...A PROJECT REPORT ON A Study on marketing mix & competitive analysis of “Pure it” (HUL) Submitted By: Smruti Ranjan Das Roll No. 049 PGDM-RM 2009-11 UNDER THE GUIDANCE OF Dr. R. Padmaja (Assistant Prof. Marketing) IN PARTIAL FULFILMENT FOR THE AWARD OF THE DEGREE OF POST GRADUATE DIPLOMA IN MANAGEMENT (RETAIL & MARKETING) INSTITUTE OF PUBLIC ENTERPRISE OSMANIA UNIVERSITY CAMPUS HYDERABAD – 500 007 DECLARATION I, Smruti Ranjan Das, a student of PGDM-RM (2009-11) studying at IPE (Institute of Public Enterprise), Hyderabad, solemnly declare that the project work titled- ‘A Study on Effectiveness of Kiosk-based sales channel & competitive analysis of “Pure it” (HUL)’ was carried out by me at Hindustan Unilever Limited; Hyderabad, in partial fulfillment of the PGDM programme.This programme was undertaken as a part of academic curriculum according to the University rules and norms and by no commercial interest and motives. Place: Date Smruti Ranjan Das PGDM-RM (049) 2009-11 ACKNOWLEDGEMENT I feel great pleasure for the completion of this project. At the very...
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...A PROJECT REPORT ON Study of Customers Satisfaction towards the “ Pure it” (HUL) (With special reference to Cuttack city) For partial fulfillment of MBA degree course of Biju Pattnaik University of Technology Submitted By: Soumya Prakash Pani Roll No. B/10/01 Reg. No.1006281028 MBA 2010-12 External Guide: Internal Guide: Mr. Pratim Chatterjee Mr. Biswarup Singh Territory Sales Officer Sc Lect. Marketing HUL( Pure it ) IPSAR INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH CDA SECTOR-6 , CUTTACK-753014,ORISSA DECLARATION I, Soumya Prakash Pani, a student of MBA (2010-12) studying at IPSAR (Institute of Professional Studies & Research), Cuttack, solemnly declare that the project work titled- ‘ Study of customers satisfaction towards “Pure it” (HUL)’ was carried out by me at Hindustan Unilever Limited; Cuttack, in partial fulfillment of the MBA programme. This programme was undertaken as a part of academic curriculum according to the University Date : ...
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...A PROJECT REPORT ON Study of Customers Satisfaction towards the “ Pure it” (HUL) (With special reference to Cuttack city) For partial fulfillment of MBA degree course of Biju Pattnaik University of Technology Submitted By: Soumya Prakash Pani Roll No. B/10/01 Reg. No.1006281028 MBA 2010-12 External Guide: Internal Guide: Mr. Pratim Chatterjee Mr. Biswarup Singh Territory Sales Officer Sc Lect. Marketing HUL( Pure it ) IPSAR INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH CDA SECTOR-6 , CUTTACK-753014,ORISSA DECLARATION I, Soumya Prakash Pani, a student of MBA (2010-12) studying at IPSAR (Institute of Professional Studies & Research), Cuttack, solemnly declare that the project work titled- ‘ Study of customers satisfaction towards “Pure it” (HUL)’ was carried out by me at Hindustan Unilever Limited; Cuttack, in partial fulfillment of the MBA programme. This programme was undertaken as a part of academic curriculum according to the University Date : ...
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...fields: Physics, Chemistry, Biology, Geography (describing the main story of each example) 5. How should we treat the intuition? What should we do after the intuition? 6. The conclusion includes 1) The importance of the intuition, 2) The significant role it has acted in the history of science, 3) Its efficiency of finding a certain answer, 4) An interesting analogy to show the role of intuition Body: * How important the intuition is! It seems a coincident chance that I came up with this idea. It was an afternoon that I was searching the background information of the experiment 4&5 (about the magnetism) on the Internet. But the Wikipedia just sounds weird because it said that: In 1821, soon after Oersted discovered the phenomenon of electromagnetism, Faraday started to think that...
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...3M's POST-IT NOTEPADS "NEVER MIND. I'LL DO IT MYSELF." Near the end of 1978, bleak reports came back to the headquarters of Minnesota Mining & Manufacturing (3M) Corporation in St. Paul from a four-city test market: This Post-itTM notepads idea was a real stinker. This came as no surprise, of course, to many of 3M's most astute observers of new product ideas; this one had smelled funny to them from the beginning. The company had ignored Post-it before it was a notepad, when the product-to-be was just an adhesive that didn't adhere very well. The first related product to reach the market was a sticky bulletin board whose sales were less than exciting. So why was it still around? For five years this odd material kept turning up like a bad penny in the pocket of Spencer Silver, the chemist who had mixed it up in the first place. Even after the adhesive had evolved into a stickum-covered bulletin board, and then into notepad glue, the manufacturing department said they couldn't mass-produce the pads. The 3M marketing crew also said you could only sell these things if you gave them away, because who would pay a dollar for scratch paper? So when the test market reports arrived, it seemed everyone who'd disparaged the Post-it notepad was right after all: 3M was finally going to do the merciful thing and bury the remains. Only one last try by two executives, Geoffrey Nicholson and Joseph Ramey, saved those little yellow self-stick notes from oblivion. Nicholson and Ramey knew 3M's marketing...
