...image of audience motives and desires ." By giving form to people's deep-lying desires, and picturing states of being that individuals privately yearn for, advertisers have the best chance of arresting attention and affecting communication . And that is the immediate goal of advertising : to tug at our psychological shirt sleeves and slow us down long enough for a word or two about whatever is being sold . We glance at a picture of a solitary rancher at work, and "Marlboro" slips into our minds . Advertisers (I'm using the term as a shorthand for both the products' manufacturers, who bring the ambition and money to the process, and the advertising agencies, who supply the know-how) are ever more compelled to invoke consumers' drives and longings ; this is the "continuous pressure" McLuhan refers to . Over the past century, the American marketplace has grown increasingly congested as more and more products have entered into the frenzied competition after the public's dollars. The economies of other nations are quieter than ours since the volume of goods being hawked does not so greatly exceed demand . In some economies, consumer wares are scarce enough that no advertising at all is necessary. But in the United States, we go to the other extreme . In order to stay in business, an advertiser must strive to cut through the considerable * Jib Fowles teaches courses on advertising and mass media at the University of Houston . 273 274 Et cetera a FALL 1982 commercial...
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...Lisa Mojsin, M.A. Director, Accurate English, Inc. Los Angeles, CA Acknowledgments This book is dedicated to my accent reduction students who came to the United States from all parts of the globe. Their drive to excel, passion for learning, amazing work ethic, and belief in the American dream have inspired me to write this book. In the words of Henry David Thoreau, “Go confidently in the direction of your dreams. Live the life you have imagined.” Thanks to all of the supportive and extremely professional people at Barron’s: Dimitry Popow, my editor; Wayne Barr for seeking me out to write this book; and Veronica Douglas for her support. I am enormously grateful to Lou Savage, “The Voice.” His is the beautiful male voice on the recordings. He was also responsible for all of the expert audio engineering and audio editing. Thank you, Lou, for being such a perfectionist with the sound and insisting on fixing the audio “mistakes” I couldn’t hear anyway. I am also grateful for the contributions of Maryam Meghan, Jack Cumming, Katarina Matolek, Mauricio Sanchez, Sabrina Stoll, Sonya Kahn, Jennie Lo, Yvette Basica, Marc Basica, and Laura Tien. © Copyright 2009 by Barron’s Educational Series, Inc. All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means without the written permission of the copyright owner. Address all inquiries to: Barron’s Educational Series, Inc. 250 Wireless Boulevard Hauppauge, NY 11788 www.barronseduc.com...
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...INTERNATIONAL SCHOOL OF INFORMATICS AND MANAGMENT For partial fulfillment of MBA programme 2011-2013 [pic] CONTEMPORARY REPORT ON “ STRATEGY ANALYSIS OF APPLE CORPORATION AND ITS PRODUCTS” [pic] |Submitted to: |Submitted by: | |Mr.Sandeep Vyas | Neha Singh | |Mr.Rahul Sharma |MBA/11/2065 | | | | CERTIFICATE This is to certify that the project work of market research and analysis in the report entitled “Strategy analysis of apple corporation and its product” is a bonafide work carried out by Ms. Neha singh under my supervision and guidance. The project is submitted for the partial fulfillment of the requirement for the award of Masters of Business Administration. The project is the original work carried out by the Student herself. Date:26/04/2012 Faculty Mentor: Mr.Sandeep Vyas Mr.Rahul Sharma PREFACE This project has been undertaken to understand the strategy of Apple...
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...“Each generation must out of relative obscurity discover its mission, fulfill it, or betray it” - Frantz Fanon, The Wretched of the Earth In cultures all over the world, music can be seen encompassing many aspects of life for many individuals. It is a form of mass communication that speaks directly to society as a cultural form", and often reflects a collection and pattern of personal experiences. Hip-hop or rap, an art form and culture nearly thirty years old originating from The Bronx, New York, has provided a forum for Black and Latino youth to express their respective cultures and speak on a number of issues. Today, Hip-hop is a global phenomenon that appeals to almost all ethnicities and is synthesizing a new culture that goes beyond race, education, and income. Hip-hop has been under continual metamorphosis since its 1970’s inner-city inception. Some of the original artists like Kurtis Blow chose to lament everyday life in the ghettos. Others, Sugar Hill Gang among them, took a more dance inspired approach to the music. But for both these and other artists from the early years of rap through the late 1980’s including KRS-One, Public Enemy, Queen Latifah and LL Cool J, fast beats and socially relevant lyrics were among the primary components of the music. By the 1990’s a new face of rap music emerged. It began with Ice T and later gained popularity with artists such as NWA (Niggaz Wit Attitude) whose first album shocked and titillated the rap world with their...
