...CORNELL Prof. Michael Giebelhausen School of Hotel Administration Office: 607-255-8362 545 Statler Hall Cell: 217-689-1318 Ithaca, NY 14853-6902 E-mail: mdg234@cornell.edu HADM 2430: MARKETING MANAGEMENT FOR SERVICES Section 1: Mon Wed 11:40-12:55, 398 Statler Hall Section 2: Mon Wed 2:55-4:10, 196 Statler Hall Office Hours: Monday – Friday from 9:00 a.m. to 4:30 p.m., no appointment necessary Course Objectives / Outcomes The mission of this course is to provide you with an introduction to the business discipline of marketing (and services marketing in particular). Marketing, more than any other business activity, links companies to their customers. Even if you don’t pursue a career in marketing, it is useful for you to understand how marketing works. Upon successfully completing this course, you should be able to: 1) Speak the language – In your daily life, you have probably encountered many of the phenomena we will discuss in class. However, if you want to pursue a career in business, you need to be fluent in the terminology, frameworks, and models related to marketing and corporate social responsibility (see service learning project). 2) Apply the concepts learned in class – Knowing the terminology, framework, and models is important. It is more important, however, that you are able to combine and apply them across different contexts in order to make justifiable recommendations. 3) Critique current practice...
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...for a very quick background is a world-famous pickpocket and a security consultant. Robbins takes his skills of deception and helps consult companies on all the ways they can be deceived. Robins does not give a business presentation exactly, while it may seem a little magic showy he creates a story and at the end finishes with fascinating point and causes every person to reevaluate their perceptions. Robbins had a lot of successful aspects of his presentation, but first, let's start with his weaknesses. Right away, his mic is too close to his mouth and the sound of that static of the mic being too close can be a little distracting. Robbins talks a little too fast and often his words come out a little sloppy. His nonverbal communications like the way he holds...
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...Who gets obeyed and why. How to stop yelling at your kids. Dancing, drill teams, music, martial arts, and other recreational uses of stimulus control. 4—Untraining: Using Reinforcement to Get Rid of Behavior You Don't Want Eight methods of getting rid of behavior you don't want, from messy roommates to barking dogs to bad tennis to harmful addictions, starting with Method 1: Shoot the Animal, which definitely works, and ending with Method 8: Change the Motivation, which is more humane and definitely works too. 5—Reinforcement in the Real World What it all means. Reading minds, coaching Olympic teams, how happiness can affect corporate profits, ways to deal with other governments, and other practical applications of reinforcement theory. 6—Clicker Training: A New Technology From the dolphin tanks to everyone's backyard:...
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...The environment plays a huge role in human behavior from larger things like whether the country that a person lives in is at war to smaller things like the type of weather that is typical for that specific area. You may have heard of the term nature vs. nurture before. This is a term that psychologists use to describe different reasons for why people behave in the ways that they do. Nature refers to people’s DNA. This is their inherent genetic makeup that plays a role in not only their behavior but also in their outward appearance. Nurture describes the environment that people live in including each person’s own experiences within their family but also their experiences in the larger world and within their community. Human beings are programmed response in every sense of the word. We learn everything that we are from others. We are not born with knowledge or personality; we acquire those from society-at-large. As an example; if, at the moment you were born, you were exchanged with a baby being born in Ethiopia, and your skin, hair, and eyes were altered to that of other Ethiopians, you would grow up and be an entirely different person. Your taste in food, music, dress, and all your aspects of culture would be entirely different from who you are today. If the two of you were to meet as adults, neither would recognize similar behavioral attributes in the other. Each of you would have entirely different personalities. Genetically, you may have the same physical...
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...Choreographed by David Parsons to a piano and fiddle duet by Kenji Bunch, the dancers were outfitted by Mia McSwain in what I assume was solid black pants and short sleeved shirts. The dramatic lighting by Howell Binkley consisted of complete darkness except two side spotlights that illuminated about a marley-wide space across the stage. The concept of this piece was absolutely captivating, due to the fact that the audience was not watching full bodies perform on the stage. Instead, it showcased just the dancers’ two arms by the spotlights as they moved and articulated them to create shapes, waves, patterns, and other hypnotising movements. Hand Dance was all about creating an image with just their hands and arms rather than a storyline. I believe they also showed that a true performer obtains the ability to arouse curiosity in an audience by even the simplest of steps by using just their...
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...RECONSTRUCTING ARGUMENTS Deductive and Inductive Here we are to learn the techniques for PART I, Making a Critique- i.e., argument reconstruction, by doing the following “steps”: 1. Read the discourse; 2. Number and Bracket arguments; 3. Write an Index of Claims; and 4. Tree-Diagram the arguments. What is critiquing? Benjamin Samuel Bloom (1913 – 1999) - the creator of Bloom’s Taxonomy (1956) following a framework for categorizing educational goals: Taxonomy of Educational Objectives; revised in 2001 by Anderson & Ktrathwohl) with collaborators Max Englehart, Edward Furst, Walter Hill, and David Krathwohl as A Taxonomy for Teaching, Learning, and Assessment. This taxonomy consists of six major categories: Knowledge, Comprehension, Application, Analysis, Synthesis, and Evaluation. The categories after knowledge (containing subcategories) were presented as "skills and abilities," (manifested by a person’s intellectual abilities as well) with the understanding that knowledge was the necessary precondition for putting these skills and abilities into practice. As revised in 2001, these cognitive skills were rather treated more dynamically by using verbs and gerunds to label their categories and subcategories (rather than the nouns of the original taxonomy as knowledge objectives). These "action words" describe the cognitive processes by which thinkers encounter and work with knowledge. They are (from the lowest thinking skill): Categories &...
