...Running head: MARKETING: ETHICS IN ADVERTISING Ethics in Advertising Among various problems faced by leaders and managers, the most challenging is the one dealing with ethical issues. The problem becomes more complex when addressing cross culture and multinational. It is undeniable fact that corporate leaders and manager are more focused in growing the business than running the business. The answer to this growth is new markets but these new markets emerge they come with new problems and demand innovative solutions. Marketing is one of the main platforms of interaction of any entity to rest of world, hence the potential for problems are high. As part of our learning team activity, we firmly believe that the ethics relating to advertisement is an interesting subject to explore the problems within and to arrive at a mitigate plan. The project is divided into three stages, the first stage is to identify and define the problem. In this stage the team identifies different situations, issues and potential problem leading to unethical practices in advertisements. This will help the team to define the problem based on situation and scenario. The second stage of the project is to explore various solutions that may keep advertisements within ethical limits. Preliminary part within this stage is to identify an ideal situation for ethical practices and then explore for solutions based on the result. Each team member provides different solutions as this will...
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...Childhood Obesity Kendall Stubbs Western Governors University WGU Student ID #428887 Childhood Obesity Weight in children is a critical well-being issue in the United States. The overall life expectancy of Americans is declining for the first time in many years. Changes need to be made inside the home, in order for this issue to be resolved. The number of overweight adolescents has tripled subsequent to 1980, and the commonness among more youthful children has doubled. Looking at long term outcomes, overweight teenagers and children have a seventy percent possibility of becoming overweight or obese adults (Bishop, 2005). Childhood obesity has been one of the fastest emerging public health issues in the United States over the last few years. It is becoming a big problem and an important issue for a variety of reasons. To begin, there is a general lack of exercise due to technology; advertising and commercials for unhealthy foods that focus on children. Because fast food is cheaper and more convenient than eating healthy, it is becoming a more acceptable option for Americans today. Parental influence, along with the examples that they set for their children is another major concern to childhood obesity. Childhood obesity, television time, video games, and internet usage are undeniably related. Children spend approximately seven and a half hours per day with media. Four and a half hours of this time is spent watching television (Wethington 2007). There was...
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...Cultural Imperialism: The Impact of Western Influences on the Cultures of others through media Written by Edward Marcus, Nur Lillah and Sylvester Introduction With the vast advancement of technology today, the world has become progressively interconnected. Together with the rise in connection and communication, countries’ borders are also increasingly unclear as cultures cross borders and people adopt new ways of life styles and new manners of thinking. Most Asian societies for example, view the world from the eyes of the Americans or western culture and hence, they tend to adopt a foreign lifestyle in their apparel choices, the way they converse, even the type of food and eating etiquettes. Cultural Imperialism Over the past few decades, the vast improvements in technology have enabled efficient communication of information across the globe. Businesses in the best of nations have risen increasingly in scale and value. This, in turn, helps a handful of powerful nations exert influence over the world. Not only these few nations dominate the majority’s media consumption, they also consequently transmit their values and ideologies through these media channels. This process of dominating and influencing the mass through the media texts is known as cultural imperialism, which is the main component of capitalism and hence promoted by developed nations across the continents. Cultural Imperialism through Television A high percentage of Americans are couch potatoes...
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...Running head: THE EFFECTS OF MEDIA IN SOCIALIZATION The Effects of Media in the Socialization of Children and Young Adults The Effects of Media in the Socialization of Children and Young Adults The media today are a powerful tool in modifying the behavior of children and young adults. This behavior can be seen as negative or positive depending on the situation. Children’s development is influenced by many factors but as Lund (2003) noted the significance of the mass media cannot be overstated: “The accumulated experience of media exposure contributes to the cultivation of a child’s values, beliefs, dreams, and expectations, which shape the adult identity a child will carry and modify through his or her life.” Studies investigating Social Learning Theory, done by Baker (2007, p.26) have consistently reported that children can model roles and behaviors seen on television. Media play a significant role in the socialization process, body image, and moral judgments in children and adolescents. Cartoons on television are some of the first factors of socialization in a child’s life. Although many adults feel that cartoons are obviously fantastical, unrealistic, and therefore harmless to children, the research evidence proves otherwise. “According to developmental literature, children before the age of ten years often have difficulty differentiating between reality and fantasy”(Baker...
