...Cortese Rob Hadaway M/W class Super Size Me Super Size Me Coming into class, I didn’t want to watch this film again. I had just watched it a few weeks prior in coach Stew’s class. All the troubles and problems that come along with eating fast food I already knew about but like the champ I am I watched it again. My intake of fast food is about 3 times per week usually consisting of in-n-out or waba grill. However, waba grill does not seem like fast food to me. I used to eat McDonalds on a weekly basis but for a while I stopped eating fast food altogether for soccer. When I went back to eating McDonald’s the food got me feeling sick right away, nauseous, and shaky. Then I remembered the guy in supersize me and he had felt the same way. Since then I don’t eat McDonalds. In class we’re being taught to examine major risk factors of cardiovascular disease, this is a disease that affects your arteries. Arteries are blood vessels that carry oxygen and nutrients from your heart to the rest of your body. Healthy arteries are flexible and strong. Over time, however, too much pressure in your arteries can make the walls thick and stiff — sometimes restricting blood flow to your organs and tissues. This process is called hardening of the arteries (arteriosclerosis). Atherosclerosis is the most common form of this disorder. Atherosclerosis is also the most common cause of cardiovascular disease, and it's often caused by an unhealthy diet, lack of exercise, being...
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...habits. For instance, now milk is more a part of the diet than before and grains have also seen an increase in the diet. In the first Food Diary Checkpoint, there was only a 0.1 cup of milk daily intake, while in the second Food Diary Checkpoint revealed that now there is an average intake of 1.5 cups of milk. Also, because of the incorporation of oatmeal into my diet there has been an increase in fiber. However, most of the results from the second Food Diary Checkpoint show that my diet basically consists of most of the same foods as before, foods that are low in nutrient density. For instance, in the 1st Food Diary Checkpoint, the diet still includes 2 waffles for breakfast instead of cereal. As aforementioned, oatmeal is now a part of my breakfast, but most foods in my diet have remained unchanged. Therefore, the results of the diet still compared quite poorly to the recommendations received from the Food Guide Pyramid. Moreover, for some food groups there were still less than 1% of the servings recommended. The totals indicated that there is an unsatisfactory consumption of the foods recommended by the Food Guide Pyramid. Primarily, there still needs to be an increase in milk intake and an increase in fruits and vegetables. There is only a 1.5 cup serving of milk compared to the recommended 3 cups. Also, 1 cup of fruit, compared to the 1.2 cup should be a healthy part of the diet. A huge deficiency in the diet is the vegetable intake, with a staggering low of...
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...about. As previously stated in week one, when I first started this class, I was clueless to what a healthy diet consisted of or how much was to be consumed. For more than 50 years of my life, I was always taught a starch, meat, and vegetable and this is what a healthy diet consisted of, never a mention of portion sizes. Here it is now almost 2012, the way a healthy nutritional diet is looked upon now is totally dissimilar from the time during the 50s; in turn, the way I raised my children to eat was basically with the same information. Al though, I see food and nutrition in an entirely different perspective today. Up until the point I was diagnosed with having diabetes I had always eaten whatever crossed my mind at that moment not realizing the effects of eating like this. Since I got older, many pounds have been gained as well as gaining many health issues with the weight. I have been trying since the beginning of this class to eat healthier while trying to be more physically active, although due to my health issues I am unable to exercise the way I want to. Even with my health issues the amount of movements has changed somewhat as I am doing what I consider to be light exercising. Throughout this paper I will attempt to talk about my current eating habits and, what changes if any I have made since the beginning of this class on November 7, 2011. Ever since the start of this class, when I realized I was not eating the proper nutrients, I have tried very...
