Carolina Rodriguez
MKGT 3303 Principles of Marketing
Spring 2013
Professor Joseph Ben-Ur
2/4/2013

1. Organic Valley has very much so differentiated their products from the normal convention items that you can buy anywhere. Selling an ever expanding line of dairy foods, beverages, milk, cheese’s, yogurts, eggs, fruits, market meats, butter, and vegetables all made in a healthy environment. Owner, Paul Deutsch, saw himself how the standard dairy farm grew it crops and how harmful they could be to a human. He decided to go on his own and produce an organic farm where he would make sure no harmful chemical and tainted meats would be sold. Even though keeping the product fresh and clean is more of a job, he has put much money into the farm and his employees to keep everything going. Deutsch also meets with other organic farmers to be up to date and learn new tactics to help his farm each and every day. 2. While the global recession took place and hit every body hard in the last decade, organic valley has still managed to work its way through. With more and more news of contaminated items organic products is in high demand because people are becoming more aware of unhealthy farms that are producing their items and selling them to the people all fouled. For the past 15 years, the organic farms are still on a 20 percent annual growth rate, whereas dairy products demand grew at a rate of 27 percent. Also with the media covering all the horrific stories of these damaging items being product is helping these organic farms because people want fresh and natural produce. 3. I would say legal and regulatory forces do make their rounds on each and every farm, but do not have to normally be on the cases of the organic farms, since they do not use harsh chemical’s or taint their animals for more flavoring. Organic ranches do still have rules and regulations especially making sure they are not using anything that would harm their product. But with the sound of Deutsch and the love that he has with his farm, I would highly doubt he is doing any harm to the farm, especially anything that would place effect on his loyal customers or employees.