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...Journal of Economic Development, Management, IT, Finance and Marketing, 6(1), 61-76, March 2014 61 Effectiveness of Cartoon Character’s in Creating Brand Preferences Among kids Ajay Jose Bharathiyar University, Coimbatore, India joseajay@gmail.com Dr. K. P. Saraswathiamma K P FISAT Business School, Angamaly, India mcpanicker@gmail.com Abstract Kids mean business to marketers. Around 40 crore kids below the age of 15 are India’s most conspicuous consumers, lapping up not just toys, eatables, gadgets, phones and clothes but also counseling their parents on big-ticket purchases. Intense competition to tap this young aspiring segment has seen big players relying on high spends advertisements, cross-selling, licensed merchandising, program length commercials, product placement and promotions involving free gifts. The researcher has tried to analyse the association of cartoon characters with brands in inducing Brand Preference among kids. Key Words: Branding, Cartoon characters, Kids, Endorsements, Consumer buying behavior, Advertising Effectiveness Introduction Children have a big say in family decision to purchase many products. Marketers are trying to cash on the children’s ability to nag their parents to induce purchase. Pester power is a child’s ability to affect their parents purchase decision, often through the use of nagging or pestering. Seth Gaurav et al. (2008) defines pester power as “the nagging ability of children to purchase the Journal...
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...The Influence of Cultural Adaptation on Disney Theme Parks By 駱巧瑜Chaio-Yu, Lou 陳奎因Kuei Yin, Chen 楊凱智Kai-Chih, Yang 徐仁軒Ren-Xuan, Shiu Department of Applied English Ming Chuan University Kweishan, Taoyuan, Taiwan June, 2010 The Influence of Cultural Adaptation on Disney Theme Parks By 駱巧瑜Chaio-Yu, Lou 陳奎因Kuei Yin, Chen 楊凱智Kai-Chih, Yang 徐仁軒Ren-Xuan, Shiu A thesis submitted in partial fulfillment of the requirements for the degree of Bachelor of Arts in Applied English Approved by ________________ Chia-Chin Susan Sung, M.S. Chairperson of the Committee _______________ Chao-Chang Wang, Ph.D. Chairperson of the Department of Applied English Department of Applied English Ming Chuan University Kweishan, Taoyuan, Taiwan June, 2010 Abstract Disneyland is a fascinating worldwide industry, and also the most successfully run theme park in the world. When it comes to theme parks, Disney will be the first thing that comes to everyone’s mind. Because of the great success of Disney, researchers want to look into the reasons why it is so important and so attractive to the entertainment industry. For example, Disney’s Asian theme parks usually would apply local customs and festivals into their programs. And by doing so, it draws more local tourists to attend the events. Disney always pays attention to these cultural factors and uses them to its advantages. Plus,...
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...T e l e v i s i o n V i o l e n c e a n d Its Effect o n C h i l d r e n Merrilyn O. Johnson, MSN, RN Television (TV) has become a large part of children's activities. Much discussion exists as to the level of violence on TV programs and its effect on children's behavior. This article reviews the literature, discusses social issues, and presents some interventions available to nursing professionals to assist children and families in coping with the impact of TV on children's lives. Copyright 9 1996 by W.B. Saunders Company For some children under some conditions some television is harmful. For other children u n d e r other conditions it may be beneficial. For most children under most conditions most T V is probably neither particularly harmful nor particularly beneficial. Schramm, Lyle, and Parker (1961) ago, the A LTHOUGHasWRITTEN 33 yearswas then. above quote on television (TV) viewing and children is relevant today as it Does watching violence on TV increase or alter the antisocial or aggressive activity of children? The possibility that widespread watching of violent TV programs by children and youth is increasing the level of violence in American society continues to be the most controversial and emotionally arousing issue related to the TV medium. This is because the concentration of violence portrayed on TV has the potential of generating aggressive behavior, both immediately and in the long term (Joy, Kimball, & Zabrack, 1986, cited in Williams, 1986).Aggression...
