...teacher should draw a table of at least 5x5 with some clues on each. These could be describing “color of eyes”, “an experience of a foreign journey” or “a dangerous experience” and etc. Distributing the papers among students, they are requested to move around, asking each other questions which hovers around the topics in each box. If the information in the box matches the person, they write down the name of the person. The game takes about 10 minutes and the first pupil who completes the table in across, down or cross is the winner. At the end, each student talks about his or her classmates and the information gathered. If no one achieves the BINGO!, students sit back and tell the class about the tips they jotted down. Students should be fostered to use a variety of tenses and vocabulary which evaluates both grammar and lexical resources. Clue 1Name | … | … | … | Clue 21Name | Clue 2Name | … | … | … | Clue 22Name | Clue 3Name | … | … | … | Clue 23Name | Clue 4Name | … | … | … | Clue 24Name | Clue 5Name | … | … | … | Clue 25Name | Table 1: BINGO! sample table Variations: * Evaluate students by asking questions from the facts shared. For instance, “Who is the only child?” * Students are asked to write a paragraph describing their classmates based on the facts shared using suitable cohesion devices, tenses and etc. 2. Lifetime Lifetime is also another get-to-know icebreaker. In this game all the students are requested to draw a diagram with peaks and...
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...non-contractual setting. Customer management strategies are aimed at addressing the needs of every customer and by developing a one-on-one relationship with them Companies’ outlook can be broadly categorized into two types namely, Product-centric and Customer-centric. Product-centric firms concentrate more on their product line and therefore on increasing the product line for customers. In marketing, the economic value of a customer during the life of the customer's association with a business. An estimate of customer lifetime value allows a business to determine the amount of money that can be spent on acquiring and retaining a customer .The shareholder value and the customer lifetime value approach are conceptually and methodically analogous. Both concepts calculate the value of a particular decision unit by discounting the forecasted net cash flows by the risk-adjusted cost of capital at first we have to know comprehensive calculation method for estimating both the individual Lifetime value of a customer and the customer equity. Concept Customer Life time value is defined as: “The net value of all net payments from the moment the marketing efforts start towards a potential customer and until the...
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...“Anyone who has loved knows how much waiting goes into it – how much waiting is important for love to grow, to flourish through a lifetime.” The homily of Fr. James Donelan is over all a piece about the beauty of waiting. It explains not only about waiting on the simple things in life such as waiting for the meals to be served or waiting for our first job, but it also expounds about waiting as a bigger aspect such as waiting for your true love or waiting to say goodbye. He first explained that everyday is filled with little moments of waiting. Then, he tells us about current philosophies about seizing the day for life is short that would actually have us forget the need for patience and the need for waiting. That kind of philosophy may apply to other people, but he explains that if we never learn to wait, we people will never learn to love any other person other than ourselves. He then connects his homily about waiting to the aspect about love. He showed us the beauty and what we can benefit and what we can lose if we wait for whom we love. He tells us how to find out if someone is worth waiting for through our gut feel. Also, he tells us the difference between “hoping” and expecting” – that hoping means you’re open to whichever side and to whatever happens & that expecting means you’re definitely waiting for something to happen. Lastly, he ended his homily with 2 things: what you can rely on with waiting – your own gut feel, your heart, and your mind & questions to ask yourself...
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... Please consider me for this position. My education background and work experience uniquely qualify me for this position. Throughout high school, I made a point of constantly being active within my school community. I belonged to the school’s drill team for three years and became a football manager. While involved with extracurricular activities, I also sought out to maintain a 3.7/4.0 GPA. During my years on drill team, I gained experience in working as a team through intense dance competitions, football and basketball seasons, and summer camps. Belonging to the drill team also involved multiple volunteer opportunities such as diabetes walks, cure for cancer fundraisers, and toys for tots drives. After I graduated high school in the top 25% of my class, 114 out of 460, with a 3.7/4.0 GPA, I won a four year scholarship from the University of North Texas. I have motivation to succeed and enthusiastic energy that will fit well with your company’s needs. Though education has always come first, I learned how to balance education, extracurricular activities, and a job at an early age. During the time I worked at Lifetime Fitness, I started out in the café department but expanded my abilities to work in the children’s department and operations department. Once I expanded my areas of expertise, Lifetime Fitness could effectively use my skills wherever it was necessary. After a year of working for Lifetime Fitness, I was a birthday party coordinator, children’s dance teacher, operations...
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...safety social needs for belonging and affection individual needs for knowledge and self-expression wants: form of human needs take as shaped by culture and individual personality demands: human wants that are backed by buying power Market Offerings—Products, Services, and Experiences – – market offerings: some combination of products, services, information, or experiences offered to a market to satisfy a need or want include products and services includes other entities, such as people, places, organizations, information, and ideas marketing myopia: mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products failure by management to properly define their business in terms of customers’ needs and wants the tendency of management to view its business too narrowly by focusing on the product it produces they are so taken by the mistake of paying more attention to the specific products they offer than to the benefits and experiences produced by these products they forget that a product is only a tool to solve a consumer problem Exchange – act of obtaining desired object from someone by offering something in return Market – the set of all actual...
