...Marketing Plan Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 9 Introduction Company G is while well known for the superior electronics we currently have available has decided to expand into personal electronics, specifically an alarm clock to help not only teach but coax children into rising from bed. The Wake Up Call, is a new product designed with children in mind. As we excitedly move into the small personal electronic arena, the follow plan will display out current goals and how we plan to achieve them via our marketing plan. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.” The Product This alarm clock will provide more features currently available on the market which will delight, entertain and help teach children to learn to read time. It will be perceived as higher...
Words: 1742 - Pages: 7
...time - framed, time – bound, and submit us to conformity, which is again fitting itself into the framework of larger time that is life time. So, I would say, it is time that is the major institution that changed the face of our lives. Not only ours, but of course of the whole human society, be it in any part of the world. If you are someone like Plato, you would say, there is no such thing like time that is making life hard for us. Instead, it is the idea of time that is responsible for all the commotion. Well, I do agree with such people and say, “The Clock is the culprit”, and enquire how this dire consequence happened to us. Unfortunately, to track how this at all happened, we should still rely on time, gazing back at the past, so that our arguments would make some sense. By this, we could say that, time is eternal to our lives. It neither has a beginning nor ending. The entire creation moves on according to a time pattern. Time is one of those many necessary evils that happened to us. Tracing back to history, we don’t have any evidence to suggest when the word ‘time’ derived or established semantically, but the word ‘clock’ is derived from the Latin word ‘clocca’ which means ‘bell’ or French word ‘cloche’, which again means the same. We were introduced to clocks only in the 14th century. It is in this period that people were familiarized with devices like sun dial, clepsydra or water clocks etc. Mechanical, tower and quartz clocks, with gears, wheels and weights attached...
Words: 1761 - Pages: 8
...Clocky – The Runaway Alarm Clock | Case Analysis Group 3 | | Problem Statement Even though Clocky was the center of the media hype, Gauri Nanda is faced with many pressing challenges and issues for its commercial debut in the marketplace: Analysis: 1. Industry Analysis The US alarm clock market in 2005 was quite fragmented with a significant number of players in the regular alarm clock as well as the niche alarm clocks segment. The Americans spent over $7 billion on clocks and watches. On an overall basis, the consumer spending on clocks, lamps and furnishing as a category showed a increasing growth trend. The imported watches segment was also growing at a CAGR of 4% since 2002. The alarm clock industry can be further analysed using the Porter’s model and generic strategies as shown below. Figure 1: Porter’s Five Forces Analysis Economies of Scale: In order to analyze the Economies of Scale in manufacturing of Clocky Alarm clock, we have divided the manufacturing unit of Clocky alarm into different segments. The major manufacturing units comprises of 1. Integrated Circuit Manufacturing Unit: The Integrated circuit industry shows a high economy of scale. Since this is one of the most important and costlier part in the alarm clock, the decision in finding out the overall economy of scale is highly influence by this manufacturing unit. 2. Outer plastic body manufacturing Unit: The plastic molding and manufacturing industry also shows significant economy...
Words: 5068 - Pages: 21
...TABLE OF CONTENT TASK ONE: STRATEGIC ANALYSIS 1. Introduction of the company…………………………………………………………...pg 2 2. Vision Statement……………………………………………………………………….pg 4 3. Mission Statement……………………………………………………………………..pg 4 4. External evaluation Matrix…………………………………………………………….pg 5 5. Internal Evaluation Matrix……………………………………………………………..pg 6 6. SWOT Analysis………………………………………………………………………pg 7 TASK TWO: STRATEGIC CHOICE 7. Porters Generic Strategies……………………………………………………………...pg 8 8. Strategic Clock………………………………………………………………….……pg 10 9. Ansoff’s matrix guideline……………………………………………………..…….pg 11 10. Evaluation of Strategies………………………………………………………….…pg 11 11. Strategy Selection option……………………………………………………………..pg 12 12. Competitive Profile Matrix…………………………………………………………...pg 12 TASK THREE: STRATEGIC IMPLEMENTATION 13. Present Analysis………………………………………………………………………pg 13 14. Future Implementation………………………………………………………………..pg 14 15. Strategic Evaluation Framework……………………………………………………...pg 14 TASK ONE: STRATEGIC ANALYSIS 1. INTRODUCTION OF THE ORGANISATION FreshDirect is online grocers that delivers to residences and offices in the New York City metropolitan area. FreshDirect also offers next day delivery to the majority of Manhattan and parts of Brooklyn, Queens, The Bronx, Staten Island, Nassau County, Westchester County, Hoboken, New Jersey and Jersey City, New Jersey. The corporation was founded by Joe Fedele and Jason Ackerman, a former...
