...WWW.IBISWORLD.COM Internet Publishing and Broadcasting in the US August 2014 1 High-speed growth: The internet’s advertising expenditures will increase, spurring growth IBISWorld Industry Report 51913b Internet Publishing and Broadcasting in the US August 2014 Stephen Hoopes 2 2 2 2 3 About this Industry Industry Definition Main Activities Similar Industries Additional Resources 17 International Trade 18 Business Locations 34 Regulation & Policy 34 Industry Assistance 20 Competitive Landscape 20 Market Share Concentration 20 Key Success Factors 21 Cost Structure Benchmarks 23 Basis of Competition 24 Barriers to Entry 24 Industry Globalization 35 Key Statistics 35 Industry Data 35 Annual Change 35 Key Ratios 4 5 5 5 7 9 Industry at a Glance Industry Performance Executive Summary Key External Drivers Current Performance Industry Outlook 36 Jargon & Glossary 26 Major Companies 26 Google Inc. 27 Facebook 28 Apple Computer, Inc. 11 Industry Life Cycle 13 Products & Markets 13 Supply Chain 13 Products & Services 15 Demand Determinants 16 Major Markets 31 Operating Conditions 31 Capital Intensity 32 Technology & Systems 33 Revenue Volatility www.ibisworld.com | 1-800-330-3772 | info @ibisworld.com WWW.IBISWORLD.COM Internet Publishing and Broadcasting in the US August 2014 2 About this Industry Industry Definition This industry includes organizations and individuals that offer nonphysical products such as...
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...mother sitting in their favorite chairs while reading their local newspaper. Others can remember waking up and walking outside to their driveway to get the morning newspaper before getting a cup of coffee. Also, it seems just like yesterday when a co-worker would take it personal if someone picked up their newspaper and started reading it without permission. Reading the daily paper was part of American culture and a favorite pastime. This simple activity informed the average citizen about local politics, events, crime, business, sales, jobs, entertainment, weather forecast, and one could even get his horoscope. Being informed through the newspaper about the local community, the nearest populated city, and our nation once gave people a since of pride. In current times, even though people are just as informed, there are many forms of media that has surpassed the newspaper in providing information with up to the minute news releases. This has taken a large share of the market away from the outdated art of reading the printed version of the news. As people have become more familiar and comfortable with the internet, they are increasingly choosing it as a source of news delivery. In addition there are several other sources of wired and wireless electronic media delivery platforms that are available to the vast majority of people. These devices include netbooks, mobile phones, and e-readers. The newspaper industry is experiencing its worst financial crisis since the Great...
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...................................................................... 10 Conclusion ............................................................................................................... 12 References ............................................................................................................... 13 1 Executive Summary The objective of this paper is to offer an in-depth analysis the economic situation of the newspaper publishing industry in Australia within the microeconomic scope. The paper analyses transformations of the industry brought by digitisation and the fast paced technology development. It discusses how digitisation and technology affects the demand and supply of printed newspapers. It also looks at the elasticity and efficiency and equity of newspaper in the current market. This paper is divided into four section. Following an introduction (Section 1.0), then Section 2 .0 introduces the economic concept which will be used through the paper. Section 3.0 analyses the economic state of the newspaper publishing industry using...
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...if the industry is attractive from a competitive structure point of view, using Porter’s Five Forces framework for my analysis of the industry’s competitive structure. According to my analysis, I draw a conclusion about if this industry is attractive for me. Key words: Porter Five Forces, industry analysis The Real Estate Agents and Brokers Analysis Background Industry description The Offices of Real Estate Agents and Brokers’ NAICS code is 531210.This industry comprises establishments primarily engaged in acting as agents and/or brokers in one or more of the following: (1) selling real estate for others; (2) buying real estate for others; and (3) renting real estate for others. After more than 100 years of development, the U.S real estate industry is relatively mature under the legal environment and financial instrument. The house price has increased 2 or 3 times during the past 100 years. As shown in Exhibit 1-1. Exhibit 1-1 Source: “U.S. house prices realty check”, http://www.economist.com/blogs/graphicdetail/2013/06/us-house-prices, Jun 10th 2013. Industry revenue We all know that the U.S real estate transaction is mainly concentrate in secondary house. Agents and brokers are the key channel to complete every transaction. On the other hand, nonemployee is another part of the revenue of this industry. So the industry revenue in 2007 and 2008 is shown in Exhibit 1-2. Exhibit 1-2 Source: U.S Census...