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...What is the Psychodynamic approach?The Psychodynamic approach was originally developed by Sigmund Freud who was one of the most influential people of the twentieth century and his enduring legacy has influenced not one Psychology, but art, literature and even the way people bring up their children. The Psychodynamic approach is concerned with the influence of the unconscious mind – that is the mental process of which we are not consciously aware – on the feelings, thinking and behavior of the individual. It is one of the older approaches to Psychology having been developed as far back as the 1890s. Sigmund Freud developed a collection of ideas mainly on how the unconscious mind works. It holds that our early experiences of relationships with significant people such as our parents during the first five years of child development remain in the unconscious. Thus affecting the way we perceive situations in later life. Freud believed that the unconscious determines our behaviors and that we are motivated by unconscious emotional drives which are shaped by unresolved conflicts from our childhood experiences. For example, a child exposed to abuse during 1- 5 years of development will have an unstable personality compared to a child who wasn't exposed to abuse. Freud (1923) later developed a more structural model of the mind, the psychic apparatus, comprising the entities id, ego and superego which are rather hypothetical conceptualizations of important mental functions. In saying this...
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...ANALYSIS OF HUL ON 4P’S OF MARKETING AND ITS CONSUMER BEHAVIOUR A PROJECT REPORT CERTIFICATE OF COMPLETION BONAFIDE CERTIFIACATE Certified that this project report “ANALYSIS OF HUL ON 4P’S OF MARKETING AND ITS CONSUMER BEHAVIOUR” is the bona-fide work of “ASHISH KUMAR SAINI” who carried out the project work under my supervision. ……………………………… ………………………………… Dr. Kriti Priya Gupta Miss. Subodh Choudhary (ACADEMIC CO-ORDINATOR PGDM) (SUPERVISOR) IAMR Ghaziabad DECLARATION I, Ashish Kumar Saini, hereby declare that the project work entitled “ANALYSIS OF PUREIT ON 4 P’S OF MARKETING AND CONSEMER BENHAVIOUR” is an authenticated work carried out by me at HINDUSTAN UNILIVER LIMITED under the guidance of Miss. Subodh Choudhary for the partial fulfillment of the award of the Diploma of PGDM and this work has not been submitted for similar purpose anywhere else except to IAMR, Ghaziabad, approved by AICTE. Date: Place: (ASHISH KUMAR SAINI) ACKNOWLEDGEMENT I take this opportunity to express my gratitude to the Management of HUL at Jaipur for providing me the opportunity to get an exposure of their esteemed unit. I am sincerely thankful to the HR department for coordinating my training and explicitly express my thanks to Mr. Shahnawaz Alam for their continued help and guidance during my stay there. Last...
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...ARTICLE IN PRESS Int. J. Human-Computer Studies 63 (2005) 436–451 www.elsevier.com/locate/ijhcs Developing creativity, motivation, and self-actualization with learning systems Winslow Burlesonà MIT Media Lab, 20 Ames St. Cambridge, MA 02139, USA Available online 10 May 2005 Abstract Developing learning experiences that facilitate self-actualization and creativity is among the most important goals of our society in preparation for the future. To facilitate deep understanding of a new concept, to facilitate learning, learners must have the opportunity to develop multiple and flexible perspectives. The process of becoming an expert involves failure, as well as the ability to understand failure and the motivation to move onward. Meta-cognitive awareness and personal strategies can play a role in developing an individual’s ability to persevere through failure, and combat other diluting influences. Awareness and reflective technologies can be instrumental in developing a meta-cognitive ability to make conscious and unconscious decisions about engagement that will ultimately enhance learning, expertise, creativity, and self-actualization. This paper will review diverse perspectives from psychology, engineering, education, and computer science to present opportunities to enhance creativity, motivation, and self-actualization in learning systems. r 2005 Published by Elsevier Ltd. Keywords: Creativity; Learning systems; Psychology; Failure; Motivation Education...
