...PART A 1.0 ELEMENTS OF THE MARKETING MIX 1.0.1 PRODUCT Subway offered a menu with wide variety meal and better quality fresh product such as pasta, salad, desserts, soup, the chain's flagship sandwich which is the classic BMT, the 7 under 6 menu which featuring seven submarine sandwiches with 6 grams of fat or less, fresh veggies which already boasts lettuce, tomato, red onion and green peppers (Subway, 2012). Subway also brings in a line of new crab-controlled wraps in 2004 and the product itself has only 5grams Net Crabs. Moreover, in the year 2005, a new menu has been added to Subway’s menu that is a delicious fresh toasted sub and the menu still in consumer demand until now. 1.0.2 PRICING The potential element of marketing mix is the price of the company offered because it is direct impact on the company, consumer and economy as well. Subway uses a little higher of upscale pricing than normal subs in the market. Subway offers different pricing strategy with value pricing. But create value products by service in terms of quality. 1.0.3 PLACE This is concerned with activities needed to move the product or service from the seller to the buyer (Lancaster & Reynolds, 2003). Subway use nontraditional places such as supermarkets, airports, convention centers and business center and also another new market development as their major selling location as a franchise. People who in any kind of Subway sales point are on hand to ensure customer’s demands are coordinated...
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...Roman G. Fall 2012 bsat 303: Final Exam Study Guide Note: The study guide should be used along with the classroom lectures I posted to Moodle, your personal notes from my lectures, and the information found within the chapters. HTML (Basic knowledge and example code) o Tags, Hyperlinks, Emails, Images o o Hyperlink Visit MTV o HTML – the language you use to create a Web site To insert an image Steps in Decision Support Systems o Decision support system (DSS) – a highly flexible and interactive system that is designed to support decision making when the problem is not structured o Decision support systems help you analyze, but you must know how to solve the problem, and how to use the results of the analysis o o Model management component – consists of both the DSS models and the model management system o Data management component – stores and maintains the information that you want your DSS to use o User interface management component – allows you to communicate with the DSS Types of Decisions (Structured, Nonstructured, Recurring, Nonrecurring) o Structured decision – processing a certain information in a specified way so that you will always get the right answer o Nonstructured decision – one for which there may be several “right” answers, without a sure way to get the right answer o Recurring decision – happens repeatedly o Nonrecurring (ad hoc) decision – one you make infrequently Artificial Intelligence, Geographic...
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...Table of contents 2 1. Case study of Anur 3 2. Choosing the most suitable country for Anur to expand in 4 3. In depth market analysis 8 4. Company, sales and marketing goals 13 5. How does Anur have to enter the foreign market? 14 6. Account Plan 19 7. Choosing the most suitable fair for Anur to exhibit on 23 8. Trade Fair Concept 29 9. Return on investment 46 List of resources 47 Annexes 49 Interview with a person in the Muslim community 50 Observations Anuga Food Tec, Cologne 51 Interviews Anuga Food Tec, Cologne 61 Observations Ethnic Foods Europe, Brussels 79 1. Case study of Anur Anur is a Dutch food company, specialized in frozen food products which focus on Muslim consumers. In the Netherlands, Anur has become one of the market leaders in Halal snacks. Anur has decided to internationalise their activities. The primary goal is to achieve a higher market share in one European country. Anur has selected a consulting firm to help them make two major choices: 1. The selection of a European country in which they can reach a growing market-share, including strategic advice of how to set up international activities. 2. Which trade fair should be visited to prepare and support their international activities. This advice should be included with a worked out and detailed Trade Fair plan for the fair to be visited. 2. Choosing the most suitable country for Anur to expand in To advice Anur on which countries they have to expand in, we drew...
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...been a food lover, be it traditional food or food from another country. Hot is an adjective word that means having or giving off heat; having a high temperature; showing intense; requiring immediate delivery or correspondence; demanding priority. Spot is a noun word that means a place or locality; a specific position in a sequence. The owners chose this name because of the very reason that it is catchy and the word itself is explainable; it will be easily understood by their chosen target markets. Also, the owners thought of using this name because their main mission is to serve their customers with products that are warm and fresh. It features a variety of menu such as salads, pasta, hamburgers, rice meals, desserts and beverages hot or cold, alcoholic or non-alcoholic. It is also known for having the best ambiance having a laid back style with a twist of modernized furniture. Rest assured that Hotspot bar restaurant will maintain its security well. Hotspot bar and restaurant is an establishment that is very flexible and in its operations, it will make sure to cater to the needs and wants of every individual of all ages. B. Technical Study Burgers was introduced to the Philippines by the Americans, since then the Filipinos are fond of eating burgers. Hotspot bar and restaurant wants to be known for their best tasting burgers but they also offer a wide range of food from their appetizers to the beverages that they offer like it’s house blend iced teas and milkshakes...
