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The Empathy Gap: Masculinity And The Courage To Change

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Gender Stereotypes in Media

How and what is presented to us through media and advertisements affects us greatly.

In his documentary “The Empathy Gap: Masculinity and the Courage to Change”, Thomas Keith suggests that we are taught to think that white and male is superior through media and advertisements.

We are constantly bombarded with advertisements objectifying women. In magazines, advertisements or online, women are very rarely depicted in leadership positions, and if they are, a lot of emphasis is being placed on what they look like – their clothes, their weight, their family status.

Media representation of women plays into the objectification of women. Oftentimes, models dress and take poses in which it is hard to take them seriously. “Advertising agencies continue to inundate us with a stream of sexist ads that …show more content…
In recent times, advertisements have been presenting women's expanding roles in the professional realm , however, as this change occurred the number of images that showcase women as less powerful than men and as objects of men's desire increased substantially. In addition, even when we see an image of the powerful woman the focus is mostly on what she looks like.

There is a very small niche marketing where roles are reversed but overall there is very little room for variation or a reversal of roles. Imagine for a second if the same representation was done to men:
(image of Carl Jr. Hamburger ad here)

Carl’s Jr. launched it’s sexist ads to promote burgers. It is very difficult to take women seriously and to respect them when you are presented with ads like this one.
Men are never treated this way, they are afforded dignity unless a depiction like this is supposed to be a comedy. Here are some examples taken from Thomas Keith’s film:
(stills from his film showing

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