...proper and into some portions of the neighboring town, Fresno. The paratransit service is called RoundUp and provides service to disabled residents of the city. Clovis Transit is considered a mid-sized transit agency and provides approximately 300,000 trips per year. The city brands itself in the western motif with the goal of maintaining a small-town feel and personality while still serving a population of just short of 100,000 citizens. Passengers who use Clovis Transit fall into three main categories: low income, student, and disabled riders. These riders are considered “transit dependent” which means they have no other choice for transportation beyond the bus and therefore marketing has remained a low priority. The City of Clovis maintains a website that provides access to all its departments including Transit. The Transit department’s website currently contains basic information about the services offered and various forms and documents that can be downloaded by the user. Because the department serves two distinct customer groups, regular fixed-route transit riders and disabled citizens, there is an opportunity to improve the website to and provide the information, products, and access each group needs. Clovis Transit also has a Twitter account but it is not promoted nor used regularly to communicate with followers. Transit riders frequently express their desire for increased communication about their transit options through surveys completed by the city administration. Citizens...
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...they want through endless avenues. Online shopping has grown so large that many companies are not investing in buildings and mall space, rather in online websites and web advertising. Through this paper I will discuss the reasons why shopping online is a better alternative to traditional shopping. The first benefit of online shopping is the convenience. While others are out fighting traffic and waiting in lines, online shoppers are home relaxing. Online shoppers can go from store to store with a flick of a mouse, while traditional shoppers have a walk, drive or cant get to the stores they want. Online shoppers also benefit when it comes to comparison-shopping. Traditional shoppers have to put a lot of work into comparison-shopping. They have to drive from place to place to find items and price and go onto the next place. This can be exhausting and stressful. The online shopper can do this from his or her couch. Online shoppers can search the planet for the product they are looking for, while traditional shoppers are limited to a small area. Saving money is always a concern when shopping. Many people argue that shipping is the downfall of online shopping. The truth is that if you take all things into consideration shipping charges are minor. Often time the money you spend on gas, food, and time far outweighs the cost of shipping. In conclusion I think that the comparison to online shopping versus traditional shopping is that...
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...Compensation Final: Three Essays Mr. Music MGT 320 April 27, 2011 1) Essay Question # 2: Issues of CEO pay that managers need to understand. CEO Pay Overview It seems as though no matter how bad the economy gets or how poorly a company performs, the Chief Executive Officer (CEO) (and other top executives) always come out in the best possible position, especially with compensation. Besides lavish compensation packages and best possible amenities, the CEO’s generally enjoy large severance packages or “golden parachutes”. Severance packages are basically contractual deals between the CEO and the corporation that in case the CEO is terminated for some reason or leaves the company, he/she is entitled to a specific sum of money on departure. Golden parachute is a term used to describe rich severance pay packages which in addition offer cash bonuses, stock options and benefits – essentially a complete and wealthy severance pay package. (Carroll & Buchholtz, 2009) The purpose of these packages was logical for industries prone to mergers, acquisitions or failure – it would protect the CEO in case the company experiences any of the above. Nevertheless it increased the moral hazard problem and the principal-agent problem within organizations. Basically the rationale has a fallacy where it protects the CEO and his/her pay if the company should fail, merge or be acquired but it doesn’t protect the company if the CEO performs badly and decides to bail out when the company is taking...
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...Linux users are not assigned “root “privilege as default instead the user is assigned an account with low-level privilege. Setting read, write, and execute permissions for owner, group, and other users to give them access control to specific files and folders is usually controlled through the Command Line Interface (CLI) yet some distributions of Linux may also have a Graphical User Interface (GUI) that allows an administrator to change permissions. Windows Server is similar in the way is too assigns account privileges to users. The client/server architecture uses a similar mechanism to control how a user has access to resources and services on a network. The major difference is that Windows server relies on a graphical User Interface versus a shell with a command line to regulate access to files and folders. Administrator Advantage and Disadvantages When looking at the benefits and downsides of the Administration within Linux, there can be quite a...
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...Marketing Mix MKT/421 Marketing Mix This world moves in a rapid pace when it comes to business, it is important to understand concepts and strategies that have been completed by successful entrepreneurs and follow the steps to get those ideas on the board and to the people hands. The marketing mix has been created as a map to getting a product or service out to market in an organized and effective manner. Within the marketing mix consist of the four P’s; product, place, price, and promotion. These are the four p’s used around the world to help guide entrepreneurs to success in the business market. Product organization’s marketing strategy and tactics. Vemma Corp. is a company selling health and wellness across the world. Giving an opportunity to start a business to an average person and making his and her dreams come to a reality. Vemma created different products for the needs and wants to different people. "Vemma" (2004) Products include a healthy liquid nutrient, a weight loss program with weight loss supplements, a healthy alternative energy drink, and a healthy liquid nutrient drink for kids. Vemmas products are proven to help build a stronger immune system, products have amazing antioxidant absorption, and helps lower C-reactive protein and from that help on all aspects of health. Because the company is based on direct sales, people within the company would promote each product to the specific needs and wants to the people....