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...COMPOSING A MARKETING PLAN COMPONENTS OF A MARKETING PLAN Executive Summary Movie 24-7 is going to be a television channel that will broadcast Hollywood Movies of all categories including Action, Drama, and Comedy. We have chosen to be a Hollywood movie channel as there is the large market that we can cater because of the ever increasing interest and demand for English films among the youngsters. Movie 24-7 will play movies at the request of its viewers. It will be available on most cable and satellite providers at no additional cost to subscribers of Movie 24-7. We wanted to stick to a topic that would come to no one's mind quickly thus leading us to have a unique problem and this is how we decided on to launch new movie channel in Pakistan. The project will be focusing on the marketing strategies of the 24 – hour Movie Channel i.e. Movie 24-7. It will also be discussing strategies adopted by Movie 24-7 on entering the market of general entertainment space. Moreover, we will discuss the key aspects of the marketing plan and the environmental analysis. Along with this, the project will also talk about marketing and the marketing mix strategies adopted by Movie 24-7 and we will further suggest competitive strategies to remain in the same genre. 1. SYNOPSIS: Introduction: Today we live in a capitalist economy where each one of us is busy in our corporate worlds. Either you are a clerk, software engineer, businessman or CEO of a company...
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...Evaluating a Company’s External Environment LEARNING OBJECTIVES LO1 Identify factors in a company’s broad macro-environment that may have strategic significance. Recognize the factors that cause competition in an industry to be fierce, more or less normal, or relatively weak. Become adept at mapping the market positions of key groups of industry rivals. Learn how to determine whether an industry’s outlook presents a company with sufficiently attractive opportunities for growth and profitability. chapter 3 LO2 LO3 LO4 38 Part 1 Section B: Core Concepts and Analytical Tools In Chapter 2, we learned that the strategy formulation, strategy execution process begins with an appraisal of the company’s present situation. The company’s situation includes two facets: (1) the competitive conditions in the industry in which the company operates—its external environment; and (2) its resources and organizational capabilities—its internal environment. Charting a company’s long-term direction, conceiving its customer value proposition, setting objectives, or crafting a strategy without first gaining an understanding of the company’s external and internal environments hamstrings attempts to build competitive advantage and boost company performance. Indeed, the first test of a winning strategy inquires, “How well does the strategy fit the company’s situation?” This chapter presents the concepts and analytical tools for zeroing in on a single-business company’s external...
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...The New York Times Paywall Every newspaper in the country is paying close, close attention [to the Times paywall], wondering if they can get readers of online news to pay. Is that the future, or a desperate attempt to recreate the past?. . . Will paywalls work for newspapers? — Tom Ashbrook, host of On Point, National Public Radio1 On March 28, 2011, The New York Times (The Times) website became a restricted site. The home page and section front pages were unrestricted, but users who exceeded the allotted “free quota” of 20 articles for a month were directed to a web page where they could purchase a digital subscription. The paywall was launched earlier on March 17, 2011, in Canada, which served as the testing ground to detect and resolve possible problems before the global launch. The Times website had been mostly free for its entire existence, except for a few months in 2006–2007 when TimesSelect was launched. Traditional newspapers had been struggling to maintain profitability in the online medium, and they were eager to see how the public would react to the creation of a paywall at the most popular news website in the U.S. Martin Nisenholtz, the senior vice president of Digital Operations at The Times, was optimistic about the willingness of users to pay: I think the majority of people are honest and care about great journalism and The New York Times. When you look at the research that we’ve done, tons of people actually say, “Jeez, we’ve felt sort of guilty...
