...their products in order to be profitable. It’s amazing how Coke has survived decades in the soda business and manages to survive many recessions. Their brand is recognized instantly around the globe and they have a lot of families that love Coke. Coke itself is a cash cow product; it has sustained their customers from Pepsi. Their customers haven’t grown tired of its unique and refreshing taste. The Coca-Cola Company tried to change their taste and received a negative reaction from their consumers. Most customers switched to Pepsi instantly without even thinking about it. They didn’t even give it a chance after one taste. Coca-Cola would love to recollect and retain their customers forever, as well as getting new customers everyday, year after year. (Ireland) The Coca-Cola Company is also getting into the healthy side of business with their new Coke product called Life. Life consists of 60 calories per can, which is considerably much less then a regular can of Coke. Coke cans itself have almost 200 calories, so it would be the healthier choice for Coke lovers. They want to venture into the fitter side of the soda business and that’s a great move for their company. Coke wants to meet consumer’s need for lower calories by reducing the amount of sugar they use. They are doing this by using a different sweetener. Therefore, the sweetener they are using is taken from a plant called stevia; it’s more natural and healthier. Life is seen in some parts of South America and Europe. They...
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..............................................5-6 1.5 POPS AND PODS.................................................................................................................7 1.6 BRAND MANTRA......................................................................................................... …..7 1.7 BRAND PORTFOLIO..........................................................................................................7 1.8: Organizational culture and people development.................................................... 8 CHAPTER 2 BRAND EXPLORATORY 2.1: Brand Attributes.............................................................................................................9 2.2 Coke Brand Knowledge............................................................................................10 2.3:Brand Association ..................................................................................................... 11 2.4: PROMISE OF...
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...and secondary styles. The purpose of this research is expose the facts of the appearance of both Pepsi and Coca Cola in Pakistan in terms of marketing communication. This research is mainly based on the marketing communication in which the purpose is to expose the either company’s marketing communication on the media and contribute the matter to the fact of Pepsi cola’s strong position. The appearance can be better in seen in the physical manner and the marketing communication is the best possible activity for the companies to be apparent to others. Marketing communication in fact cover many aspects as it expose the products as well which can be seen by the public. Pepsi seems stronger in all of the contributed parts than Coke. Pepsi has more brands than Coke...
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...Advertising is defined as a platform to communicate to the targeted customers that a company is trying to reach. There are different tactics and tools that are used in advertising. It is true that over the years, the form of advertising has changed in a to obtain this. Preferences and taste of target market have now changed and so now there had to be alterations in the way one did advertising. Before 1970 print advertising was a lot different compared to advertisement used today. I have chosen to look into print advertisement history of Coca Cola. This paper will address target markets, impact of Coca-Cola is one of the most constant, persistent and well-loved brands of all time. It is one of the longest living brands, which makes Coca-Cola one of the most successful companies of all time. One of the main reasons is due to their strong marketing and advertising. Coca-Cola has always leaned upon advertising to market their brand. This is why they are always in he lead, after being in the market for over a century. Coca-Cola advertising has most definitely affected American pop culture around the world. 1800’s In 1886, there was some prohibition laws passed in a few locations, John Pemberton developed Coca-Cola, which was a non-alcoholic version of his French Wine Coca that he had previously made. He first sold Coca-Cola for 5 cents per glass next to soda fountains as a patent medicine. He claimed Coca-Cola was a cure for the common headache, impotence and also morphine...
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...Physical activity is vital for health and well-being. This strategy focuses all aspects of its marketing view and strategies. All its marketing activities including promotional activities, branding, and distribution are done on this view. Market position of the company is very strong. It divides the whole world into six operating groups named Latin America, North America, Pacific, European Union, Eurasia, and Africa ( UKessays, n.d). In the last few months, Coke sharing has reached new levels with the creation of shareable Coca-Cola, this can which can be twisted, turned and split in half to share between friends. This idea has further increased the popularity of Share a Coke and has contributed to the overall success of the campaign and the brand as a whole (Outside the box, n.d). This is not the only angle of the “Share a Coke” campaign. Despite the apparent marketing and profit benefits which can be associated with the huge success of Coca-Cola, a perhaps less-documented but equally interesting fact of the Share a Coke campaign has been its ethical message. The key values behind the Coca-Cola brand include optimism, social spirit and humanity, all of which have been captured by this notion of sharing the product. These values have been epitomized by the “Coca-Cola Small World Machines”, which has seen Coca-Cola vending machines dispatched to India and Pakistan (Outside the...
