...corporations to affordable, functional tools for work and fun, at the office or at home. As a consequence of technological developments that enabled computers to exchange data using regular telephone lines, a revolutionary medium of communication has emerged. Computers, connected to the global telecommunication network, have become powerful tools of instantaneous communication around the world. Two distinct functions of this connectivity are: (1) online media--new agents of information and entertainment, similar to traditional media such as television, radio and print, and (2) computer mediated communication (CMC)--new channels for interactive, two-way communication that rival telephone conversations in their capacity to sustain conferencing and asynchronous communication. For the purposes of this study, the researchers treat online media and CMC as online media. Traditionally, families and households have been defined as social systems. However, modern households possess an additional technological dimension brought about by several media technologies--television sets, videocassette recorders, telephones, answering machines, radios, and now computers. Both the social and technological dimensions are important for understanding modern domestic systems, sometimes referred to as the "domestic socio-technical system". Humans and technologies in households are interconnected as members or elements of the same system. When a new element is introduced to the system, the system goes through...
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...Does social networking displace study habits and media use of college students? by DEVCOMPAGE on APRIL 29, 2011 · 11 COMMENTS by Erlan D. Pasana BS Development Communication 2011 Thesis Visayas State University Students and social media. Photo credit: Febelle Dareen Rojas (VSU) As one of the media of communication, social networking plays an important role in people’s lives. Its usage may vary from one person to another depending on the benefits that this medium can provide for them. For students specifically, social networking serves as their channel to express their thoughts and feelings about a certain issue. It helps them in building up stronger relationships with their loved ones especially those who are living far away from them. It makes them more vigilant about the happenings in different places by getting news from their friends on the Internet. Most importantly, while it entertains them, it also helps them in doing research (Hargittai, 2007). Yet some university administrations perceive students’ social networking activities as detrimental to students’ academics and have blocked sites such as Facebook during office hours. But does social networking take away the time that students ought to spend on their study time and media use? This study aimed to find out Visayas State University (VSU) college students’ uses and motivations for social networking use and their effect on study habits and media use. Using a survey, time diary and a focus group discussion, this...
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...Running Head: Online Game Addiction Perception of and Addiction to Online Games as a Function of Personality Traits Searle Huh University of Southern California and Nicholas David Bowman Michigan State University Online Publication Date: April 26, 2008 Journal of Media Psychology, V 13, No. 2, Spring, 2008 Abstract With the growing popularity of online video games, there have been anecdotal reports suggesting that these games are highly addictive, with some gamers spending in excess of 40 to 50 hours per week playing. Thus, research into the individual characteristics that lead to excessive play is warranted. This paper examines two individual variables – personality and perceptions of media – and explores how they relate to online game play, specifically online game addiction. By presenting a revised metric for online game addiction, this paper explores the relationship between addiction and both personality and perception. Online addiction is presented in this paper as a process addiction with four unique factors: perceived social sanctions, excessive play, uncontrollable play, and displacement. Both personality and perception are found to be significantly associated with online game addiction. These results are interpreted and discussed, and future research direction is suggested. Keywords: online game addiction, Big Five personality traits, media perception, MMOs Perception and Addiction of Online Games as a Function of Personality Traits ...
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...Running Head: Online Game Addiction Perception of and Addiction to Online Games as a Function of Personality Traits Searle Huh University of Southern California and Nicholas David Bowman Michigan State University Online Publication Date: April 26, 2008 Journal of Media Psychology, V 13, No. 2, Spring, 2008 Abstract With the growing popularity of online video games, there have been anecdotal reports suggesting that these games are highly addictive, with some gamers spending in excess of 40 to 50 hours per week playing. Thus, research into the individual characteristics that lead to excessive play is warranted. This paper examines two individual variables – personality and perceptions of media – and explores how they relate to online game play, specifically online game addiction. By presenting a revised metric for online game addiction, this paper explores the relationship between addiction and both personality and perception. Online addiction is presented in this paper as a process addiction with four unique factors: perceived social sanctions, excessive play, uncontrollable play, and displacement. Both personality and perception are found to be significantly associated with online game addiction. These results are interpreted and discussed, and future research direction is suggested. Keywords: online game addiction, Big Five personality traits, media perception, MMOs Perception and Addiction of Online Games as a...
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...The Effects of Online Communication versus Face-To-Face Communication Innovations and advances in the field of Information Communication Technology(ICT) have resulted into major revolutions and remarkable changes in communication and use of media may it be in organizations, work places or in general social interactions. It therefore becomes imperative to scrutinize and analyze the impact of this advancement in communication technology particularly in regards to the normal workplace settings, our social lives and how it affects communication patterns with and among employees, interpersonal relations and assess whether this technology has substituted and replaced the conventional face-to face means of communication. Lee & Leung et al. (2011) argue that communication is fundamental to people’s well- Just like other organism, human beings cannot continue to exist without interrelating with their surroundings. Receiving information from external sources is crucial to everyone’s survival and development. The society is made up of a collection of relationships which are based on communication. Our relations at our dwellings, workplace, and recreation have direct consequences on our state of well-being (Lee & Leung et al., 2011). Even though many theories have been advanced as to what are the strengths or limitations face-to-face versus online means of communication, so far there is no study analyzing and comparing the two (Baek & Wojcieszak et al., 2012). However, in their research...