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...FUTURE STRATEGIES Disney’s theme park strategy underscores the importance of vertical integration for the company as a means to exert total control not only over the individual segments of the media value chain, but also over the individual value chains of its business units. For example, by owning all elements of the theme park value chain, starting with travel agencies, over food and merchandising, to the accommodation of the parks’ visitors, Disney made sure that all possible revenue streams were channeled into the group without intermediary-related losses. Despite its precarious financial situation, Disney further extended its vertical reach by investing in the development of a new cable venture, The Disney Channel, launched in 1983, which allowed the exploitation of Disney content on the additional distribution platform cable television. Disney also decided to vertically integrate into syndication in order to exploit further revenues by licensing the individual film rights of Disney’s by now extensive television content library to independent television stations. The merger presented substantial benefits for both sides: Miramax gained guaranteed access to Disney’s national and international distribution network, and Disney could increase its content product diversity by securing content of the type that it lacked in its Disney, Touchstone and Hollywood Pictures output (Lyons, 2003). Through the Miramax acquisition Disney increased movie output from 18 films per year...
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...a wife. With the invention of the modern newspaper close to 1700 the print ad medium for finding a spouse began to gain popularity. Companies profited from posting a column in exchange for a fee. Continuing into the 1900s, print advertisements continued to be the dominant medium for the dating industry, but starting around the middle of the 20th century came the concept of computer assisted matchmaking. In the mid-1960s, Lewis Altfest and Robert Ross created Project TACT (Technical Automated Compatibility Testing). Participants paid $5 and answered roughly 100 multiple-choice questions about themselves. After submitting responses, cards printed out with names and phone numbers were provided. The concept of using formulas to match singles based on their like, dislikes and characteristics was born. The computer assisted matching concept however, would not catch on for several more decades. Other new concepts also arose in the dating industry. Shows such as The Dating Game brought the idea of matching strangers with similarities to the forefront of entertainment, with contestants asking questions of three potential matches and then choosing one based of the answers. From there, concepts arose such as speed dating where individuals would have 10-20 five minute dates in a night and then select their best match and video dating where singles would talk about themselves and for whom they are looking. Then with the advent of the internet, new types of dating services were created...
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...pa [pic] dissertation REPORT on “COMPARATIVE STUDY OF CONSUMER BEHAVIOUR PREFERANCE TO McDonald, KFC & PIZZA HUT IN NOIDA” Submitted To Submitted By dr. adarsh arora ruchika jain Faculty Guide A3104609016 B.com (H) 2009-2012 AMITY college of commerce and finance AMITY UNIVERSITY UTTAR PRADESH ACKNOWLEDGEMENT “Not a single gram can be breaking the whole vessel”. This is a common saying and it is correct. Any project is not an outcome of a single participation but it is a team work. So, I take a great opportunity to thank those entire people who helped me throughout my project. With deep sense of gratitude, I want to acknowledgment my faculty guide, Dr. ADARSH ARORA, for his valuable guidance and timely suggestion offered to me throughout the course of my project. I take an opportunity to acknowledge our heartiest thanks to department for their valuable guidance and support at all time in fulfilling the requirement for the reasonable work. Last but not least, I also very much thankful to my parents, sister, my seniors, my batch mates and friends especially for their continuous encouragement and moral support in preparing this project. DECLARATION I hereby certify that the project work being presented in this report “COMPARATIVE STUDY OF CONSUMER BEHAVIOUR PREFERANCE TO McDonald,...
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...HYUNDAI MOTOR INDIA LTD Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the largest passenger car exporter and the second largest car manufacturer in India. It currently markets eight passenger car models across segments -- in the A2 segment it has the Eon, Santro, i10 and the i20, in the A3 segment the Accent and the Verna, in the A5 segment Sonata and in the SUV segment the Santa Fe. HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of advanced production, quality and testing capabilities. HMIL forms a critical part of HMC's global export hub, it touched 1.5 million in exports in March 2012. It currently exports to more than 120 countries across EU, Africa, Middle East, Latin America and the Asia Pacific. HMIL has been India's number one exporter for seven years in a row. To cater to rising demand the company commissioned its second plant in February 2008 having an installed capacity of 330,000 units per annum. To support its growth and expansion plans HMIL currently has 346 dealers and around 800 service points across India. In its commitment to provide customers with cutting-edge global technology, HMIL set up a modern multi-million dollar R&D facility in Hyderabad. The R&D centre endeavors to be a center of excellence in automobile engineering. Mission To create exceptional automotive value for our customers by harmoniously blending safety, quality and efficiency...