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...The history of anime began at the start of the 20th century, when Japanese filmmakers experimented with the animation techniques that were being explored in the West. During the 1970s, anime developed further, separating itself from its Western roots, and developing distinct genres such asmecha and its Super Robot sub-genre. Typical shows from this period include Lupin III and Mazinger Z. During this period several filmmakers became famous, especially Hayao Miyazaki and Mamoru Oshii. In the 1980s, anime was accepted in the mainstream in Japan, and experienced a boom in production. The rise of Gundam, Macross, Dragon Ball, and the Real Robot and space opera genres set a boom as well. The film Akira set records in 1988 for the production costs of an anime film and went on to become a success worldwide. Later, in 2004, the same creators produced Steamboy, which took over as the most expensive anime film. The Super Dimension Fortress Macross also became a worldwide success after being adapted as part of Robotech, and Megazone 23 also gained recognition in the West after it was adapted as Robotech: The Movie.[citation needed] The internet also led to the rise of fansub anime. Spirited Away shared the first prize at the 2002 Berlin Film Festival and won the 2003 Academy Award for Best Animated Feature, while Innocence: Ghost in the Shell was featured at the 2004 Cannes Film Festival. Contents [hide] * 1 First generation of Japanese animators * 2 Second generation of Japanese...
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...IntMk-CStud-4.qxd 26/05/2005 14:05 Page 563 section 4 case studies cases 4.1 Wal-Mart’s German Misadventure 4.2 Handl Tyrol: Market Selection and Coverage Decisions of a Medium-sized Austrian Enterprise 4.3 Blair Water Purifiers to India 4.4 A Tale of Two Tipples 4.5 Kellogg’s Indian Experience 4.6 Strategic Alliances in the Global Airline Industry: from Bilateral Agreements to Integrated Networks 4.7 GN Netcom in China 4.8 IKEA: Entering Russia 4.9 The ‘David Beckham’ Brand 563 571 574 583 586 590 594 599 604 case 4.1 Wal-Mart’s German Misadventure I don’t think that Wal-Mart did their homework as well as they should have. Germany is Europe’s most pricesensitive market. Wal-Mart underestimated the competition, the culture, the legislative environment. — Steve Gotham, retail analyst, Verdict Retail Consulting, October 20021 We screwed up in Germany. Our biggest mistake was putting our name up before we had the service and low prices. People were disappointed. — John Menzer, head of Wal-Mart International December 20012 ‘Don’t look now:’ low prices all year round! With thanks to Walmart 563 IntMk-CStud-4.qxd 26/05/2005 14:06 Page 564 section 6 case studies section 4 German blues For the world’s largest retailing company, Wal-Mart, Inc., the German market was proving difficult to crack. By 2003, even after five years of having entered Germany, Wal-Mart was making losses. Though Wal-Mart did not reveal these figures, analysts estimated...
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...Earthquake From Wikipedia, the free encyclopedia This article is about the natural seismic phenomenon. For other uses, see Earthquake (disambiguation). [pic] An earthquake (also known as a quake, tremor, temblor or seismic activity) is the result of a sudden release of energy in theEarth's crust that creates seismic waves. Earthquakes are measured with a seismometer; a device which also records is known as aseismograph. The moment magnitude (or the related and mostly obsolete Richter magnitude) of an earthquake is conventionally reported, with magnitude 3 or lower earthquakes being mostly imperceptible and magnitude 7 causing serious damage over large areas. Intensity of shaking is measured on the modified Mercalli scale. At the Earth's surface, earthquakes manifest themselves by shaking and sometimes displacing the ground. When a large earthquakeepicenter is located offshore, the seabed sometimes suffers sufficient displacement to cause a tsunami. The shaking in earthquakes can also trigger landslides and occasionally volcanic activity. In its most generic sense, the word earthquake is used to describe any seismic event — whether a natural phenomenon or an event caused by humans — that generates seismic waves. Earthquakes are caused mostly by rupture of geological faults, but also by volcanic activity, landslides, mine blasts, and nuclear experiments. An earthquake's point of initial rupture is called its focus orhypocenter. The term epicenter refers to the point at...
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...(Cover Page) “PROJECT ON “SUCCESS STORY OF AN ENTREPRENEUR – KIRAN MAZUMDAR” Master of Commerce Semester – III (2014-2015) Submitted In Partial Fulfillment of the requirements For the award of degree of M.Com By Arati Sachidanand Mishra Seat No. _86_ Tolani College of Commerce Sher – E – Punjab society, Andheri (East), Mumbai – 400 093. PROJECT ON “SUCCESS STORY OF AN ENTREPRENEUR – KIRAN MAZUMDAR” Master of Commerce Semester – III (2014-2015) Submitted In Partial Fulfillment of the requirements For the award of degree of M.Com By Arati Sachidanand Mishra Seat No. _86_ Tolani College of Commerce Sher – E – Punjab society, Andheri (East), Mumbai – 400 093. CERTIFICATE This is to certify that Arati Sachidanand Mishra of M.Com. Semester III (2014–2015) has successfully completed the project on “Success Story of an Entrepreneur- Kiran Mazumdar” under the guidance of Prof. Mahalaxmi Ramaprasad. Project Guide: - ___________________ Course Co-Ordinator: - ___________________ External Examiner: - ___________________ Principal: - ___________________ DECLARATION I, Arati Sachidanand Mishra the student of M.Com.Semester III (2014-2015) hereby declare that I have completed the project on “Success Story of an Entrepreneur- Kiran Mazumdar” in the course (Entrepreneurship Management). The information submitted is true and original to the...
