...of America’s renowned modernist artist, Georgia O’Keeffe brought in an exploration of the way in which American modernism was engaged into the Southwest. In the nineteenth century, O’Keeffe captured the western landscape and the spiritual mystique of the New Mexican badlands. This exhibition revealed the artworks of Georgia O’Keeffe. For this exhibition, the following three artworks being used are: Red Hills with Bones (1927), Red Hills with Flowers (1937), and Black Place II (1944-45). These paintings gave a good representation of O’Keeffe’s life and presented some historical relevance from the perspective of American modernism through the landscapes of the American Southwest. The range of works in the exhibition provided the opportunity for an installation of groupings by themes such as balance of life and death, simplicity in detail, and sublime beauty of the American Southwest near Santa Fe, New Mexico. Among these themes, this exhibition captured the spiritual beauty of the Southwest. Both nature and its environment are the focus of creative experimentation of composition, form, and the properties of light, color, and infinite space. Even the balance of nature in the desert inspired Georgia O’Keeffe to explore the New Mexico’s universal nature. This exhibition challenged the viewers to focus on the simplicity in O’Keeffe’s compositions as well as the bold colors and light in these artworks in a two-dimensional space. Also, the viewers will be challenged with what...
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...The Color Red In Director Sam Mendes’ American Beauty, Cinematographer Conrad Hall utilizes great lengths of visual silence to signify the enveloping, jarring presence of Lester Burnham’s own, imaginary world. Conrad Hall also creates startling visual silence when intensely focusing upon each character of American Beauty, and consistently morphs the lack of apparent objects into an inconspicuous focus on the striking color of Red. Through this enigmatic color, Conrad incessantly portrays the goal and lifelong desire of every character in the movie, starting with Lester Burnham. Each character is faced with a dream that is not recognized starting from the opening scene, but becomes gradually apparent through the blatant indication of Conrad’s color choice on various objects in each subsequent plot point. There are numerous shades of red as well; contrasting between each character’s superficial appearance, such as Jane’s distinct albeit crude lipstick, and the essential, authentic item of desire, such as Angela Haye’s falling rose petals in Lester’s fantasies. With the brilliant amalgamation of red and specified isolation of Lester, Jane, Carolyn and Ricky, along with the enveloping shades of gray in between, Conrad imparts a language of film unique to his own perspective: telling a story not through the conversations of character, but through the stark contrasts of color and use of varied visual silence. Lester Burnham first sights the color red through the lovely, soft rose...
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...was: How does Fitzgerald use symbolism concerning the American dream? Fitzgerald uses personification and the colors: green, red, white, yellow, blue, grey, and purple to symbolize the truth and principles within and about the American dream. The colors mentioned the most and used to enforce a greater meaning in the Great Gatsby are: green, yellow, red, blue, grey and white. Each color is a crucial detail in the book relating to intentions and foreboding. Throughout the history of literature colors have been used as motif. *add quote about color motifs in literature* Red commonly means power, danger, passion and love. Yellow is associated...
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...Pureology: Reviving Red Denise Luders American Intercontinental University Abstract Red hair color is one of the hardest hair color shades to maintain. Pureology’s Reviving Red hair color line is sulfate-free and promotes vibrancy and a layer of lipids that conceal the hair color back into the follicle with each use. The product, price, place and promotion of Pureology’s Reviving Red is discovered here. Pureology: Reviving Red Pureology’s Reviving Red product line is unlike any other product out on the market. It’s of high interest to hair stylists and colorists, as well as colored hair consumers. Because coloring ones’ hair is an expense, normally they would want to buy products that would enhance the color, keep the vibrancy of the color, and maintain the color thereby extending the longevity of the color. In any part of marketing you will always encounter four distinct areas: product, price, place, and promotion. The product refers to what the company is producing, the type of packaging they may use, ingredients they may use in their product or guarantees their product offers. Price refers to the amount at which the product will sell for in order for their product to be successful, and it may vary over time depending on profitability of their product. A place of a product refers to how a company or an individual would best market their product, distribution of that product, and where they would place in it order for it to sell. In other words, where can...
