive Gold Coast at the intersection of Goethe Street and North State Parkway. Within walking distance to the shopping and restaurants on the Magnificent Mile and Michigan Avenue, the nightlife on Rush Street, Lincoln Park and the beaches of Lake Michigan. Just a short distance to Millennium Park, museums and cultural centers, and the Loop business district. Tian Gong will provide 285 spacious and oversized guest rooms and suites are individually furnished with integrity, taste and superb functionality. It will attract more and more upper class customer as well as many of the foreigners, specially more and more Chinese business traveler, because this hotel will use traditional Chinese decorate...
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...Country Comparison Factbook France vs. Italy Wine Industry Group 16.4 Bram van Veen Caspar Leusink Muhammad Hafidz Randy Hardja Lecturer: Mr.Drs.HenkRitsema Contents Executive Summary 3 Introduction 4 Methods and Frameworks 5 Hofstede’s cultural dimensions 5 Porter’s diamond 7 Porter’s Five Forces Model of Competition 8 Introducing the Wine Industry 9 Overview of Wine Industry 9 French Wine Industry 10 Italian Wine Industry 11 Country comparison 12 Comparison of relevant macro-economic indicators 12 General economic indicators 12 Financial Health 13 Demographic Factors 13 Historical developments 14 Historical Background 14 Global Wine Industry Developments 15 Socio-cultural conditions 17 Cultural Diversity 17 Hofstede 18 Political and Governmental Systems 19 Legal Systems 21 Financial Systems 21 Labour Market 22 Industry Conditions 24 Supply Market Conditions 24 Demand market conditions 24 Threat of New Entrants and Substitute Products 25 Major players and level of competition 27 Level of Competition 28 Recommendations 28 Italy 29 France: 31 Recommendations: 33 References 34 Executive Summary The goal of this factbook is to provide potential investors with information on relevant dimensions regarding the wine industry in Italy and France. The factbook is comparing both of the countries using methodological framework and secondary data. The data we used are obtained through various sources. In the end, Italy is presented...
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...Welcome to Future of Dining The international marketing strategy of Touch’ In Paris Course Title: Lecturer Name: Module/Subject Title: Assignment Title: Company: Date due: | BA (Hons) MarketingSandra KernanInternational Marketing/ B8MK106Future of DiningTouch’ In Paris04/04/2016 | N° of words: | 2756 words (excl. Table of Figures, Executive Summary, Table of Contents, Figures, Appendix, Minutes of Meeting, Individual Contribution and References) | Student Names: | | Executive Summary This research paper aims to analyze internal and external factors concerned with the expansion of “Touch’ in Paris” into the Irish market under the name “Touch’ in Dublin”. Internal analysis will give you an insight of what kind of internal issues and obstacles we may encounter. External analysis will focus towards understanding the Irish food industry and will give you an insight of current market conditions. Modes of entry will give you an insight and an explanation of which approach we are suggest to enter the market. Overall, this research paper will guide you through all the analysis that we conducted and will allow you to better understand the risks as well as rewards associated with opening a natural-monopoly business as it is one of a kind. Table of Content Chapter 1: Introduction Chapter 2 : Internal Environment (PRIMEFACT) 1) People8 2) Reputation8 3) Intellectual...
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...3 Option 3 2.2.4 Others 2.2.5 Remarks on models and sideliners 2.2.6 Remarks on a sandwich service 2.2.7 Remarks on youth and services provided 2.2.8 MP girls saying NO to a certain customer 2.3 Eden Club vs. Darlings? 2.4 Pattaya MPs 2.5 Oil Massage 2.5.1 Barons Barber Shop 2.5.2 Euro Inn PUBS AND BEER BARS 3 Pubs and beer bars 3.1 Sukhumvit Rd. 3.2 Patpong No. 1 4 Specialty bars and karaoke JOINTS 4.1 Counter 1 and 2 4.2 Star of Lights 4.3 Lolitas 4.4 EDEN Club 5 Dance Clubs 5.1 CM2 5.2 La Lunar 5.3 Bed 5.4 Club Orbit 6 Go-go clubs 6.1 Patpong 6.2 Thaniya Plaza 6.3 Nana Plaza 6.4 Soi Cowboy 6.5 How to avoid the pushy GGgirls? MEMBER Clubs and KTVs/PR Clubs 7 MEMBER Clubs and KTVs/PR Clubs 7.1 Exotica 7.2 Piano 7.3 Club 487 7.4 Chateau Blanc 7.5 Spice Club 7.6 The Club 7.7 FAQs on member clubs 8 Freelancers 8.1 Siam Hotel 8.2 Grace Hotel 8.3 How to behave with a freelancer? 9 Transportation 9.1 The useful BTS Skytrain 9.2 Taxi from the Airport 10 Money Matters 11 Health Issues 12 FAQ section 13 Miscellaneous 14 Glossary One Pinga in Paradise 1 ACCOMMODATION DURING HOLIDAYS 1.1 Medium and long-term residents If your stay will last a week I think that your best bet is to try the so-called “service apartments” or my favorite choices i.e. Manhattan Hotel, Majestic Suites and Landmark Hotel. I have a brief...
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