...The Dirt Bikes Company has a very difficult situation. The information they pass to one another is very vital and important to every decision that is being made for the company and the economy. I have been asked to investigate what and how internet tools and technology could help the company. Efficiency is very important to a company in the new day and age. Some ideas could help the company with their sales, customers and even the communication between employees. With all of these combined this company can conquer new heights both financially and economically. First let’s talk about the biggest benefit for Dirt Bikes, then we will discuss two new options that can help Dirt Bikes, and last but not least e will discuss the enhancement of communication between employees and consumers. First off, a major benefit for Dirt Bikes would be using intranets for the sales and marketing, human resources and production departments. Since the web is such a vast subject, anyone and everyone can use it, however, with an intranet, a company can be protected with their information. This safety is provided by firewalls that surround the company’s intranet so that the public can’t gain access. This will definitely secure the company’s manufacturing and production models or blueprints will be secure within the company so another company can’t get them. For the Human Resources department, the employees will know that all their personal information is safe within the company as well. With this intranet...
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...Chapter 3 Information Systems, Organizations, and Strategy 101 I N T E R A C T I V E S E S S I O N : T E C H N O LO GY 7-ELEVEN STORES ASK THE CUSTOMER BY ASKING THE DATA There is probably a 7-Eleven store in your neighborhood, and it’s a convenient place for picking up a can of Coke or a quick ham-and-cheese sandwich. It’s the largest convenience retailer in the world and the number one convenience store chain in the United States, with 5,300 stores. This company started out about 75 years ago as an ice-dock operator. When refrigerators started replacing iceboxes, the manager of each store asked customers one-by-one what items they’d like to stock in their new appliances. By asking customers directly and stocking only the items customers most wanted, the company grew and prospered. Over time, the company moved away from its roots, losing touch with customers along the way. It had no means of knowing what sold in each store and allowed vendors to decide what to stock on its shelves. Although large vendors, such as Coca-Cola and Frito-Lay, had powerful information systems for analyzing what they sold in individual stores, other vendors didn’t have such systems. Moreover, the vendors’ systems were designed to maximize opportunities for their businesses, not for 7-Eleven. 7-Eleven stores are not all alike. What their customers want depends a great deal on the neighborhood and region of the country where they are located. What sells well in Boston may not work in Texas. Without...
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...[BI-PROJECT REPORT] April 13, 2014 DATA MINING Analysis of Bike sharing dataset April 13, 2014 Group 007 MIS 6324 1 [BI-PROJECT REPORT] April 13, 2014 Project Report for Analysis of bike sharing dataset MIS-6324 Intro. to business intelligence software and techniques Prepared by Group Name Group007 Group Members Rohith Raj Abhay Joshi Sai Karan Jahnavi Papanaboina Under the guidance of Professor Kelly Slaughter, PhD Clinical Professor Information Systems University of Texas at Dallas MIS 6324 2 [BI-PROJECT REPORT] April 13, 2014 Table of Contents 1.Introduction to Data Mining ...................................................................................................................... 4 2. Background of the dataset ........................................................................................................................ 4 2.1 Description of dataset ......................................................................................................................... 5 3.Outline of Analysis ..................................................................................................................................... 6 4. The Methodology ...................................................................................................................................... 7 5. Pre-processing the dataset ...........................................................................................................
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...UNDERSTANDING ETHICAL AND SOCIAL ISSUES RELATED TO SYSTEMS A Model for Thinking About Ethical, Social, and Political Issues Five Moral Dimensions of the Information Age Key Technology Trends that Raise Ethical Issues ETHICS IN AN INFORMATION SOCIETY Basic Concepts: Responsibility, Accountability, and Liability Ethical Analysis Candidate Ethical Principles Professional Codes of Conduct Some Real-World Ethical Dilemmas THE MORAL DIMENSIONS OF INFORMATION SYSTEMS Information Rights: Privacy and Freedom in the Internet Age Property Rights: Intellectual Property Accountability, Liability, and Control System Quality: Data Quality and System Errors Quality of Life: Equity, Access, and Boundaries HANDS-ON MIS Developing a Web Site Privacy Policy: Dirt Bikes USA Achieving Operational Excellence: Creating a Simple Web Site Using Web Page Development Tools Improving Decision Making: Using Internet Newsgroups for Online Market Research 4.2 4.3 4.4 Interactive Sessions: Data for Sale The Internet: Friend or Foe to Children? LEARNING TRACK MODULE Developing a Corporate Code of Ethics for Information Systems DOES LOCATION TRACKING THREATEN PRIVACY? F or many years, parents of District of Columbia public school children complained about buses running late or not showing...