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...even greater destination? The film American Beauty and the novel The Scarlet Letter both use the archetypal hero’s journey and supporting images of power to emphasize that finding individuality can lead to fulfillment and rebirth, desires we all share. As readers venture into any story, they will realize that they will find a journey is being told. In the case of American Beauty and The Scarlet Letter, both narratives share the required journey pattern of departure, fulfillment and return in their quests....
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...everyone who sees it through its images, colors, and layout. Wiley, a New York based portrait painter casts all of his models on the streets on New York. He asks everyday people if they are interested in being a muse for his paintings. If they agree then they go to his studio for a photo shoot. He then replaces classical European paintings of nobleman, royalty, and aristocrats with his models. Wiley’s lavish larger-than-life paintings of African-Americans offer the spectacle and beauty of traditional master paintings while simultaneously critiquing their exclusion of people of...
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...Romare Bearden’s Fine Art Romare Bearden was an African American Artist. He was born in Charlotte, North Carolina then moved to New York City as a child. Bearden has done many different types of works including oil, cartoons and collage. Romare is best known for his collages. He is recognized as one of the most creative and original visual artists of the twentieth century. He fills his work with the symbols and myths of the American black experience. In this essay I will compare and contrast two of Romare’s pieces. It was difficult to narrow down to only two pieces because Romare has a large quantity of remarkable work. The two pieces I decided on are “The Block” and “Golgotha”. “The Block” was made in 1971. It shows a Harlem neighborhood with an optimistic spirit. The neighborhood shows a barbershop, a corner store, liquor store, a church and funeral parlor. The neighborhood seems lively with people outside on the sidewalk, children playing and pedestrians in a hurry. It gives you that feeling of daily life in Harlem. One unique aspect of the picture is that is shows you daily life indoors and outdoors at the same time. The collage shows people at home watching TV, people inside having a conversation and a couple making love. In this collage I see a lot of line being used. Line is a mark by pencil that forms part of the formal design of a picture. I see it with the different buildings. The lines used make it look like the buildings aren’t supposed to be together...
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...Critiques Chapter 1: 1. Mona Lisa is one of the most famous pieces of art work in the world. Leonardo da Vinci used a light and dark contrast in this portrait to achieve the emphasis of her mysterious facial expression. (Page 2). 2. The artwork of the “Kenyan woman” there was a variety of colors. The colors in this work portrayed the beauty in different cultures. The smile of the Kenyan woman shows that happiness is beauty. (Page 3). 3. This picture is of the Column of Trajan in Rome, Italy. The spirals on this piece of architecture portray the victories of Napoleon Bonaparte. The history and antiqueness of this column makes this picture beautiful. (Page 8). Chapter 2: 1. Sol LeWitt’s “Lines from four corners to points on a grid” shows how even a line can make a piece of artwork. This piece of work portrays simplicity along with complexity with the use of lines. (Page 28). 2. Elizabeth Catlett’s “Sharecropper” shows the strength of an African American woman. The use of texture in this picture shows the harsh environment the woman was living in. The woman’s look shows her overcoming the hard times. (Page 33). 3. Jacob Lawerence’s painting “Harriet Tubman Series No. 4” portrays a sense of freedom. The people in his painting seem to be jumping and leaping for joy as they overcame an obstacle in their lives. (Page 35). Chapter 3: 1. The artist Deliah Montoya’s artwork known as “Los Jovenes (Youth)” shows a bond of friendship. It portrays the culture...
