...JEEPNEY’S HIGH FARE Introduction: Jeepneys are the most popular means of public transportation in the Philippines. They were originally made from US military jeeps left over from World War II and are known for their flamboyant decoration and crowded seating. They have become a ubiquitous symbol of Philippine culture. Furthermore Jeepneys play a vital role in our society as a way of transportation as a part of it the Jeepneys are operated by gasoline, in the Philippines there is no local gasoline, and Philippines are buying gasoline in the world market. In exchange of it Jeepney Drivers and Operators are trying to increase their fare and pass the responsibility to the passengers. Now days, students are probably wondering why Jeepney drivers do increases their fare without further notice to the public. Jeepney operators and Jeepney drivers are trying to pass the responsibility of paying the high oil price in the world wide market to the customers. Customers are complaining why does it happen and they are concern about the probable effects of it to the economy. THESIS STATEMENT Oil Price Hike in the world market is the factor for jeepneys high fare and its effect is the rising of prices of basic goods. STATEMENT OF THE PROBLEM 1. What are the factors for jeepney’s high fare? 2. In general, what are the effects of jeepneys high fare? 3. What are the possible solutions to lessen jeepney high fare? OBJECTIVE OF THE STUDY 1. To know the factors for jeepney...
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...Proposed title: The Effect of Celebrity Advertising in the Philippines Thesis Statement: Philippine Celebrities are very important factors in advertising nowadays because they serve as a very effective means in marketing. Problem (Background of the Proposal): A celebrity can be an actor or an actress who are usually seen in the television programs. Nowadays, many celebrities are now also commercial models and this phenomenon constitutes to the so-called “Celebrity Advertising”. Celebrities are now making a huge impact in advertisement in the Philippines. According to studies, consumers usually buy a product because of the celebrity endorser without knowing the factual effect of that certain commercial product. Specifications: • Must be able to clearly define Celebrity Advertising. • Must be able to show the effect of Celebrity Endorsing or Advertising in the Philippine commercial industry marketing. • Must be to give the different celebrity attributes on how to advertise a commercial product effectively. • Must be able to give the effect of being an endorser of a celebrity (celebrity income in a commercial). • Must be to relate brands, celebrities and consumers in the Philippines • Must be able to identify the risks involved and the celebrity arguments against celebrity advertising in the Philippines • Must be able to distinguish the impact of the brand endorsement by a celebrity on consumer behavior in the Philippines. References: • (2010...
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...A DATA MINING APPLICATION TO PREDICT THE INCOME LOSS, ITS EFFECT TO THE DAILY LIVES OF SELECTED JEEPNEY DRIVERS (PISTON-Lagro) DUE TO FARE DISCOUNTS A Thesis Proposal Presented to the Faculty of the College of Engineering and Technology New Era University In Partial Fulfillment of the Requirements for the Degree Computer Science By: JOMAR DAVE E. ASUNCION 2013 APPROVAL SHEET This thesis proposal titled “A DATA MINING APPLICATION TO PREDICT THE INCOME LOSS, ITS EFFECT TO THE DAILY LIVES OF SELECTED JEEPNEY DRIVERS (PISTON-Lagro) DUE TO FARE DISCOUNTS” prepared and submitted by Jomar Dave E. Asuncion in partial fulfillment of the requirements for the degree Computer Science has been examined and is recommended for acceptance and approval for Pre-Oral Examination. Adviser ------------------------------------------------- Approved by the committee on Pre-Oral Examination with a grade of ____ on _____________________ Chairperson Member Member Accepted in partial fulfillment of the requirements for the degree Computer Science. ENGR. MICHAEL V. BENAVIDEZ Dean Chapter 1 THE PROBLEM AND ITS BACKGROUND INTRODUCTION The Philippines is well-known for the ingenuity of its people. This is nowhere reflected than in the diversity of transport vehicle available. Jeepney which is a testimony to the craftsmanship of the Filipino. An enterprising vehicle that continues to provide livelihood for the Filipinos, cheap transportation...
