Analysis of Internal Environment
Performance Summary;
Dippin’ Dots was founded by Curt Jones in 1988. Initially it became a family start-up business with the first CFO being his sister; together they started as small business in a vacant warehouse. Pretty soon after that they began appearing at stands at fairs and amusement parks. By 1991 it grew into a multimillion dollar company operational in 50 states and world-wide. Continuing this momentous progress, they began to make way in ice cream industry in 2000. Dippin’ Dots sustained success from 2000-2005 yet began to fall in the years following its path to accomplishment. It established its first franchise in 2000 and soared to be named number one Franchise Times magazine’s Fast 55 list of fastest-growing young franchises in the nation. In 2006 the company reformed its leadership in the organization. Tom Leonard was named President with the addition of a new Vice President Dominic Fontana. After three years of a declining drought in finance sales, Curt Jones returned in 2009 to operations and fired both Leonard and Fontana from their previous positions.
Strategic Posture:
Dippin’ Dots mission was to create a new way to make and eat ice cream using method of microencapsulation (freezing with cold temperatures with substances like liqiud CO2 and N). With this mission their objective was to seduce consumers away from customers and maintain a loyal customer base by innovation. So they chose to target the ages of 8-18 years old. Thus Dippin’ Dots has a competitive advantage by choosing to establish and maintain a differentiation strategy with their ice cream.
Strategic Managers:
Curt Jones the founder of Dippin’ Dots was a microbiologist which led to the idea of ice cream being served in the form of BB pellets. His scientific background helped the company strive in the technology division when it initially