The Effect of Social Media Marketing to the Choice and Preference of 4th year BSBA students of LSPU in Buying a Products or Services
Chapter 1
The Problem and It’s Background
Abstract
This study examined the effectiveness of social media marketing. With the increased speed and technological implications of the Internet, this study aimed to determine the effect of social media marketing to the choice and preference of 4th year BSBA students of LSPU in buying a products or services. This may provide a clear picture of the online behavior of the 4th year BSBA students of LSPU and analyses the way they use the Social Media in their everyday life, and the effect it has on their decision-making process, particularly in the decision on buying a product or services.. This study also examined social media’s effect in an organization regarding reputation and innovation.
Data are collected by means of survey questionnaires to the 4th year BSBA university students. Through data analysis and percentages, the researcher found that the 4th year BSBA students of LSPU want organizations to interact with them through social media. The study also shows that the majority of the 4th year BSBA students consider organizations using social media as innovative and that the use of social media can improve an organization’s reputation.

Introduction
The aim of this thesis is to further the understanding of consumer responses to marketing in social media. The rise of social media over the past decade has raised the questions of if, how, and under what circumstances they work for marketing purposes. This thesis is intended to add to that emerging body of research.
Social media is not a new concept to the society, it has been effect from the 1950’s commencing with the phone era but has only recently been mainstreamed into the culture and business world. The late 1960s saw the