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...Physics PHYSICS FORMULAE AND PRINCIPLES Fundamental quantities and SI units The standard units were set up by the international system of units, SI The fundamental quantities, there symbols and there SI units a listed below Quantity symbol SI unit & unit symbol Length l metre (m) Mass m kilogram (k g) Time t second (s) Temperature T Kelvin (k) Current I Ampere (A) Amt. substance mol mole 6.02 x 10 23 (molecules) Luminous intensity - candela (c d) MULTIPLES AND SUBMULTIPLES Multiples are larger than the base units and submultiples are smaller than the base units Multiples Symbol Prefix Meaning Example Deca d 10 1 0 Decameter Hecto h 102 100 Hectometer ...
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...animal Books by Elliot Aronson Theories of Cognitive Consistency (with R. Abelson et al.), 1968 Voices of Modern Psychology, 1969 The Social Animal, 1972, 1976, 1980, 1984, 1988, 1992, 1995, 1999, 2004; (with J. Aronson), 2008 Readings About the Social Animal, 1973, 1977, 1981, 1984, 1988, 1992, 1995, 1999, 2004; (with J. Aronson), 2008 Social Psychology (with R. Helmreich), 1973 Research Methods in Social Psychology (with J. M. Carlsmith & P. Ellsworth), 1976 The Jigsaw Classroom (with C. Stephan et al.), 1978 Burnout: From Tedium to Personal Growth (with A. Pines & D. Kafry), 1981 Energy Use: The Human Dimension (with P. C. Stern), 1984 The Handbook of Social Psychology (with G. Lindzey), 3rd ed., 1985 Career Burnout (with A. Pines), 1988 Methods of Research in Social Psychology (with P. Ellsworth, J. M. Carlsmith, & M. H. Gonzales), 1990 Age of Propaganda (with A. R. Pratkanis), 1992, 2000 Social Psychology, Vols. 1–3 (with A. R. Pratkanis), 1992 Social Psychology: The Heart and the Mind (with T. D. Wilson & R. M. Akert), 1994 Cooperation in the Classroom: The Jigsaw Method (with S. Patnoe), 1997 Nobody Left to Hate: Teaching Compassion After Columbine, 2000 Social Psychology: An Introduction (with T. D. Wilson & R. M. Akert), 2002, 2005, 2007 The Adventures of Ruthie and a Little Boy Named Grandpa (with R. Aronson), 2006 Mistakes Were Made (But Not By Me) (with C. Tavris), 2007 Books by Joshua Aronson Improving Academic Achievement, 2002 The Social Animal To...
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...PSYCHOLOGY and your life chapter 1 introduction to ps ychology 2 chapter outline A Gift of Life It was every subway rider’s nightmare, times two. Who has ridden along New York’s 656 miles of subway lines and not wondered: “What if I fell to the tracks as a train came in? What would I do?” And who has not thought: “What if someone else fell? Would I jump to the rescue?” Wesley Autrey, a 50-year-old construction worker and navy veteran, faced both those questions in a flashing instant yesterday and got his answers almost as quickly. Mr. Autrey was waiting for the downtown local at 137th Street and Broadway in Manhattan around 12:45 p.m. He was taking his two daughters, Syshe, 4, and Shuqui, 6, home before work. Nearby, a man collapsed, his body convulsing. Mr. Autrey and two women rushed to help, he said. The man, Cameron Hollopeter, 20, managed to get up, but then stumbled to the platform edge and fell to the tracks, between the two rails. The headlights of the No. 1 train appeared. “I had to make a split decision,” Mr. Autrey said. So he made one, and leapt. Mr. Autrey lay on Mr. Hollopeter, his heart pounding, pressing him down in a space roughly a foot deep. The train’s brakes screeched, but it could not stop in time. Five cars rolled overhead before the train stopped, the cars passing inches from his head, smudging his blue knit cap with grease. Mr. Autrey heard onlookers’ screams. “We’re O.K. down here,” he yelled, “but I’ve got two daughters up there...
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