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...Delprøve 2. A - 19. maj 2011 Introduction and thesis statement: “Save as many as you ruin´’ Every single human through their lifetime comes to collect both good and bad memories, positive and negative experiences, but somehow these memories stays within us for a long time, we can choose between to forget and ruin them or keep them within us so that we can learn from our mistakes and to use them as an inspiration for the next step we take, Each of us has a lifetime story to tell but will we leave a family legacy or will those personal memoirs and family memories fade over time and be lost? In the story “Save as many as you ruin”, reader are presented for the protagonist named Gerard, who has experienced a lot through his lifetime, and still keep memories with him. Even though he has ruined most of his experiences in life the memories still remain within him. Gerard, does not seem to be in contact with his emotions. He has only loved one woman in his life although he has slept with many. The reason for him sleeping with so many women could be him being promiscuous. When he finds a woman whom he actually falls in love with he still feels an urge to sleep with other women, “Gerard vaguely remembers the feeling of being in love with Laurel and the desire to have sex with Issy.” (p. 5 l. 123-124). Even though he loves Laurel he can not remain faithful. His urge to follow his sexual instinct overpowers him and he is not able to control it - it controls him. The...
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...LESSON ONE (1) Evaluate the benefits of self-managed learning to the individual and organization Self Managed Learning or SML as its normally called is more about taking responsibility for decisions like; • What to Learn • How to Learn • When to Learn • Where to Learn. The most fundamental questions that stimulate the above mentioned question is "Why Learn", this is where a link between personal development and organizational development could be established. So what does SML do for Individuals and what does it do for Organizations. Benefits of self-managed learning to the individual Starting with the individual, SML creates value for learning among individuals, • self actualisation • Learning brings a constant feeling of development among individuals and that is directly linked to being able to advance in career (job promotions) • increased job satisfaction • help them take on board their weaknesses, and how they can get over them, • it help achieve increased level of self-confidence among participants due to the ability to acquire new skills, • help creates ability to work more effectively with the colleagues. • its a place where individuals could be more open about their issues and achieve a constructive feedback and most importantly • individuals set their targets assessing their own shortcomings. Benefits of self-managed learning to the Organisation What does SML has to offer the...
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...LIFE FULL OF LOVE Love is one of the most wonderful feelings that a person can ever experience. Love knows no boundaries and discriminations. This world is a beautiful creation of the almighty and with love we can fill the best of the colours making it more vibrant and lively. Love is all around us. All it takes is the right perception. As soon as a young baby is born, he is endowed with parental love. Parents struggle day and night to bring him up and provide him the best this world can offer. They perspire in the day and then awake at night looking after their cherub. When the baby grows a little younger, he gets the love of his peers. With his growing age the circle of love also widens. Friends are the important milestones in one's life. And we all love our true friends who stood by us in thick and thin of life. Then, come the most crucial phase of life. The search for the life partner begins. True love is experienced and defined at this stage of life only. It is the basic human instinct to reproduce and continue the chain of life. To do so, all of us search for the most compatible person. With whom we want to share all the rights and wrongs of life. Love paves the way for the future life and generations. A new cycle begins at this stage of life. But this is the usual course of love and not necessarily the compulsory one. Love is beyond any restrictions and rules. To love someone is like to be the best person of his life. Love has the extreme powers and can make anything...
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...The issue of U.S. justices serving in the Supreme Court for life has been debated for years. While our forefathers who crafted the constitution had reasons for the lifetime service, Americans have had varying positions regarding the issue. This essay discusses the two sides of the lifetime tenure of American justices serving in the Supreme Court, seeking to gain ground on whether the term should be retained or amended. The U.S. President is constitutionally allowed to appoint justices to serve in the country’s Supreme Court. However, he or she does not do this independently, but seeks the assent and counsel of the Senate before the justices are appointed. From history, most presidents give preference to judges who appear to rhyme with them in terms of ideological views. However, this does not rule out the fact that serving justices may have opposing opinions to those shared by the president. Importantly, there are no qualifications for justices defined by the constitution, leaving room for the president to make his appointments, which are confirmed by the Senate (Patterson, 2010). Nevertheless, the confirmation process has always drawn significant attention, with lobby groups pushing for the rejection of some candidates with questionable track records. In rare cases, the president is allowed to withdraw the names of some candidates, especially when he is convinced beyond reasonable doubt that the names are likely to be rejected by the Senate. In recent years, the approval...
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...does not need to elaborate on who they are as their logo is a representative of them. “Price is the amount of money consumers must pay to obtain the product” (Kotler et al. 2013); this is where a negotiation can be put into place or discounts offered as this factors in the buyer’s perception of the product the company is selling. Companies also need to consider that a product is only worth what the customer is prepared to pay for it as well as the price having an impact on the positioning of the company in the marketplace. Apple understands that from losing a customer, it isn’t simply just a loss of a single purchase but in actual fact, an entire stream of purchases that the customer would make in their lifetime. Thus leading companies like Apple heavily focusing on customer lifetime value (Kotler et al. 2013). Place denotes where a...