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...Intellectual Property 12/05/12 Music Piracy in the US Counterfeit, piracy, bootleg, or stealing, these are some of the many terms associated with the unauthorized dissemination and distribution of copyrighted music. For over five decades, the music industry in the United States has had to grapple with the effects of such activity. The Copyright Act of 1909 was the first granting exclusive rights to copyrighted music. The Berne Convention for the Protection of Literary and Artistic Works was created in 1886 and governs international copyrights. As technology evolved, the music industry was altered in profound ways. Globalization has created a smaller world where information and goods are shared at a pace faster than ever before. With this vast advancement in technology, the way society accesses and purchases music has created a whirlwind of problems for the music industry. New innovations have pitted a war between the new generation and the music industry; each blaming the other for the ills created. There have been many debates in the legal arena as to just what is “legal” when it comes to modern digitalized music. Where are the lines drawn? Can there be compromise, or must the music industry engage in a complete overhaul and settle for fewer profits? The answer is as varied as the very music that is at the center of debate. If one were to look back at the history of music players, we would end in 1877. It was that year that Thomas Edison first invented the Phonograph...
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...Executive Summary: Greenveggie.com is in the business of providing consumers with two of the most precious commodities in today's modem society - time and convenience. Greenveggie.com is a service broker and provider. As busy people struggle to maintain a balance in their lives, conserving time has become a rather daunting task. By consolidating a fragmented home service industry, the Greenveggie.com service concept addresses the need consumers have for simplifying their lives. Greenveggie.com plans to build brand equity by providing superior home service and by being the first company of its kind to enter the marketplace. Anticipated launch for the business is January 2014. Greenveggie.com offers consumers a simple way to simplify their lives. With its delivery service; Greenveggie.com provides the home delivery of fresh vegetables. Customers can place their order via website or phone call, Greenveggie.com then delivery the requested vegetables to consumers within 2 hour. Greenveggie.com also offers various ways to make the payment. For example credit card, cash on delivery etc. Greenveggie.com has two different target markets. First, the Online and Referral Service targets the mass-market consumer as well as local service providers. In comparison, the target market for the Premium Delivery Service is working professionals and dual-income families Recently, we have analyzed the size and growth trend of target markets. Market research suggests the citizens of Dhaka City will...
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...SITRA CHEMICAL INDUSTRIES LIMITED SCIL, a public limited company incorporated in 1981. SITARA Chemical Industry Co., Ltd. - the market leader in industrial chemicals, has installed the latest technology to produce high quality products. In order to run and manage these complex plants, they employ a large number of professionals in various fields, namely engineering, marketing, finance / accounting, integrated management and the competent authorities. All of these professionals and recruiting a large number of employees SCIL has its own HR department, perform the following duties. They have effective recruitment process. Through job analysis, they check vacant posts of various departments. Advertising, short-listing application, examination, and interview is the basic point of choice. After the election of staff training is a basic requirement. In this regard, human resource management has established GHR Training Center. For professionals, they arrange external training courses known as the body. Pay is a way to motivate staff. SCIL offers considerable number of additional wages and benefits package to all employees, like beating, welfare activation, security, and free medical facilities, both BA and other household free accommodation In addition the company offers a competitive remuneration package, in order to ensure a good career progression for employees. They predict in need of employment, and also the use of human resources planning internal and external resources. SCIL...
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...Abstract Primetime has ever been an essential part of every livelihood since ages and decades and has gained increased significance in business scenario and now with the invent of the modern virtual methods the story takes us in the future where the question arises if the traditional methods will be an illusion and through this report we plan to clarify on how much of an impact has primetime had and will be having in the future, although at a diminishing rate, but still manages to touch hearts, inspire people and groom and boom business fraternity. INTRODUCTION Star India’s latest and biggest digital initiative, the Hotstar app, launched recently, is aiming at changing the way Indians consume content. Coming 18 months after the launch of its other digital property, Starsports.com, Hotstar also won the digital media rights for the Indian Premier League (IPL). Hotstar offers more than 35,000 hours of content in 7 different languages—promising viewers a big library of movies, television shows and even live sports (cricket, football, tennis and kabaddi). For the 21st Century Fox-owned broadcaster, Hotstar, which was in the making for more than 15 months, is perhaps its most ambitious digital offering so far. The idea, said Sanjay Gupta, chief operating officer, Star India, is to be a one-stop destination for users to consume premium content across genres and languages and, more importantly, at their own convenience. “There aren’t many platforms available to Indian consumers...
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