...officially the Republic of India (Bhārat Gaṇarājya), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world. Bounded by the Indian Ocean on the south, the Arabian Sea on the south-west, and the Bay of Bengal on the south-east, it shares land borders with Pakistan to the west; China, Nepal, and Bhutan to the north-east; and Burma (Myanmar) and Bangladesh to the east. In the Indian Ocean, India is in the vicinity of Sri Lanka and the Maldives; in addition, India's Andaman and Nicobar Islands share a maritime border with Thailand and Indonesia. Home to the ancient Indus Valley Civilisation and a region of historic trade routes and vast empires, the Indian subcontinent was identified with its commercial and cultural wealth for much of its long history Four religions—Hinduism, Buddhism, Jainism, and Sikhism—originated here, whereas Zoroastrianism and the Abrahamic religions of Judaism, Christianity, and Islam arrived in the 1st millennium CE and also helped shape the region's diverse culture. Gradually annexed by and brought under the administration of the British East India Company from the early 18th century and administered directly by the United Kingdom after the Indian Rebellion of 1857, India became an independent nation in 1947 after a struggle for independence that was marked by non-violent resistance led by Mahatma Gandhi. The Indian economy is the world's...
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...McDonald’s – Business Strategy in India The starting point for McDonald's India was to change Indian consumers' perceptions, which Associated it with being 'foreign', 'American', ‘not knowing what to expect' and 'discomfort with the New or different' McDonald's wanted to position itself as 'Indian' and a promoter of 'family values and culture', as well as being 'comfortable and easy'. Simultaneously, the brand wanted to communicate that, operationally, it was committed to maintaining a quality service, cleanliness and offering value for Money. "Products like McAloo Tikki burger, Veg Pizza McPuff and Chicken McGrill burger Were formulated and introduced using spices favored by Indians. The menu development team has Been responsible for special sauces which use local spices do not contain beef and pork. Other Products do not contain eggs and are 100% vegetarian. The Indianized products have been so well Received that we even export McAloo Tikki burger and Veg. Pizza McPuff™ to the Middle East."However the company did not escape food criticism in the country. For instance, it hurt the religious sentiments of Indians by using beef flavoring for its "Vegetarian" French Fries. Cross Cultural Analysis: The McDonald’s is American fast food company did his job and they understand Indian cultural by knowing India’s Norms and Values they build trust in Indian market. They use logo like McDonald’s is family restaurant and not contain any animal food and they build Trust and civil society...
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...“Culture” The culture of India refers to the way of life of the people of India. India's languages, religions, dance, music, architecture, food, and customs differ from place to place within the country. The Indian culture, often labelled as an amalgamation of several cultures, spans across the Indian subcontinent and has been influenced by a history that is several millennia old.[1][2] Many elements of India's diverse cultures, such as Indian religions, yoga, and Indian cuisine, have had a profound impact across the world ‘Religions” Main article: Religion in India India is the birthplace of Hinduism, Buddhism, Jainism and Sikhism, collectively known as Indian religions Indian religions, also known as Dharmic religions are a major form of world religions along with Abrahamic one. Today, Hinduism and Buddhism are the world's third and fourth-largest religions respectively, with over 2 billion followers altogether, and possibly as many as 2.5 or 2.6 billion followers India is one of the most religiously diverse nations in the world, with some of the most deeply religious societies and cultures. Religion still plays a central and definitive role in the life of many of its people. According to a 2001 census of India, the religion of...
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...Introduction India is amongst the ancient civilizations with rich historical legacies and cultural traditions. It shares a border with seven countries namely; Pakistan, China, Nepal, Bhutan, Bangladesh and Sri Lanka. This denotes the diversity it has within its mainstream culture and subcultures, in terms of language, religion, ethnicity and mindset. It is a nation of extensive inconsistencies, with its emergence in the global market as opposed to its restricted economy of labour, capital and knowledge. However these inconsistencies are caused by the contradictory national and managerial mindset goes on to the confidence Indians have in their abilities and future. Bever et al (2005) found, in a study by McKinskey Quaterly, that Indian managers tend to be more optimistic as compared to the others, whereas in reality, it has been seen in only a few industries and corporations. The reason for these inconsistencies could be due to the history and culture behind the management styles. For instance, they are shaped by family dominance, rigid bureaucracy in government structures, and absence of professionalism in managers. Some areas that need attention are ethical indecency, labour laws and human resource management that should be attended. Also of equal consideration is the protectionist culture inspired by socialist economics, which was formed after independence in 1947, when the government-bred regulations fenced the influx of foreign opposition. It created inefficiencies and...