Words: 3465 - Pages: 14
...The Strategic Evaluation of Lidl’s within the UK Market. Submission Date: 26 January 2014 Contents Introduction 3 1. Analysis of the competition faced by Lidl within the UK food retail industry 4 2. The Strategic position of Lidl 5 2.1 Porter’s Generic Strategies 5 2.2 Bowman’s Strategic Clock 6 3. An analysis of the external business environment and how it affects Lidl 7 3.1 PEST Analysis 7 3.1.1 Political 8 3.1.2 Economic 8 3.1.3 Social 8 3.1.4 Technological 8 3.2 Porter’s Five forces Model 9 3.2.1 Threat of New Entrants 10 3.2.2 Threat of Substitutes 10 3.2.3 Bargaining Power of Suppliers 10 3.2.4 Bargaining Power of Buyers 10 3.2.5 Competitive Rivalry within the Industry 10 4. How Lidl adds value to its strategic position 11 5. The sustainability of Lidl’s strategic position 13 6. Conclusion 13 7. Bibliography 14 Introduction The purpose of this report is to carry out a strategic evaluation of the hard discount food retailer Lidl. It will cover the following key items • An analysis of the competition within the food retail industry and the strategic position of Lidl; • An analysis of the external business environment and how it affects Lidl; • An analysis of how Lidl adds value to its strategic position; This will allow for a discussion of how sustainable Lidl’s strategic position is and conclude where Lidl is likely to progress within the UK grocery sector. Research from on-line literature, books and journals...
Words: 3567 - Pages: 15
...After Clocky’s and Nanda’s wide appearance in media and wining Ig Nobel Prize, a unique situation for marketing Clocky was created, that is significant interest to the product, readiness to buy and some predictable demand (awareness about product and forming attitude to it even before its launch). If Nanda leverages this, it will give her a great chance to create a successful and sustainable business. Obviously to have overall success the consistent strategy has to be defined. The key elements of which are market segmentation and positioning. Market segmentation implies split of the market into relatively homogeneous parts with similar characteristics and inherent customer behavior patterns. According to the case Nanda has identified two segments – “Need” and “Fun”. I would also point out one more segment - the corporate clients (“Corporations”), who could buy Clocky as a gift for their employees. From my point of view corporations as customers: • are not homogeneous with other customers buying Clocky for their specific needs and • have significant potential, since such a gift not only simply cover the niche of Crismass gift, but also refer to some corporate specific needs in terms of their employee’s behavior. Corporations segment primarily comprises companies whose business assumes that employees report to work on schedule. The studies showed that adults in Western nations sleep, on average, 2-3 hours less than human biology generally demands. Sleep deficiency translates...
Words: 1617 - Pages: 7
...CHAPTER I Existing System Introduction: Nowadays Computer is a basic need for businesses or companies. It helps a lot in such a way that it makes work more progressive and productive. It is an important thing that a company or small business should have because it helps a lot in many ways such as organizing, storing and manipulating data. Having computer programs may help a company grow bigger and be competitive in the flow of the business world. It helps a lot because almost all the companies nowadays uses computer literate and very competitive in many aspects. Background of the Study: Edgardo Valencia, an Electrical Engineer and the owner of Energy Link Corporation started a business which sells capacitors for household use and other buildings. They invented some products which also concern the electrical engineering works like Power Capacitors, Uninterruptible Power Supply, Automatic and Voltage Regulator. They also started to do services that also concerns electrical engineering works like designing and construction of electrical system, energy and power management consultancy, installation of automatic and manual power capacitor banks, electrical system maintenance, automatic and manual transfer switch, power system and battery switch and metal enclosure fabrication. And now, they look forward to become one of the nation’s leading electrical contractors, supplier of electrical equipments and provider of solutions to energy / power. Till now the company...
Words: 2695 - Pages: 11
...This report applies Bowman’s Strategy Clock framework in order to accurately and appropriately analyse how Tesco come to making strategic decisions | | Tesco Report | | Tesco Report | Introduction The aim of this report is to examine what generic strategy Tesco employs, the position this strategy takes on Bowman’s clock and whether Tesco’s generic strategy provides an effective competitive advantage. “Strategy is the direction and scope of an organisation over the long term: which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations.” (Johnson et al, 2005) Industry Sector The grocery retail industry is one of the largest industries in the UK, worth an estimated £174.5billion (IGB, 2014). Every day in the UK, the industry feeds over 26 million households, nearly 63 million people. The industry strives every day, to deliver a choice of safe, affordable quality food. (IGD, 2014). The UK’s grocery sector is one of the most competitive and ruthless in retail. It also risks being one of the unhealthiest, with demand flat lining and over capacity eroding the big players’ profitability. KPMG (2014) stated that “multi million pound price wars is creating investor concern.” The rise of the discount grocers has been heavily analysed, with some commentators portraying them as playing a leading role in reshaping the grocery sector, tempting cash conscious consumers...