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...P1 Report on Promotional mix of two organizations Introduction This is a report written after investigation into two shopping plazas. The report will be describing the promotional mix used by two organizations, which are Arkan plaza and The Hub by Sodic Group. I will then provide details and support the promotional mix with examples. I will also give examples of whether these types of promotional mixes raise sales or establish a local profile (the image of the business) then I will be talking about how they use promotional activities to promote the other 3 Ps - (Price, place, product) and how promotion of the fourth P affects them. I will be extending this by explaining how one of the two organizations promotions is integrated with the rest of the marketing mix so that it is able to achieve its marketing aims and objectives. To do this I will begin by clearly stating marketing aims and objectives of that organization. To conclude my report, I will evaluate and justify the use of an appropriate promotional mix in relation to marketing objectives of the chosen organization. The promotional mix of The Hub by Sodic Group Advertising Billboard advertising Westtown hub advertises their organization and the businesses open in their Hub through billboards. They advertise their organization through billboards because this will allow them to have access to a very large amount of potential customers. As well as making people know what businesses are open in west town...
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...A Brief History of "Outlaw" Motorcycle Clubs Little scholarly research exists which addresses outlaw motorcycle clubs. These works attempt to explore warring factions of outlaw clubs, provide club members’ perspectives about media portrayal, expose myths, and elucidate motorcycle club culture.*1 The literature reveals gaps which leave many unanswered questions: Where do outlaw motorcycle clubs come from? How did they start? How or why did they evolve into alleged international crime organizations? The few histories of outlaw motorcycle organizations date the origins of such clubs to around 1947 and tend to oversimplify the issues of why these clubs formed and who actually joined them. Histories such as these are built on foundations of weak evidence, rendering inconsequential the origins of the subculture and relegating members of early organizations to the marginal status of “malcontents on the edge of society, and other antisocial types who just wanted to raise hell” (Valentine 147). This article extends current research by reaching back nearly half a century before 1947 to link the dawn of motorcycle organizations with the present reality of outlaw motorcycle clubs. The overarching goal of the article is to offer a more comprehensive history, an evolutionary history that may allow for a better understanding of contemporary motorcycle subculture. What follows is a taxonomy of social and historical factors affecting group formation of motorcycle clubs according to the...
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...from the savings account to buy a new bike. Example Two: An individual deposits his monthly paycheck in a checking account. The bank accumulates the funds from many checking accounts and loans money to an individual buying a house. The new homeowner makes monthly mortgage payments to the bank. The bank uses the mortgage payments to cover the checks written by the person with the checking account. Example Three: An individual buys a municipal bond for an airport improvement project. The individual usually buys a municipal from a bond dealer, an investment banker marketing the bond, and the funds from the sale of the bond are delivered to the city minus a fee from the investment banker. The city uses the funds to build new facilities at the airport, for example a new parking lot. Once finished the fees received from parking are used to payback the buyer of the bond with interest. 7. The goal of the financial manager is to maximize the current share price or equity value of the firm. This goal encompasses many good business practices such as a good working relationship with the surrounding community. If the firm pollutes local streams, abuses local facilities such as roads, and in general does not participate in the economic advancement of the local community its share price or equity value will suffer. The local community may sue the company for its damages and the best local workforce members may choose not to work for the company....
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...Japan’s Motorcycle Wars alexander.indd 1 4/14/2008 9:29:25 PM alexander.indd 2 4/14/2008 9:29:25 PM Jeffrey W. Alexander Japan’s Motorcycle Wars alexander.indd 3 An Industry History 4/14/2008 9:29:25 PM © UBC Press 2008 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without prior written permission of the publisher, or, in Canada, in the case of photocopying or other reprographic copying, a licence from Access Copyright (Canadian Copyright Licensing Agency), www.accesscopyright.ca. 17 15 14 13 12 11 10 09 08 54321 Printed in Canada with vegetable-based inks on FSC-certified ancient-forest-free paper (100% post-consumer recycled) that is processed chlorine- and acid-free. Library and Archives Canada Cataloguing in Publication Alexander, Jeffrey W. (Jeffrey William), 1972Japan’s motorcycle wars : an industry history / Jeffrey W. Alexander. Includes bibliographical references and index. isbn 978-0-7748-1453-9 1. Motorcycle industry – Japan – History. 2. Motorcycling – Japan – History. I. Title. HD9710.5.J32A43 2008 338.4’762922750952 C2007-907431-6 UBC Press gratefully acknowledges the financial support for our publishing program of the Government of Canada through the Book Publishing Industry Development Program (BPIDP), and of the Canada Council for the Arts, and the British Columbia Arts Council. This book has been...