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...Medical Tourism Industry - Advantage India C.B. Venkata Krishna Prasad* Traveling abroad for health is not a new phenomenon. Medical tourism is actually thousands of years old. In ancient Greece, pilgrims and patients came from all over the Mediterranean to the sanctuary of the healing god, asklepios; the god of healing was located at Epidaurus. In roman Britain, patients took the waters at a shrine at bath, a practice that continued for 2,000 years. During 18th century wealthy Europeans used to visit health resorts in North Africa. But in the past seven years or so, the movement has accelerated sharply. It is growing rapidly and turning out to be an immense business opportunity for nations which have the strategic advantage of having resources in terms of medical technology, infrastructure and right human resources. Cross-border travel for health reasons is a $40 billon market and growing at over 15% a year throws up huge opportunities for anyone smart enough to tap it. Broadly defined as a collaboration of medical services with the tourism industry, healthcare tourism offers cost effective medical services for individuals who cannot afford these services in their country due to high costs or to people who are tired by long waiting times. Also patients from countries, where treatment is not available, can avail the benefits of healthcare tourism. Countries that are actively promoting healthcare tourism include Belgium, Singapore, Malaysia, India, Thailand, Cuba, Costa Rica, Hungary...
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...------------------------------------------------- Culture of India From Wikipedia, the free encyclopedia Part of a series on the | Culture of India | | History | People | Languages[show] | Mythology and folklore[show] | Cuisine | Religion | Art[show] | Literature[show] | Music and performing arts[show] | Media[show] | Sport | Monuments[show] | Symbols[show] | * India portal | * v * t * e | The culture of India is the way of living of the people of India. India's languages, religions, dance, music, architecture, food, and customs differ from place to place within the country. The Indian culture, often labeled as an amalgamation of several cultures, spans across the Indian subcontinent and has been influenced by a history that is several millennia old.[1][2] Many elements of India's diverse cultures, such as Indian religions, yoga and Indian cuisine, have had a profound impact across the world. Contents [hide] * 1 Religions * 2 Perceptions of Indian culture * 2.1 Arranged marriage * 2.2 Wedding rituals * 3 Greetings * 4 Festivals * 5 Animals * 6 Cuisine * 7 Clothing * 8 Languages and literature * 8.1 History * 8.2 Epics * 9 Performing arts * 9.1 Dance * 9.2 Drama and theatre * 9.3 Music * 10 Visual arts * 10.1 Painting * 10.2 Sculpture * 10.3 Architecture * 11 Sports and martial arts * 11.1 Sports * 11.2 Indian martial arts *...
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...New Zealand Journal of Asian Studies 8, 1 (June, 2006): 17-40. DOING BUSINESS IN INDIA RODNEY SEBASTIAN ASHVIN PARAMESWARAN Australian National University FAIZAL YAHYA1 National University of Singapore In 1991, India’s closed economy opened up and attracted investments from several multinational companies (MNCs) around the world. As a result, people began to seek information about doing business in India, giving rise to a plethora of literature aimed at assisting them. Generally there are two prominent views of India. One is that India is a poor, under-developed country, lacking infrastructure and rife with religious superstitions, corruption and violence. The other is that India has an under-rated affluent and intellectual class, an advanced Information Technology (IT) sector and a rich culture. Neither view is entirely accurate. For those planning to do business in India, it is important that they are well informed of the real, complex situation in order to make calculated investments. Knowledge about doing business in India has to be constantly revised, updated and eradicated of biased or stereotypical views. A symptom of the maturity of this knowledge is recognition that the Indian business environment is amorphous. Conditions vary from state to state, industry to industry and region to region. This paper seeks to examine some aspects of this complexity and suggests how prospective investors could use the knowledge generated. Apart from Ramachandran’s (2000) acknowledgement...