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...Introduction Urban Decay is an American cosmetics brand headquartered in Newport Beach, California. The company was founded in 1996 by Sandy Lerner, a co-founder of Cisco Systems, Pat Holmes, Wende Zomnir, and David Soward. It was later acquired in 2012 by cosmetics company L'Oréal.It targets young consumers with products that include lip, eye, and nail colors, as well as other face and body products. In 1995, while Lerner and Holmes were at Lerner's mansion outside of London, Holmes mixed raspberry and black to form a new color, which they both loved. As they were coming up with names for the new color, they decided on Urban Decay and decided to form a cosmetic company.Launched in January 1999, Urban Decay offered a line of 10 lipsticks and 12 nail polishes. Their color palette was inspired by the urban landscape with names such as Roach, Smog, Rust, Oil Slick and Acid Rain Urban Decay was founded in 1996, when simple pink and red tones dominated the beauty industry palette. In 1995, while Lerner and Holmes were at Lerner's mansion outside of London, Holmes mixed raspberry and black to form a new color, which they both loved. As they were coming up with names for the new color, they decided on Urban Decay and decided to form a cosmetic company.Launched in January 1999, Urban Decay offered a line of 10 lipsticks and 12 nail polishes. Their color palette was inspired by the urban landscape with names such as Roach, Smog, Rust, Oil Slick and Acid Rain. • In 2000...
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...RED, WHITE, BLUE AND YOU Or, The Color of Politics An Essay by Charles Ebeling Presented at the Chicago Literary Club Election Eve, November 5, 2012 Copyright 2012 Charles Ebeling Dedicated to the memory of my good friend and neighbor Marshall J. Goldsmith Who was my guest at the Literary Club, October 24, 2011 Some us recall a great 1986 film called “The Color of Money,” and no, cynics, it wasn’t about politics. That film earned Paul Newman the Oscar for Best Actor as a pool hustler and stakehorse, who enjoyed a glass or two of J.T.S. Brown Kentucky bourbon, my favorite beverage from college days. But, unless I’ve missed a documentary or foreign film along these lines, I haven’t yet seen a dramatization called “The Color of Politics.” Yes, there is such a thing as “The Politics of Color,” but as social commentary, not as a film title. “The Color of Politics” is equally real though, and has a long history. I first dabbled in the palette of politics on election eve, 2008, when I presented before the club on that occasion an essay I’d titled “One Collage Too Many,” painting...
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...Ms. Georgia O’Keeffe It was during the early 1900’s when a young, inspiring artist was about to change the face of American Art. Her views on the world through her art were none other than inspiring, passionate, and full of life. Georgia O’Keeffe, one of the most famous painters of the 20th Century, showed America that women can paint just as well, if not better, than their male counterparts. She filled the eyes of America with color and the realization that art does not have to be in the form of realism, but in the way that one sees the beauty in life. Ms. Georgia O’Keeffe’s transition from Wisconsin to New York, then back to the dry lands of New Mexico made her artistic life sprout with knowledge. No woman could live up to the life Georgia O’Keeffe has lived and or show the meaning of life in a more beautiful way. Georgia O’Keeffe was born on a beautiful day in Sun Prairie, Wisconsin in the year 1887. She was the second born among her seven brothers and sisters and had strong ambitions of being an artist. O’Keeffe went to her first art school in 1905 when she was only 18 years of age. This school was the Art Institute of Chicago and couple years after that she moved on to the Art Students League of New York from 1907-1908. O’Keeffe then was then tired of the life in the fine arts and moved on to being an art teacher for various schools in Texas, Virginia, and South Carolina from 1911-1918. During her career of being a teacher, O’Keeffe started to create her very own works...
