...Advantage Christopher Mullins Janine Przybyl BUS 100: Introduction To Business July 20, 2013 The Cheesecake Factory Inc, is a business that knows how to utilize their strengths, capitalize off their weakness, take advantage of opportunities and evade threats. Business in a capitalism or a free market are competitive and can be brutal if you don’t do a proper S.W.O.T analysis and understand the internal and external factors that impact businesses. Even though the family’s business has alway been different and had little competition since the close of their small business in Detroit, the Overton family has had great pie. Yet, it was the relentless work ethic and the open mind to new technology that allows The Cheesecake Factory Inc. to currently have 151 restaurants under their name; not to mention being the United States distributor of cheesecakes. The way Evelyn, Oscar, and later their son, David, used the S.W.O.T analysis to build the American dream was difficult at times, but the Overton family made it look easy as a cheesecake pie. The moral and work ethic of Evelyn and Oscar was the backbone of this successful company, along with a warm, casual dining experience, and great menu options. In a free market you want to make your business and product different so that you can have an advantage; Evelyn’s recipe was this advantage. The Cheesecake Factory Inc. began in Los Angeles during 1972, where the elderly couple worked long hours and to build a solid reputation...
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...Strategic Plan: The Cheesecake Factory STR 581 March 31, 2014 Dr. Patricia Dues Strategic Plan: The Cheesecake Factory Table of Contents Executive summary 3 Mission and Vision Statement 3 Company Overview 3 Environmental Scan 4 External Environmental Analysis 4 Internal Environmental Analysis 5 Value Disciplines 7 Generic Strategies 8 Grand Strategies 8 Recommended Strategy 9 Implementation Plan 9 Objectives 10 Functional Tactics 10 Action Items 11 Milestones and a Deadline 12 Required Organizational Change 12 Risk Management and Contingency Plan 12 Conclusion 13 References 14 Executive Summary Mission and Vision Statement The mission of The Cheesecake Factory is to create an environment where absolute guest satisfaction is the highest priority. The vision statement is as follows: Through a shared commitment to excellence, we are dedicated to the uncompromising quality of our food, service, people and profit, while taking exceptional care of our guests and staff. We will continuously strive to surpass our own accomplishments and be recognized as a leader in our industry. (The Cheesecake Factory, 2014) Company Overview “The Cheesecake Factory restaurants provide a distinctive, high quality dining experience at moderate prices by offering an extensive, innovative and evolving menu in...
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...gives them a slight glance at your personality. When asked that question I undoubtingly respond the same way every time; The Cheesecake Factory! Let’s explore the strengths and weaknesses of this Restaurant and determine some things that would possibly increase the overall brand. Unlike most restaurants, the development of the Cheesecake Factory was very natural and organic. Always known as an excellent cook, Evelyn created her Original Cheesecake recipe that everyone loved. By the late 1940's, she opened a small cheesecake shop in Detroit. In order to raise her two small children, David and Renee, Evelyn chose to put off her dream and gave up the shop. She moved her baking to a kitchen in her basement and continued to supply cakes to several of the best local restaurants. In 1978, their son David founded The Cheesecake Factory restaurant in Beverly Hills, California. With little knowledge of how to run a full scale restaurant but lots of intuition into what makes a dining experience great, David set out to offer their guests an experience they wouldn't soon forget - generous portions with unlimited, inventive menu selections all made fresh with quality ingredients and served in a warm and casually comfortable setting. The restaurant was an immediate success! Just over 30 years later with close to 170 locations, the success of The Cheesecake Factory has even surpassed the Overtons' wildest dreams making...
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...External and Internal Environmental Analysis STR/581 April 17, 2014 Cheesecake Factory External and Internal Environmental Analysis A very small number of people have succeeded in their lifetime what the Overton’s accomplished through theirs. By way of a countless work hours, audacity and willpower, Oscar and Evelyn Overton became conscious of their vision - to possess a fruitful small-business such as the Cheesecake Factory. Cheesecake Factory customer base: The average customers to this restaurant are middle to upper class families; business owners and their clients conducting deals in professional yet relaxed setting. Additionally, tourists that have heard of the great cuisine and customer service offered are patron at this establishment. Founded in 1972 by the Overton’s son David the Cheesecake Factory made its home in Beverly Hills CA. With very little notion of a business plan David set to provide the best dining experience offered to the Cheesecake Factory’s customers. Mission statement: “To create an environment where absolute guest satisfaction is our highest priority”. Vision statement: “Through a shared commitment to excellence, we are dedicated to the uncompromising quality of our food, service, people and profit, while taking exceptional care of our guests and staff. We will continuously strive to surpass our own accomplishments and be recognized as a leader in our industry”. The restaurant business is perpetual, and in today’s economy it is also challenging...