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...Business vs. Ethics: The India Tradeoff?: Knowledge@Wharton (http://knowledge.wharton.upenn.edu/article.cfm?articleid=2897) Business vs. Ethics: The India Tradeoff? Published : January 03, 2012 in Knowledge@Wharton As Ratan Tata, chairman of the Tata Group, observed, "If you choose not to participate in [corruption], you leave behind a fair amount of business." Much has been written about the benefits of doing business in India -- low input costs, easy access to labor and a massive consumer base. Less has been said about the ability of companies in India to thrive by bending rules, greasing palms and broadening ethical boundaries. At a time when the issue of corruption threatens the stability of the Indian government and scandals unearthed in sectors from sports to telecommunications total tens of billions of dollars, it is becoming increasingly critical for multinational managers to ask whether business success in India comes at an ethical cost. This is a single/personal use copy of Knowledge@Wharton. For multiple copies, custom reprints, e-prints, posters or plaques, please contact PARS International: reprints@parsintl.com P. (212) 221-9595 x407. Following the 1991 fiscal reforms, India's growth story is entering its third decade in dramatic fashion. Annual growth bordering on double digits, a middle class set to grow eightfold in the coming two decades and 800 million mobile subscribers are but a few highlights of the narrative that has reshaped the global business...
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...people or society from different regions or the arts and other manifestations of human intellectual achievement. Culture is like mental software and it has been defined as “the collective programming of the mind that distinguishes the members of one group or category of people from others” Geert Hofstede, (2009). Culture diversity and multiculturalism are the problems faced by business firms who tried to do business globally. Cultural diversity related to variety of human societies like dress, language, traditions and cultures on a particular region or particular part of the world or as a whole, while multiculturalism with organizational promotion of multiple cultures. Multiple cultures mean giving respect to different types of culture at same time. All the aspects regarding the culture have to be considered when a concern is going to launch its products globally. So in the case of international business, understanding culture of different countries is important because then only a company can put forward its globalization strategies, marketing strategies as well as organization structure. Without proper foundation a company can’t keep moving globally and launch products since cultural world operates in its own internal dynamic, its own principles and its own law-written and unwritten. Understand words, material things and behaviour since culture is communication. Understanding the VINEETH KAKKANATTU AYYAPPAN: 000697414 4 cultural differences is not an easy...
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...an important aspect of the culture of a company. Not fully understanding the culture of a company can limit the potential success of employees substantially. Alternatively, when a manager creates a culture of both individual and collective human excellence, employee performance increases significantly. In negative, low-performing cultures, there is confusion about goals and roles, conflict among members, disempowerment, and not much listening. Examples of positive, high-performing cultures include those that have a common known goal, an open flow of communication, a passion to deliver results, and clear roles for decision making (Anderson & Anderson, 2010, p. 189). The question is: how do managers take the business culture from the negative, low-performing culture to the positive, high-performing culture? The answer is motivation! All managers must discover what motivates their employees. Managers also must consider what pushes employees to maintain higher productivity, have increased job satisfaction, meet organizational goals, and strive to be competitive in the job market today. When a leader can understand what motivates his or her employees, then employees will invest in the improvement of the company (Adler & Gunderson, 2008, p. 184). As the business world becomes more global each and every day, managers must also begin to think more globally. This includes investigating which motivational practices work the best for different cultures. This paper will first describe...
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...A. The Rise of Imperialism in India. In the 1600's, the trade business was booming, India's rich resources in materials and man power enticed several European country's interest. The subcontinent, at the time, had many colonies with leaders that were not unified. They also had many years of internal conflict that weakened their government making it an attractive target to be taken over. It was England, in the end, that overthrew India's government and claimed her for England. They did this by first dominating the trade business. Then raised an army called the British East India Company, led by Robert Clive. The Mughal Empire was weak and vulnerable after years of internal conflict between Muslims and Hindus. The English took advantage of the situation using the Mughal empire to establish their administration and the Sepoy Indians to help enforce their rule. A1. The Reaction of the Indigenous people. The natives were reluctant bystanders to the change in leadership. The Indian people also resented the constant racism that the British expressed towards them (Roda, 2013). As the British continued to expand their ideas and power over the Indians, they were insensitive to the native traditions and customs. As an example of this, the Sepoy Indian army, which consists mostly of Muslims and Hindus, were supplied with bullet cartridges greased with pork and beef fat. Both animals are regarded as sacred or forbidden in Hindu and Islamic culture. This caused a revolt on May...