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...The Most Dangerous Game Connell, Richard Published: 1924 Categorie(s): Fiction, Action & Adventure, Mystery & Detective, Short Stories, Thrillers Source: Feedbooks 1 About Connell: Richard Edward Connell, Jr. (October 28, 1893 – November 23, 1949) was an American author and journalist, best known for his short story "The Most Dangerous Game." Connell was one of the best-known American short story writers of his time and his stories appeared in the Saturday Evening Post and Collier's Weekly. Connell had equal success as a journalist and screenwriter. He was nominated for an Academy Award for best original story for 1941's Meet John Doe. He died of a heart attack in Beverly Hills, California on November 22, 1949 at the age of fifty-six. Copyright: This work is available for countries where copyright is Life+50. Note: This book is brought to you by Feedbooks http://www.feedbooks.com Strictly for personal use, do not use this file for commercial purposes. 2 "Off there to the right—somewhere—is a large island," said Whitney." It's rather a mystery—" "What island is it?" Rainsford asked. "The old charts call it `Ship-Trap Island,"' Whitney replied." A suggestive name, isn't it? Sailors have a curious dread of the place. I don't know why. Some superstition—" "Can't see it," remarked Rainsford, trying to peer through the dank tropical night that was palpable as it pressed its thick warm blackness in upon the yacht. "You've good eyes," said Whitney, with a laugh," and...
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...otherwise circulated without the publisher’s prior consent in any form of binding or cover other than that in which it is published and without a similar condition including this condition being imposed on the subsequent purchaser. Scanned : Mr Blue Sky Proofed : It’s Not Raining Date : 09 February 2002 PREFATORY NOTE Bernard Shaw concluded his preface to Back to Methuselah with the hope that ‘a hundred apter and more elegant parables by younger hands will soon leave mine... far behind’. Perhaps the thought of trying to leave Shaw far behind has scared off would-be competitors. Or perhaps - what is altogether more probable - the younger hands are simply not interested in writing parables of longevity, or any other kind of parable. Most of my contemporaries seem to feel pretty strongly that the activities of thinking and novel-writing are incompatible, and that to be interested in ideas reveals a deficiency in the creative faculties. And since the critics also like to foster this idea - perhaps...
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...sections, introducing the major concepts in language study – from how children learn language to why men and women speak differently, through all the key elements of language. This fourth edition has been revised and updated with twenty new sections, covering new accounts of language origins, the key properties of language, text messaging, kinship terms and more than twenty new word etymologies. To increase student engagement with the text, Yule has also included more than fifty new tasks, including thirty involving data analysis, enabling students to apply what they have learned. The online study guide offers students further resources when working on the tasks, while encouraging lively and proactive learning. This is the most fundamental and easy-to-use introduction to the study of language. George Yule has taught Linguistics at the Universities of Edinburgh, Hawai’i, Louisiana State and Minnesota. He is the author of a number of books, including Discourse Analysis (with Gillian Brown, 1983) and Pragmatics (1996). “A genuinely introductory linguistics text, well suited for undergraduates who have little prior experience thinking descriptively about language. Yule’s crisp and thought-provoking presentation of key issues works well for a wide range of students.” Elise Morse-Gagne, Tougaloo College “The Study of Language is one of the most accessible and entertaining introductions to linguistics available. Newly updated with a wealth of material for practice and discussion, it will...
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...eVersion 1.0 - click for scan notes DON'T SHOOT THE DOG Karen Pryor To my mother, Sally Ondeck; my stepmother, Ricky Wylie; and Winifred Sturley, my teacher and friend. Contents Foreword 1—Reinforcement: Better than Rewards In which we learn of the ferocity of Wall Street lawyers; of how to—and how not to—buy presents and give compliments; of a grumpy gorilla, a grudging panda, and a truculent teenager (the author); of gambling, pencil chewing, falling in love with heels, and other bad habits; of how to reform a scolding teacher or a crabby boss without their knowing what you've done; and more. 2—Shaping: Developing Super Performance Without Strain or Pain How to conduct an opera; how to putt; how to handle a bad report card. Parlor games for trainers. Notes on killer whales, Nim Chimpsky Zen, Gregory Bateson, the Brearley School, why cats get stuck in trees, and how to train a chicken. 3—Stimulus Control: Cooperation Without Coercion Orders, commands, requests, signals, cues, and words to the wise; what works and what doesn't. What discipline isn't. Who gets obeyed and why. How to stop yelling at your kids. Dancing, drill teams, music, martial arts, and other recreational uses of stimulus control. 4—Untraining: Using Reinforcement to Get Rid of Behavior You Don't Want Eight methods of getting rid of behavior you don't want, from messy roommates to barking dogs to bad tennis to harmful addictions, starting with Method 1: Shoot the Animal, which definitely works, and ending with...