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...this time for home and small office computer solutions. Currently N & F Computers is engaged in the local market with a Website but it does not allow online purchases. Through offering products for purchase via a modified Website within and outside conventional hours, the organization can reach new customers regionally and expand globally. Profits are expected through offering medium to large businesses affordable, mid-level, customized personal computers (PC’s), and enter the booming market of Chromebooks. Windows XP is an operating system in use that will have its last update released in April of this year. According to Bott (2013), “20.5 percent to 31.42 percent” (para. 3) of computers are still running this operating system. Potential customers will seek contemporary computers that have the hardware capability to support newer operating systems. Businesses will purchase computers in bulk allowing N & F Computers to purchase parts, operating systems, and common application suites from suppliers at a lower price. Passing this savings on to the customer will differentiate the organization from the competition by not sacrificing price for performance. Chromebook products are in the growth stage of the product life cycle. According to Mick (2013), the sales have increased by “4721.1%” (para. 6) during the last year. N & F Computers has established the business functionality to launch into e-commerce. The premise has a small storefront with a large area in the back for...
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...other students, whom I have named. CLEARLY PRINT Name: | Student ID No: | Signature: | Nisa Unothai | 566110520011 | | Lin Xiao (Rebekah) | 576110520002 | | QinXueFei (Sophie) | 576110520006 | | Li Minyi (Maple) | 576110520007 | | Zhou zhiyu (Jayce) | 576110520010 | | Padcharee Klahan | 576110520015 | | | | | | | | Tasks 1. Select the specific Brand of fast food chain or coffee shop chain e.g. KFC, Starbuck Group 3 selects Kentucky Fried Chicken (KFC in short name) which is an international brand providing fast-food restaurant in many countries. 2. Discuss the similarities and differences of their implementations of marketing mix strategies between two countries e.g. Thailand versus China or Australia. A comparison table format including texts, pictures and video link are recommended. Use components of marketing mix strategies below as possible discussion components: 3.1 Components of Marketing Mix Strategy | Thailand | China | Product |...
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...Topic Paper – Week 3 Boeing Commercial Air versus Airbus Group Submitted by Cita Renee’ Reid Prepared for Professor Greg Gotches BUSN 6120, Managerial Economics Spring 1, 2015 Section OE Webster University 24 January 2015 CERTIFICATE OF AUTHORSHIP: I certify that I am the author. I have cited all sources from which I used data, ideas, or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Cita Renee Reid________________________24 January 2015 Signature Date Introduction For nearly four decades, Boeing Corporation and Airbus Group have battled for supreme dominancy of the large civil aircraft (LCA) market. In years past, U.S. held Boeing had dominated the commercial aircraft industry; however, between YY and 2013, European-owned Airbus, had slightly edged Boeing out as the top supplier. In 2014, the precarious balance was tipped once again, as Boeing delivered more aircraft to its customers; thereby, reestablishing itself as the number one manufacturer. This paper will explore the history of the companies, how they are alike and different (particularly their production process), how they approach the aircraft marketplace, where their rivalry will likely head and the most probable outcome of their ongoing competition. It will also give a brief history and overview of the World Trade Organization (WTO) 2012 ruling over the receipt of governmental subsidies...
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...Design versus Graphic Design What is the difference? .........................................................................................................3 Skill Sets……………………………………………………………………………………………...3 Work Environment Web Design………………………………………………………………………………………….4 Graphic Design……………………………………………………………………………………..5 Educational Requirements Web Design…………………………………………………………………………………………5 Graphic Design…………………………………………………………………………………….5 Projected Career Outlook Web Design…………………………………………………………………………………………6 Graphic Design…………………………………………………………………………………….6 Salary Web Design………………………………………………………………………………………...6 Graphic Design……………………………………………………………………………………6 Conclusions and Recommendations…………………………………………………………………7 References…………………………………………………………………………………………………8 Introduction When choosing a career path, it can be a bit intimidating. There is lots of information to sift through, such as salary, education needed, what skill sets are required, what is the work environment like, and the list can go on and on. It also can be a bit difficult because each person wants to make sure that not only can they support themselves or their family, but will they be happy with this choice for, sometimes, the rest of their lives? Choosing can be a difficult decision, but with the right information, it doesn’t always have to be. There are a few different paths in the Multimedia and Design field, but this document will focus on two of the major choices: Web Design versus Graphic...
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...E-Commerce Plan Book Bunker Shopping Cart Implementation And information for Secure Transactions John Wolf Systems Analyst Index: 1. Shoppping Carts – explaination. 2. Security 3. Vendors - comparisons 4. Legal 5. Cautions 6. References Book Bunker E-Commerce Plan for accepting e-Payments I am glad to help you with the process to set up a shopping cart for your new e-commerce website. I am glad that things are going so well since we set up your website and that business is growing for you. According to what you told me, you believe that you may be losing sales since the customers currently have to call you at your brick and mortar store, and make a payment over the phone. I agree that this is not optimal, and specifically not an efficient use of your staff’s time. We need to look at your options, and see if we can come up with a reasonable plan of action to increase your sales, and to keep your customers happy. Shopping carts: What they are. Your website needs what is called a shopping cart. It is just like a shopping cart that you use when you go to the grocery store, but this one resides electronically in your website. It holds items that your customers want to pay for until they make some form of payment for their order. The main objective from your point of view, you do not want to lose customers. From the customers’ point of view, they want to feel that they are in control of their purchase, and they want it to be simple. (1)...
