...Advertising effects on children Never there been a subject that has aroused as much discussion as that of advertising. These last few decades have seen a development of this powerful marketing process and major tool of communication practices. Nowadays, advertisements are present in all fields of our modern societies. The debate about the positive and the negative effects of advertisements is still relevant today. Despite the fact that the main purpose of publicity should be the informational aspect, advertisers use their influence in a distinct way. Sometimes manipulative, their controversial techniques use psychological appeals in order to increase purchases. Publicity has unfavorable side effects on individuals, especially on young and vulnerable consumers: children. The purpose of this paper is to illustrate that food habits, lifestyles and behaviors are guided by advertising detrimental models. Teenagers represented core targets for advertisers because media has become one of the most substantial socialization agents known today. Adolescents spent 140 billion dollars a year in 2004 in various products, and 12 years old kids 25 billion dollars, but they are also able to act upon a $200 billion dollar budget (Mary Story and Simone French, Food Advertising and Marketing Directed at Children and Adolescents in the US). According to the Professor Sharon Beder, “[y]oung children are increasingly the target of publicity and marketing because of the amount of money they...
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...The advertisement of prescription medications on television in the United States is playing a key role in the healthcare of almost all Americans. Only in the United States and New Zealand, direct-to-consumer (DTC) advertising of prescription drugs is legal. The United States makes up about 5% of the world’s population but currently accounts for approximately 42% of the world’s prescription drug spending. Billions of dollars are spent by the pharmaceutical industry to advertise new and existing prescription drugs, and this imposes many complex effects on the American healthcare system. Some of the complexity surrounding this subject seems to stem from the Food and Drug Administration. The FDA is meant to ensure the integrity, safety, and efficacy...
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...“The Competitive Effects of Advertising in the US Automobile Industry, - Greuner, Kamerschen and Klein “Organizational or Frictional Equilibria, X-Efficiency, and the Rate of Innovation.” The Quarterly Journal of Economics Leibenstein “X-Inefficiency Xists-Reply to an Xorcist” American Economic Review Leibenstein Introduction paper 1: Is advertising anticompetitive? Some economists argue that advertising performs a useful social function by providing consumers with information about price, product quality, and availability, making markets more competitive and driving down profit rates. Empirical evidence on the relationship between advertising and profitability is mixed. The pioneering study by Comanor and Wilson found a positive and statistically significant relationship between advertising and profits, as did an early study by Shephard. These results were challenged by others because they treated advertising as an expense rather than an investment, overstating the true rates of return to advertising. More recently, other economists have found positive and statistically significant relationships between advertising and profits in US manufacturing. Porter and other economists failed to find a statistically significant effect. As is well known, however, the causal relation between advertising and profit is uncertain, and some of the early studies regressing profit rates on advertising fail to account for the possible endogeneity of advertising. We contribute to this...
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...Small” campaign launched the Volkswagen in America in the 1960. In the 60’s cars were fashion statement, testosterone boosters, and muscles on wheels. They were built to be fast, big , stylish and way to show off. And here came Volkswagen with Beetle it was a small, slow, ugly, foreign car that was also tied to Nazi Germany. To sell this car to a country which was still bitter about the world war? The car was always perceived to be a small and slow car so instead of trying to sell the American public a primed marketing campaign Volkswagen decided to be honest about it. The Ad copy read that the max speed was 72 mph. It also spoke about its weird looks. This cleverly made the people look into the ad and read it. It took the Assimilation effect where the receiver perceives the message t be advocating a position closer to his or her own position. So the copy then goes on to talk about the engineering of the car and how it being slow still had the best engine around. It also speaks about its good mileage and how its looks make it stand out. The Ad hooks into the consumer and makes them want to know more about it. This is also made the Volkswagen Beetle a well defined brand personality that carves itself a niche in the market place. This mad the readers from wondering if the car is socially acceptable to almost thinking of owning it. The Graphics of the ad also are kept minimalistic keeping in line with the Volkswagen performance before looks. This made it stand out from other...
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...Welcome to WritePoint, the automated review system that recognizes errors most commonly made by university students in academic essays. The system embeds comments into your paper and suggests possible changes in grammar and style. Please evaluate each comment carefully to ensure that the suggested change is appropriate for your paper, but remember that your instructor's preferences for style and format prevail. You will also need to review your own citations and references since WritePoint capability in this area is limited. Thank you for using WritePoint. Technology has revolution the way we engage in the world today. Internet popularity and explosion of social networking sites have drastically alter people’s social interactions. At any given time, millions of people are engaged in texting, sending e-mails, surfing the web, social networking, or watching video in front of computer screens technology addicts’ nightmare, 2011. There is growing alienation between individuals, between families, and between humankind and nature. This is especially worse in children, who are [Writing suggestion: rewrite the sentence to remove "who are"] highly impressionable and still developing their social skills. From a young age, children are constantly exposed to technology in the form of animated shows in television, interactive computer software and cell phones (Brunt field, 2010). There is no more quiet time to simple relaxed and...
