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The Dog

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Unit 3 Introduction to Marketing
Marketing Techniques
Task 1
For this task you are required to research the business objectives, strategies and marketing techniques of two businesses. To do this, use information you gathered from your visit to Thorpe Park (private organisation) and the links to World Vision (voluntary organisation) on Moodle. Using your findings: * Describe the corporate objective and marketing objective of both including the marketing techniques they use to market their products. * Explain in detail the similarities and differences between the marketing techniques used by the two organisations to market their products. * For Thorpe Park only, you now need to evaluate the techniques it uses to market it product.
What to do
Introduction – what you have been asked to do
Part A
A. Introduce the two businesses– Thorpe Park and World Vision. Include their * Cooperate objective * Marketing objective
B. Describe how the two organisations use the growth strategy and Survival strategy to market their products or service.
1. Thorpe Park – * Growth strategy –What strategies is the business adopting using Ansoff Growth matrix * Survival strategy –
Branding - What is the business doing to enhance its product through * advertising campaigns * promotions such as supporting causes * or event sponsorship

Relationship marketing- What is the business doing to * Identifying valuable customers * Initiating relationships * Maintaining/ enhancing relationship * Terminating relationship
2. Do the same for World Vision. * Growth strategy - Ansoff Growth matrix * Survival strategy – Branding and Relationship marketing
Part B
To identify the similarities and differences, you should compare * how the businesses use the Growth Strategies (refer to Ansoff’s product /market matrix) *

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