...Coca-Cola and its Evolution The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societies help, Coca-Cola could not have become over a 50 billion dollar business. Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist. He concocted the formula in a three legged brass kettle in his backyard on May 8, 1886. He mixed a combination of lime, cinnamon, coca leaves, and the seeds of a Brazilian shrub to make the fabulous beverage. Coca-Cola debuted in Atlanta's largest pharmacy, Jacob's Pharmacy, as a five cent non-carbonated beverage. Later on, the carbonated water was added to the syrup to make the beverage that we know today as Coca-Cola. Coca-Cola was originally used as a nerve and brain tonic and a medical elixir. Coca-Cola was named by Frank Robinson, one of Pemberton's close friends, he also penned the famous Coca-Cola logo in unique script. Dr. John Pemberton sold a portion of the Coca-Cola company to Asa Candler, after Pemberton's death the remainder was sold to Candler. Pemberton was forced to sell because he was in a state of poor health and was in debt. He had paid $76.96 for advertising, but he only made $50.00 in profits. Candler acquired the whole company for $2,300. Candler achieved a lot during his time as owner...
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...Coca-Cola Organizational Values Team BUS/475 Coca-Cola Organizational Values The Coca-Cola Company is loyal to revitalizing the world, exciting confidence, creating value and making a difference. The team will identify Coca-Cola accomplishment through: Analyzing the origin(s) and subsequent evolution of Coca-Cola personal and workplace. Explain how the team individual values that drive his and her actions and behaviors; analyze the alignment between our values, actions, and behaviors, and analyzing the degree of alignment between the organizations’ stated values and the organization’s plans and actions. Explain the difference and analyze the degree of alignment between the company values, and the values as reflected by the organization’s plans and actions. The origin (s) and subsequent evolution of Coca-cola started in May 1886 as a one man business in Atlanta Georgia. Dr. John Pemberton, a Pharmacist. who created the noncarbonated drink as medicine to be used as a brain tonic, nerve, and medical elixir. Later carbonated water was added to the drink and is known as Coca-Cola. The current operator of Coca – Cola is Robert Goizueta, Who believes that without society...
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...employees, stakeholders and the general public change is a necessary evolution. When technology started to evolve more rapidly organization had to keep up with the public demand. The BTS Group has stepped up to help organization and companies reach a new goal and demand for innovation and change. Coke cola decide to embark on the journey of innovation and change in realizing this BTS had an interesting challenge to deal with Coca cola being a cherished symbol of constancy that cuts across cultures like a universal friendly face. But while the secret recipe for the taste of Coke has remained unchanged for decades, the Coca-Cola Company is transforming to meet future needs. The type of changes BTS decide to take with Coke cola are is called a 2020 vision a roadmap for growth. Coke is transforming its management model to fit evolving markets and new competition, without compromising one of the strongest product identities on earth. To meet the goals embodied in the 2020 Vision, top executives at Coca-Cola understood that new tools for building management capabilities would be necessary. Chasing several lead business indicators, Coca cola’s success factors are numerous, complex, and variable from one country to the next, ranging from individual hires to capital investments. A seemingly simple update, such as changing an SKU, could lead to downtime in the plant, leading to breakage, damage and loss Coca cola decide going through an innovation had a competitive edge. At the heart...
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...The coca Cola story Introduction The topic, I want to talk today deals with this fabulous drink: “The coca cola”. Do you know how old coca cola is? More than a hundred years! And since, this drink has become famous all over the world. Indeed, tasted by a lot of people, Coke spilt and installed in each house. The advertisement very present contributed to its considerable success. To tell you the coca cola story, we will talk about its invention at first, then its evolution and to finish consequences of its success. I) Invention du coca. It was invented in 1886 (eighteen eighty six) by a pharmacist called John Pemberton, who lived in Atlanta in the South of the USA. The reason why it’s called “coca cola” is that it’s made with “coca” leaves and “cola” nuts. Pemberton liked testing medical formulas and one afternoon he was searching a remedy for headaches, he created a perfumed liquid, its colour was caramel and he shed it in a three-legged container. The mixture was mixed to the sparkling water and tasted by customers of his pharmacy that all, to the unanimity, found it very special, unique and new. Pemberton tried to make his customers buy it as a medicine. He told them it was a remedy for headaches. However he didn’t manage to make them believe him. He didn’t succeed in selling Coke. His customers must thought he was a quack. Indeed, unfortunately, Pemberton was more an inventor that a business man. He didn’t doubt that he invented one of the greatest...