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...Intro To Business David Noland, PhD Cheesecake Factory Inc was incorporated in Delaware on February 1992. The Company operates 161 upscale, casual, full-service dining restaurants under The Cheesecake Factory(r), Grand Lux Cafe(r) and RockSugar Pan Asian Kitchen(r) marks. It operates two bakery production facilities hat produce baked desserts and other products for its restaurants and for other foodservice operators, retailers and distributors. It also licenses two bakery cafes under The Cheesecake Factory Bakery Cafe(r) mark to another foodservice operator. The Company operates in two business segments, restaurants and bakery. Restaurants consist of The Cheesecake Factory(r), Grand Lux Cafe(r) and RockSugar Pan Asian Kitchen(r). The bakery segment produces baked desserts and other products for its restaurants and for other foodservice operators, retailers and distributors. Bakery sales to its restaurants are recorded at prices similar to third-party national accounts. Its bakery operations are in the business of creating and marketing branded bakery products under The Cheesecake Factory(r), The Cheesecake Factory Bakery(r) and The Dream Factory(r) marks as well as private-label bakery products to other foodservice operators, retailers and distributors in order to leverage its brand identity with consumers and take advantage of excess bakery production capacity. Some of the strengths of the cheesecake factory are Broad menu, Partnership with Starbucks...
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...explain that restaurant’s strengths and weaknesses and justify your explanation I have chosen to research the Cheesecake Factory for assignment 1. I am going to and explain Cheesecake Factory’s strengths and weaknesses and justify my explanation. Strength When people think of Cheesecake Factory, the first thing that comes to their minds is cheese cake. The name Cheesecake factory is a strength I credit to the Cheesecake factory and its founder, Evelyn Overton. Evelyn Overton had created her own cheesecake recipe. She opened a shop in Detroit in 1940 but eventually closed the shop and moved to her basement and continues her business. Evelyn made that choice in order to be a say at home mom and raise her children. While cooking in her basement, she still was able to continually supply major restaurants with her delicious cheesecakes. About 30 years later in 1971, she and her husband made the choice to move to Las Angeles to try to establish a shop again in California. They both managed to open a 700 square foot store called The Cheesecake Factory. Numerous people have common knowledge of cheesecakes. There are so many different varieties of cheese cakes. The over 40 choices of cheese cake varieties available s is another one of the outstanding strengths Cheesecake factory has. The consumer will keep coming back to try all the various cheesecake varieties...
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...The organizational structure of the Cheesecake Factory demonstrates how organizational function, and organizational design can lead to having a successful franchise. “The company operates 150 upscale casual dining restaurants under the “Cheesecake Factory “brand“ (Datamonitor, 2011). The company utilizes point of sale cash register system to maintain financial and accounting controls in restaurants (Datamonitor, 2011). The company is known for the variety of flavors in cheesecakes, and also offers a wide selection of food to choose from in their daily menu’s. Structure The Cheesecake factory utilizes Hierarchal structure comprised of 11 executives in all. The company has a CEO, 6 Directors, a Chief Financial Officer, Chief Operating Officer, Legal & Secretary, and Bakery (The Official Board.Com). Steak n Shake utilizes a Hierarchal structure also comprised of 6 executives, which is the CEO, Vice Chairman of the board, 2 directors, Vice President and Control (The Official Board.Com). Burger King has 22 executives comprised of a CEO, 8 directors, a Chief Financial Officer(CFO), Human Resources, Operations, Legal& Secretary,Communications & Culture, Asia Pacific, EMEA, Latin America, North America, Chief Information Officer(CIO), Product marketing, Investor Relations & Global Communications, Operations, North America Operations (The Official Board.Com). Organizational Function The main contributing factors to the Cheesecake factory’s success are marketing, finance...