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...ABSTRACT The internet usage among teenagers increase from last decade, increase in internet usage has effect teenagers 1) that teenagers boys use internet for playing games mostly violated games whereas girls use internet for shopping and for chat online 2) teenagers use internet for anonymous identity experimentation 3) internet cause isolation and depression among teenagers. This study is aimed to explore the relationship between teenager’s internet usage and face to face communication. This study also explores the desire of teenagers to face to face communication, and the relationship between loneliness and excessive internet usage. This is quantitative study and survey method will be used. After the survey results will show that is there any effect of internet on teenager’s face to face communication and effect on their peer relations. Key words: communication, internet, face to face communication, loneliness, teenagers. CHAPTER 1 INTRODUCTION Internet change the way people communicate with each other. In earlier days people use traditional means of communication like telegraph, letters, landline etc. now they ways of communication changed the world. Communication becomes faster and more accessible. Internet is one of them. People use internet for real time communication with friends, family and other relations. It seems that there is no single field that is not affected by internet.Chesebro and Bonsall (1989) argued that you talk to people through internet in...
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...Discuss ‘radio’ low cost as part of the characteristics of radio. As it is simple, it is also a cheaper medium. The cost of production is low and a small radio can be bought for as low a price as say fifty rupees. Findings from the study revealed that radios are easily affordable, accessible, and often more handy to use than TV. Those without TV and radio, however, still have access to the media through socialization in their local communities. In much of the world, radio remains a primary medium for news consumption. A radio wave is an electromagnetic wave propagated by an antenna. Radio waves have different frequencies, and by tuning a radio receiver to a specific frequency you can pick up a specific signal. Advertising on radio has consistently proven to be an effective and efficient medium to help generate brand awareness and grow business for a variety of companies and in a variety of geographical markets. Despite the rise of television, cable, and the Internet as advertising platforms, radio advertising "still makes sense". During the recent economic downturn, some businesses stayed away from radio, fearing that as people lost jobs, there wouldn't be as many commuters during drive-time hours. But that seems to have settled down. "It is still really relevant, but a lot depends on the market. However, because the medium is cheap to use and can attract a substantial audience, the cost per hour – or more significantly the cost per listener – is low. Such figures are of relevance...
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...the three articles, an overview of the analytical frameworks that will be used and their contribution to our understanding of news reporting must be investigated. News articles embody two different semiotic systems, language and image, which share an intersemiotic relationship (Bednarek and Caple 2012, pg. 121). Research of this relationship focuses on the textual strategies deployed in the newsroom to elicit responses from the audience, the words help drive the pictures while the pictures seem to also drive the words (Cope et al, n.d). Bednarek and Caple (2012, pg. 120) categorises the relationship between text and image into three relations: ‘overlap’, ‘displacement’ and ‘dichotomy.’ Overlap occurs when the visual and the text share the same action components, creating parallelism (Bednarek and Caple 2012). Displacement occurs when the visual and the text represent...
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...com/locate/comphumbeh (A)Social reputation: Exploring the relationship between online video game involvement and social competence Rachel Kowert a,⇑, Julian A. Oldmeadow b a b Institut für Kommunikationswissenschaft, University of Münster, Münster 48143, Germany Department of Psychology, University of York, Heslington, York YO10 5DD, UK a r t i c l e i n f o a b s t r a c t Affordable and accessible Internet has changed the way video games are played, allowing individuals to connect worldwide in shared gaming spaces. On the surface participation within these environments may seem socially beneficial, as these highly social, playful spaces allow players to connect, interact with, and learn from others. However, there is a growing concern that increased participation within online gaming environments comes with a wide variety of social consequences, contributing to numerous losses in ‘offline’ sociability. While considerable research has examined these claims, consistent relationships between social competence and online video game involvement have yet to be established. The current work (N = 515) aimed to examine the extent to which online video game involvement may support, or undermine, the development and maintenance of traditional social skills. The results indicate that there are unique relationships between social skills and video game involvement within online gaming populations. However, among online video game players, these links were not as negative or broad as hypothesized...
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...Deshpande et al., IJPSR, 2011; Vol. 2(10): 2534-2544 IJPSR (2011), Vol. 2, Issue 10 ISSN: 0975-8232 (Review Article) Received on 15 June, 2011; received in revised form 23 September, 2011; accepted 28 September, 2011 BI-LAYER TABLETS- AN EMERGING TREND: A REVIEW Rohan D. Deshpande*1, D. V. Gowda 1, Nawaz Mahammed 1 and Deepak N. Maramwar 2 Department of Pharmaceutics, JSS College of Pharmacy, JSS University 1, S. S. Nagar, Mysore-15, Karnataka, India Karnataka College of Pharmacy 2, Bidar-585401, Karnataka, India ABSTRACT Keywords: Bilayer tablet, Layer separation, Insufficient hardness, Individual layer weight control Correspondence to Author: Rohan D. Deshpande Department of Pharmaceutics, JSS College of Pharmacy, JSS University, S.S. Nagar, Mysore-15, Karnataka, India Bi-layer tablets have been developed to achieve controlled delivery of different drugs with pre-defined release profiles. In the last decade, interest in developing a combination of two or more Active Pharmaceutical Ingredients (API) in a single dosage form (bilayer tablet) has increased in the pharmaceutical industry, promoting patient convenience and compliance. Bilayer tablets can be a primary option to avoid chemical incompatibilities between API by physical separation, and to enable the development of different drug release profiles (immediate release with extended release). Despite their advantages, due to the use of different materials and complex geometric boundaries between the adjacent...