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...to Buy the World a Coke," a counterpoint to turbulent times. This was also a glimpse into the Company's future: an expanding global presence and an even closer attachment to the world's most cherished trademark. The power and prestige of Coca-Cola were exemplified in 1988, when three independent worldwide surveys conducted by Landor & Associates confirmed Coca-Cola as the best-known, most-admired trademark in the world. Perhaps a more human assessment of consumers' loyalty to Coca-Cola had come in 1985. The Company startled the American public by announcing a new taste for Coke, the first change in the secret formula since Coca-Cola was created in 1886. The new taste was overwhelmingly preferred in taste tests, but all the testing and research could not measure the emotional attachment Americans had for the original formula. That original taste had become more than just a soft drink, and consumers' deep feelings, memories and loyalties to it came alive. The Company listened to its consumers and quickly responded by returning the original formula to the market as Coca-Cola classic®. The Company's global strategy during the 1980s continued to bring consumers on every continent refreshing products for every occasion and every lifestyle. In 1982, soft-drink history was made with the introduction of Diet Coke®, the first extension of the trademarks Coca-Cola and Coke, and the most successful new soft drink since Coca-Cola itself. Within two years, Diet Coke had become the top low-calorie...
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...COCA COLA The case is all about Coca cola a giant beverage global firm integrated advertising “open happiness”. The campaign was launched in 2009 to rebrand the image of the company world wide and also to recover the amount of fall in the brand value that took place in 2001 and 2003 during Indian crisis. Another aim was to increase the sales of sparkling beverages of Coca –Cola Company. When Europe was under the crisis during recession since 2007 and India had felt the drawback of crisis in issue related with coke-cola various campaigns were launched various to invite people all around the world to refresh themselves and enjoy the pleasure in life. One of the leading campaigns was the “Coke side of life “launched in 2006 to regain the sales. The aim of the campaign was to make Coca-cola relevant to the customers but due to global economic recession and customers attracting towards non-carbonated drinks created a problem for the company. The case discusses the various objectives and elements of “Open happiness” in terms of new sales, promotions, and advertising and music components. The case shows how the campaign of coca cola was successful to be adapted according to the taste and preferences of the people in different countries and how it strikes the right steps to influences customers of different countries. The coca cola is considered as the world’s largest beverage company. It was established in 1866 by john Permberton pharmacist in Atlanta. The company started...
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...are more than 26 percent of people who is obesity and there are more or less 26 percent of male population is obesity. By facing with the over-weight problem, people has been seeking for a healthier soft drink product, with acknowledge of current social orientation, Coca-Coca has been released the new product Coke Zero. Since the first Coke Zero had been sent to the market in 2006, Coca-Cola Company has been starting a new campaign about healthier soft drink. With the careful consideration in producing process and advertising, Coca-Coca has established their position in the carbonated soft beverage market. II. Background (Target Market & History) Coca-Cola Company had been established in 1886 in United State, since that time the company has been providing famous soft drink brands such as Coca-Cola, Glaceau vitamin water, Fanta, Sprite, Diet Sprite/Sprite Zero, Nestea Ice Tea, Lift for many different markets. Coca-Cola Company now is a one of the biggest international soft drink companies, the company’s head quarter is currently placed in Atlanta with its products are being sold all over the world. The company’s best-selling product is Coca-Coca, which is also known as Coke, has been improving in order to satisfy the customer’s demand by different flavors, there are not only classical Coca-Coca flavor but also Vanilla...
