Individual Article Analysis/Critique 6/14/15 Instructions:
(1) The length of each article write-up may be about 2-3 pages (double spaced, Time New Roman Font Size 12). The write-up must contain your analysis and evaluation of the key points of the article.
(2) Additionally, briefly discuss how the article relates to your particular work situation.

The article “The Core Competencies of the Corporation” is a must read for all managers. The article describes the purpose and role Core Competencies and Core Products play in business. It also emphasizes in several areas throughout the article the tremendous impact core competencies have on the success of all businesses, existing and newly developed. Core Competencies involve the collective learning within an organization in order to coordinate diverse skills (production) and to integrate various streams of technology. The article describes Core Competencies as often having 3 main attributes:
(1) It should provide access to a wide variety of markets;
(2) It should make a significant contribution to the perceived customer benefits of the end product;
(3) It should be difficult for competitors to imitate. Most importantly, as I will later describe as it relates to my government clients, Core Competencies are corporate resources that should be allocated by corporate management and should not be suppressed. Since a company’s Core Competencies are critical, it is top management’s responsibility to ensure that competency carriers, such as talented employees, are provided a means to contribute these competencies. The real benefits are realized as management is able to manage these corporate wide skills into competencies that would empower their individual businesses to adapt quickly to changing opportunities. I often find a lack of Core Competency preservation at the government sites which I