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...Study of the Effect of Paper Color on Test Performance in Business Communication” (2009) by Janet K. Winter and Esther J. Winter of University of Central Missouri, Warrensburg stated that, Color has been shown to affect mood and productivity in a variety of different situations. This study evaluated the performance of students in readiness-assessment quizzes in business communication classes, comparing the grades of students whose test papers were white with grades of students who received pastel-colored test papers. The results revealed that there was no significant difference between the two groups. Other research suggests that color may, however, have an effect in other situations [1]. Mehta and Zhu (2009) have published studies that they claim clarify how red and blue differently affect performance on detail-oriented versus creative tasks with strong implications for test preparation and testing formats [2]. According to Sinclair (1998), students taking exams on blue and red paper performed more effectively on blue, especially for complex questions [3]. Whitfield and Wiltshire, in their critical review of the field, discounted the work done before 1950 because it didn’t consider even the three basic components of color (hue, value, and chrome). They also identified flaws in most subsequent research: inconsistencies in the terminology used by respondents to express preferences; lack of attention to surround color (as well as sample color); disregard of the effects of illumination;...
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...Development of a qualitative reasoning model for financial forecasting Paper type Research paper Introduction Qualitative reasoning systems employ model-based reasoning using qualitative values. Model-based reasoning systems are specific types of knowledge-based systems in which the underlying causal model of the system is represented. This makes the systems less brittle than heuristic systems, which fail to provide solutions outside their narrow domain of expertise (Jackson, 1990; Iwasaki and Simon, 1990). Furthermore, qualitative reasoning systems provide a mechanism for handling uncertainty by using qualitative values. Until now, qualitative reasoning has been used mostly for physical systems (AIME, 2003; Williams et al., 2003). This has provided us with insights into the modeling principles and techniques of qualitative reasoning. However, there have been very limited applications of qualitative reasoning in business and finance (Brajnik and Lines, 1998; Apte and Hong, 1986, Hart et al., 1986). Yet, with its ability to deal with qualitative information, handling uncertainty and backtracking, qualitative reasoning can be extremely useful in business and finance domains. The purpose of this paper is to illustrate how qualitative reasoning models can be developed in a financial domain, the applicability of these models and the problems and issues related to the development of qualitative reasoning models in finance. Characteristics of qualitative reasoning models ...
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...MEMORY Memory is one of the most important concepts in learning; if things are not remembered, no learning can take place. Futhermore, memory has served as a battleground for opposing theories and paradigms of learning (e.g., Adams, 1967; Ashcraft, 1989; Bartlett, 1932; Klatzky, 1980; Loftus & Loftus, 1976; Tulving & Donaldson, 1972). Some of the major issues include recall versus recognition, the nature of forgetting (i.e., interference versus decay), the structure of memory, and intentional versus incidental learning. According to the early behaviorist theories (e.g., Thorndike, Guthrie, Hull), remembering was a function of S-R pairings which acquired strength due to contiguity or reinforcement. Stimulus sampling theory explained many memory phenomenon on the basis of statistical outcomes. On the other hand, cognitive theories (e.g., Tolman) insisted that meaning (i.e., semantic factors) played an important role in remembering. In particular, Miller suggested that information was organized into "chunks" according to some commonality. The idea that memory is always an active reconstruction of existing knowledge was championed by Bruner and is found in the theories of Ausubel and Schank. Some theories of memory have concerned themselves with the nature of the processing. Paivio suggests a dual coding scheme for verbal and visual information. Craik & Lockhart proposed that information can be processed to different levels of understanding. Rumelhart & Norman describe three...
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...Differences in Communication Between Genders Roscoe Purdue University Abstract The differences in correspondence styles among men and women have been a subject of interest for research for quite a while. These differences may provoke miscommunication, battle, and even frustration between couples. This study looks at the communication styles among men and women, more especially between married couples. It questions how the different genders express their thoughts and feelings that may lead to conflicts. The study will be driven utilizing an in-depth analysis of what causes miscommunication that leads to conflicts. Qualitative research is the method that will be used to gain an in-depth look at why the genders have some of their communication problems. The goal is to increase the amount of awareness regarding communication styles and how it relates better marital communication to aid in the prevention of miscommunication and the decrease a lot of conflicts because of it. Today, divorce has become a very common part of life, and it is likely that ineffective communication plays a crucial role in the failure of many marriages. Communication may lead to the success of a marriage or to its detriment, depending on its level of effectiveness. This effectiveness of communication is likely connected to the overall satisfaction of married couples and is worthy to be studied in order to increase marital satisfaction. Learning more about the differences in communication styles...