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...Comparison of Pepsi and Coca Cola Financials Introduction Coca-Cola and Pepsi are the two most popular and widely recognized beverage brands in the world. They have been competing in the soft drink sector for over a century and both companies enjoy a high degree of brand consciousness globally. Both companies try to market as part of a lifestyle. Coca-Cola uses phrases such as “Coke side of life” in their website, while Pepsi uses phrases such as “Hot stuff” in their web, to promote the idea that Pepsi is “in sync” with the cool side of life. Ironically, both Pepsi and Coke have similar beginnings: both were created in the 19th century and both were the results of the experimental work of innovative pharmacists. Coke was created in 1886 by Atlanta pharmacist John Pemberton while Pepsi was developed in 1898 by North Carolina pharmacist and drugstore owner, Caleb Bradham. The primary purpose of this report is to identify and analyze the two dominant companies in the soft drink industry and determine the strongest performer as an investment opportunity. Ability to pay current liabilities The current ratio is mainly used to give an idea of the company’s ability to pay back its short-term liabilities (debt and payables) with its short-term assets (cash, inventory, receivables). The higher the current ratio, the more capable the company is of paying its obligations. A ratio under 1 suggests that the company would be unable to pay off its obligations if they came due...
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...Summary of the Case On august 20, 2003 Sanjiv Gupta only six week in his new role as CEO of Coke India found himself in a contemplating event of sale drop 30-40% in two weeks. This crisis for the company took place just after the momentum gained from a highly successful two-year marketing campaign that had given Coca-Cola market leadership over Pepsi. This scenario takes back to august 5th when The Center for Science and Environment (CSE), an activist group in India focused on environmental sustainability issues press release stating: "12 major cold drink brands sold in and around Delhi contain a deadly cocktail of pesticide residues" According to PML (Pollution Monitoring Laboratory) of CSE from three sample of Pepsi and Coke found to contain pesticide residues surpassing global standards by 30-36 times including Toxic chemicals from which human body could suffer from cancer, damage to the nervous and reproductive systems, birth defects, and severe disruption of the immune system. In reaction the Govt. banned Coke and Pepsi products and took series of actions against them. As a result Coca-Cola Bottling Company lost its sock prices in New York in the six sessions following the August 5 disclosure, as did shares of Coca-Cola Enterprises (CCA). As a response to the problem immediately both Coke and Pepsi called the CSE allegations “baseless” and questioned the method of testing but the CSE claimed it had followed standard procedures documented by the US...
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...Imagine, seeing the light of day and then having your eyelids open, being spray painted in the eyes, slowly going blind. Tangerine is a novel about the middle school life of a kid named Paul. Paul has a lot going on in his life, for he is visually impaired and he feels as if his family is hiding important things from him. Paul has a high school brother who treats him like dirt, and his parents are stuck in Erik’s life. Erik, Paul's older brother, makes many choices that play a significant role in Paul's life. Erik chose to play football and started, as Paul calls it, the Erik Fisher Football dream. For instance, on Tuesday October 5, Paul explains “I could see Erik posing in front of them in the shining light of the Football Dream. And I could see Erik lurking behind me in the shadows of the clock.”(168) This effets Paul because his parents don’t pay much attention to him. They’re always paying attention to Erik and his Football dream. Furthermore, On Wednesday August 30 Paul writes, “He found himself a place in the Erik Fisher football...
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...well as aggressive business strategies have become recognized the world around. Many of these are part of our everyday life and if not then we see them every day in our comings and goings. Two of these world-wide brands that many of us know are also extremely similar in both product as well as marketing strategy. Those two brands are The Coca-Cola Company and PepsiCo, Inc. On May 8, 1886, a pharmacist named Dr. John Pemberton carried a jug of Coca-Cola syrup to Jacobs’ Pharmacy in downtown Atlanta, where it was mixed with carbonated water and sold for five cents a glass. (Our Heritage, 2012) Three years later in the summer of 1898 a young pharmacist named Caleb Bradham began experimenting with combinations of spices, juices and syrups, trying to create a refreshing new drink to serve to his customers. His success came in the form of the beverage now known around the world as Pepsi-Cola. (Pepsi Legacy, 2005) And from that day forward the rivalry between Coca-Cola and Pepsi would become legendary. These two beverage companies are competing for the top spot in a massive global market. The cola and carbonated beverage industry reaches to nearly every corner of the planet, and the vast majority of the market share belongs to the two giants Coke and Pepsi. With such a huge market and enormous revenue potential in an industry such as this, it is no wonder that the Coke versus Pepsi competition is so fierce. So how does either of these companies create an advantage over the other? We will...