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...Chapter 2: Strategy and Human Resources Planning If nothing else, my students should learn that… • It is important for HRM to align its policies and processes with the business strategy in order to provide value to the organization (external fit), and that the policies and processes are mutually reinforcing (internal fit). HR planning follows the same pattern as organizational strategic planning, and hence the two processes are complementary. • In order to evaluate the effectiveness of strategy, it is imperative to take the ‘people side’ into consideration. Sole reliance on financial documents (e.g., financial statements, cash flow statements, income statements) largely ignores investment in human capital. Learning objectives • Identify the advantages of integrating human resources planning and strategic planning. • Understand how an organization’s competitive environment influences its strategic planning. • Understand why it is important for an organization to do an internal resource analysis. • Describe the basic tools used for human resources forecasting. • Explain the linkages between competitive strategies and human resources. • Understand what is required for a firm to successfully implement a strategy. • Recognize the methods for assessing and measuring the effectiveness of a firm’s strategy. Why is this chapter important? The purpose of this chapter is to highlight the nexus of strategy and HR planning...
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...Re-Centering Academic Centers Abstract This paper argues that we have lost the original intent and power of an institutional Center. Theoretically, Centers use centralized resources to support people and projects core to the mission of the institution. Many Centers now are located external to the campus, where isolated directors pursue specialized interests. Thus, Centers, which serve the entire community, become marginalized. This paper provides a model to re-center academic Centers toward their original intent, through collaboration between specialized and generalized centers. The authors also suggest concrete steps to help examine, evaluate and create clear structures and communication for effective use of Centers in Higher Education. Introduction There seems to be an increase in institutional Centers around the world, which can be favorable, although it also has the potential to dilute the power of a centralized location and operation. To address this issue, this paper describes the idea of partnering Centers around a collaborative hub to offer more powerful opportunities in the context of resource utilization. It would appear that many institutions had originally used the word “Center” in association with typical mainstream definitions of center, which include a person, or group, or thing in the middle; to focus or bring together; to have as a main point, or theme. Others may perceive Centers as the ring around a bull’s eye, i.e., a potential target. Regardless, of...
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...------------------------------------------------- Online advertising From Wikipedia, the free encyclopedia Part of a series on | Internet marketing | * Search engine optimization * Social media marketing * Email marketing * Referral marketing * Content marketing * Native advertising | Search engine marketing | * Pay per click * Cost per impression * Search analytics * Web analytics | Display advertising | * Contextual advertising * Behavioral targeting | Affiliate marketing | * Cost per action * Revenue sharing | Mobile advertising | * v * t * e | Part of a series on | E-commerce | Online goods and services | * E-books * Software * Streaming media | Retail services | * Banking * DVD-by-mail * Flower delivery * Food ordering * Pharmacy * Travel | Marketplace services | * Advertising * Auctions * Comparison shopping * Social commerce * Trading communities * Wallet | Mobile commerce | * Payment * Ticketing | Customer service | * Call centre * Help desk * Live support software | E-procurement | Purchase-to-pay | * v * t * e | Marketing | Key concepts | * Product marketing * Pricing * Distribution * Service * Retail * Brand management * Brand licensing * Account-based marketing * Ethics * Effectiveness * Research * Segmentation * Strategy * Activation * Management * Dominance * Marketing operations...
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...The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience Carmine Gallo Columnist, Businessweek.com New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by Carmine Gallo. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-163675-9 MHID: 0-07-163675-7 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-163608-7, MHID: 0-07-163608-0. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this work...
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...Hawking contra Philosophy Christopher Norris presents a case for the defence. Stephen Hawking recently fluttered the academic dovecotes by writing in his new book The Grand Design – and repeating to an eager company of interviewers and journalists – that philosophy as practised nowadays is a waste of time and philosophers a waste of space. More precisely, he wrote that philosophy is ‘dead’ since it hasn’t kept up with the latest developments in science, especially theoretical physics. In earlier times – Hawking conceded – philosophers not only tried to keep up but sometimes made significant scientific contributions of their own. However they were now, in so far as they had any influence at all, just an obstacle to progress through their endless going-on about the same old issues of truth, knowledge, the problem of induction, and so forth. Had philosophers just paid a bit more attention to the scientific literature they would have gathered that these were no longer live issues for anyone remotely au fait with the latest thinking. Then their options would be either to shut up shop and cease the charade called ‘philosophy of science’ or else to carry on and invite further ridicule for their head-in-the-sand attitude. Predictably enough the journalists went off to find themselves media-friendly philosophers – not hard to do nowadays – who would argue the contrary case in a suitably vigorous way. On the whole the responses, or those that I came across, seemed overly anxious to strike...