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...Abstract This research study includes the characterization and examination of the physical and chemical properties of the soil present in Cavite National Science High School to collect data about the present status of the soil in the area. The researcher examined the soils through the collection of data using the protocols provided by the GLOBE Website. The data that were collected were encoded to the GLOBE Website for the scientists to be able to better understand and interpret the current status of the soil. The soil samples were collected from the site located inside the vicinity of Cavite National Science High School. The gathering of samples was done on the two different seasons of the year, the wet and dry season. The protocols provided by the GLOBE organization were used in conducting the experiments in determining the soil properties. Some of the experimentation proper was done in the school’s Chemistry laboratory and Biology Laboratory. Soil samples were sent to the Department of Agriculture in Trece Martirez City to be able to obtain the results for the pH level and N-P-K Content of the soil. The results showed that the soil in Cavite National Science High School had a pH level of 5.8, temperature of 27.65°C. The nitrogen and potassium content of the soil was low in all of its horizons, sufficient potassium content and medium content of phosphorus. According to the analysis made, there was a significant difference in the bulk density of the soil and there was no significant...
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...Natural Computing Series Series Editors: G. Rozenberg Th. Bäck A.E. Eiben J.N. Kok H.P. Spaink Leiden Center for Natural Computing Advisory Board: S. Amari G. Brassard K.A. De Jong C.C.A.M. Gielen T. Head L. Kari L. Landweber T. Martinetz Z. Michalewicz M.C. Mozer E. Oja G. P˘ un J. Reif H. Rubin A. Salomaa M. Schoenauer H.-P. Schwefel C. Torras a D. Whitley E. Winfree J.M. Zurada For further volumes: www.springer.com/series/4190 Franz Rothlauf Design of Modern Heuristics Principles and Application Prof. Dr. Franz Rothlauf Chair of Information Systems and Business Administration Johannes Gutenberg Universität Mainz Gutenberg School of Management and Economics Jakob-Welder-Weg 9 55099 Mainz Germany rothlauf@uni-mainz.de Series Editors G. Rozenberg (Managing Editor) rozenber@liacs.nl Th. Bäck, J.N. Kok, H.P. Spaink Leiden Center for Natural Computing Leiden University Niels Bohrweg 1 2333 CA Leiden, The Netherlands A.E. Eiben Vrije Universiteit Amsterdam The Netherlands ISSN 1619-7127 Natural Computing Series ISBN 978-3-540-72961-7 e-ISBN 978-3-540-72962-4 DOI 10.1007/978-3-540-72962-4 Springer Heidelberg Dordrecht London New York Library of Congress Control Number: 2011934137 ACM Computing Classification (1998): I.2.8, G.1.6, H.4.2 © Springer-Verlag Berlin Heidelberg 2011 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations...
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...Data Mining Classification: Basic Concepts, Decision Trees, and Model Evaluation Lecture Notes for Chapter 4 Introduction to Data Mining by Tan, Steinbach, Kumar © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 1 Classification: Definition Given a collection of records (training set ) – Each record contains a set of attributes, one of the attributes is the class. Find a model for class attribute as a function of the values of other attributes. Goal: previously unseen records should be assigned a class as accurately as possible. – A test set is used to determine the accuracy of the model. Usually, the given data set is divided into training and test sets, with training set used to build the model and test set used to validate it. © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 2 Illustrating Classification Task Tid 1 2 3 4 5 6 7 8 9 10 10 Attrib1 Yes No No Yes No No Yes No No No Attrib2 Large Medium Small Medium Large Medium Large Small Medium Small Attrib3 125K 100K 70K 120K 95K 60K 220K 85K 75K 90K Class No No No No Yes No No Yes No Yes Learning algorithm Induction Learn Model Training Set Tid 11 12 13 14 15 10 Model Apply Model Attrib1 No Yes Yes No No Attrib2 Small Medium Large Small Large Attrib3 55K 80K 110K 95K 67K Class ? ? ? ? ? Deduction Test Set © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 3 Examples of Classification Task Predicting tumor...