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...Qiaona Wan @03428256 EXP 102-004 Professor Jacob 10/08/2014 Coca-Cola v. Pepsi: Cola Changes the World When I eat at a restaurant which I have never been to, I always order Coke without knowing what the restaurant’s special is. And my friends who join me the meal do the same thing. Nowadays, cola is becoming an important even necessary part of our daily life. Even though we are informed that cola is relatively unhealthy, we still cannot resist the incomparable taste. Unlike other industries which consists of numerous manufacturers, in “cola industry”, Coca-Cola and Pepsi are prevailing. But do you know thoroughly about these two products even you think you do? Meanwhile, some customer still struggle in choosing one of them. So it is meaningful to compare such two successful products in several aspects, which turns out that they do have similarities and differences. Both Coca-Cola Company and PepsiCo Inc. are magnates in manufacturing beverages. According to their company names, it is clear that they became famous essentially for Coca-Cola and Pepsi. You may ask how these two incredible drinks were invented. Luckily, they hold distinct but similarly wild early stories of birth to tell. Coca-Cola came to the world with the help of one man called Colonel John Pemberton. Pemberton became seriously injured during the Civil War and consequently became addicted to morphine. However, abusing morphine was the...
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...Drug Analysis Kaplan University Danielle DeCook CJ 411 Drugs and Alcohol in the Criminal Justice System Professor Deborah Robinson February 28, 2012 Depressants, Stimulants, and Hallucinogens have many similarities and differences but the main commonality is they are all highly addictive. Depressants are considered downers; they are sedating drugs that depress the Central Nervous System. An example of depressant would be heroin. Heroin is an opioid - a very powerful painkiller. The body and the brain are packed with opioid receptors meant for endorphins, the body's own natural pain-killing substances produced in emergency moments of shock or injury. The body also produces this substance when an individual is engaging in physical activity. Endorphins are also produced when a person is under stress. Heroin mimics endorphins and binds rapidly with endorphin receptors, extending and magnifying their natural painkilling effect (NIDA 1986). The result is a surge of pleasurable sensation, or "rush." This rush is usually accompanied by a warm feeling and a sense of well-being. Humans are pleasure-seeking entities, and are naturally attracted to things that make them feel good. The effects are rapid but will depend on the method of ingestion. Intravenous injection provides the greatest intensity and the most rapid onset of euphoria (7 to 8 seconds). Intra-muscular injection produces a relatively slow onset (between 5 to 8 minutes). Sniffing or smoking usually provides peak effects...
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...plays as we see every material thing owned by burns is being taken away, even his loyal assistant. Distraught and miserable, Burns watches as the mansion is being lifted away by a bunch of helicopters. In the next scene Burns is walking down the park’s pathway where he sees the other residents of Springfield playing, laughing and enjoying their cokes. One of the residents, Apu, sees the depressed man while carrying his bottles of coke and offers him one of his extra bottles. Giving Apu a small smile, Burns drinks the beverage. Afterwards a visually happier Burns is then welcomed into the fun by the other residents. The end scene continues skyward where there is a picture of a Coca-Cola bottle. On the side of the bottle it says “open happiness” as the music turns into a whistled version of the classic Coca-Cola tune. This commercial consists of two parts of affiliation, the negative and the positive. At first Burns was ostracized by the whole community because of his recent misfortune but after he accepted and drunk the Coke, the Springfield residents accepted him into their happiness. The commercial implies that drinking a Coke...
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