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...Toyota (Chapter 1) Overview. This case concerns the systems used by Toyota to become the third largest automobile manufacturer in the world. The case illustrates how this organization strives to serve customers and achieve a profit. The case intentionally emphasizes features of Toyota's manufacturing system, rather than its marketing strategies per se, to show how the whole organization is focused on serving customer wants and needs, not just the marketing department. Suggestions for Discussion Questions 1. In what ways is Toyota's new-product development system designed to serve customers? There are a number of features to this system that make it customer oriented. The Toyota system responds more quickly than competitors, allowing the company to correct any mistakes and react to market trends faster than competitors. The system has a chief engineer responsible for the product from design to marketing. This may allow consumer research to function as a direct input into engineering specifications rather than become a secondary concern after the product is designed. Since the corporate philosophy is to serve customers, consumer inputs are more likely to be used develop better new products. 2. In what ways is Toyota's manufacturing system designed to serve customers? There are a number of features in Toyota's manufacturing systems that are designed to serve customers, including the following features. Employees, even on the assembly line, are trained to consider their...
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...Manual Roman Bernardo Roschke Eric Schmutz Gregory Slate University of Maryland/University College AMBA 603 Table of Contents Executive Summary 4 Market Needs 5 Market Demographics 5 Market Trends 5 Market Growth 7 Macroenvironment 7 Mission 8 Product Offering 8 Positioning 8 SWOT Summary 9 Strengths 9 Weaknesses 9 Opportunities 10 Threats 10 Direct Competition 11 Indirect Competition 11 Value Proposition 11 Critical Issues 12 Financial Objectives 12 Marketing Objectives 13 Target Market Strategy 14 Messaging 15 Branding 15 Product Marketing 16 Pricing 18 Advertising 19 Public Relations 19 Direct Marketing 20 Service 20 International Markets 20 Implementation Schedule 21 Break-Even Analysis 21 Sales Forecast 21 Expense Forecast 22 Linking Expenses to Strategy and Tactics 22 Contribution Margin 22 Implementation 23 Keys to Success 23 Contingency Planning 24 Appendices 25 References 41 Executive Summary The popularity of eco-friendly living continues to gain popularity across America. Practicing conservation living also known as "Low Impact Living" or "Going Green" is a concept that has encouraged the development of thousands of products and services geared towards energy efficiency, recycling, alternative power sources, and life-style changes. More Americans are willing to make investments in order to make their homes and lifestyles more energy efficient and environmentally friendly. From reusable bags for...
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...| | |Strategic Crisis Management | |Culinary Tourism for Unique Positioning of Ontario in a Global Marketplace | | | | | | | | | | | | | Table of Contents | ...
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...3.5 Study questions and exercises 17 18 19 20 21 23 4. Sense relations(I):polysemy and homonymy 4.1. Semasiology and onomasiology- two basic approaches to the study of words and their senses 4.2. From word to concept: polysemy and Homonymy 4.3 Study questions and exercises 25 25 26 27 5. Sense relations (II): synonymy and antonymy 5.1. From concept to word: synonymy and antonymy 5.2. Study questions and exercises 31 31 34 6. Hierarchical sense relations: hyponymy and meronymy 6.1 Hyponymy 6.2 Meronymy 6.3 Study questions and exercises 39 39 40 42 7. Semantic organization 7.1. The lexicon 7.2. Semantic fields 7.3. Study questions and exercises 43 43 44 49 8. Semantic decomposition 8.1 Componential analysis 8.2 Universal semantic categories 8.3 Semantic primitives 8.4 Study questions and exercises 51 51 53 54 54 Revision exercises Contemporary English Language. Lexicology and Semantics 57 3 Unit 1 - Introduction Unit 1 - Introduction 1.1...
