...Cato Parnell 13011967 Human Integrated Computing HCIN Assignment 1 Question 1: Websites used: * www.kayak.com * www.expedia.com * www.flysaa.com * www.emirates.com * www.travel.travelocity.com * www.orbitz.com Effectiveness Definition: Refers to how good a product is at doing what it is supposed to be doing. Websites: www.travel.travelocity.com , www.orbitz.com Reasons: Both websites were the easiest to book flights on and both were the cheapest flights that were available. Also on Orbitz, the travelling hours were less than 30hrs. Example: Flights on the website www.travel.travelocity.com were $1195 with the duration of 29hrs. And on www.orbitz.com the price for the tickets was $1199 with a duration time of approximately 28hr 2min. Screenshot: Screenshot of flights on www.orbitz.com Efficiency Definition: Efficiency refers to the way a product supports the users when carrying out their tasks. Website: www.kayak.com Reason: When booking a flight on this website it was very efficient for it only required the least actions to perform a task. Where I only had to use a single button to book the flight. Example: When booking the flight, there was only a single button for searching for a flight which was “Search”. So there was single buttons that wasn’t complicated and allowed me to efficiently book a flight. Screenshot: Screenshot of when entering in what flights I am looking for Screenshot allowing the user to select...
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...anticipates achieving positive cash flow by year three with future target development in the application to include more features and services to offer users. Making a Hajj booking service appointment online is nothing new, but services like Turkiksa is putting a Hajj booking twist on the trend. Turkiksa Travel provides our Muslim brothers and sisters Hajj and Umrah services at lowest possible rates. We facilitate our customers with flight reservations along with complete deals for Umrah and Hajj. Turkiksa App was designed to make booking last-minute appointments a lot easier. 1.1 Mission Turkiksa App philosophy is to maintain the highest standards in personalized customer service. We are dedicated to continuing to be a valuable resource to our clients by delivering convenience, comfort and cost savings. We aim to provide clients with a personalized and professional experience. 1.2 Objectives ❖ Develop technology solution that will increase the adoption and compliance rates of software based solutions by improving the visibility and ease of Hajj booking service. ❖ Achieve positive cash flow by year three. ❖ Expand the production of the development company by a considerable amount before the end of first production year. ❖ Improve upon the application in subsequent versions for even better user experience and functionalities. 1.3 Travel...
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... Summary of the Marketing Plan This report details a marketing plan for a full-service airline British Airlines. The marketing plan will address the class of consumers who prefer to use full-service accommodations. The marketing plan will use many of the market strategies, such as advertising through the media, flyers and the company website. The marketing plan will extend for a 12 month period and following will be an evaluation plan to be used on continuous bases. Company Overview-British Airlines The full-service airline offers high level of fixed and operating costs. Full service airlines operate with fixed cost and fixed products and service (Smith, 2002). The airline provides different types of services such as in-flight meal, travel assistant, lounge access, and many others services. The full service airline has faced much competition from the many low cost airlines on the market which are airlines that provide limited service for in-flights they are able to lower their costs of travel. The airline comes with many services including two class segmentations, online or direct travel agent, and others services. The carrier being one of the oldest airlines in the world continues to support the full service model despite the many low cost airlines. British Airways is the elite carrier in the United Kingdom. The headquarters are located in the Waterside area in London Heathrow Airport. British Airways is the largest airline in the...
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...A REPORT ON SALES AND DISTRIBUTION OF ITC HOTELS Submitted by: Ankush Redhu (16) Anup Sharma (18) Anupama Umakanth (19) PART I ITC Hotels Ltd. is the company chosen for the purpose of this study. With over 100 hotels in more than 90 destinations, ITC Hotels has set new standards of excellence in the hotel industry in accommodation, cuisine, environment and guest safety. As one of India's most dynamic hospitality chains, ITC Hotels has set standards for excellence in the hotel industry by pioneering the concept of branded accommodation. First to introduce branded cuisine, its restaurants Bukhara, Dakshin and DumPukht are renowned for their delicious and authentic Indian cuisines from the different regions of India. With its exclusive strategic tie up with Starwood for its top of the line premium brand the 'Luxury Collection', the group is strengthening its international marketing stance. ITC Hotels was also instrumental in bringing the 'Sheraton' brand to India, with which it enjoyed a three-decade exclusive partnership. ITC Hotel's properties are classified under four distinct brands:- LUXURY COLLECTIONIn 2007, ITC Hotels entered a new phase in its collaboration with Starwood Hotels & Resorts. ITC Hotels now has an exclusive tie-up with Starwood in bringing its premium brand, the 'Luxury Collection', to India. These are seven-star super deluxe and premium hotels located at strategic business and leisure locations. WELCOMHOTELS It offers five-star...