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...Chapter 1: Creating and Capturing Customer Value Marketing: creating value for customers and building strong relationships to capture from customers in return - All about managing profitable customer relationships (satisfying customer needs) Core Customer and Marketplace Concepts 1. Needs wants and demands * Needs: states of felt deprivation * Wants: the form human needs take as shaped by culture and individual personality * Demands: human wants that are backed by buying power 2. Market offerings – products, services, info or experiences offered to satisfy a market need * Marketing myopia: mistake of paying more attention to the products itself than to the benefits and experiences produced by these products (brand experience) 3. Value and satisfaction – must set smart and realistic product expectations for customers 4. Exchanges and relationships – the act of obtaining a desired object from someone by offering something in return 5. Markets – the set of all actual and potential buyers of a product or service Marketing Process 1. Understand the marketplace and customer needs and wants 2. Design a customer-driven marketing strategy 3. Construct an integrated marketing program that delivers superior value 4. Build profitable relationships and create customer delight 5. Capture value from customers to create profits and customer equity Marketing Management: choosing target markets and building relationships with them ...
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...ROSEWOOD REPORT 1. REVIEW KEY FACTS. Rosewood Hotels and Resorts (Rosewood) is a private hotel management company. Brand Rosewood is only known among hotel professionals. Rosewood differs from its completion by giving uniqueness to its hotels. Rosewood hotels carry their own brand. Rosewood hotels are unique, each hotel is one of its kinds, and they are creative and flexible. Each hotel’s interior, exterior and menu reflect the local culture and define the local philosophy. Rosewood growth strategy: 1. Re-launch and re-position an existing luxury hotel which has a strong brand name by providing professional management 2. Help developers build luxury hotel and create brand equity in the property. Brand Rosewood is never marketed, and is not popular in market. Many customers don’t know the name rosewood some knew through the travel agent. Individual property was stressed not the brand name. Rosewood always marketed the hotel by the property name. Rosewood’s management has been considering new branding strategy. Instead of branding hotels locally, rosewood is considering to go with corporate branding with all its hotels. From the data analysis 40% of the customers enjoyed return visit but only 5% stayed in more than one of Rosewood’s properties. By branding Rosewood ought to improve cross property usage and build a strong brand name among customers. 2. DEFINE THE BRANDING OPTIONS AND DISCUSS THE NONFINANCIAL PROS/CONS OF EACH. ADDRESS THE PROS AND CONS AND...
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...Memorandum To: From: Cory Castle Date: September 27, 2015 Re: Rosewood Hotels and Resorts CEO John Scott’s recommendation to Rosewood Hotels & Resorts (Rosewood) board of directors is to adopt the corporate branding strategy to boost company growth through increased cross-selling rates across its line of luxury hotels around the world. The Customer Lifetime Value (CLTV) for the next 6 years as referenced in the “Rosewood Hotels & Resorts: Customer Lifetime Value (CLTV) Analysis”, Rosewood is projected to see an increase in revenue of approximately $29.6 Million with a corporate brand strategy. The result was derived from $82.60 per customer CLTV in increased marketing costs, times the number of projected repeat customers (115,000), which was $9,498,542 in increased profit. This profit divided by 32% gross margin which resulted in $29,682,943 of increased revenue over a 6 year time period. This projected increase in revenue substantiates Scott’s initiatives. Currently, Rosewood is operating under an individual hotel branding concept, building on its one-of-a-kind, luxury hotel concept of “A Sense of Place”. Rosewood has become known for its ability to foster an environment detailed to the individual consumer. The change to the Rosewood corporate brand is projected to help customers associate the suite of luxury hotels under the Rosewood name and encourage them to stay at other hotels worldwide within the conglomerate. Of the 40% of customers who had...
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...with higher salaries and lifetime earnings. A study by Georgetown’s Center on Education and the Workforce came to the result that people with...
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...Each one of such hotels reflected local character and culture defining Rosewood’s “Sense of Place” philosophy. This meant that each one of the properties captured what was unique about the given location; architectural details, culinary concepts, interiors, etc. The Rosewood branding was soft and meant to be complementary; the Rosewood logo appeared discreetly on low-profile amenities such as clothes hangers and stationary. Hotel greetings did not mention the Rosewood name. 2. Define the branding options and discuss the nonfinancial pros/cons of each. Address the pros and cons and how you will deal with them. Rosewood brand had low recognition and brand-wide usage among guests. While guests were seeking a unique Rosewood property experience and product, they were not making the connection between Rosewood properties and were increasingly identifying with other strong hotel brands. Guest data revealed that although some properties enjoyed returned visits of up to 40% of guests, only 5% of Rosewood guests had stayed in more than one of Rosewood’s properties. In order to encourage guests to use more than one Rosewood hotel, the company could either set up a frequent-stay program or it could adopt a corporate branding approach. If implemented correctly, the first approach could double repeat...
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