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...Winter 2016 1 February 2016 The Cheesecake Factory: Small Business to Big Business The Cheesecake Factory is a restaurant known today across the United States and is starting to expand to the overseas market. Today, the restaurant offers over 30 varieties of cheesecakes as well as over 250 other menu items. What started out as a small business run from Evelyn Overton’s basement has grown into one of the top publicly traded restaurants in the country. In this paper, I am going to take you from a small basement in Detroit, Michigan to a global operation envisioned by Evelyn’s and still run by Evelyn’s son David. In the 1940s, Evelyn Overton found a cheesecake recipe in a local newspaper. This recie inspired the recipe for her “Original Cheesecake”, which she began selling to local restaurants after she made a dozen of them to give away as Christmas gifts for her husband, Oscar’s, boss. She opened a small shop but soon closed it and moved her baking equipment to her basement so that she would be home to take care of her family. In 1972, after their children were grown, Oscar and Evelyn decided to pack up everything and move to Los Angeles to make another attempt at owning their own business. It took the last of their savings, but they opened the first Cheesecake Factory Bakery and sold to restaurants in L.A. As the business started to grow, Evelyn started to offer over 20 different varities of her cheesecakes and other desserts. In 1975, David...
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...The Cheese Cake Factory SWOT Business 100 October 28, 2013 As a full upscale restaurant that serve fresh gourmet food. I believe some of the strengths of the Cheesecake Factory are the variety. Its 30+ page menu provides something for all to enjoy. My family and friends enjoy the fresh ingredients along with the Portion size of the foods, desserts even down to the appetizer that alone is well worth the cost. The Cheesecake Factories I been to are located in or adjacent to upscale malls, with casual dining which I love because this always allow me and my family to do some much needed shopping after we have dinner which allow us to walk off all the calories we just ate. The Cheesecake Factories restaurant has an awesome full scale bakery which is the first thing you smell as soon as you walk in the door. No matter what dish you choose out of the 200 plus items on the menu, you have a delicious cheesecake to top off your dining experience that’s why every time I go I get something different. Although we do not live in a city with a Cheesecake Factory, we make it a point to go when we visit Charlotte or Atlanta. The Cheesecake Factories weaknesses are the extremely long wait time. We have gone several times at different location and different times of the day, and each time our wait is at least 1 hour long. We normally wait but there have been a few times when we have left because we are starving. Another weakness is the small waiting area is...
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...in a work environment that keeps ethical behavior regulated. The Cheesecake Factory is one organization that has a code of conduct in place that is detrimental to the success of its business. Some of those key aspects are Compliance with the law, Non-Solicitation and Non-Raid and Non-Disparage Issues. These codes that are put in place uphold ethical behavior and also protects the organization itself. Compliance with the law is extremely important. This code states: “We expect staff members to comply with all applicable federal, state and local laws,regulations, rules and regulatory orders at all times. Neither a supervisor nor any other staffmember has the authority to direct another staff member to break any law or to conducthim/herself in a manner that is counter to the Code of Ethics”. The Cheesecake factory put this code in effect to make sure that their employees hold up their duties as law abiding citizens. In this they also stated that they do not tolerate sexual harraasement or drugs, which is very important now a days with everything going on. This should and I’m sure it is a basic code of conduct whether it be a business or a school. When we are jobs giving service to the world we must keep in mind that our responsibilities to law and order do not change. The Non-Solicitation code of conduct ensures that customers have a comfortable no hassle experience while they are dining at the Cheesecake factory. This code also protects the company itself. The code itself...
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...The organizational structure of the Cheesecake Factory demonstrates how organizational function, and organizational design can lead to having a successful franchise. “The company operates 150 upscale casual dining restaurants under the “Cheesecake Factory “brand“ (Datamonitor, 2011). The company utilizes point of sale cash register system to maintain financial and accounting controls in restaurants (Datamonitor, 2011). The company is known for the variety of flavors in cheesecakes, and also offers a wide selection of food to choose from in their daily menu’s. Structure The Cheesecake factory utilizes Hierarchal structure comprised of 11 executives in all. The company has a CEO, 6 Directors, a Chief Financial Officer, Chief Operating Officer, Legal & Secretary, and Bakery (The Official Board.Com). Steak n Shake utilizes a Hierarchal structure also comprised of 6 executives, which is the CEO, Vice Chairman of the board, 2 directors, Vice President and Control (The Official Board.Com). Burger King has 22 executives comprised of a CEO, 8 directors, a Chief Financial Officer(CFO), Human Resources, Operations, Legal& Secretary,Communications & Culture, Asia Pacific, EMEA, Latin America, North America, Chief Information Officer(CIO), Product marketing, Investor Relations & Global Communications, Operations, North America Operations (The Official Board.Com). Organizational Function The main contributing factors to the Cheesecake factory’s success are marketing, finance...