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...CHAPTER 6 ANALYZING CONSUMER MARKETS LEARNING OBJECTIVES In this chapter, we will address the following questions: 1. How do consumer characteristics influence buying behavior? 2. What major psychological processes influence consumer responses to the marketing program? 3. How do consumers make purchasing decisions? 4. In what ways do consumers stray from a deliberative, rational decision process? CHAPTER SUMMARY 1. Consumer behavior is influenced by three factors: cultural (culture, subculture, and social class), social (reference groups, family, and social roles and statuses), and personal (age, stage in the life cycle, occupation, economic circumstances, lifestyle, personality, and self‐concept). Research into these factors can provide clues to reach and serve consumers more effectively. 2. Four main psychological processes affecting consumer behavior are motivation, perception, learning, and memory. 3. To understand how consumers actually make buying decisions, marketers must identify who makes and has input into the buying decision; people can be initiators, influencers, deciders, buyers, or users. Different marketing campaigns might be targeted to each type of person. 4. The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and postpurchase behavior. The marketers’ job is to understand the behavior at each stage. The attitudes of others...
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...The PsychSim5 Activities PsychSim 5: PSYCHOLOGY’S TIMELINE Name: Abdul Hasssan Section: 6 Date: This activity will take you on a tour through the history of psychology. You will learn how psychology grew out of philosophy and medical physiology, and will become acquainted with some of the pioneers of psychology as a scientific discipline. Famous Psychologists Can you think of any famous psychologists from psychology’s history? The Early History: Philosophers and Scientists Match each of the philosophers and scientists with their descriptions AND write in the approximate year of their contribution. ______ Aristotle (______) 320 b.c. A. British philosopher, empiricist ______ Darwin (______) 360 b.c. B. Greek philosopher, nativist ______ Descartes (______) 1600 C. British biologist ______ Helmholz (______) 1700 D. German physiologist ______ Locke (______) 1830 E. French philosopher, nativist, and dualist ______ Plato (______) 1860 F. Greek philosopher, empiricist Pioneers of Psychology Match each of the pioneers of psychology with their descriptions AND write in the approximate year of their main contribution. ______ Calkins (______) 1879 A. Studied memory ______ Ebbinghaus (______) 1882 B. First psychotherapy ______ Freud (______) 1885 C. First lab in USA ______ Hall (______) 1888 D. Used introspection ______ James (______) 1890 E. First comprehensive textbook ...
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...1 Digitization: Image: Image representation: visual perception: The distinction between Human eye and photo camera 成像 imagation formation: Photo camera: * Lens has fixed local lenth. * Adjust the focal length by varying the distance between the lens and the imaging plane. Human eye: * Distance between the lens and retina is fixed. * Focal length for proper focus obatained by varing the shape of the lense. Question: All the center squares hv exactly the same intensity. However, they appear to the eye to become progressively darker as the background becomes lighter. Why? Other example? Answer: The human visual system tends to undershoot or overshoot around the boundary of regions of different intensities. e.g. Although the intensity of the stripes is constant, we actually perceive a brightness pattern that is strongly scalloped, especially near the boundaries. Therefore, perceived intensity is different from the actually intensity. e.g: a piece of paper that seems to be white when lying on a desk, but can appear totally black when used to shield the eyes while looking directly at a bright sky. 2 Matrix and Pixel: ● Matrix is the result of sampling quantization and , which is a matrix of real numbers. ● Each element of the matrix array is called an image element, picture element, pixel, or pel. Image representation: ● An im...