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...Opening a Quality Child Care Center A resource guide for starting a business and planning a child care center. Table of Contents: Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 First Steps: Assessment, Market Analysis, Business Plan and Child Care Licensing . . . . . . . . . . . . . . . . . . . . . . . . . 3 Finding Your Facility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Design Considerations and Process . . . . . . . . . . . . . . . . . 8 Program Administration and Curriculum . . . . . . . . . . 17 Appendix A: Timeline for Start-up . . . . . . . . . . . . . . . . . . . . . . . . . 19 Appendix B: Agencies and On-line Resources . . . . . . . . . . . . . . . . 20 Appendix C: Resources for Developing Polices/Procedures . . . . . 22 Appendix D: Classroom Equipment and Materials List . . . . . . . . 23 Appendix E: Care About Childcare Criteria . . . . . . . . . . . . . . . . . . . 24 Appendix F: Structural Rules from Licensing . . . . . . . . . . . . . . . . .27 Appendix G: Accreditation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Appendix H: Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 State of Utah, Department of Workforce Services, Office of Child Care © 2012 Opening a Quality Child Care Center Introduction THE BUSINESS OF CHILD CARE Welcome to the world and work of child care! The purpose of this manual is to provide a prospective child care center...
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...I. THE COMMON SENSE OF DRIVING Keeping a point off your DMV record is not the only thing that occurs when you successfully complete this Traffic Violator Course. You will increase your knowledge of California's driving laws as well. Why is that important? When your safety is at risk, raising your driving consciousness is always beneficial. The unfortunate truth is many drivers get tickets simply because they are not paying attention or have forgotten some rule of the vehicle code. In other words, what you are about to read can save you money by helping you to avoid breaking the law, receiving a traffic citation, and having to pay the penalty. But more important, what you are about to read can easily save your life… or someone else's. A. THE SERIOUS RESPONSIBILITY OF OPERATING A MOTOR VEHICLE When you get behind the driver seat, you’re not just driving a car. You are driving a 2,000 pound plus piece of machinery. The lives of your passengers and all other drivers and pedestrians around you on the road are at risk. Driving is the most dangerous thing you do on a daily basis. One little mistake at any speed, whether at 65 mph or 35 mph, can be deadly. As a driver, your responsibility is not only to respect the law but also to appreciate the risks when you operate your vehicle, risks both to yourself and to the other drivers with whom you share the road. Yes, the key word here is SHARE. 1. MOTOR VEHICLE IS A WEAPON You don‘t believe that? Any object that weighs...
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...hunters, hobbyists and collectors and sellers, changing the way people engage in trading hence eBay had changed the face of e-commerce from its inception. Today, eBay is continuously the brand preference with over 39 market presence and with $60 billion of the total value of sold items on the site’s trading platform. eBay’s Business Model eBay’s business model was based on creating and maintaining a person-to-person trading community. After implementing their model, eBay has been able to build strategic partnerships, continue to make innovative changes and improvements, and monitor its internal and external environments for possible future opportunities. This has given them the prestige of being the world’s largest online auction company. eBay’s business model was based on creating and maintaining a person-to-person trading community. This allows buyers to easily search for what they want to purchase. It also allows sellers to post their items minutes after they have registered. There are a few specific elements of eBay’s business model that they recognized as key to its success they are: * Being the largest online trading forum with a critical mass of buyers, sellers, and items listed for sale * Its compelling and entertaining environment, which had strong values, established rules and procedures that facilitated communication between buyers and sellers * Establishing programs such...