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...MARKET SEGMENTATION Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. Required Elements: * No more than 2100 words * Include demographic, psychographic, geographic, and behavioral characteristics for the selected company. * A positioning statement for the company with careful consideration of their brand and strategy * Paper is consistent with APA guidelines. Introduction: The fundamental component of Market segmentation is a market-based strategy. A market segment is a purchase behaviors and different descriptive characteristics and specific group of customers with distinctive customer needs (Baker M.J, 1995) By categorizing markets into sub sectors, targeting marketing effort in such a way as to meet the other requirement and technical requirements of each of these, organizations may be able to secure big competitive position than if they attempted to satisfy the fundamental requirements of the market as a whole. In market segmentation there are four criteria that have to be satisfied in order for market segmentation to be effective. A market segment should be accessible, identifiable, substantial, and stable. In Identifiable, there should be indicators of observable that enable the segment to be defined and quantified (Baker M.J, 1995). Accessible, that is, it should be probable to target specifically the...
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...Commodification…………………………………………..55 Conclusion…………………………………………………………...73 Bibliography…………………………………………………………78 Introduction Among the various aspects which define contemporary life, popular culture – and in particular, American popular culture – is undoubtedly one of the most ubiquitous and long-lasting. Throughout the twentieth century, people around the world have enjoyed film, music, animation, and written works by various authors and artists. One of the most famous and significant American entertainers of the lot has been Walt Disney, introducing millions of children and adults to his world of limitless (or so is widely believed) imagination and magic, from the earliest short cartoons produced in the 1920s, to full-length feature animations such as Snow White and the Seven Dwarfs, to the numerous animations and live-actions films as well as Disneyland theme parks, all kept alive by the thriving Disney Company decades after the death of its founder. Disney’s legacy lives on in a variety of entertainment and consumer-oriented products, enthralling audiences the world over. Nevertheless, one type of art often precedes another, and among the most well known, classic...
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... Action movies with violence take heat from adults who blame them for real life violence because they are closer to reality than other movies. For example, in "Natural Born Killers" we can see around 50 deaths, whereas in "Independence Day" thousands of people die. In both movies, tons of people are killed, though the ways to kill are different. The big difference between them is about reality. |[pic] | |PHOTO BY THOMAS PETERS | |"Although many people criticize violent movies, if there is | |a movie which does not contain sex and violence, who will go| |to see that movie?" | Children might imitate behavior they see in the movies. I agree that movies, TV, and...
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...The Impact of Foreign Media on Children Aged 8-18 Years. Submitted To: Ma’am Fatima Saman Qaisar Submitted By: Fatima Ahmad 10-4933 Umer Hassan 10-4961 Zainab Sarfraz 10-4948 Aizaz Naseem 10-4917 Section: BS (AF) Group number: 2 Semester: 6 Date of Submission: April 27, 2013 Course: Business Research Methods Abstract Do you ever notice what do you watch during the Prime Time; An Indian Drama, or a Turkish one, or any local? Now days, mostly people are inclined towards these Turkish dramas like “Ishq-e-Mamno”, “Fatima Gul” and so many more and are so mesmerized by their outlook that they have started to forget their own culture. This problem was identified by observation and through a survey. We conducted a survey on different age groups like mothers, teenagers (13-18) and minors (8-13). We conducted this research to see the impact of this media on our generation whose minds are so innocent. In back 2001 it was common to view Indian news channels in our country and it was to believe what they say as we don’t have our 1 single news channel but finally from 2003 and onwards Pakistani media and news channel over came this threat. After news channels we had a fever of daily soups to watch again from India and it was common to have knowledge of their rituals. Finally got rid of them and we faced a challenge of foreign content again and this time we had turkey as our opponent. Now a day’s according to the interviews conducted and data collected from our research...