Words: 2904 - Pages: 12
...This analysis will provide a background on issues that have negatively affected Toyota’s image as one of the most reliable cars on the market. Along with this a PEST analysis will be produced and the strengths, weaknesses, and outcomes expected will be shown in order to illustrate how our analyses and actions will help move Toyota past their reputational issues. Our goal is to take Toyota back to a place where they can move themselves back to a place of growth, innovation and one of positive consumer confidence. For over the past 70 years Toyota has been considered the leader in new technology development. The brand is renowned for quality and reliability across all their models. The company is also seen as the market leader and flag-bearer for greener, hybrid technologies. The firm’s performance in the global market in recent year has delivered mixed results. In the beginning of 2009 Toyota was confirmed as the world’s largest manufacturer by volume, partly due to the collapse of General Motors. But Toyota hasn’t had much time to celebrate. The carmaker has been plagued by a variety of setbacks, including slumping sales, under-utilized assembly lines and multibillion-dollar losses. But perhaps most worrisome of all are signs that the company’s flaunted quality has been slipping. Long hailed as the industry benchmark, some key Toyota products have suffered quality snags in recent years regarding the overall safety of their vehicles. The auto media seems to believe...
Words: 837 - Pages: 4
...Assistant: Ms. Atruba Zafar Marketing Assistant: Mr. Moiz Khaid Consultant: Mr. Sareer Khan Nature of Business: Minors’ Kingdom is an interior decorating business focusing on children. We plan to invite our target market to decorate their children rooms with the best and the most appealing Disney themed furniture and all accessories. This also includes all the cartoons that are on air and are preferred by our clients. We not only offer pre-set packages to make rooms more fun but also facilitate our clients to customize on our website whatever characters, furniture and accessories they will like to choose from among a great variety offered by our team. We aim to provide the exact and best quality services to our customers at their doorsteps within time. Statement of Financing needed: In order to officially launch our business, we have calculated to raise a capital of Rs. 16, 47,400. It would be best if we raise it through debt to...
Words: 6409 - Pages: 26
...0 Introduction ……………………………………………………………………………….3 2.0 Company Background………………………………………………………………….….3 3.0 PESTEL Analysis……………………………………………………………...…………..3 4.1. Political……………………………………………………………………………..3-4 4.2. Economic……………………………………………………………………………...4 4.3. Social………………………………………………………………………………….4 4.4. Technological…………………………………………………………………………4 4.5. Environmental………………………………………………………………………...5 4.6. Legal…………………………………………………………………………………..5 4.0 Porter’s 5 Forces Analysis…………………………………………………………………5 5.7. The Threat from New Entrants……………………………………………………..5-6 5.8. The bargaining power of Buyers……………………………………………………...6 5.9. Threat of Substitution…………………………………………………………………6 5.10. The bargaining power of Suppliers…………………………………………………..6 5.11. The Intensity of Rivalry in the Industry……………………………………………6-7 5.0 Value Chain Analysis (VCA)……………………………………………………………...7 6.12. Primary Activities…………………………………………………………………..7-8 6.13. Support Activities…………………………………………………………………..8-9 6.0 SWOT Analysis……………………………………………………………………………9 7.14. Strengths…………………………………………………………………………..9-10 7.15. Weaknesses………………………………………………………………………10-11 7.16. Opportunities………………………………………………………………………...11 7.17. Threats……………………………………………………………………………….11 7.0 Bowman’s Strategy Clock …………………………………………………………...11-12 8.0 Conclusion……………………………………………………………………………12-13 9.0 Recommendations……………………………………………………………………...
Words: 5753 - Pages: 24
...0 Introduction ……………………………………………………………………………….3 2.0 Company Background………………………………………………………………….….3 3.0 PESTEL Analysis……………………………………………………………...…………..3 4.1. Political……………………………………………………………………………..3-4 4.2. Economic……………………………………………………………………………...4 4.3. Social………………………………………………………………………………….4 4.4. Technological…………………………………………………………………………4 4.5. Environmental………………………………………………………………………...5 4.6. Legal…………………………………………………………………………………..5 4.0 Porter’s 5 Forces Analysis…………………………………………………………………5 5.7. The Threat from New Entrants……………………………………………………..5-6 5.8. The bargaining power of Buyers……………………………………………………...6 5.9. Threat of Substitution…………………………………………………………………6 5.10. The bargaining power of Suppliers…………………………………………………..6 5.11. The Intensity of Rivalry in the Industry……………………………………………6-7 5.0 Value Chain Analysis (VCA)……………………………………………………………...7 6.12. Primary Activities…………………………………………………………………..7-8 6.13. Support Activities…………………………………………………………………..8-9 6.0 SWOT Analysis……………………………………………………………………………9 7.14. Strengths…………………………………………………………………………..9-10 7.15. Weaknesses………………………………………………………………………10-11 7.16. Opportunities………………………………………………………………………...11 7.17. Threats……………………………………………………………………………….11 7.0 Bowman’s Strategy Clock …………………………………………………………...11-12 8.0 Conclusion……………………………………………………………………………12-13 9.0 Recommendations……………………………………………………………………...
