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The Counter Offer

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Submitted By mulele
Words 1295
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International Business Case: An Extreme Counter Offer
Dr. Ling, SingCast Cable's V.P. of Products, was in full control of the meeting. He sensed it was time to push for more concessions from CyberWave's negotiating team. CyberWave, the four year incumbent e-mail platform provider, had been very uncooperative in renegotiating the current contract. But with eWeb's (a Singapore start-up company) competitive offer on the table, Dr. Ling had a real opportunity to significantly cut his growing e-mail operational costs.
Dr. Ling looked directly at Mr. Hua, CyberWave's Sales Director, and stated in a quiet, gentle tone "Mr. Hua, we cannot afford any longer to supplement CyberWave's licensing fees for subscribers who sign up for free accounts. As you will see in the counter-proposal in front of you, we expect your company to charge nothing for these subscribers going forward, but of course we will pay for those subscribers who opt for a 'for fee' package."
Trying to mask his displeasure, Mr. Hua interjected "Dr. Ling, this is most difficult to comprehend."
Barely pausing, Dr. Ling did not respond and continued, "We are also leaning towards outsourcing the entire e-mail hosting operations to the selected vendor. We expect 'all' operational and technical costs to be included: hardware and software, telecommunications bandwidth, and any direct or indirect costs associated with the migration of the subscribers to the selected vendor's facility. Furthermore, we we will go through a formal RFP process if we cannot reach a mutual agreement that meets our satisfaction."
Dr. Ling glanced at the only American in the room. He was surprised that Mr. Hua's manager had not reacted. He knew he was asking for a lot, but it was his job to ask for as much as possible. Dr. Ling knew that incumbent vendors detested formal RFP's. He really did not have the time to orchestrate the RFP

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