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...Published on Graphic Novel Reporter (http://graphicnovelreporter.com) Why Comics Make Reading Fun “Wak!” “Crunch!” and “Glom!” taught Vicky Smith how to read. “For end-of-the-day snuggling with my mother,” she relates, “Uncle Scrooge comics were our stories of choice. When I was about four, she started me out reading the sound effects to give me practice in phonetics as well as an opportunity to participate. One magical night, I apparently turned to her and said, ‘Now, I will read Huey, Louie, and Dewey, and you read Uncle Scrooge and Donald.’ And from that moment on, I was a reader, and she proselytized the Gospel of Uncle Scrooge to all of her friends!” As for Vicky, it was a fine literary beginning for the future Children’s Editor of Kirkus Reviews. Comics Teaching Words Other adult word professionals boast similar “origin stories” for reading. “You’d be surprised,” Diamond Comics’ John Shableski told GNR last August in his Op Ed on Kids, Graphic Novels and Publishing, “at how many mainstream authors fell in love with reading books because of comics. I see them at comics conferences, where they recall...their favorite comic characters with warmth, passion, and enthusiasm.” Cartoonist Phil Yeh, dyslexic himself, says, "Ray Bradbury and many others have told me that they themselves fell in love with comics, especially comic strips, when they were young and then found themselves checking out other books in the library, becoming life-long readers." Some of these young...
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...Childhood Obesity David Sholl Western Governors University Task 3 Childhood Obesity Part A: Description of the Problem The primary focus of the literature review will be childhood obesity among American children between the ages of five and eighteen years. Most parents are not aware that their children have problems until they become overweight. For instance, in a survey conducted by the World Health Organization (WHO) in 2011, about 49% of American parents believed that their children were of average size. However, after physical examinations, a team of physicians classified them as overweight. Central adiposity is one of the symptoms of childhood obesity. Children with excessive accumulation of fat around the abdominal area are either overweight or obese. Inability to cope with abrupt physical activities is another symptom. Numerous studies indicate that overweight children have diminished physical stamina because their bodies carry excess weight. Snoring is the other notable symptom of childhood obesity. As fat accumulates around the neck region, it obstructs the windpipe leading to snoring among children. Childhood obesity is now a pandemic in the U.S, and has become a national health crisis. One in every three children in America aged between two and eighteen years are considered overweight or obese. The life-threatening problems of obesity create a critical and compelling call for action that should not be ignored. According to numerous sources obesity is related...
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...Television and Children Experts suggest that children should be limited to watching only two hours of television per day to ensure that they get plenty of exercise and family time. Some experts have found that childhood television viewing can cause obesity, high cholesterol levels and smoking in adulthood. I have a four-year-old that loves watching television. If he watches television for an extended period or is too involved with a show he sometimes has accidents and does not want to interact with family. There are also times that my son has behaviors when he cannot watch a certain cartoon. The less time spent in front of the television gives more time for family time. There are some benefits that come from television, but television also has its faults. A child’s health may suffer years down the line from watching an excessive amount of television. Dr. Aric Sigman researched and commented “excessive television watching is linked to difficulty in sleeping, behavioral problems and increased obesity in children.” I can relate to the research of Dr. Sigman; my son already has difficulties with going to sleep at night and has behavioral issues when he does not get to watch what he wants. At night, he wants to watch television until he falls asleep, but if I let him, he will not fall asleep until three hours past his bed time which is at 8:00 pm. Children can begin to have learning problems as they get older. I have seen where parents put their child in front of the television...
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...CHILDREN`S STUDY HABITS AND PARENTAL INVOLVEMENT TIFFANY YOUNG Department of Psychology Missouri Western State University Sponsored by: BRIAN CRONK (cronk@missouriwestern.edu) ABSTRACT Children`s study habits have been related to parental involvement for many years. Parental involvement includes many different situational factors, such as, how much time a parent studies with their child, how much time a parent allows a child to watch television, and if the parents smoke. In this study fourth grade children were given a survey about situational factors in relationship to their parents. The demographic information that was included was their age and gender. There were some significant differences of situational factors parents participate in compared to the study habits a child retains. INTRODUCTION Children’s study habits and the degree of parental involvement in studying seem to show differences in how they learn and how serious they are about learning. Some examples of what can influence children and their scholastic achievement are if their parents study with them, how much television they watch, and if they even like school. Luster and McAdoo (1996) believe that parents influence what a child brings to school and how well a child acquires school related skill throughout the school years such as working with a child on homework and this can influence other behaviors such as study habits that will affect the child’s achievement. Parent training interventions are highly...
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