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...Page 1 of 8 ANZMAC 2009 Indian Restaurants and Sydneysiders: A Perceptual Study Mohammed A Razzaque*, The University of New South Wales; ma.razzaque@unsw.edu.au Abstract Multi-culturism of the contemporary Australian society is well reflected in the diversity of ethnic cuisines available here. This study examines how Australian consumers perceive the quality of food and service in Indian restaurants in Sydney. Findings reveal that perceptions of various ethnic groups have similarities as well differences of likings as well as dislikes. Key words: attitude, behaviour, decision, perception. ANZMAC 2009 Indian Restaurants and Sydneysiders: A Perceptual Study Introduction and Literature Review Love for culinary diversity is perhaps the most globalised phenomenon. Food markets were the first to become globally integrated, linking distant cultures of the world (Nutzenadel and Trentmann 2008, Sharpless 1999). Restaurants in the West have been serving ethnic foods much before the debut of global fast food chains such as McDonald. Many Westerners seem to have developed a taste for ethnic cuisines as alternatives to their traditional food (Josaim and Monteiro 2004). Chinese and Indian cuisines formed the basis of the first cultural shift in eating for the UK consumers as early as the 1960’s (Mintel Group, 2006). Over the years, Indian cuisine has become the most popular cuisine in the UK (Lloyd and Mitchinson 2006). Ethnic restaurants have also become very...
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...How McDonald's evolved its marketing in India Preeti Chaturvedi When McDonald's India launched in 1996, urban Indians in Mumbai and Delhi typically ate out three to fives times a month, according to AT Kearney, the management consultancy. In the 12 years since then, that average frequency has doubled and analysts forecast that by 2011 the Indian quick service restaurant market will be worth 30,000 crore (about $6.3bn at October 2008 exchange rates). But from their earliest investments in India, multinational company (MNC) owners of restaurant chains have struggled to adapt to the needs of India's many markets. Some pulled out of the country after failed ventures. At the time, consolidation of the hugely fragmented Indian retail sector had also barely begun, and there was scepticism that Indians would prefer burgers and fast food to local food offerings. However, in the intervening decade, McDonald's has continued to open new outlets in the country, evolving its marketing strategy through several phases. Twelve years of McDonald's India McDonald's India was set up as a 50:50 joint-venture between McDonald's at a global level and regional Indian partners such as Hardcastle Restaurants Private Limited in western India, and Connaught Plaza Restaurants Private Limited in northern India. The first Indian McDonald's outlet opened in Mumbai in 1996. Since then, outlets have begun trading in metropolitan and Tier II towns across the country. By September 2008, it had premises in Mumbai...
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...Meaning of Service Marketing A Service is an economic activity that is intangible or not be touched, not be stored, and not be owned. Postal service delivering mail is a Service, and the use of expertise like person visiting a doctor is also a service. A service is consumed at the point of sale and does not result ownership. A product is material or tangible in nature, can be touched, can be stored, and a product can also be owned, but it is not so in case of a service. Defining Service Services include all economic activities whose output is not a physical product or construction, is generally consumed at the time it is produced, and added value in forms (such as convenience, amusement, timeless, comfort and health) that are essentially intangible. Defining Services Marketing:- Services marketing are a sub field of marketing, which can be split into the two main areas of goods marketing (which includes the marketing of fast moving consumer goods (FMCG) and durables) and services marketing. Services marketing typically refer to both business to consumer (B2C) and business to business (B2B) services, and include marketing of services like telecommunications services, financial services, all types of hospitality services, car rental services, air travel, health care services and professional services. The range of approaches and expressions of a marketing idea developed with the hope that it be effective in conveying the ideas to the diverse population of people who receive...
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...How McDonald's evolved its marketing in India Preeti Chaturvedi When McDonald's India launched in 1996, urban Indians in Mumbai and Delhi typically ate out three to fives times a month, according to AT Kearney, the management consultancy. In the 12 years since then, that average frequency has doubled and analysts forecast that by 2011 the Indian quick service restaurant market will be worth 30,000 crore (about $6.3bn at October 2008 exchange rates). But from their earliest investments in India, multinational company (MNC) owners of restaurant chains have struggled to adapt to the needs of India's many markets. Some pulled out of the country after failed ventures. At the time, consolidation of the hugely fragmented Indian retail sector had also barely begun, and there was scepticism that Indians would prefer burgers and fast food to local food offerings. However, in the intervening decade, McDonald's has continued to open new outlets in the country, evolving its marketing strategy through several phases. Twelve years of McDonald's India McDonald's India was set up as a 50:50 joint-venture between McDonald's at a global level and regional Indian partners such as Hardcastle Restaurants Private Limited in western India, and Connaught Plaza Restaurants Private Limited in northern India. The first Indian McDonald's outlet opened in Mumbai in 1996. Since then, outlets have begun trading in metropolitan and Tier II towns across the country. By September 2008, it had premises in Mumbai...
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