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...INTERNET VS STORE-BASED SHOPPING: THE GLOBAL MOVE TOWARDS OMNICHANNEL RETAILING Euromonitor International August 2014 INTERNET VS STORE -BASED SHOPPING: THE GLOBAL MOVE TOW ARDS OMNICHANNEL RETAILING Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Growth Drivers .......................................................................................................................... 1 Internet Retailing Trends .......................................................................................................... 2 Chart 1 Global Internet Sales by Category 2013....................................................... 2 Behaviour and Characteristics of Online Shoppers .................................................................. 3 Retailer Strategies .................................................................................................................... 4 Outlook ..................................................................................................................................... 6 Summary 1 Opportunities and Threats to Retailers ......................................................... 6 Introduction................................................................................................................................... 7 A New Way of Shopping ...................................................
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...INTERNET VS STORE-BASED SHOPPING: THE GLOBAL MOVE TOWARDS OMNICHANNEL RETAILING Euromonitor International August 2014 INTERNET VS STORE -BASED SHOPPING: THE GLOBAL MOVE TOW ARDS OMNICHANNEL RETAILING Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Growth Drivers .......................................................................................................................... 1 Internet Retailing Trends .......................................................................................................... 2 Chart 1 Global Internet Sales by Category 2013....................................................... 2 Behaviour and Characteristics of Online Shoppers .................................................................. 3 Retailer Strategies .................................................................................................................... 4 Outlook ..................................................................................................................................... 6 Summary 1 Opportunities and Threats to Retailers ......................................................... 6 Introduction................................................................................................................................... 7 A New Way of Shopping ...................................................
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...ECONOMIC IMPLICATIONS OF CONSTANT POWER OUTAGES ON SMES IN NIGERIA International Centre for Basic Research, 20 Limpopo Street, FHA, Abuja College of Engineering and Engineering Technology, Department of Electrical and Electronic Engineering, Michael Okpara University of Agriculture, Umudike, Abia State been identified [2]. A particular finding revealed the high cost of providing back-up energy (partly infrastructural) for SMEs which sometimes is as critical as three times the cost of publicly supplied electricity [3], [4]. In Nigeria and perhaps generally, SMEs classification is done on the basis of capital investment and employed labour force while other criteria could be the annual turnover or gross output [5]. Until very recently, energy was rarely cited as one of the problems militating against the development of SMEs in Nigeria and elsewhere. This study is built on the argument that, unlike larger businesses, the establishment and operation of SMEs promotes economic development which by extension, boosts a country’s GDP number [6] (see Fig. 1). A separate study identifies this link (between SMEs and GDP) but could not establish if it is actually responsible for economic growth [7] while another study presents a decreasing link of 51%, 39% and 16% of GDP being produced by SMEs in high-income, medium income and low-income countries respectively [8]. Elsewhere, it has been confirmed that SMEs were responsible for pulling the US out of economic slump and can therefore, serve...
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...The Age Old Debate: ADN vs BSN, a comparison Seth Ronning Grand Canyon University Professional Dynamics Kimberly Hammerton September 4, 2013 The Age Old Debate: ADN vs BSN, a comparison In battles of good versus evil through out history, good almost always triumphs in the end. For example the New York Yankees have won a total of twenty seven World Series Championships compared to the Boston Red Sox who have won a meager seven World Series. Another example would be Darth Vader returning from the dark side to vanquish the evil Emperor by means of hurling the villain over a rail to unseen depths and certain death. In the case of Bachelors level nursing compared to Associates level nursing however, there really is no good versus evil to compare. There is no dark versus light there is just a different level of attained educational degree. The question is what does the difference in education level provide in the level of competency of each nurse. The aim of this paper is to discuss what is the definition of competency in nursing and how is it measured, what are the advantages in nursing care for associates and bachelors degree care, and how do the differences in educational level affect overall patient outcomes. What is competency in nursing? The American Nurses Association, or ANA, defines competency by stating, “competency is an expected level of performance that results from an integration of knowledge, skills, abilities, and judgment” (ANA 2004). A nurses’ ability...
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....................................................................................................................................... 4 Strength 1. Highly innovative newspaper company that has been a leader in news development .... 4 Strength 2 – Gannett is currently the largest newspaper distributor in terms of circulation ............. 4 Strength 3 – Strong portfolio with multiple Brand Extensions and Partnerships ............................... 4 Strength 4 – Excellent presence and distribution in the digital environment .................................... 4 3.2. Weaknesses .................................................................................................................................. 6 Weakness 1 – Relatively small amount of digital subscribers ........................................................... 6 Weakness 2 – Overall revenue and profit is decreasing in their print distribution ............................ 6 Weakness 3 – Majority of USA Today’s circulation is confined in the United States .......................... 6 3.3. Opportunities ............................................................................................................................... 7 leading...
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