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...Dear nutrition student, Thank you for inquiring about my RD/DTR study guide. And yes, there is no catch, the study guide is COMPLETELY FREE! All I ask for is some feedback. So feel free to shoot me any questions/comments! A little background: This study guide is the culmination of years of my own research. And after careful thought, I put into the study guide what I feel are the most important concepts you need to know for the RD/DTR exam. If you notice, I spent much time teaching you in detail the concepts you need to know, not just “spitting” you questions with little or no explanation. I believe this is important. I know you might be thinking “oh, how am I going to absorb and learn all this material?” I say, just read and answer the questions at your own pace. Simply test yourself and of course take some breaks along the way. Just take it one concept at a time. After you have mastered one concept, then move on to the next. I know if you study whole-heartedly what I have outlined in this study guide, you are sure to pass! GOOD LUCK! YOU CAN DO IT! ϑ Your nutrition friend, -Jonathan Brown, B.S, DTR THE “NO FLUFF” RD/DTR STUDY GUIDE *Updated as of July 2011 The “NO FLUFF” RD/DTR STUDY GUIDE Tips for taking the RD/DTR exam 1. PERIODICALLY CHECK THE CLOCK TO MAKE SURE YOU’RE GOOD ON TIME! If you wish, get a basic digital watch with a timer for...
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...My Bookshelf TOC/Annotation menu Downloads Print Search Profile Help 7.1 Exploring Plot and First-Person Poin… Previous section Next section 7.1 Exploring Plot and First-Person Point of View In "How I Met My Husband," even the title hints at the importance that events and decisions are likely to have in the development of the story. But, because the narrator is looking back at situations and actions, her insights and feelings are also prominent, creating a reflective tone. "How I Met My Husband" and Point of View Wayne Clugston, author of Journey Into Literature, examines the role of first-person voice in Alice Munro's How I Met My Husband. Critical Thinking Questions Why does Wayne Clugston say that first-person point of view might be "unreliable"? What is another story you have read in first-person, and how did the use of first-person enhance or detract from the story? Alice Munro (1931—) ASSOCIATED PRESS/ChadHipolito/The Canadian Press Alice Laidlaw Munro was born in Wingham, a small town in southern Ontario, Canada. She began publishing short stories when she was a student at the University of Western Ontario. Since then, she has published seven collections of her stories, three of which received the Governor General's Award for fiction. Munro won the Nobel Prize for Literature in 2013 in recognition of her distinctive craft and contributions to short story writing. Much of her work reflects perceptions she gained from observing...
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...Over the years I have developed a distaste for the spectacle of joie de vivre, the knack of knowing how to live. Not that I disapprove of all hearty enjoyment of life. A flushed sense of happiness can overtake a person anywhere, and one is no more to blame for it than the Asiatic flu or a sudden benevolent change in the weather (which is often joy's immediate cause). No, what rankles me is the stylization of this private condition into a bullying social ritual. The French, who have elevated the picnic to their highest civilized rite, are probably most responsible for promoting this smugly upbeat, flaunting style. It took the French genius for formalizing the informal to bring sticky sacramental sanctity to the baguette, wine and cheese. A pure image of sleeveless joie de vivre Sundays can also be found in Renoir's paintings. Weekend satyrs dance and wink; leisure takes on a bohemian stripe. A decent writer, Henry Miller, caught the French malady and ran back to tell us of pissoirs in the Paris streets (why this should have impressed him so, I've never figured out). But if you want a double dose of joie de vivre, you need to consult a later, hence more stylized version of the French myth of pagan happiness: those Family of Man photographs of endlessly kissing lovers, snapped by Doisneau and Boubat, not to mention Cartier-Bresson's icon of the proud tyke carrying bottles of wine. If CartierBresson and his disciples are excellent photographers for all that, it is...
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...INTERNSHIP REPORT ON ORGANIZATIONAL STUDY AT HINDUSTAN COCA-COLA BEVERAGES PRIVATE LIMITED by 1. Rahul Singh 12MB5121 2. Shamim Akhtar Shaikh 12MB5141 3. Subhash N H 12MB5093 4. Sumi Paul 12MB5162 5. Vartika Dwivedi 12MB5175 | | …………………………………………………………………………………….. | | II SEMESTER MBA Guide Prof. Sivadas Nambiar Internship Report submitted to the University of Mysore in partial fulfilment of the requirements of II Semester MBA degree examinations – 2013 Ramaiah Institute of Management Studies #15, New BEL Road, MSRIT Post, M S Ramaiah Nagar Bangalore – 560054 [Certificate from the Company] [On the company’s Letter Head] CERTIFICATE This is to certify that ………………………….. [Group member names], MBA students of Ramaiah Institute of Management Studies, Bangalore, have successfully completed an “Organizational Study” at [company name] from 25 July 2013 to 24 August 2013. For [company name], [Authorized Signature & Seal] [Name] [Designation] [Certificate from the Guide] Ramaiah Institute of Management Studies Bangalore - 560054 CERTIFICATE This is to certify that this Internship Report on Organizational Study at HCCBPL is a bonafide study of Rahul Singh(12MB5121), Shamim Akhtar Shaikh(12MB5141), Subhash NH(12MB5093), Sumi Paul(12MB5162), Vartika Dwivedi(12MB5175), carried...