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...Financial Statement Overview of Cheesecake Factory (CAKE) Allison Burke-Rush FIN/575 June 27, 2016 Jeffrey Hough Abstract The Cheesecake Factory(CAKE) operates throughout the United States and Puerto Rico as a full-service casual dining restaurants. They are known by their delicious varieties of cheesecakes. Currently, the Cheesecake Factory own and operate over 202 restaurants and continue to growth at a steady rate. The growth in sales have gain more than doubled earning in the past three years. The shares of Cheesecake Factory Inc., mean rate according to NASDAQ: CAKE is 2.55. Four analysts have recommended the shares as buy, while another three recommends as outperform, and fourteen recommends to hold. In its latest quarter which ended March 31, 2016, NASDAQ reported their earnings as $0.61. With them continues to gain profit, Cheesecake Factory is looking toward opening as many as eight restaurants by the end of this fiscal year. Financial Statements Results The Cheesecake Factory financial results for the first quarter of 2016, which ended on March 29, 2016, total revenues were $553.7 million, compared to last year first quarter which was $518.0 million. Their net income was declared per share as $34.0 million and $0.68, in the first quarter 2016. The Cheesecake Factory restaurants increased 1.7% of the first quarter of 2016. The importance of this growth let marketing know they are on the right track when it comes to advertising and promoting their...
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... Risk Factors 8 10‐ Recommendations 8 References 9 Appendices : 11 Appendix 1 : SWOT Analysis for Chinese Market 11 Appendix 2 : PESTLE Analysis 12 Appendix 3 : Useful Charts and Diagrams 13 1 1‐ Executive Summary In response to the good world economic growth, the global restaurant industry is increasing in a striking way. In order to preserve higher sales and revenues, companies must seek new strategies to attain success. One of those good strategies is to expand in countries that possess healthy economic situation. The Cheesecake Factory already has well‐recognized footsteps in America and Middle East, but still needs to adjust with the high competition in these regions to get distinguished. Therefore, one of the regions that the Cheesecake Factory has no presence in it is China, the country with the highest population in the world. By entering the Chinese market, the restaurant would be able to target the upper middle class...
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...ETHICAL AND SOCIALLY RESPONSIBLE BUSINESS Cheryle L. King Professor Yvette Snowden Cheesecake Factory Code of Ethics and Business Conduct ETHICAL AND SOCIALLY RESPONSIBLE BUSINESS Compliance with laws is one of the key areas that are critical to a company’s success. If anyone in the company works under the constraints of operations where compliance with local laws were to knowingly or unknowingly ignore them, the financial impact, not to mention the reputation of the company could be monumental. Another area would be protection of Cheesecake’s confidential information. Due to the fact that there are so many activities, design, and menu items that are proprietary, a breech in confidentiality could not only impact the company’s ability to compete in the marketplace, but also incur considerable legal expense defending the corporations proprietary information. It is also very important to note that I have implemented two key documents related to the code of ethics for Cheesecake Factory. One of these relates to all staff and the other relates to the “C” level executives. I am speaking specifically to the individuals such as myself, and the executives that participate in the company’s reporting structure. It starts at the top and or responsibilities as executives in the company to provide on time reporting and to be transparent in our information is not only required, but it is an activity that is auditable. Another key area is General Standards of Conduct. ...
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...------------------------------------------------- Food Research Project Cheese Origins, history and where it is now found in the world In the ancient eras, during the Greeks and Romans’ time, cheese was an important trade product and was mentioned extensively in the literature of the day (including in Homer’s odyssey, whereby Cyclops Polyphemus’s cave have description on cheese’s production). In the first century AD, The Roman writer Apicius states the steps in cheese production when writing. The Roman word for cheese is caseus, which is derived from the word casein, which means milk protein that is curdled to make cheese. The French word for cheese fromage and Italian is formaggio and Italian word, which come from the Greek word formos which stands for form or mould. Essentially, cheese is produce by curdling fermented milk then removing the liquid that forms which is known as the whey. The curds are generally curdled using rennet; a substance extracted from the stomach of animals such as cows, and salt is used to flavor it. It was unclear when exactly rennet was first used, but there is assumption that it was by the Etruscans, during the fifth and sixth century BC. The Romans were the ones who pioneered the method of cooking curds in cheese making, allowing for longer shelf life, enabling harder cheese to be trade and transport conveniently. The combination of bacteria used to ferment the milk, in combination with kind of milk and particular type of cheese-making method...
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