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...PUJ versus AUV Rivalry of Development and Survival In and Out of the Road The Case of Transport Industry in Metro Manila Philippines Candy Lim Chiu, MBA, Kyoto University, Kyoto, Japan Hiromi Shioji, D. Econ, Kyoto University, Kyoto, Japan ABSTRACT The Public Utility Jeepney (PUJ) industry’s days are numbered despite the fact that it is an epitome of Philippine ingenuity on hybrid vehicle, cheap transportation, means of livelihood and employment generator that spans more than 50 years as the King of the Road. Its detour in the Philippine economy continue to be challenge by factors such as indirect government support, environmental issues, social demands, economic crisis, transport competition and entrance of substitution of Asian Utility Vehicle (AUV) that collide from all direction living the industry in jeopardy. This paper examines the similarities, differences and trends of transport business and industry in the Philippines concentrating to two major rival mode namely PUJ and AUV where it present diverse lessons to be shared for future studies of transportation business and industry around the globe. Ultimately, it aims to make recommendation on measures of ensuring a level of playing field between the players with the existence of substantial economic potential, industry improvement and concrete policy instrument. INTRODUCTION From downtown city of Metro Manila famously overcrowded public utility vehicles (PUV) headed by the legendary Public...
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...Weekly Business Digest Week ending July 5, 2009 [TYPE THE DOCUMEN T TITLE] [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the Networth – Everything finance document.] The Finance Club of IIMB 05/07/2009 Table of Contents India Business News World Business News Food For Thought INDIA BUSINESS NEWS Indian Stocks Advance, Driving Sensex Higher for a Second Week India’s stocks rose, driving the benchmark index higher for a second week, led by Larsen & Toubro Ltd. (L&T), after the government pledged investment in the nation’s railways and left freight and passenger fares unchanged. L&T, the largest engineering company, added 2.6%. Tata Steel Ltd., the biggest producer of the metal, increased 4.2% on speculation it will avoid higher costs to transport raw materials after the government announced the railway budget. on June 15, the Bombay High Court had ordered RIL to sell the gas for 44% less than the government-set price. Indian business in declined 20%: FICCI Gulf has ABG Plans to Raise $150 Million to Fund Expansion ABG Shipyard Ltd., bidding for control of Great Offshore Ltd., plans to raise $150 million to fund expansion, reviving a proposal from April last year. ABG, which originally sought to raise $200 million, will seek shareholder approval for the new plan on July 7, Chief Financial Officer...
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...BACHELOR OF COMMERCE BUS317 STRATEGIC MANAGEMENT MANAGEMENT TEAM REPORT TIGER AIRWAYS Lecturer: Jack Ng Group Members: Name Student Number Cheong Liang Ruey 31923243 Hoe Guofeng 31780553 Justin Keola Tan 31232321 Liew Fui Ming 31974996 Mindy Tan Hui Qi 31490513 Tay Tiong Gee 31780553 TABLE OF CONTENTS Pages Cover Page 1 Table of Contents 2 1. Executive Summary 3 2. Introduction 3 3. Current Company Situation 3.1 Past Performance Assessment 3 3.2 Current Company Activities 4 4. External Analysis 4.1 PEST 5 4.2 The Five Forces 6 4.3 SWOT - Opportunities and Threats 8 5. Internal Analysis 5.1 Value Chain 9 5.2 Functional Analysis 11 5.3 SWOT - Strengths and Weaknesses 11 6. Strategic Issues and Key Problems 12 7. Development of Different Strategies 7.1 Current Alternatives and Strategies 13 7.2 SAVED 15 8. Selection of Alternative 16 9. Implementation 17 10. Evaluation and Control 17 11. Appendices A to E and References 1. EXECUTIVE SUMMARY The purpose of this report is to provide a thorough analysis on Tiger Airways. The report includes an environmental analysis using PEST, Porter Five Forces and opportunities and threats. For internal evaluation, it examines the value chains and the strengths and weaknesses. Next, it diagnoses the...