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...Abstract Disasters have devastating and severe acute and long-term consequences for individuals and communities. The paper expounds on the social ramifications of disasters, while highlighting a disaster’s effects in vulnerable populations. The collaborative actions of communities, governments, public health, media, and health professionals are also depicted in the paper. Lastly, implications for Advanced Practice Nurses concerning leadership, involvement in public policy and education, and development of advanced disaster planning are illustrated. Keywords: disaster, disaster response and planning, social ramifications, advanced practice nursing. Disaster--the term itself invokes feelings of dread, despair, and devastation. Furthermore, the effects of disasters on human condition are far-reaching and unpredictable. For health care professionals, disaster preparedness and response entails an understanding of the socio-economic issues and the collective responsibilities of multiple agencies when a disaster strikes. Disasters affect individuals, families, societies, and communities, with little time for any warning or preparation.1 The collective obligations of government, communities, hospitals, and medical professionals are underscored during this trying time. Introduction What is a disaster? Calamity, catastrophe, tragedy, are just some of the words uttered when a disaster occurs. Perry and Quarantelli2 explained that disaster has several meanings depending...
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...(Make sure each paragraph says in this study they hypothesized this) Netflix has become widely popular over the past couple of years. Many college students spend late nights binging on their favorite television shows. There has not been much research done, on the effects that Netflix has on students, specifically those in college. Although, there have been several studies done on the effects media has on secondary students, as well as college students. Our study will try to determine whether watching Netflix while doing schoolwork will effect the efficiency, and accuracy of the task given to them. In order to get a better understanding of what we might expect from our study, we chose to analyze five studies that discuss media and technology in regards to secondary and college students. Watching Netflix, and working on homework is an example of multitasking. Multitasking is simply splitting attention, between two or more items. How can multitasking affect the everyday student? We believe that all media and technology can affect a student while he or she is trying to complete homework outside of the classroom. The studies below discuss data based on students multitasking with media and technology....
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...that more than 700,000 people poured into a site the size of Baltimore in Shanghai in 184 days. They found that an unprecedented number of pavilions, built by the state and enterprises exhibitors, which deployed cutting edge architecture and state-of-the-art exhibition techniques to comment as ‘Better City, Better Life’ in English, but the Chinese version is closer to ‘city: let ’s make life better ’. Methodology The City Brand is the basis of the assessment of urban readings. Therefore, this study adopted Anholt’s (2007) six different aspects which include local, exist, pulse, pulse potential, and the premise, and through which tangible and intangible dimensions of the development of a city to evaluate the Shanghai’s strategy and effects of Shanghai branding. Questionnaire normally produced,...
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...recent important insights from statistics and econometrics studies, and find that online advertising improves the efficiency levels and that this effect is more pronounced in the long-term temporal framework. During the past few decades, expenditures in manufacturing and general management have been declining while marketing costs have risen (Sheth and Sisodia 1995). From a “budgetary” context perspective, the biggest part of marketing expenditures usually goes to advertising and promotion (Ambler 2000). Some empirical evidence suggests that in the long term, advertising has a positive effect on differentiation and brand equity, while this is not the case for promotion (Boulding, Lee, and Staelin 1994; Jedidi, Mela, and Gupta 1999). Although recent studies have found that promotion has a role in building brand knowledge (e.g., Palazón-Vidal and Delgado-Ballester 2005), the “traditional wisdom” of advertising enhancing brand equity has given rise to very high amounts of advertising budgets. However, researchers claim that advertising is “rife with productivity problems” (Sheth and Sisodia 1995, p. 19). Consequently, advertising is under increasingly severe scrutiny because of the growing emphasis on accountability of advertising results (Bhargava, Donthu, and Caron 1994). The pressure to justify advertising expenditures has led marketers to look for a new advertising mix, stressing Internet usage. Online advertising is believed...
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...module in maket and it possesses an annual production capacity of 900,000 automobiles. (Chery) . With the strategy of ‘Going out’ Chery become the first Chinese automobile company to export its production in overseas, including more then 80 countries. It offers cars, sedans, SUVs, and mini-vans on its different segment. Source – Chery International Co. ltd This figure show that, the total sale of Chery automobile is been increasing in every year, in the year 2008 its sale is 356,000 unit which is decrees by small present comparing to 381,000 on previous year 2007. Competition is the causes as Chery Chairma Yin Tongyue said “Competition in the Chinese automobile market would be extremely fierce this year” (Reuturs, 2009) and due to the effect of global recession. 2. Chinese auto market Source- china car times According to the, china car times. Top 3...
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