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...Excelsior College Coca-Cola M5A2 Aleksander Laskowski BUS 435 International Business Prof. Irwin Nathanson 09 June, 2013 Introduction Coca-Cola was founded in 1886 and has just celebrated its 127th anniversary. The Atlanta based multinational corporation is an American icon, employing 71,000 employees in 200 different nations. The company is a perfect example of success in capitalizing on foreign growth, with over 70 percent of case volume being in foreign markets. To reach the iconic status, Coca-Cola has gone through multiple organizational changes in strategy and in structure. Roberto Goizueta changing strategy from localization to globalization, and its benefits In 1981 when Roberto Goizueta became the CEO of Coca-Cola, he decided to change the strategy of the company from one focused on localization to a more standardized, global one. The strategy was changed in order to save on costs, which are considerably higher when using a localization plan, compared to a globalization approach. When a product becomes standardized, its production becomes much cheaper, rather than a customized item under a localization strategy. By cutting the cost Coca-Cola could aggressively price their products in international markets to gain market share, and increase consumption which was at low levels of 10-15 percent compared to that of the U.S. (Hill, 2013). Yet another benefit of a globalization approach is the centralization of decision making, which allows the firm to see...
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...gives you the “What’s the difference?” shrug. Perhaps it’s time you laid it on him. People You Can Impress: “Impressed” probably doesn’t accurately reflect the aforementioned waiter’s likely response. The Quick Trick: If you drink them side by side, Pepsi is the sweeter of the two (which is why people tend to prefer Pepsi in the Pepsi Challenge). The Explanation: Although the fantastic ad campaigns run by both companies would have you think otherwise, the soft drinks’ similarities are pretty striking. For starters, Pepsi and Coke were both the brainchildren of Southern pharmacists. Coca-Cola was invented by Atlantan Dr. John Pemberton in 1886. And yes, there was originally a concentration of cocaine in the soda, but it was reduced to a tiny amount (1/400th of a grain per ounce) by 1902 and removed altogether by 1930. Th e Coca-Cola Company changed hands a few times, and after Prohibition Coca-Cola was sold to the Woodruff family for $25 million. Pepsi, on the other hand, was born a few years after Coke. In 1893, pharmacist Caleb Bradham began experimenting withvarious drink mixtures in New Bern, N.C. His 1898 concoction, then known by the creative name “Brad’s Drink,” became an overnight success, and “Doc” Bradham began selling his “Exhilarating, Invigorating, Digestion Aiding” syrup by the gallon (7,968 of them for soda fountains in his first year). In the 1940s, Pepsi, as the drink came to be known, adopted a red, white, and blue logo to support America’s war effort (or to...
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...feel and function better through a better hydration. The overall customer response to Glaceau products has been a positive one. “Customers buy products and services when they need help to get a job done. For instance, SoBe Beverages, Red Bull Energy Drink and Glaceau Vitamin Water address the related functional jobs customers want their drinks to perform when quenching their thirst. Such products now account for a sizeable percentage of beverage sales in the US and Europe” (Avoid the risk of customer-driven innovation). On May 26th, 2007, Coca Cola Industries agreed that it would buy Glaceau for $4.2 billion in cash. E. Neville Isdell, the chief executive of Coke, said: “Glaceau has built a great business with high-quality growth, as well as a strong pipeline of innovative products and brands. We envision even faster growth for Glaceau as part of Coca-Cola’s enhanced range of brands for North American customers and consumers” (Coca Cola aggress to buy Vitamenwater). The Glaceau industry has become very...
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...PROJECT PLAN Competitive Advantage of the Coca Cola Company: Porter’s Competitive Force Model and the Business Value Chain Model This plan outlines the Competitive Advantage of Coca Cola Company regarding Porter’s Competitive Force Model and the Business Information Value chain. The purpose of the plan is to provide the general view of the firm, its competitors, and the environment it operates. The five competitive forces of Porters model shape the fate of the firm through; Customers and suppliers, substitute products and services, traditional competitors, and new market entrants. This project plan will take up to 4 week, using Porter’s Competitive Force Model to identify the firm’s competitive forces and highlight specific activities in the business where competitive strategies can best be applied and where information technology helps and the impact it brings to the company competitive position. PROJECT SCHEDULE Task: Management Information System Project Duration: Four (4) Weeks Due Date | Day | Time | Job Specification | Lecture’s Approval | Comment | O9/10/15 | Friday | 11 am | Introduction and Background of the company | …………..Date: | | 16/10/15 | Friday | 11 am | Industrial Analysis: * Porter’s Five Forces Model * Business Value Chain | …………….Date: | | 23/10/15 | Friday | 11 am | Firms Competitive ForcesExternal Environment * Strength WeaknessInternal Environment * Opportunity & Threats | …………..Date: | | 30/10/15 | Friday | 11 am...