Words: 5753 - Pages: 24
...OF SOLID-STATE CIRCUITS, VOL. 34, NO. 4, APRIL 1999 Comparative Analysis of Master–Slave Latches and Flip-Flops for High-Performance and Low-Power Systems Vladimir Stojanovic and Vojin G. Oklobdzija, Fellow, IEEE Abstract—In this paper, we propose a set of rules for consistent estimation of the real performance and power features of the flip-flop and master–slave latch structures. A new simulation and optimization approach is presented, targeting both highperformance and power budget issues. The analysis approach reveals the sources of performance and power-consumption bottlenecks in different design styles. Certain misleading parameters have been properly modified and weighted to reflect the real properties of the compared structures. Furthermore, the results of the comparison of representative master–slave latches and flipflops illustrate the advantages of our approach and the suitability of different design styles for high-performance and low-power applications. Fig. 1. The pseudorandom sequence. I. INTRODUCTION I NTERPRETATION of published results comparing various latches and flip-flops has been very difficult because of the use of different simulation methods for their generation and presentation. In this paper, we establish a set of rules with the goal of making the comparisons fair and realistic. Simulation of the latches and flip-flops obtained by using different design styles makes this analysis more difficult in trying to achieve consistent and comparable results...
Words: 7815 - Pages: 32
...STRATEGY Compulsory formative assignment RYANAIR – THE LOW FARES AIRLINE CASE STUDY SummaryThe study case invites us to assess the success of Ryanair’s strategy in a highly competitive environment. For this purpose, we will successively evaluate its competitive positioning, its internal competencies, and its sustainability. We will conclude that Ryanair had followed until 2009 a low cost strategy, that its key resources and competences did satisfy such strategy in 2009 and that its principal competitive advantage, namely its position of leader of the low cost airline market, can be regarded as sustainable. | 1484 words (excluding tables) Introduction Ryanair was created in 1985 by Tony Ryan as a conventional airline company aiming at operating flights between Ireland and London. In 1991, financial difficulties led to its transformation into a low cost carrier, with Southwest Airlines as a model. Michael O’Leary was appointed as the Chief Executive Officer of the company soon after. Since then, the company has experienced rapid expansion. It was floated on the Dublin Stock exchange in 1997 and quoted on the NASDASQ in 2002. In 2009, traffic reached 66,5m passengers with a fleet of 232 Boeing 737-800, 41 bases and profit was over €318 m. The study case invites us to evaluate the success of Ryanair’s strategy in a highly competitive environment. For this purpose, we will successively assess its competitive positioning, its internal competencies, and its...
Words: 2204 - Pages: 9
...Name Here Marketing Plan Wolverine Software, Inc. Presented to: Professor Name Here Webster University In Partial Fulfillment of the Requirements of: Marketing Spring 2012 Section OA March 9, 2012 Table of Contents Executive Summary 1 Environmental Analysis 1 A. The Marketing Environment 2 C. Current Marketing Objectives and Performance 4 SWOT ANALYSIS 5 A. Strengths 6 B. Weaknesses 6 C. Opportunities 7 D. Threats 7 MARKETING OBJECTIVES 8 MARKETING STRATEGIES 9 A. Target Market(s) 9 B. Marketing Mix 9 MARKETING IMPLEMENTATION 10 A. Marketing Organization 10 B. Activities, Responsibility, and Timetables for Completion 11 EVALUATION AND CONTROL 12 A. Performance Standards and Financial Controls 12 B. Monitoring Procedures 12 Works Cited 13 Wolverine Software, Inc., Marketing Plan Executive Summary Wolverine Software is a mid-sized corporation in the first year of its existence with a new ownership and management teams; it currently operates as a privately held entity. The company currently produces workforce management software used for tracking employees and projects, with approximately 1000 existing clients in every industry imaginable. The business fluctuates with the growth and decline of the economy since one of the key profit lines for the company is a SaaS (Software as a Service) model to providing the software. The software is hosted on company servers...
Words: 5572 - Pages: 23