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...Proposed title: The Effect of Celebrity Advertising in the Philippines Thesis Statement: Philippine Celebrities are very important factors in advertising nowadays because they serve as a very effective means in marketing. Problem (Background of the Proposal): A celebrity can be an actor or an actress who are usually seen in the television programs. Nowadays, many celebrities are now also commercial models and this phenomenon constitutes to the so-called “Celebrity Advertising”. Celebrities are now making a huge impact in advertisement in the Philippines. According to studies, consumers usually buy a product because of the celebrity endorser without knowing the factual effect of that certain commercial product. Specifications: • Must be able to clearly define Celebrity Advertising. • Must be able to show the effect of Celebrity Endorsing or Advertising in the Philippine commercial industry marketing. • Must be to give the different celebrity attributes on how to advertise a commercial product effectively. • Must be able to give the effect of being an endorser of a celebrity (celebrity income in a commercial). • Must be to relate brands, celebrities and consumers in the Philippines • Must be able to identify the risks involved and the celebrity arguments against celebrity advertising in the Philippines • Must be able to distinguish the impact of the brand endorsement by a celebrity on consumer behavior in the Philippines. References: • (2010...
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...INDEX 1. what's advertising? 1.1 Advertising to youngsters. 1.2 Decision creating skills in youngsters. 1.3 The “tweenager market” 1.4 “tween “ market in Bharat. 2. Litreature review. 2.1 case study one 2.2 case study two 3. Famework for analysis 3.1 brand preference 3.2 peer cluster influence 3.3 pester power 4. Hypotheses 4.1 results of surveys 4.2 conclusion 5. Visible effects of advertising on youngsters 5.1 positive effects 5.2 negative effects 6. Recommendations 7. biblography DECLARATION This is to declare that the report of Amity University on the subject ‘Impact of advertising on children’ has been with success completed by Aahna Dhyani of BJMC second , beneath...
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...THE EFFECT OF ADVERTISING ON CUSTOMER CHOICE A CASE STUDY OF CENTURY BOTTLING COMPANY LIMITED BY SEBYALA BOSCO 10/U/141910/BSE/PE A RESEARCH REPORT SUBMITTED TO THE SCHOOL OF MANAGEMENT AND ENTREPRENEURSHIP IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR’S DEGREE OF BUSINESS STUDIES WITH EDUCATION OF KYAMBOGO UNIVERSITY AUGUST 2013 DECLARATION I Sebyala Bosco Registration Number 10/U/141910/BSE/PE, declare that this research report entitled “The effect of Advertising on Customer Choice case study of Century Bottling Company Limited” is out of my own effort and it has never been submitted to any institution for any award. Sign …………………….. Date……………………………. Sebyala Bosco 10/U/141910/BSE/PE APPROVAL This is to certify that the research report entitled “The effect of Advertising on Customer Choice case study of Century Bottling Company Limited” by Sebyala Bosco registration number 10/U/141910/BSE/PE has been done under my supervision. The research report is ready for submission to School of Management and Entrepreneurship with my approval as University supervisor. Sign: ……………………………… Date:……………………….. Ms. Nakatete Phionah (Supervisor) DEDICATION I dedicate this report to my beloved father Dr. Bukenya John Vicent, my beloved mother Ms. Namuli Josephine, Mr. Lubega Fred and Haji Kazibwe, Prof. Kawuma, Hajjati Sarah...
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...Adolescence, age group typically from 13 to 18, have many challenges for individuals irrespective of gender. These challenges include that on an emotional, physical and psychological level. These challenges may differ between males and females but the level of difficulty in trying to cope with the changes both physically and psychologically are equally difficult Young people of this age group are particularly vulnerable to external influences such as advertising as they are self-aware and are trying to define and assert themselves in the world around them. They are trying to find themselves and therefore are easily influenced.“Maturation does not stop at age 10, but continues into the teen years and even into the 20’s. What is most surprising...