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...Chapter 1: Student Characteristics Understand Characteristics of Students with Disabilities Some students with disabilities pass through typical developmental milestones and express skills within an average range for their age group. Others show delayed growth at certain developmental milestones, and many students with disabilities experience challenges as they navigate through the school curriculum. It is critical that special education teachers know how to differentiate between typical individual differences among children without disabilities and differences that may indicate a disability that requires interventions and/or specialized designed instruction. In addition, special education teachers need to know the most common types of disabilities that students may experience and how those disabilities affect their ability to learn and their behavior in the classroom. Competency 1 thus focuses on the characteristics of typical and atypical human growth and development and the characteristics of students with various disabilities that special education teachers are likely to encounter. The test includes a wide range of multiple-choice questions that address Competency 1. * Questions on typical and atypical behaviors and abilities for children and adolescents at particular ages. * Questions on the types and characteristics of various disabilities. * Questions on the similarities and differences among students with and without disabilities. This competency encompasses...
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...maStuff My Stocking M/M Romance Stories that are Nice and… Naughty Stuff My Stocking: M/M Romance Stories that are Nice and… Naughty An M/M Romance Group Publication copyright 2010 With stories by: M.J. O'Shea Brian Jackson Deanna Wadsworth Missy Welsh Jade Archer Michael S. Xara X. Xanakas Mark Alders Em Woods Rachel Haimowitz SJD Peterson Kari Gregg Kim Dare A.J. Llewellyn Serena Yates Ocotillo Jessica Freely Heinrich Xin William Cooper Wren Boudreau Selah March Sarah Madison Stephani Hecht Amy Lane Angela Benedetti edited by: Diane W. (mailto:diane.goodreads@gmail.com) Jason B. Kathy H. Stuff My Stocking: M/M Romance Stories that are Nice and… Naughty What you’ve gotten yourself into… The stories you are about to read are the product of a very special project sponsored by the Goodreads M/M Romance groupthe online community for readers who love to read about men in love (Male/Male). The group moderators issued an invitation for members to choose a photo and pen a Letter to Santa asking for a short M/M romance story inspired by the image; authors from the group were encouraged to select a letter and write an original tale. The result was an outpouring of creativity that shined a spotlight on the special bond between M/M romance writers and the people who love what they do. This book is an anthology of those letters and stories. Whether you are an avid M/M romance reader or new to the genre, you are in for a delicious treat. So sit back, relax and enjoy...
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...This book has been optimized for viewing at a monitor setting of 1024 x 768 pixels. MADE TO STICK random house a new york MADE TO STICK Why Some Ideas Survive and Others Die • • • C H I P H E AT H & D A N H E AT H Copyright © 2007 by Chip Heath and Dan Heath All rights reserved. Published in the United States by Random House, an imprint of The Random House Publishing Group, a division of Random House, Inc., New York. Random House and colophon are registered trademarks of Random House, Inc. Library of Congress Cataloging-in-Publication Data Heath, Chip. Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath p. cm. Includes index. eISBN: 978-1-58836-596-5 1. Social psychology. 2. Contagion (Social psychology). 3. Context effects (Psychology). I. Heath, Dan. II. Title. HM1033.H43 2007 302'.13—dc22 2006046467 www.atrandom.com Designed by Stephanie Huntwork v1.0 To Dad, for driving an old tan Chevette while putting us through college. To Mom, for making us breakfast every day for eighteen years. Each. C O N T E N T S INTRODUCTION WHAT STICKS? 3 Kidney heist. Movie popcorn. Sticky = understandable, memorable, and effective in changing thought or behavior. Halloween candy. Six principles: SUCCESs. The villain: Curse of Knowledge. It’s hard to be a tapper. Creativity starts with templates. CHAPTER 1 SIMPLE 25 Commander’s Intent. THE low-fare airline. Burying the lead and the inverted pyramid. It’s the...
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...Instructor’s Manual with Test Items to accompany Applied Behavior Analysis Second Edition John O. Cooper ● Timothy E. Heron ● William L. Heward All, The Ohio State University Prepared by Stephanie Peterson, Idaho State University ● Renée K. Van Norman, University of Nevada-Las Vegas ● Lloyd Peterson, Idaho State University ● Shannon Crozier, University of Nevada-Las Vegas ● Jessica E. Frieder, Idaho State University ● Peter Molino, Idaho State University ● Heath Ivers, Idaho State University ● Shawn Quigley, Idaho State University ● Megan Bryson, University of Nevada-Las Vegas ● David Bicard, University of Memphis [pic] Upper Saddle River, New Jersey Columbus, Ohio ____________________________________________________________ ______________________ Copyright © 2007 by Pearson Education, Inc., Upper Saddle River, New Jersey 07458. Pearson Prentice Hall. All rights reserved. Printed in the United States of America. This publication is protected by Copyright and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. For information regarding permission(s), write to: Rights and Permissions Department. Pearson Prentice Hall™ is a trademark of Pearson Education, Inc. Pearson® is a registered trademark of Pearson plc Prentice Hall® is a registered trademark of Pearson Education...
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