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...by SUZANNE WHITE Copyright © 1986 Suzanne White. All rights reserved. 2 Dedication book is dedicated to my mother, Elva Louise McMullen Hoskins, who is gone from this world, but who would have been happy to share this page with my courageous kids, April Daisy White and Autumn Lee White; my brothers, George, Peter and John Hoskins; my niece Pamela Potenza; and my loyal friends Kitti Weissberger, Val Paul Pierotti, Stan Albro, Nathaniel Webster, Jean Valère Pignal, Roselyne Viéllard, Michael Armani, Joseph Stoddart, Couquite Hoffenberg, Jean Louis Besson, Mary Lee Castellani, Paula Alba, Marguerite and Paulette Ratier, Ted and Joan Zimmermann, Scott Weiss, Miekle Blossom, Ina Dellera, Gloria Jones, Marina Vann, Richard and Shiela Lukins, Tony Lees-Johnson, Jane Russell, Jerry and Barbara Littlefield, Michele and Mark Princi, Molly Friedrich, Consuelo and Dick Baehr, Linda Grey, Clarissa and Ed Watson, Francine and John Pascal, Johnny Romero, Lawrence Grant, Irma Kurtz, Gene Dye, Phyllis and Dan Elstein, Richard Klein, Irma Pride Home, Sally Helgesen, Sylvie de la Rochefoucauld, Ann Kennerly, David Barclay, John Laupheimer, Yvon Lebihan, Bernard Aubin, Dédé Laqua, Wolfgang Paul, Maria José Desa, Juliette Boisriveaud, Anne Lavaur, and all the others who so dauntlessly stuck by me when I was at my baldest and most afraid. Thanks, of course, to my loving doctors: James Gaston, Richard Cooper, Yves Decroix, Jean-Claude Durand, Michel Soussaline and to all those daring...
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...ALSO BY MALCOLM GLADWELL The Tipping Point To my parents, Joyce and Graham Gladwell Introduction The Statue That Didn’t Look Right In September of 1983, an art dealer by the name of Gianfranco Becchina approached the J. Paul Getty Museum in California. He had in his possession, he said, a marble statue dating from the sixth century BC. It was what is known as a kouros—a sculpture of a nude male youth standing with his left leg forward and his arms at his sides. There are only about two hundred kouroi in existence, and most have been recovered badly damaged or in fragments from grave sites or archeological digs. But this one was almost perfectly preserved. It stood close to seven feet tall. It had a kind of light-colored glow that set it apart from other ancient works. It was an extraordinary find. Becchina’s asking price was just under $10 million. The Getty moved cautiously. It took the kouros on loan and began a thorough investigation. Was the statue consistent with other known kouroi? The answer appeared to be yes. The style of the sculpture seemed reminiscent of the Anavyssos kouros in the National Archaeological Museum of Athens, meaning that it seemed to fit with a particular time and place. Where and when had the statue been found? No one knew precisely, but Becchina gave the Getty’s legal department a sheaf of documents relating to its more recent history. The kouros, the records stated, had been in the private collection of a Swiss physician named Lauffenberger...
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...graces. Religion faces the same problem. Certain illusions about freedom plague them both. (1.4.14) | Do zoos incarcerate animals in confined spaces and make them miserable? Pi doesn't think so: "Certain illusions about freedom" tempt us to this conclusion. In actuality, an animal's life in the wild is more circumscribed than "a knight on a chessboard" (1.4.8). Predator-prey relationships restrict the animal's movement. A zoo enclosure is actually more like a hearth for an animal: a place of comfort and rest. Likewise, most people think of religion as a restrictive cage. Actually, Pi says, it's home and hearth for the believer. Quote #2[Pi:] "Religion will save us," I said. Since when I could remember, religions had always been close to my heart. "Religion?" Mr. Kumar grinned broadly. "I don't believe in religion. Religion is darkness." Darkness? I was puzzled. I thought, Darkness is the last thing that religion is. Religion is light. Was...