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...Total Travel Service Specialist Mayflower Group Corporate Profile Cor orporate ofile e CAR RENTAL & AUTO LEASING AIRLINE TICKETING CORPORATE INCENTIVE TRAVEL MICE COACH HIRE CHAUFFEUR SERVICES HOLIDAY PACKAGES MM2H HOTEL RESERVATIONS About Mayflower Group Established since 1960, Mayflower today is a total travel service specialist and transportation solutions provider in Malaysia, offering a diverse range of products and services for individuals and corporations on leisure and business travel. As the pioneer in the Malaysia car rental industry and the first to introduce luxurious air-conditioned coaches in the country, Mayflower has since grown to become one of the largest fleet owner for ground transportation with a nationwide fleet size of over 2800 vehicles comprising of sedan cars, MPVs, tour vans and air-conditioned coaches. With a wide network of branches and support from foreign and local partners, coupled with a work force of over 550 dedicated employees throughout the country, Mayflower is committed to fulfil its vision of being the market leader and strives to surpass the needs of clients and business partners. We are? h0 Mayflower is a subsidiary of Warisan TC Holdings Berhad, a public listed company on the main board of Bursa Malaysia. The Group consists of the following companies: • Mayflower Acme Tours Sdn Bhd • Mayflower Holidays Sdn Bhd • Discovery Tours (Sabah) Sdn Bhd (Managed and operated by Mayflower Acme Tours Sdn Bhd) •...
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...What is a Reservations Sales Agent? A Reservations Sales Agent processes customer enquiries and bookings for travel arrangements including airline tickets, coach bookings, accommodation, day tours, car-hire, transfers and travel insurance. They usually work over the telephone or on-line and occasionally face to face depending on the company. What does a Reservations Sales Agent do? The agent processes customer bookings and answers customer enquiries over the phone and on-line. All bookings (or reservations) then go into a computer reservations system. A Reservations Sales Agent needs to ask and answer questions to ensure their customers get what they are looking for. It is important that a Reservations Sales Agent has comprehensive product information about what they are selling in order to answer customer enquiries accurately. What does it take to be successful? A love of dealing with people, good listening skills, attention to detail and accuracy. The Reservations Sales Agent needs to be able to work at a fast pace as they will often find reservations roles are located in call centres with large numbers of phone calls on hold with clients awaiting your help. What is the Travel Agencies Industry? This industry includes businesses that sell, book and arrange travel, tour and accommodation services for the general public and commercial clients. The industry also encompasses companies primarily engaged in providing travel arrangement and reservation services, including...
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...------------------------------------------------- Digital and social media marketing STRATEGIES at sandal resorts international Submitted by: Isaiah Shavaun Hippolyte Submitted to: Mr. Ian Embury Date: 16 March 2016 B.A. (Hons) International Hospitality Business Management University of Derby Online Digital and Social Media Marketing Word count: 2000 Submitted by: Isaiah Shavaun Hippolyte Submitted to: Mr. Ian Embury Date: 16 March 2016 B.A. (Hons) International Hospitality Business Management University of Derby Online Digital and Social Media Marketing Word count: 2000 Table of Contents Executive Summary 2 Introduction 3 Findings 4 Digital marketing strategies and their potential strengths 4 Challenges associated with Digital Marketing 6 Sandals digital marketing initiatives 6 Sandals social media marketing initiatives 9 Conclusion 10 Recommendations 10 References 11 Executive Summary The Sandals presence on various digital and social media platforms is relatively remarkable with 771 870 likes on Facebook, 304 000 followers on twitter, 167 000 on Instagram and 9 000 on Pinterest. An impressive 99.4 % of their social media referral traffic stems from Facebook (Hutchinson 2015). This report aims to review those digital and social media marketing strategies undertaken by Sandals Resorts International. To deliver on this aim, the following objectives will be employed (1) the digital and social media marketing initiatives will...