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...Factors influencing customer preferences while choosing between budget airlines Applied Research Project Report On Factors Influencing Consumer Preferences while choosing between Budget Airlines Submitted in partial fulfilment of the requirement of Global Masters in Business Administration(GMBA) Information Technology Specialization Submitted by Zarine Susan George GNOV10IT066 Under the guidance of: Mr. Thanneermalai Lakshmanan 1 Factors influencing customer preferences while choosing between budget airlines DECLARATION I hereby declare that the contents of this report titled “ Factors Influencing customer preferences while choosing between budget airlines” is the result of the study carried out by me. I declare that this is my original work and has not been published anywhere before. This Project Work has been carried out for the sole purpose of submission in partial fulfilment of Global Masters in Business Administration (GMBA) in Information Technology Management at S P Jain Center of Management, Dubai-Singapore. The above is true to the best of my knowledge and information. Name : Zarine Susan George(GNOV10IT066) Signature: GMBA Batch 10, Hyderabad road Singapore 2 Factors influencing customer preferences while choosing between budget airlines Acknowledgement I would like to express my sincere thanks and gratitude to all those who helped make this project a reality. This project has been an extremely enriching experience both in terms...
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...AirAsia BERHAD MARKETING PLAN No. | CONTENTS | PAGE | 1.0 | Executive Summary | 1-2 | 2.0 | Introduction | 3 | | 2.1 Background and History of AirAsia | 3-4 | | 2.2 Vision Statement | 5 | | 2.3 Mission Statement | 5 | | 2.4 Objectives | 5 | 3.0 | Environmental Analysis | 6 | | 3.1 PESTEL Analysis | 6 | | 3.1.1 Political Factors | 7-8 | | 3.1.2 Economic Factors | 8-9 | | 3.1.3 Social Factors | 9-11 | | 3.1.4 Technological Factors | 11 | | 3.1.5 Environmental Factors | 11-12 | | 3.2 PORTER's 5 Forces Model Analysis | 12 | | 3.2.1 Threats of New Entrants | 12-13 | | 3.2.2 Threats of Substitute | 13-14 | | 3.2.3 Bargaining Power of Buyers | 14-15 | | 3.2.4 Bargaining Power of Supplier | 15 | | 3.2.5 Competitive Rivalry | 16 | 4.0 | SWOT Analysis | 17-18 | | 4.1 Strengths | 19-27 | | 4.2 Weaknesses | 28-31 | | 4.3 Opportunities | 31-34 | | 4.4 Threats | 34-36 | 5.0 | Marketing Objectives | 37-46 | 6.0 | Marketing Strategy | 47 | | 6.1 Target Market | 48 | | 6.1.1 Behavioral Factors | 48 | | 6.1.2 Demographic Factors | 49-50 | | 6.1.3 Psychographic Factors | 50-51 | | 6.2 Marketing Mix | 52 | | 6.2.1 Product | 52-54 | | 6.2.2 Price | 54-55 | | 6.2.3 Place | 55-57 | | 6.2.4 Promotion | 57 | | 6.2.5 People | 58 | | 6.2.6 Performance | 58 | ...