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...Business School Press Boston, Massachusetts 2 Copyright © 1997 by the President and Fellows of Harvard College All rights reserved The Library of Congress has catalogued the hardcover edition of this title as follows: Christensen, Clayton M. The innovator’s dilemma : when new technologies cause great firms to fail / Clayton M. Christensen. p. cm. — (The management of innovation and change series) Includes index. ISBN 0-87584-585-1 (alk. paper) 1. Creative ability in business. 2. Industrial management. 3. Customer services. 4. Success in business. I. Title. II. Series. HD53.C49 1997 658—DC20 96-10894 CIP ISBN 0-87584-585-1 (Microsoft Reader edition) 3 Contents In Gratitude Introduction PART ONE: WHY GREAT COMPANIES CAN FAIL 1 How Can Great Firms Fail? Insights from the Hard Disk Drive Industry 2 Value Networks and the Impetus to Innovate 3 Disruptive Technological Change in the Mechanical Excavator Industry 4 What Goes Up, Can’t Go Down PART TWO: MANAGING DISRUPTIVE TECHNOLOGICAL CHANGE 5 Give Responsibility for Disruptive Technologies to Organizations Whose Customers Need Them 6 Match the Size of the Organization to the Size of the Market 7 Discovering New and Emerging Markets 8 How to Appraise Your Organization’s Capabilities and Disabilities 9 Performance Provided, Market Demand, and the Product Life Cycle 10 Managing Disruptive Technological Change: A Case Study 11 The Dilemmas of Innovation: A Summary The Innovator’s Dilemma Book...
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...U.S. Department of Justice Federal Bureau of Investigation 2012 The Strategic Information and Operations Center at FBI Headquarters is the 24/7 command post that monitors FBI operations and law enforcement activities around the globe. An FBI agent examines a potentially contaminated letter during a white powder training exercise. 2012 The FBI Story I A Message from FBI Director Robert S. Mueller, III For the FBI and its partners, 2012 was a year that reminded us once again of the seriousness of the security threats facing our nation. During the year, extremists plotted to attack—unsuccessfully, thanks to the work of our Joint Terrorism Task Forces—the U.S. Capitol, the New York Federal Reserve Bank, and other landmarks on U.S. soil. Tragically, on the 11th anniversary of 9/11, a hateful attack in Benghazi took the lives of the U.S. Ambassador to Libya and three other Americans. In the cyber realm, a rising tide of hackers took electronic aim at global cyber infrastructure, causing untold damages. High-dollar white-collar crimes of all kinds also continued to siphon significant sums from the pocketbooks of consumers. And in Newtown, Connecticut, 20 young children and six adults lost their lives in one of the worst mass shootings in American history, ending a year of violence that saw similar tragedies around the country. Working with its colleagues around the globe, the FBI is committed to taking a leadership role in protecting the nation. As you can see from...
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...1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE IN MAGIC? Ritual, Superstition, and Why We Buy 6: I SAY A LITTLE PRAYER Faith, Religion, and Brands 7: WHY DID I CHOOSE YOU? The Power of Somatic Markers 8: A SENSE OF WONDER Selling to Our Senses 9: AND THE ANSWER IS… Neuromarketing and Predicting the Future 10: LET’S SPEND THE NIGHT TOGETHER Sex in Advertising 11: CONCLUSION Brand New Day APPENDIX ACKNOWLEDGMENTS NOTES BIBLIOGRAPHY ABOUT THE AUTHOR COPYRIGHT FOREWORD PACO UNDERHILL It was a brisk September night. I was unprepared for the weather that day, wearing only a tan cashmere sweater underneath my sports jacket. I was still cold from the walk from my hotel to the pier as I boarded the crowded cruise ship on which I was going to meet Martin Lindstrom for the first time. He had spoken that day at a food service conference held by the Gottlieb Duttweiler Institute, the venerable Swiss think tank, and David Bosshart, the conference organizer, was eager for us to meet. I had never heard of Martin ...
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...1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE IN MAGIC? Ritual, Superstition, and Why We Buy 6: I SAY A LITTLE PRAYER Faith, Religion, and Brands 7: WHY DID I CHOOSE YOU? The Power of Somatic Markers 8: A SENSE OF WONDER Selling to Our Senses 9: AND THE ANSWER IS… Neuromarketing and Predicting the Future 10: LET’S SPEND THE NIGHT TOGETHER Sex in Advertising 11: CONCLUSION Brand New Day APPENDIX ACKNOWLEDGMENTS NOTES BIBLIOGRAPHY ABOUT THE AUTHOR COPYRIGHT FOREWORD PACO UNDERHILL It was a brisk September night. I was unprepared for the weather that day, wearing only a tan cashmere sweater underneath my sports jacket. I was still cold from the walk from my hotel to the pier as I boarded the crowded cruise ship on which I was going to meet Martin Lindstrom for the first time. He had spoken that day at a food service conference held by the Gottlieb Duttweiler Institute, the venerable Swiss think tank, and David Bosshart, the conference organizer, was eager for us to meet. I had never heard of Martin ...
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