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...Marketing and Reservation Report Evaluation of the main marketing tools available to tour operators The use of brochures and printed material is one of the most effective and widely used means of marketing tourism operations and establishments. A great deal of planning goes into brochures, and as a result, their credibility is often far higher than a value based statement on a website. In general, brochures are replaced and revised on an annual basis and attempt to provide as much information about the establishment, tour or destination as is possible. It is key that from one year to the next this marketing does not lose its effectiveness, and as a result, companies are continually attempting to identify new unique selling points. Therefore the inclusion of information on a company’s involvement in pro-poor tourism initiatives can make a vital contribution to the overall message and effectiveness of a brochure. Brochures are designed to stimulate customers and motivate them to buy. They identify needs, demonstrate in pictures and words the image and positioning of products and organizations, and carry the key messages. In this role they act in the same way as advertising. Brochures give a detailed overview of the products and services that I want to offer and they should be designed in an attractive, easy-to-read format. Brochure Advantages Flexibility Brochures offer a range of ideas in terms of designs and decorations. You can place pictures on different folds on a...
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...travelling in Asia where operate scheduled domestic and international flight and is Asia’s largest low fare. Air Asia has been established seen 1993 and it has been executed start from 18 November 1996. When it is being established, AirAisa was originally founded by the government owned conglomerate, DRB Hicom. But unfortunately, the incident of World Trade Center attacked by terrorist on 11 September 2001 which influence the airline market trend and leading the worst loss in financial. On 2 December 2001, it was purchased by former Time Warner executive Tony Fernandez’s company Tune Air Sdn Bhd and who has remarkable turnaround which making a profit in 2002. AirAsia is the first aviation industry in the region to adopt fully ticketless travel and unassigned seats by implement and maximize their IT field such as yield management system (YMS), computer reservation system (CRS) and enterprise resource planning system (ERP). Those systems given a lot of beneficial in their area such as create its own web page which provides the facilities to book the seat via online and lead the low expenses. However, as of 5 February 2009, AirAsia has adopted allocated seatings across all AirAsia flights, including in their sister airlines which are Indonesia AirAsia and Thai AirAsia. By the year of 2005, AirAsia already had 16 modern Boeing 737 jets. Its company’s headquarter is located in Sepang, Selangor, Malaysia. Its main base is the Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International...
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...Analysis Analysis Website Of Travel Of Travelling Website Expedia.com World's 2nd travel website Expedia is an Internet-based travel website based in the US with localised sites for 22 countries : (Australia, Austria, Belgium, Canada,Denmark, France, Germany,India, Ireland, Italy, Japan, SouthKorea, Mal aysia, Mexico, Netherlands, NewZealand, Norway,Philippines, Singapore, Spain, Sweden, UK, US). Expedia was started by Microsoft and later spun off as a multi-billion dollar company because it was "no longer about software intensive technology" and they were "concerned that they would not do their best at this." In October 2012, an advert for Expedia, titled "Find Your Understanding" As the world’ s largest online travel agency, their goal is to help plan a great trip with the best prices. Expedia offers : Hotels Flights Car-rentals Cruises Activities Easy to use. Very exciting. Wonderful graphics. Options that encourage travel What is ‘ Advertising Stickiness ’ ? (advertising) a research measure that captures the extent to which viewers wish to spend more time looking at or reading a print ad. The low stickiness rating helped explain why its ad’s brand linkage rating was so low: people were turned off by the blurriness of the main photo. Stickiness and Websites When a website is sticky, it means that there's something about it that makes Internet users want to return. Many websites use the advertising revenue model; however, some are more successful...
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... But is e-commerce a good and viable option to compete with other airlines? Taking a look at what exactly e-commerce is important to grasp the understanding of how a business can operate, stay competitive and obtain a profit in a digital world. E-commerce involves digitally enabled transactions between and among organizations and individuals. Digitally enabled transactions include all those mediated by digital technology such as over the Internet, the Web and or via mobile apps. (Laudon & Traver, 2013, p. 55). Currently Airlines in China have high distribution costs which are fees paid to travel agents, the cost of staffing offices for direct offline purchases of tickets, the cost of a reservation system, offline advertising and marketing and ticketing fees to the government. The idea behind e-commerce for airlines is to decrease their dependency on sales offices or agents and computer reservation systems. The risks are consumers who fear credit card fraud and the extremely low percentage of Internet users...