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... 4.6 The product Life Cycle (PLC)………………………………....………21 4.0 STRATEGIS AND TACTICS………………………………………..………….24 5.0 SEGMENTATION, TARGETING AND POSITIONING ANALYSIS 6.7 Market Segmentation………………………………………..………….26 6.8 Target Market Profile……………………………………………………30 6.9 Positioning………………………………………………………….…….32 6.0 MARKETING STRATEGIES AND EVALUATION OF MARKET PROGRAM ELEMENTS………………………………………………………………………..33 Refferences…………………………………………………………………………………………………………….36 1.0 INTRODUCTION AND HISTORY a. Introduction of the product Name of the company: Air Asia Berhad ABOUT THE PRODUCT Air Asia is a low cost airline based in Kuala Lumpur, Malaysia. It operates scheduled domestic and international flights and is Asia’s largest low fare, no frills airlines. Air Asia pioneered low cost travelling in Asia. It is also the first airline in the region to implement fully ticketless travel and unassigned seats. Its main base is the Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Thai Air Asia and Indonesia Air Asia fly from Suvarnabhumi Airport, Thailand and Soekarno-Hatta International Airport, Indonesia, respectively. The airlines established in 1993 and started operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB –...
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...WonderFlight, our flight attendants will dress up according to the theme and perform the usual in flight services such as serving meals & beverages. Passengers may also opt to take polaroid pictures on board with our well dressed flight attendants with a charge. On top of that, a custom flight safety demonstration will also be performed by our flight attendants according to the theme to encourage our customers of their interests in the safety features of the aircraft. Famous hits of that theme will also be played on-board to generate a fun and party going atmosphere. Passengers are informed of such themes during their booking stage online and are encouraged to dress up as well. By selecting a WonderFlight, each ticket will be charged $10.00 on top of the fare, while $5.00 will be contributed to Virgin Blueʼs RedJet Foundation for charity purposes. For the polaroid picture service, $8.00 is charged for each picture, and 30% of our takings goes to the World...
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...Equity Research June 16, 2016 BSE Sensex: 26726 INDIA Aviation Flying high amid good times Reason for Report: Sector thematic and initiating coverage InterGlobe Aviation (Rs1,011 – BUY) Target price Rs1,268 SpiceJet (Rs66 – HOLD) Target price Rs64 Jet Airways (Rs561 – ADD) Target price Rs621 Research Analysts: Ansuman Deb ansuman.deb@icicisecurities.com +91 22 6637 7312 India’s aviation sector is set to undergo a strong growth period, which should benefit all the incumbent players, particularly on a benign crude price outlook. Our supply-demand model for domestic air traffic implies 14% growth in passengers as evidenced from firm aircraft orders and latest delivery schedules. With yield management becoming the singular strategy lever for Indian Low-Cost Carriers (LCCs), cost structures assume high importance and structural asymmetries will decide the competitive edge for the airlines. However, much of these asymmetries in cost structure are inherited from the fleet strategy adopted by various airlines, hence normally have a long-lasting impact on their balance sheets. High operating leverage proves fatal in a cyclical downturn where balance sheet strength is vital. At the comfort of hindsight, bulk orders have benefitted IndiGo with valuable incentives, which have given it the structural advantage of lower rentals, while single fleet focus and strong balance sheet have lent IndiGo asymmetrical advantages on maintenance costs, redelivery expenses and supplementary rentals...
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...CHAPTER 1 MACROECONOMIC SITUATION [The economy of Bangladesh has successfully tackled the contagion effect of global economic crisis and managed to maintain a sustained growth. According to a provisional estimate, the economy has posted a growth of 6.66 percent in FY2010-11 against that of 6.07 percent in FY2009-10. This performance is mainly attributable to the sustained growth in agriculture sector coupled with recovery of growth in industry sector and the satisfactory performance of service sector. During this period, higher growth in revenue mobilisation and prudent budget management helped maintain macroeconomic stability and discipline in fiscal front. Furthermore, the increasing global demand for goods and services after recovery has helped achieving higher growth in foreign trade, while soaring global food and non-food prices has created inflationary pressure in the country. Alongside adopting various administrative and structural measures, monetary policy instruments have also been used to reduce the inflationary pressure. Moreover, slower growth in remittance inflows and higher import demand due to massive investment in infrastructure sector including the power sector, the current account balance and exchange rate was under pressure during the last quarter of FY2010-11. However, this situation did not emerge as a big challenge to the macroeconomic stability. The foreign exchange reserve remained steady at above US$ 10 billion during this period. Overseas job replacement...