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...A pharmacist started the Coca- Cola Company in 1886. Dr. John Pemberton schlepped the magical formula to the nearest pharmacy that was Jacob’s in the downtown area of Atlanta. At the pharmacy, the doctor mixed the syrup with carbonated water where they sold it for five cents a glass. The original formula actually included cocaine. Now the company went from one product to five hundred and sold in one state and now worldwide. The company went from averaging eight drinks a day and now surpasses $1.8 billion. Coke is one of the world’s languages that is understood anywhere you go. The company sells product in over two hundred countries. Their mission statement is,” At the Coca-Cola Company we strive to refresh the world, inspire moments of optimism and happiness, create value and make a difference.” The company has many successes to learn and be inspired from (History of Coca-Cola). Excellent background – focus on creating a strong thesis statement that identifies your paper’s objective. Origin and Subsequent Evolution of Values The personal and workplace values of our team are much the same including core values like integrity, teamwork, performance, and learning. Acting ethical and developing trust and respect in the workplace is important. Integrity to me means honesty, trustworthiness, and respect. Teamwork involves sharing an open communication with other employees. Performance is based on the determination to strive for flawless performance in the workplace. Our...
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...capita of colas was only 10-15 percent of the United States figure (International Business Competing in the Global Marketplace: Coca-Cola’s Strategy, Hill, pg. 486). This made Coca-Cola a global company with great management and marketing activities at the headquarters in Atlanta. The focus was on core brands, and taking equity stakes in foreign bottlers so the company could exert more strategic control over them (International Business Competing in the Global Marketplace: Coca-Cola’s Strategy, Hill, pg. 486). The limitations of global standardization that led his successor to move away from that approach were the global advertisements being cut, and placing advertising budgets and control over creative content back in the hands of country managers (International Business Competing in the Global Marketplace: Coca-Cola’s Strategy, Hill, pg. 486). When Mr. Isdell was CEO the strategy was a mix of Goizueta’s strategy and Daft strategy. Goizueta’s strategy focused more on global standardization while Daft’s strategy focused more on localization. It was important to him to leverage good ideas across nations (International Business Competing in the Global Marketplace: Coca-Cola’s Strategy, Hill, pg. 486). For example in 2007 they entered a strategic alliance with Illycafe to build a global franchised for canned or bottled cold coffee beverages (International Business Competing in the Global Marketplace: Coca-Cola Strategy, Hill, pg. 486). The evolution of Coca-Cola’s strategy...
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...John Smith 2/12/14 Professor Hanson BUS131 Pepsi Evolution of Brand When we think of Pepsi, we envision a red, white and blue circle, waving like a flag. But a version of the iconic logo that we now attribute to the soda didn't exist until over 50 years after the company was made. Initially named “Brad’s Drink” Pepsi was created in 1893 by a pharmacist named Caleb Bradham. It was renamed Pepsi-Cola, a title that was trademarked in 1903. Although the brand's name hasn't changed since, its logo has undergone a number of tweaks and major revamps. The first visible changes were made in 1940 and 1950, when red and blue colors replaced the original red logo along with a slight alteration to the shape. Another change to the logo was made in 1962 when the word “Cola” was dropped from the logo, making it just “Pepsi”. The reason for dropping the word “Cola” was to separate themselves from Coca Cola. The logo again embraced some minor changes in 1998, with Pepsi’s success reflected by a sphere which still is part of the world’s most popular logo today. The Pepsi logo was revamped by New York-based Arnell Group for $1 million, much to the criticism of both the press and the consumers. The new design featured a “smile”, with a less formal rounded lowercase typeface. Many people believe the one million dollar logo that the Arnell Group came up with was the same logo as an old diet Pepsi logo that was only used for a short period of time as you can see in...
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...explore the fascinating story of CocaCola® – the world’s best-known beverage brand. The World of CocaCola is the home of the more than 125-year-old secret formula for CocaCola and features more than 1,200 artifacts from around the world that, until now, have never been displayed to the public before. Around every corner you’ll experience something new and inviting. You’ll see great interactive exhibits such as a thrilling, multi-sensory 4-D movie (3-D glasses with moving seats) and get an inside look at the bottling process. You can view more than 1,200 artifacts from around the world that, until now, have never been displayed to the public before. You can even give our 7-foot CocaCola Polar Bear a big hug! And of course, a World of Coca-Cola favorite—the tasting experience, will give you a refreshing opportunity to sample over 100 flavors from around the world. All this and much more make the World of CocaCola a unique and must-see Atlanta experience! A visit of the entire attraction is estimated to last an average of 2 hours. Check out a timeline featuring key milestones in the history of the World of CocaCola. 1990: The original World of CocaCola is established at Underground Atlanta as an attraction dedicated to the heritage of The CocaCola Company. 2000: By 2000, The CocaCola Company accumulates approximately 20 acres of land in downtown Atlanta near Centennial Olympic Park. 2002: The CocaCola Company announces plans for development of the land to help spur ongoing...
