Developing a competitive strategy can take on many avenues of approach. For Apple, Inc., a few competitive strategies can be pursued in the Brazilian market. Those strategies include a product differentiation strategy, a pricing strategy, and/or a market segmentation strategy. However, determining which strategy will be ideal can only be determined over time, but an initial path needs to be taken based upon identified strengths and weaknesses. Therefore, it is recommended that Apple, Inc. move forward with a competitive pricing strategy in Brazil. A product differentiation strategy would not be conducive in the Brazilian market because several other businesses already operating in the market provide products that either meet consumer needs, wants, etc. Although Apple, Inc. does provide quality products and services, they are not really ahead of the competition in Brazil. A market segmentation strategy may or may not work for Apple, Inc. in the Brazilian market. While focusing on a specific market may seem like a viable option, it would be rather difficult for Apple, Inc. to benefit from it because they focus on all users of their products and services. Apple, Inc. may be able to focus on providing products and services for high dollar amounts in the United States and other countries; however, this strategy is viewed negatively in the Brazilian market. Not to mention, there is no specific market that would really produce a significant enough profit for Apple, Inc. in order to maintain its presence in Brazil.
Clearly, a pricing strategy would assist Apple, Inc. with obtaining a competitive advantage over its competition in Brazil until it obtains a secure footing in the country and market. By pricing its products and services either equal to or even slightly higher than its competitor’s price, Apple, Inc. would more than likely benefit from it. The