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...sophisticated, expert, and having a strong social responsibility. [pic] Amanda Michelle Seyfried was born on December 3, 1985. She is an American actress, singer-songwriter, and model. She began her career as a child model when she was only 11, and at 15 began her career as an actress, starting off with uncredited roles and moving on to recurring roles on As the World Turns and All My Children. She is a trained singer worked with a Broadway voice coach for almost five years and spent two years training in classical opera. Her charm has never been difficult to grasp. Blonde and blue-eyed, with a kind of at once earthy and otherworldly beauty, the cross-gender appeal, earning her plenty of female fans, as well as many male fans. [pic][pic] From classic to cool Amanda Seyfried has managed quite a career for herself over the last five years. With movies such as Chloe, Mama Mia, Letters to Juliet, Dear John, and Red Riding Hood under her belt it’s clear she’s moving towards a long and prosperous acting career. Along with that, her sense of fashion style has shone through, demonstrating to the world that she is not only gifted, but fashionable. Her fashoin style has been diversed since she started her career. In her early years, she tried to keep classic looking. Her chic black dress belongs to one classic piece and her bold beauty statement...
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...for their beauty or emotional power. They are various branches of creative activity, such as painting, music, literature, and dance. The elements of the composition of the art are used to arrange or organize the components in a way that is pleasing to the artist and, hopefully, the viewer. It helps give structure to the layout and the way the subject is presented. It also encourages or leads the viewer's eye to wander around the whole painting, taking in everything and ultimately coming back to rest on the point. These elements are considered to be unit, balance, rhythm, focus, contrast, pattern, color, line among others. Unit refers to when the parts of the composition feel as if they belong together. Balance is the symmetrical arrangement of objects. It creates a sense of calm when symmetrical and a sense of unease and imbalance where it’s not. Rhythm: just like music, a piece of art has rhythm, a piece of art can have a rhythm or underlying beat that leads and paces the eye as you look at it .Repeated color and shapes creates a rhythm in a paint (Rosenberg 2013). Focus refers to emphasis on a particular object. The viewer's eye may want to rest in the most of the things in the painting, otherwise he may feel lost and wandering around in space, while pattern shows the underlying structure, the basic lines and shapes in the paintings. Color is also an important element of painting. Every color has three aspects: hue, tone, and saturation. When you are mixing color you have...
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...Through my studies so far I’ve learned to truly appreciate art, the time it takes to design and create art and the thought process in involved with selection. I feel that my eyes were not truly seeing art they were merely looking at the art. Thru the same eyes I now see the beauty in colors, lighting, lines, contour, space, technique and so much more. One can never realize how amazing art is until one learns about art and learns to appreciate it. [pic] Martha and Mary Magdalene, by Michelangelo Merisi da Caravaggio painted about 1598. This was found in the European Inspired by Italia wing of the DIA. The approximate size of the painting is six feet. The medium chosen for this creation of art was oil and tempera on canvas. The title did not help me interpret what I was seeing in this painting as I had not read nor heard about such a story from childhood. When looking over the painting I noticed several things that appear to me to be of importance such as; the difference in clothing, the mirror, the flower, the box on the table, the reflection of light in the mirror, and the expressions on each face. The artist uses warm colors but chose to accentuate Mary’s status by using a deeper brighter red as well as a deeper green. This makes it seem as if Mary’s clothes may have cost more, or as if her taste had been more elegant or tasteful. This painting made we wonder what were these two talking about. Martha clearly by her clothing and hair appears to be the modest of...
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...Promotion 7 How much will it cost? 7 REFERENCES 8 BRAND IDENTITY Brand Identity Prism Awareness • From casual to formal • Always comfortable Diversity • Social distinctiveness • Exclusive Inclusion • Comfortable young men • Good social standing • Nice and rich • Ideal son-in-law Intentional Imagery • Self-confident Leadership • WASP • Boston elitism • American • Luxury Skincare • I belong to my time • I am fashionable • I am the elite INTEGRATED MARKETING CAMPAIGN BRIEF Why are we developing a new IMC Campaign? Principles of supply and demand proved the time to evolve to inclusion not just for a segment of the company but to establish inclusion throughout. With a rollout of four new shades in collaboration with the actor, Neutrogena is working to meet the needs of their loyal customers; providing a space where all women can satisfy their beauty needs in one brand. Who is our target customer? The New Targeted Customer Targeted to women of color with deeper skin-tones as part of the grand initiative to expand the color range, these colors will accommodate various skin...
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