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...THE WAR OF THE WORLDS FINAL WHITE Barré Lyndon December 18, 1951 FADE IN: 1. H. G. WELLS' BOOK We see the colorful cover, then the first page. A VOICE with a Wells-like accent quotes the opening words: VOICE No one would have believed, in the first decades of the twentieth century... DISSOLVE: 2. SPECIAL EFFECT - SKY FULL OF STARS The planet Mars shows just above the spires and roof- tops of a city on the horizon. VOICE (Continuing) ...that human affairs were being watched...
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...19 Freudian & Humanistic Theories MODULE 455 448 449 432 Photo Credit: © Colin Anderson/ Getty Images A. Freud’s Psychodynamic Theory B. Divisions of the Mind C. Developmental Stages D. Freud’s Followers & Critics E. Humanistic Theories Concept Review F. Cultural Diversity: Unexpected High Achievement G. Research Focus: Shyness 434 436 438 440 442 447 H. Application: Assessment—Projective Tests Summary Test Critical Thinking Can Personality Explain Obesity? Links to Learning 450 452 454 Introduction Personality Ted Haggard founded New Life Church in the basement of his house 25 years ago and became a prominent author and national evangelical Christian leader with a congregation of 14,000 worshippers in the largest church in Colorado. He is married with five children and has boyish dimples and a warm smile. In 2006, at the peak of his career, a male prostitute accused Haggard of having a three-year sexual affair with him and of using drugs. is accusation was alarming not only because Haggard was a married pastor, but also because he publicly supported a constitutional amendment banning gay marriage. When the accusations were first broadcast on the news, Haggard confessed to church officials, saying, “Ninety-eight percent of what you know of me was the real me. Two percent of me would rise up, and I couldn’t overcome At the height of his career, it” (Haggard, 2006a). Then, in Ted Haggard, well-known pastor, a television news interview the confessed...
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...Yann Martel has written a novel full of grisly reality, outlandish plot, inventive setting and thought-provoking questions about the value and purpose of fiction." —The Edmonton journal "Martel's ceaselessly clever writing . . . [and] artful, occasionally hilarious, internal dialogue . . . make a fine argument for the divinity of good art." —The Gazette "Astounding and beautiful. . . . The book is a pleasure not only for the subtleties of its philosophy but also for its ingenious and surprising story. Martel is a confident, heartfelt artist, and his imagination is cared for in a writing style that is both unmistakable and marvelously reserved. The ending of Life of Pi... is a show of such sophisticated genius that I could scarcely keep my eyes in my head as I read it." —The Vancouver Sun "I guarantee that you will not be able to put this...
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...THE STORY OF MY LIFE By Helen Keller With Her Letters (1887-1901) And Supplementary Account of Her Education, Including Passages from the Reports and Letters of her Teacher, Anne Mansfield Sullivan, By John Albert Macy Special Edition CONTAINING ADDITIONAL CHAPTERS BY HELEN KELLER To ALEXANDER GRAHAM BELL Who has taught the deaf to speak and enabled the listening ear to hear speech from the Atlantic to the Rockies, I dedicate this Story of My Life. CONTENTS Editor's Preface I. THE STORY OF MY LIFE CHAPTER I CHAPTER II CHAPTER III CHAPTER IV CHAPTER V CHAPTER VI CHAPTER VII CHAPTER VIII CHAPTER IX CHAPTER X CHAPTER XI CHAPTER XII CHAPTER XIII CHAPTER XIV CHAPTER XV CHAPTER XVI CHAPTER XVII CHAPTER XVIII CHAPTER XIX CHAPTER XX CHAPTER XXI CHAPTER XXII CHAPTER XXIII II. LETTERS(1887-1901) INTRODUCTION III: A SUPPLEMENTARY ACCOUNT OF HELEN KELLER'S LIFE AND EDUCATION CHAPTER I. The Writing of the Book CHAPTER II. PERSONALITY CHAPTER III. EDUCATION CHAPTER IV. SPEECH CHAPTER V. LITERARY STYLE Editor's Preface This book is in three parts. The first two, Miss Keller's story and the extracts from her letters, form a complete account of her life as far as she can give it. Much of her education she cannot explain herself, and since a knowledge of that is necessary to an understanding of what she has written, it was thought best to supplement her autobiography with the reports and letters of her teacher, Miss Anne Mansfield Sullivan. The addition...
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