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...Requirements Requirement 1 - Nutrition Class Parents are required to take 6 weeks of Nutrition Class in order to receive the Health Conscious Parenting License. According to Lovell (2015), “Research results indicate that caregivers often have accurate and appropriate ideas about healthy eating and physical activity for their children but have difficulty putting this knowledge into action.” This requirement aims to help parents bridge this gap by giving them the knowledge! This will include providing practical strategies for meal planning and managing dietary needs across all age groups, from infancy into early adulthood. By giving parents these tools, this class will give parents confidence in their children's nutrition. Requirement 2 - Grocery Shopping Class During the nutrition class, parents are also required to undergo a simultaneous 3 weeks of Grocery Shopping Class as part of the Health Conscious...
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...C A D B U R Y P E R K CADBURY PERK MARKETING PLAN Course: Marketing Management Faculty: Adnan Anwar Group Members: * Nimra Kasbati * Sidra Shaheen * Farheen Wasti ACKNOWLEDGEMENT: We have taken effort in this project. However it had not been possible without the kind support and help of many individuals. We would like it extend my sincere thanks to all of them. We are highly indebted to Sir Adnan Anwarfor his guidance and constant superior as well as providing necessary information regarding the project and also for his support. Thank You. EXECUTIVE SUMMARY: Cadbury is a British multinational confectionery company owned by Mondelēz International. It is the second largest confectionery brand in the world after Wrigley's. But its sub brand Perk is not that much successful as other sub brands. Due to its wrong and unstable positioning its market share 15%. We have made a marketing plan for Cadbury Perk. In our plan we have looked on Cadbury Perk Segmentation, Targeting, Positioning strategies and 4p’s. We have also looked around its competitors’ i.e. Kit Kat strategies and analysed SWOT. After looking through weaknesses and opportunities he have identified problem statement and made marketing objective. By following marketing objective we have launched a new product i.e. Cadbury Perk LOL. It is new innovative look of Cadbury perk in the form of chocolate balls. It contain oats which help in reducing calories. This new product...
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...UHT Milk capacity of 200,000 litres * Three products; Olper’s Milk, Olwell and Olper’s Cream Product Classification * Consumer, non-durable * Convenience, packaged good Product Positioning * Use of red color - distinctive * All purpose milk market research Before the inception of the brand Olper’s, AC. Neilson carried out a marketing research for Engro Foods to determine the viability of the brand name ‘Olper’s’ and the market readiness through surveys, interviews and focus groups. 1200 names were reviewed and analyzed before Olper’s was decided Target Market * Primary Market: Upper middle and upper income groups seeking healthy and nutritious, alk purpose milk * Secondary Market: Diet concious, career oriented, upper middle and upper income class Marketing Objectives Need Satisfying: * To provide hygienic, good for health and bones and nutritious packaged drinking milk. * To provide low-fat milk that is high in nutrition. * To provide all-purpose milk, that can be used in many forms. Long and short term Sales target Objectives * To gain a bigger market share by the end of 2009. (From 22% to 40%; that of milk pak’s) * Long term: To be the market leader in the packaged milk industry. Rafey Nisar Zuberi, the marketing manager for Engro Foods states, “When we launched, we...
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...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer...
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...values inherently guides the company’s strategic directions, which in turn will help the company to satisfy its stakeholders, increase profitability, and differentiate itself from competitors. Analysis The business plan is to develop an online Gym, named as Ace Gym. This Internet business will provide value added services to its customers, by charging them one dollar a month to get daily fitness tips tailored to their needs. It will include a trainer who will interact with the customers, gather their health related data, and prepare a health schedule for them. The trainer will also monitor their diet and exercise schedule by using an automatic attendance system. Mission Statement · Industry: Online Service Industry --- Specialization: IT and Health · Product: None · Service: Health and exercise tips on weight training, diets, and supplements. · Customers: Health conscious customers who either are too busy to go regularly to an actual gym, and use internet search for finding health related tips. The mission statement of Ace Gym will guide the overall purpose of the company, in terms of what products and services it will offer, who will be the Gym’s target customers,...