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...either private or public in order to benefit the advantages that it brings to them. They use a computer as one of the devices to make work easier and faster. It is one of the aspects considered in order to gain accurate computation and easy manipulation of data and information in convenient way. This study reviews the development of approaches to reservations management in the hotel industry alongside models of the stages of development in information technology. An Online hotel reservation systems are increasing in importance and greatly facilitate cross border consumer activity. The Internet has enabled hotels to contract directly with a huge number of potential customers. It has also revitalized the role of agents and lead to a new type Of agent, the web agent or travel gate, selling a far wider range of accommodation on behalf Of a far wider range of hotels. Many...
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...1)What is Tripadvisor? It is social media tool. TripAdvisor® is the world's largest travel site*, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 260 million unique monthly visitors**, and over 125 million reviews and opinions covering more than 3.1 million accommodations, restaurants, and attractions. The sites operate in 34 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors. TripAdvisor sites feature: More than 125 million travel reviews and opinions from travelers around the world. More than 3.1 million businesses and properties in 134,000+ destinations, including: 748,000+ hotels, B&Bs, and specialty lodging 500,000+ vacation rentals 1,695,000+ restaurants 335,000+ attractions 17,000,000+ candid traveler photos More than 80 new contributions are posted every minute TripAdvisor Mobile 69 million people have downloaded the various TripAdvisor apps. Our apps are currently downloaded at a rate of 28 times per minute. In 2012, mobile and tablet each accounted for 10-15% of total sessions to TripAdvisor, and unique visitors doubled in 2011. In Q3 2013, on average TripAdvisor...
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...1.0 Introduction to analysis of British Airways on ICT task Information Communication Technologies (ICTs) have revolutionized the entire business world. The airline industry in particular has fostered a dependency on technology for their operational and strategic management. Airlines were early adopters of ICTs and have a long history of technological innovation, in comparison to many other travel and tourism businesses. British Airways (BA) is one of the world’s leading global premium airlines. It operates a worldwide air cargo business, largely in conjunction with our scheduled passenger services. The use of Information Technology and the Internet are key factors in BA’s strategy, success and efficiency of the organization. BA recognized this opportunity and turned it into one of its strengths. Today, 76% of all its bookings are carried out via its e-ticket system giving customers the possibility of on-line/Kiosk check-in and seat bookings options. (Buhalis, D. 2004) BA is always implementing effective IT solutions and is considered today a market leader as is the case for the fare-explorer booking engine and the in-flight entertainment system which was awarded the ‘Best in Europe’. (2009/10 Annual Report and Accounts) BA is always keeping step forwards on the way of ICT enhancement and development: (2009/10 Annual Report and Accounts) * 2002 BA introduced first "calendar selling" of flights * 2004 Ability to change bookings added to web site * 2006 On-line...
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...NETW600 Capstone Team E Week 7 Final Project Travel Agency Inc (TAI) RFP Response Table of Contents: Executive Summary 3 Background 3 Industry Trends and Projections Problem Definition 6 Requirements Definition 8 Project Goals and Objectives Project Assumptions Current Configuration of Network Identification of Business Issues and Requirements Budget Requirements Network Design 11 Alternative Approaches Customer Ownership Outsourcing and the Cloud Comparison of Alternatives Cost differences Workflow differences Reliability Maintenance Performance Findings, Conclusions, and Recommendations 16 Implementation Plan 17 Project Plan Milestones Implementation Plan Training Follow-up Appendices 19 Appendix A Appendix B Appendix C Appendix D Appendix E Appendix F References 27 Executive Summary: Travel Agency Incorporated, (TAI), has reached a pivotal point in the travel industry and is at a stage for which changing business model operations is critical and may determine their very survival. Make no mistake TAI is at a crossroad. It is crucial that TAI reduce costs and employee turnover, eliminate network congestion, and develop a presence for online bookings. It is also imperative that TAI’s reputation and business model of providing complete and very personal service while building and maintaining excellent relationships with their customers cannot be...
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