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...Research Proposal: A CRITICAL ANALYSIS ON THE IMPLICATIONS AND EFFECTS OF CORRUPTION IN THE SOUTH AFRICAN ECONOMY AND HOW IT CAN BE MANAGED About the writer: Tyson Thamsanqa Sibanda Rosebank College South Africa: Bachelor of Business Administration 3 (2015) Contact details; Tyson.msimanga@gmail.com 0027786500000 / 0027815993434 BACKGROUND AND ORIGIN Corruption in South Africa has been so widespread that, unless it is decisively tackled in this presidential term, there is a real danger that it will become embedded as a ‘normal’ aspect of life in our country. Once it becomes part of the ‘culture’ of our society, it will be almost unmanageable to uproot. Corruption is generally defined as the abuse of public office for private gain. It usually comes in two forms. Firstly, the alleged ‘big-time’ corruption which take place when public officials bend the rules to channel patronage to relatives, friends and associates, or accept bribes; as well when private agents bribe public officials to give them exclusive advantages or privileges. Secondly, there is the quiet corruption, which occurs when public servants purposefully neglect their duties to provide public services or goods. Quiet corruption may not involve an exchange of money, but involves providers of public services such as teachers, nurses or other government officials, twisting the rules for their own private welfares. This includes, for example, public servants, such as a minister or nurses not turning up for work when...
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...What’s on the MCAT2015 Exam? Psychological, Social, and Biological Foundations of Behavior What will the Psychological, Social, and Biological Foundations of Behavior section test? The Psychological, Social, and Biological Foundations of Behavior section asks you to solve problems by combining your knowledge of foundational concepts with your scientific inquiry and reasoning skills. This section tests your understanding of the ways psychological, social, and biological factors influence perceptions and reactions to the world; behavior and behavior change; what people think about themselves and others; the cultural and social differences that influence well-being; and the relationships between social stratification, access to resources, and well-being. The Psychological, Social, and Biological Foundations of Behavior section emphasizes concepts that tomorrow’s doctors need to know in order to serve an increasingly diverse population and have a clear understanding of the impact of behavior on health. Further, it communicates the need for future physicians to be prepared to deal with the human and social issues of medicine. This section is designed to • • • • • test psychology, sociology, and biology concepts that provide a solid foundation for learning in medical school about the behavioral and sociocultural determinants of health; test concepts taught at many colleges and universities in first-semester psychology and sociology courses; test biology concepts that relate to mental...
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...N E L L D A L E J O H N L E W I S illuminated computer science J O N E S A N D B A RT L E T T C O M P U T E R S C I E N C E computer science illuminated N E L L D A L E J O H N L E W I S computer science illuminated N E L L D A L E J O H N Villanova University L E W I S University of Texas, Austin Jones and Bartlett Publishers is pleased to provide Computer Science Illuminated’s book-specific website. This site offers a variety of resources designed to address multiple learning styles and enhance the learning experience. Goin’ Live This step-by-step HTML Tutorial will guide you from start to finish as you create your own website. With each lesson, you’ll gain experience and confidence working in the HTML language. Online Glossary We’ve made all the key terms used in the text easily accessible to you in this searchable online glossary. The Learning Store Jones and Bartlett Publishers has a wealth of material available to supplement the learning and teaching experience. Students and instructors will find additional resources here or at http://computerscience. jbpub.com The Language Library Here you will find two complete chapters that supplement the book’s language-neutral approach to programming concepts. A JAVA language chapter and C++ language chapter are included and follow the same pedagogical approach as the textbook. http://csilluminated.jbpub.com eLearning Our eLearning center provides chapter-specific...
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...Data Mining Third Edition This page intentionally left blank Data Mining Practical Machine Learning Tools and Techniques Third Edition Ian H. Witten Eibe Frank Mark A. Hall AMSTERDAM • BOSTON • HEIDELBERG • LONDON NEW YORK • OXFORD • PARIS • SAN DIEGO SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Morgan Kaufmann Publishers is an imprint of Elsevier Morgan Kaufmann Publishers is an imprint of Elsevier 30 Corporate Drive, Suite 400, Burlington, MA 01803, USA This book is printed on acid-free paper. Copyright © 2011 Elsevier Inc. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage and retrieval system, without permission in writing from the publisher. Details on how to seek permission, further information about the Publisher’s permissions policies and our arrangements with organizations such as the Copyright Clearance Center and the Copyright Licensing Agency, can be found at our website: www.elsevier.com/permissions. This book and the individual contributions contained in it are protected under copyright by the Publisher (other than as may be noted herein). Notices Knowledge and best practice in this field are constantly changing. As new research and experience broaden our understanding, changes in research methods, professional practices, or medical treatment may become necessary. Practitioners and researchers must...
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