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...they sell. In the article The George Mateljan Foundation: The world’s healthiest foods - Broccoli, the combination of antioxidant, anti-inflammatory and other similar benefits makes broccoli a unique food in terms of cancer prevention because oxidative stress, inflammation, and inadequate detoxification are closely connected to Cancer. Some researchers also showed some cases or situations wherein the regular consumption of Broccoli lead to decreased risk of different kinds of cancer such as prostate, colon, breast, bladder and ovarian cancer. A Jar of broccoli Cheesecake bakes fresh to order and the freshest and highest quality natural ingredients are used. This product is specially made for people who love sweets but are also health conscious and also for those children who doesn’t eat vegetables. EXTERNAL ENVIRONMENT ANALYSIS Socio – Cultural In this generation, people most especially kids to teenagers have come to love the thought of sweets and its varieties. Cupcakes,...
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...Nutrition and Fitness Lee Morgan SCI/100 April, 30 2012 Laura Ross Nutrition and Fitness Being more health conscious as of late, the ability to make better decisions as it pertains to food intake is becoming more repetitious. A healthy lifestyle is now part of the subconscious mind; eating less junk and more fruit, counting calories instead of counting the minutes to the next meal. Things were not always this way. Before marriage, visits to fast food restaurants were frequent; however, there was not much change afterwards. An individual who is obese much like myself, needs to have a revelation to change their lifestyle. Fortunately, the birth of my son was enough to change previous bad habits. Unfortunately, majority of individuals suffering from obesity experience a different form of revelation that involves a doctor, hospital or worse, a trip to the emergency room. The decision to change one’s lifestyle comes at a cost. Change is inevitable whether it is voluntary or involuntary; however, it is not easy. When an individual is accustomed to eating a certain way, the thought of change can be enough to discourage one to move forward with the process. Personally, the idea of measuring cereal and milk for breakfast seemed unnecessary and tasking. Not to mention lunch, snacks and dinner. What real steak fits in the palm of the hand? In the beginning it was rough; however, when one evaluates how good they feel, they will come to the conclusion, change is good. Now that nutrition...
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...Although choosing what food to eat it is not often viewed as more than an everyday mundane decision, the concept of food choice is ‘multifaceted, situational, dynamic, and complex’ (Sobal and Bisogni 2009, 38). We live in a society where the mass production of food has led to an extremely wide variety of choice in the foods we eat (Germov and Williams 2008, 10). Therefore, it is important that we understand the reasons for which we choose the food we eat, and to have an insight into the factors which dictate our food choices. There are three main factors which should be considered when making our food choices; biological determinants, economic and physical determinants and social determinants. These three broad factors will be discussed in relation to determining our personal food choice. The biological determinants include physiological factors of the food itself, as well as our own personal hunger. Humans need energy and nutrients in order to survive and therefore the body’s physiological processes create a sensation of hunger and a subsequent need for food. Satiation occurs as food is being eaten which leads to satiety where food is no longer needed to be consumed (Bellisle 2005, par 4-7). The different nutrients in our foods cause the satiation process to vary in effectiveness. ‘Fat has the lowest satiating power, carbohydrates have an intermediate effect and protein has been found to be the most satiating’ (Stubbs et al. 1996, 409). Hunger and satiety therefore play a...
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...------------------------------------------------- Macomb Community College ------------------------------------------------- ------------------------------------------------- Winter 2016 Semester Course: BIOL 1400 Nutrition, Section: S1603 Instructor: Amber M. Samuel Textbook: Grosvenor, Visualizing Nutrition, Third Edition WileyPLUS Custom Course Website: www.wileyplus.com/class/489295 Location/Times: South Campus, Warren; MW: Rm B 206, 10:00am-11:25am Start Date: Jan, 11, 2016 Last Day of Class: May 11, 2016 Instructor Contact Information: Office Hours: 30 minutes after class, MW Cell Phone: (810) 656-8943 E-Mail: samuela@macomb.edu Instructor Professional Biography: Schooling: Master of Science, Biology University of Nebraska, Kearney; Class of 2012 Researched on the benefits of exercise on arthritis Bachelor of Arts University of Michigan, Flint; Class of 2008 Major-Psychology, Minor-Biology Employment: Macomb Community College: Adjunct Biology Professor, since Fall 2012 Davenport University: Biology & Health Adjunct Instructo, since Spring 2011 Lansing Community College: Biology Adjunct Instructor, since Winter 2016 Amber’s Dance Academy of Almont: Owner, Teacher, Choreographer; 1997-2014 Awards: Ralph M. And Emmalyn E. Freeman Psychology Scholarship 2006 National Collegiate Natural Science Award, nominated by Dr. Wrobel 2005 All-American Scholar Award, nominated...