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...being reviewed in this reading brief paper,“ The Effect Of Banner Advertising on Internet Purchasing ” investigated the relationship between banner advertising and purchasing patterns on the internet. The authors used a behavioral database that consists of customer purchases at a Web site and individual advertising exposure. The authors measure the impression of banner advertising on current customers’ probability of repurchase while accounting for duration dependence. (1) The authors formulate a model of individual purchase timing behavior as a function of advertising exposure. A survival model was used to model the probability of a current customer making a purchase in any given week (since the last purchase). The duration dependence in the customers’ purchase behavior is captured through a flexible, piecewise exponential hazard function. The advertising covariates enter through a proportional hazards specification. These covariates, consist of strictly advertising variables, such as weight and quality, as well as advertising/individual browsing variables, represented by how many and which pages expose customers to advertising. The model is cast in a hierarchical Bayesian framework, thus enabling the authors to control for unobserved individual differences in the advertising response parameters and to investigate the impact of targeted advertising strategies. The authors concluded that banner advertising have a positive effect on Internet purchasing. Key Learning points: the...
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...bodies of Americans, according to a 2011 survey (“Americans Are Obsessed”). Taking advantage of the amount of food Americans consume, food companies are offering “natural” and “organic” alternatives, but these alternatives are not as good as they sound. Alexia, one of the newest “all-natural” companies, sprouted up and has been causing damage since early 2015. But little to the Americans’ knowledge, Alexia is abusing the power of advertising to sell products that...
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...Blood Donations: The Causes and Effects of Advertising There are many people walking the face of the earth at this very moment because of the unselfish benevolence and caring of blood donors throughout the United States. This generosity, without a doubt, is responsible for saving an immeasurable amount of lives each and every year. Many individuals simply don’t know what is involved with donating blood, so they don’t or can’t bring themselves to do it. For the scores of people who can’t, they could volunteer in other areas, including making financial contributions that would help with advertising costs. Educating the general public on the pros and cons of blood donation should be at the top of the list when advertising. When the twin towers were attacked on September 11, 2001, a record number of Americans donated blood in support of the tragedy on that day. According to Korcok (2002): So much donated blood was wasted after last year's Sept. 11 terrorist attacks that US blood banks have struck a special task force to ensure that it doesn't happen again. More than 200,000 units of whole blood had to be thrown away after Americans donated 500,000 extra units in September and October. Donated blood is discarded if it remains unused after 42 days... fewer than 260 units were actually needed to treat victims of the attacks in New York and Washington. This special task force is responsible for developing consistent advertising campaigns which will focus on specific...
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...By presenting, in a caricatured way, scenery where the woman must be a ‘woman’, advertising-a refl ector and agent of society, confi rms as a fact a ‘natural’ behavior that is not at all according to the interests of women’s world itself» (Herne, 1993: 31). Th e conclusion made by Claude Herne in 1993, shows clearly the power of advertising in helping society to defi ne specifi c models of behavior for men and women and submitting the latter to a specifi c and limited role. Th e analysis proposed by Herne does not come out accidentally in the end of the 20th century. With the boom of technology and economic growth in the second half of the century, the western urban woman fi nds herself on the threshold of her fi nal emancipation from the household....
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... Hum 3 X 2010-19195/CEAT February 19, 2013 TOPIC PROPOSAL FOR HUM 3 Proposed title: The Effect of Celebrity Advertising in the Philippines Thesis Statement: Philippine Celebrities are very important factors in advertising nowadays because they serve as a very effective means in marketing. Problem (Background of the Proposal): A celebrity can be an actor or an actress who are usually seen in the television programs. Nowadays, many celebrities are now also commercial models and this phenomenon constitutes to the so-called “Celebrity Advertising”. Celebrities are now making a huge impact in advertisement in the Philippines. According to studies, consumers usually buy a product because of the celebrity endorser without knowing the factual effect of that certain commercial product. Specifications: • Must be able to clearly define Celebrity Advertising. • Must be able to show the effect of Celebrity Endorsing or Advertising in the Philippine commercial industry marketing. • Must be to give the different celebrity attributes on how to advertise a commercial product effectively. • Must be able to give the effect of being an endorser of a celebrity (celebrity income in a commercial). • Must be to relate brands, celebrities and consumers in the Philippines • Must be able to identify the risks involved and the celebrity arguments against celebrity advertising in the Philippines • Must be able to distinguish the impact of the brand endorsement by a celebrity on...
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...point-of-purchase advertising and its effect on you, as a consumer. Comment on how effective this type of advertising was to you. Include the following elements: Short description of three different point-of-purchase advertising/promotion that you have recently come across (ads in-store, personal selling by a cosmetic counter salesperson, etc). For each point-of-purchase advertising/promotion, discuss the following: Did you buy the product? If so, how much did the point-of-purchase advertising/promotion influence your decision to buy? How did you feel about the point-of-purchase advertising? Was it annoying, helpful, etc.? Most importantly, in the role of a marketing executive for the brand, would you recommend that the brand continue to spend part of their advertising budget on this form of media? Why/why not?...
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