A research proposal submitted as partial fulfillment of the requirement for International Business Administration degree.
United States International University
Fall Semester 2014
Table of Contents ABSTRACT 4 CHAPTER 1 5 1.0 INTRODUCTION 5 1.1 Background of study 5 Small Businesses in Ngara – Nairobi Kenya 6 1.2 Problem statement 7 1.3 General objective 8 1.4 Specific objectives 8 1.5 Research justification 8 1.5.1 The researcher 8 1.5.2 The small businesses 8 1.5.3 The hawkers 8 1.5.4 The government 9 1.6 RESEARCH SCOPE 9 1.7 Chapter Summery 10 CHAPTER 2 11 2.1 Introductions 11 2.2 Extent to which the prevalence of hawkers affect the growth of small clothing business along Ngara road 11 2.3 Effects of hawkers on sales strategies of small clothing businesses along Ngara 13 2.4 Extent to which the presence of hawkers affects the pricing strategy of small clothing business in Ngara 15 CHAPTER THREE 17 3.0 RESEARCH METHODOLOGY 17 3.1 Introduction 17 3.2 Research design 17 3.3 Population and sampling design 17 3.3.1 Population 17 3.3.2 Sampling Design 17 3.3.2.1 Sampling Frame 17 3.3.2.2 Sampling technique 18 3.4 Data Collection 18 3.5 Research Procedure 18 3.6 Data Analysis 18 3.7 Chapter Summary 19 Research questionnaire 20 Interview statements 21 REFERENCES 23 http://www.referenceforbusiness.com/encyclopedia/Sel-Str/Small-Businesses.html#ixzz3RMc4PX6C 23
ABSTRACT
Small clothing businesses operate daily along ngara road selling modern fashion trends, African associated cloths and other trending attire in the global market. However, these businesses do not thrive without challenges such as competition from hawkers whom are also trying to gain