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...AirAsia Berhad (284669-W) Annual Report 2010 Annual Report 2010 welcome on board. AirAsiA BerhAd AnnuAl report 2010 A Promise mAde, A Pledge KePt When AirAsiA stArted out As A loW-cost Airline in 2002, We pledged to mAke Air trAvel AffordAble for everybody. todAy, nine yeArs doWn our corporAte journey, We knoW We hAve kept to our initiAl promise. in october 2010, we flew our 100 millionth guest, a young, newly married indonesian housewife who was going to visit her husband working in india. Just as we made her travel dream come true, we are delighted to have done the same for more than 100 million guests. We have kept our fares down thanks to our disciplined focus on keeping our operating costs the lowest among the world’s airlines. We offer a million free tickets every year. While enabling everyone to fly, we are also connecting people to places that were never connected by air before. We have achieved our Vision of being the largest low-cost airline in Asia, serving those who previously had no access nor the means to enjoy air travel. We have done this by staying close to our Mission of: • • • being the best company to work for, treating each Allstar as a member of our extended AirAsia family creating a globally recognised ASEAN brand maintaining the highest quality product, embracing technology to reduce costs and enhance service levels Central to our promise is our great team of Allstars who have proven time and again that hard work, creativity,...
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...AirAsia Berhad (284669-W) Annual Report 2010 Annual Report 2010 welcome on board. AirAsiA BerhAd AnnuAl report 2010 A Promise mAde, A Pledge KePt When AirAsiA stArted out As A loW-cost Airline in 2002, We pledged to mAke Air trAvel AffordAble for everybody. todAy, nine yeArs doWn our corporAte journey, We knoW We hAve kept to our initiAl promise. in october 2010, we flew our 100 millionth guest, a young, newly married indonesian housewife who was going to visit her husband working in india. Just as we made her travel dream come true, we are delighted to have done the same for more than 100 million guests. We have kept our fares down thanks to our disciplined focus on keeping our operating costs the lowest among the world’s airlines. We offer a million free tickets every year. While enabling everyone to fly, we are also connecting people to places that were never connected by air before. We have achieved our Vision of being the largest low-cost airline in Asia, serving those who previously had no access nor the means to enjoy air travel. We have done this by staying close to our Mission of: • • • being the best company to work for, treating each Allstar as a member of our extended AirAsia family creating a globally recognised ASEAN brand maintaining the highest quality product, embracing technology to reduce costs and enhance service levels Central to our promise is our great team of Allstars who have proven time and again that hard work, creativity,...
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...AirAsia Berhad (284669-W) Annual Report 2010 Annual Report 2010 welcome on board. AirAsiA BerhAd AnnuAl report 2010 A Promise mAde, A Pledge KePt When AirAsiA stArted out As A loW-cost Airline in 2002, We pledged to mAke Air trAvel AffordAble for everybody. todAy, nine yeArs doWn our corporAte journey, We knoW We hAve kept to our initiAl promise. in october 2010, we flew our 100 millionth guest, a young, newly married indonesian housewife who was going to visit her husband working in india. Just as we made her travel dream come true, we are delighted to have done the same for more than 100 million guests. We have kept our fares down thanks to our disciplined focus on keeping our operating costs the lowest among the world’s airlines. We offer a million free tickets every year. While enabling everyone to fly, we are also connecting people to places that were never connected by air before. We have achieved our Vision of being the largest low-cost airline in Asia, serving those who previously had no access nor the means to enjoy air travel. We have done this by staying close to our Mission of: • • • being the best company to work for, treating each Allstar as a member of our extended AirAsia family creating a globally recognised ASEAN brand maintaining the highest quality product, embracing technology to reduce costs and enhance service levels Central to our promise is our great team of Allstars who have proven time and again that hard work, creativity,...
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