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... Coca-Cola Contenu I Overview 3 1- Key facts: 3 2- Business description: 3 3- History: 4 4- Major products and services: 5 II Context and Short Economic Analysis 5 III Financial Structure 6 1- Liquidity-and-solvency perspective 6 2- Capital Employed Perspective 9 3- Working Capital Ratio 10 4 Shareholders 11 IV Trend Alalysis 12 1- Coca Cola Company profitability 12 2- Sales and value added 13 3- Management effectiveness 14 V Comparative Analysis 15 VI Financial Cash Flow 18 VII Risk Assessment 21 VIII Recommendation 23 I Overview 1- Key facts: The world around us is changing so fast. Today we must see what kind of things can happen tomorrow. That's what Coca-Cola‘s vision of 2020 is. It creates clear destination for this company business and serves with a "Roadmap" for triumphing together with their pouring out partners. Coca-Cola‘s roadmap starts with a mission, which is lasting. Basic tasks of this company are: „to refresh the world“, „to inspire moments of optimism and happiness“, „to create value and make a difference“. Coca-Cola substantive visions are: people, portfolio, partners, planet, profit and productivity. All these words tell you that Coca-Cola is seeking the best value for all company sectors. They want to be a great place to work. They are bringing high quality products of nonalcoholic beverages. The Coca-Cola’s company reaches for best suppliers, marketing strategies and everything what includes Coca-Cola’s...
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...Case Study: Coca-Cola OL – 421 INTRODUCTION: The Coca-Cola Company, an Atlanta based beverage giant, has spent the last 127 years refreshing the world, one Coke, one beverage, at a time. The evolution of The Coca-Cola Company is a true story of success, success that is contributed to producing quality products that people want, genius marketing, and effective corporate strategic planning. At Coca-Cola’s inception, only 9 servings of Coke were sold per day, and today, 10,450 Coca-Cola beverages are consumed each second; Coca-Cola is what success tastes like. Coca-Cola is the world’s largest beverage company and is strong all the way around, their financials are sound, they have a strong management and marketing team, and they produce products that people want and in some cases need. Although, even a successful company can come tumbling down, and in order to stay ahead of the competition and to continue revenue growth, I would advise the company to seek out additional business strategies in which I will explain in depth in the following sections. CURRENT MISSION, GOALS AND STRATGIES: Coke’s mission is to, “refresh the world, inspire moments of optimism and happiness, and to create value and make a difference.” The company’s goals include maximizing growth and profitability to increase shareholders’ wealth. The strategies that The Coca-Cola Company are currently pursuing to achieve these goals include: (1) product innovation; (2) creating...
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...NIELSEN APRIL 24TH 2014 Catherine SECLET April 24th 2014 Copyright ©2012 The Nielsen Company. Confidential and proprietary. Agenda Part 1 : « Market Research » Market and Nielsen Part 2 : Retailer Panel Part 3 : Consumer Panel Part 4 : How to use Panels ? Framework 2 PART 1A : THE «MARKET RESEARCH» MARKET Catherine SECLET April 24th 2014 Copyright ©2012 The Nielsen Company. Confidential and proprietary. MARKET RESEARCH INSTITUTES MISSION To provide clients with all data and information required to be able to take best marketing and commercial decisions To Understand requirements, opinions and behaviors on Markets To Propose a reading sheet for the society, understand social behaviors, and understand markets evolutions - - 4 Copyright ©2012 The Nielsen Company. Confidential and proprietary. MAIN COMPANIES IN FRANCE : • Turnover = around 2 milliards € • How many people engaged in Market research sector : 11 300 • • • • • • • • • • • • • • nielsen, TNS Secodip Worldpanel (Kantar group) IMS, IRI, GFK, NPD, IPSOS, IFOP, TNS Sofrès, Research International, Millward Brown, BVA Médiamétrie … 5 Copyright ©2012 The Nielsen Company. Confidential and proprietary. MARKET RESEARCH SECTOR SPLIT IN 3 : QUALITATIVE SURVEYS: (15%), QUANTITATIVE SURVEY (AD HOC SURVEYS): (52%) PANELS SURVEYS AND CONTINUOUS TRACKING (33%). Source: Syntec NIELSEN WORKS ON THESE 3 PARTS, BUT OUR CORE BUSINESS IS PANELS, BOTH RETAILER AND CONSUMER...
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