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...Coca-Cola Business Plan Student Name Class College December 2, 2014 “Because so many organizational processes and outcomes depend on making good decisions, including business strategy, product design, and customer interactions, understanding how to make the best decisions will make you a more effective professional and manager” (Phillips & Gully, 2014, p. 290). Coca-Cola has created a name for itself in the soft drink industry that cannot be utterly disposed of. Coca-Cola has created a highly demanded and successful product, yet with the changing times, has in addition made a name for itself in providing a product not entirely respectable of the health and well-being of its customers. Thus, Coca-Cola joins the ranks of many firms knowingly providing a product that offers inherent health risks to its consumers and threatens to operate on border-line ethical practices. Coca-Cola cannot reverse the operations that have already taken place, however we can improve upon their name and future products. There is potential to implement a corrective strategy because the organization is one of past, present and perceivable future. Coca-Cola is a brand that has been around since 1886 and has always been able to provide a product that consumers want. Although the brand has focused on optimistic marketing strategies through great slogans and creating consumer attention, there needs to be a focus on wellness. The reality is that we are in an ever-changing world and it currently...
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...soft drink industry, offering more than 500 brands in over 200 countries. TCCC provides 1.7 billion servings every day ,78% of these being Coke branded products. Over the past decade carbonated drinks have been increasingly criticised for their high sugar content or the health risks of artificial sweeteners and their impact on obesity. As a result we observe that the market for carbonates is shrinking significantly. Health awareness linked to alimentation is expected to grow exponentially over the next decade and it is safe to assume that the target market in 2 years will be much larger than today. People will tend to act more responsibly and be more careful about the chemicals they put in their bodies. In an effort to capture health-conscious customers, Coca Cola recently launched a new mid calorie alternative containing naturally occurring sugar, The Coca-cola life. This new soda takes advantage of the stevia, a natural sweetener which is calorie free and can be substituted to sugar. In this essay i will try to establish a marketing plan which will allow the company to become the leader in the “healthy” segment of the sot drink industry. Strengths -world leader in sales of soft drinks.-wide range of products and brands.-very visible and recognisable brand. The coke brand is known by 94%of the...
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...to lose the weight that I want to. My weight problem comes from keeping the weight off after I reach my goal. In order for me to start a diet plan, I need to be motivated. I feel that adding an exercise plan to an eating plan will help my progress as well as make me a healthier person. I, as very many Americans live a very busy life-style. I work full time, have a large family, and go to school full time. My biggest challenge is making the time to exercise and sticking with it. During my adult years, my weight has fluctuated in between 125lbs and 200lbs. My height is 5’’8’ I feel the ideal weight for my height is in the 140lbs to 150lbs range. Currently I am 185lbs so getting down to my desired weight is not impossible, but will need me to be prepared to make the time and get myself on the right track. Choosing an eating and exercise plan is not easy, you have to choose goals that are achievable, If you set your schedule and plan to strict, you will grow tired or find the regime to hard to maintain. I have chosen an eating and activity plan that will fit easily into my daily schedule with just a few modifications. Nutrition Plan: My nutrition plan that I plan on implementing will improve my eating habits. I have followed this plan the last three days, and when I compare the results to the results of the assignment earlier in the class, it certainly shows an improvement. Breakfast: I rarely eat breakfast other than having a large amount of coffee. This does not give...
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