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...section Vi essay forms Many people use the term “essay” to mean any paper written for a class. In actuality, there are many different types of essays, each of which has a unique purpose, form, and style. We call these different types of essays “modes of discourse,” and they include expository, persuasive, and comparecontrast essays to name just a few. This section of the Guide has a dual purpose. First, various types of essays are described and suggestions are included about how to approach each particular type of writing. Second, the sample essays are good tools for you to see how these different essays look in their final form. These are not templates (no essay can be a carbon copy of another even in form), but they will give you a good idea of what a final piece of writing for each mode of discourse looks like. It would be advantageous to critically analyze the form and content of each sample against the instruction for how to write each type of essay. chapter 21 expository essays Jennifer propp An expository essay explains something using facts rather than opinions. The purpose of this type of essay is to inform an audience about a subject. It is not intended to persuade or present an argument of any kind. Writing this type of essay is a good way to learn about all the different perspectives on a topic. Many students use the expository essay to explore a variety of topics, and do so in a wide range of formats, including “process” and “definition”...
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...Grammar Book MASTERING THE RULES THAT UNLOCK THE POWER OF WRITING THE LITTLE GOLD Brandon Royal Published by Maven Publishing © 2010 by Brandon Royal All rights reserved. No part of this work may be reproduced or transmitted in any form or by any means, electronic or mechanical — including photocopying, recording, or any information storage and retrieval system — without permission in writing from the author or publisher. Reviewers, however, may quote brief passages in a review, and individuals wanting to reference material from this book for academic or non-commercial purposes may do so provided the book, with title and author’s name, is cited as a source. Published by: Maven Publishing 4520 Manilla Road Calgary, Alberta, Canada T2G 4B7 www.mavenpublishing.com Library and Archives Canada Cataloguing in Publication: Royal, Brandon The little gold grammar book : mastering the rules that unlock the power of writing / by Brandon Royal. ISBN 978-1-897393-30-7 Library of Congress Control Number: 2009909354 In addition to the paperback edition, this book is available as an eBook and in the Adobe PDF file format. Technical Credits: Cover Design: George Foster, Fairfield, Iowa, USA Editing: Jonathan K. Cohen, Irvine, California, USA This book’s cover text was set in Minion. The interior text was set in Scala and Scala Sans. Contents Introduction Chapter 1: The 100-Question Quiz Subject-Verb Agreement Pronoun Usage Modification Parallelism Comparisons Verb Tenses Diction...
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...4000 Essential English Words 1 Paul N atio n © 2009 Compass Publishing AJI rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior permission in writing from the publisher. Acquisitions Editor: fidel Cruz Project Coordinator Annie Cho Design: Design Plus email: irtfog'compawpub.tom http://www.compasspub.com ISBN: ?70-1-599oo-*G2-* 10 9 $ 7 o 5 U 3 2 1 12 tl 10 09 Photo Credits All images (D Shutterstock. Inc. Paul Nation 4000 Essential En glish W ords 1 4000 Essential English Words 1 Paul Nation © 2009 Compass Publishing All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior permission in writing from the publisher. Acquisitions Editor: Fidel Cruz Project Coordinator: Annie Cho Design: Design Plus email: info@compasspub.com http://www.compasspub.com ISBN: 978-1-59966-402-6 10 12 Photo Credits All images © Shutterstock, Inc. English Words mm 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Target Words afraid, agree, angry, arrive, attack, bottom, clever, cruel, finally, hide, hunt, lot, middle, moment, pleased, promise, reply, safe, trick, well adventure, approach, carefully, chemical, create, evil, experiment, kill, laboratory, laugh,...
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