...low prices and quick access, its no surprise how big a role that fast food plays in today’s society. According to The Statistics Portal, the fast food industry made 184 billion dollars with 300,000 locations in the United States alone. According to a recent study by the Fast Food Statistics Program, in 2012 nearly 44% of Americans admit to eating fast food at least once a week which is 8% higher than the percentage from the previous year. The fast food industry is the fastest growing business in the United States, and with that, rising obesity levels are devastating the United States through the easy access of unhealthy food from the fast food industry. As the United States spend more money on fast food, the obesity and diabetes rate in the United States have spiked in recent years, as well as the amount of money that is spent on obesity and diabetes related illnesses. This year alone, 150 billion dollars was spent on obesity related illnesses and 174 billion dollars was spent on diabetes related illnesses which is nearly 150% higher than the numbers before the fast food industry took off. The fast food industry has negatively affected the health of Americans, tripling childhood obesity in the past 30 years, raising the obesity rate to 67%, and increasing the death toll from diabetes illnesses. In a study from the Health Directory, Americans ingest nearly 500 more calories daily than we in the 1960’s. In that same report, they state that “heart disease is the leading...
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...The Fast Food Industry The last 50 years or so have been turbulent ones for America. Millions of “Rosies” may have quit riveting but they did not quit working, and the Civil Rights Movement resulted in fundamental changes in American society that have leveled the playing field for most workers today. A costly police action was fought in Korea that is still smoldering today, and the last vestiges of the Vietnam War were finally played out in the most recent presidential election. During the last 50 years or so, America succeeded in landing a man on the moon and safely returning him to the Earth, and winning a costly Cold War. During this turbulent period in U.S. history, life has become faster-paced and more women have joined the workforce, all of which have been to the detriment of “traditional” American family meals, but all of which has been to the enormous advantage to the fast food industry. People around the world today may criticize America’s politics, but the fact remains virtually everyone loves American fast food and the industry has become firmly established around the world. This paper provides an overview of the fast food industry from the 1950s to the present, an analysis of what social effects were caused by and reflected in the industry, what marketing and advertising changes have taken place in the industry during this time, followed by a discussion of current and future trends. A summary of the research is provided in the conclusion. Review and Discussion ...
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...catching up rapidly to America’s fastest growing obesity crisis. This illustration attempts to bring attention to the rising obesity rate in Australia by displaying a group of obese figures that are wearing green and gold to portray Australians. These figures are in wheelchairs and rather than running, they are being pushed, suggesting that Australians are becoming more obese. Here in Australia, international fast food giants such as McDonalds, KFC, Pizza Hut and Dominos, which have migrated from America, are dominating supermarket food courts and family meals due to advertisements, time saved from cooking and ease of access, indicating the growth in globalisation for the fast...
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...Wadleigh Prof. Rex US History 27 February 2012 Prosperity and Anxieties1950's In the 1950's, the United States was in fact characterized by conformity and the prosperity of economic growth. But not all was well in the '50s, as there were also underlying anxieties that the citizens were faced with as a result of the Cold War. This can been seen through the massive amounts of consumption, how the society started to conform to what was seen as the idealistic life of the American citizen, and the fear the came through as a result of communism warnings. Though all looked well, there were many underlying conflicts that occured during this decade. The American dream was again starting to shine through. A nice car, the perfect house with a white-painted fence, and a good paying job were all a possibility when there was effort put into it. Commodities were on the rise and there were more things that the people wanted available. The television, new foods, and consumer products began to fill stores, and Americans were surly there to snatch them away and bring them into their households. The growth in urban areas became rapid with the development of suburbs, allowing for the quick and efficient construction of many homes for new families. American's were able to enjoy a much higher standard of living because of higher paying jobs that they could more easily get to with their new cars. "In the late 1950s, the poverty rate for all Americans was 22.4 percent."(npc.edu). Everything was...
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...The Earth is Round and So are Americans Is it too late to fix America’s obesity epidemic? Ever since the 70’s Americans eating habits and lifestyle has changed. Fast food industries is the major reason why America has become one of the most obese countries in the world. Women rights also changed, this meant that women now were able to have a job which made a huge difference in families. Fast foods took advantage of this situation to target the kids due to the fact that women had less time at home to cook homemade meals. Ever since those years not only has fast foods become an everyday meal but is causing huge health problems in America. The most Epidemic problem is obesity and has increased over the years, and is killing thousands of Americans. Back in the 1970’s before fast foods, life expectancy of people was...
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...Fast Food Industries: Surviving the Economy Alicia Fernandez Microeconomics Research Paper January 5, 2013 Fast Food Industries: Surviving the Economy The first thing that comes to mind when I think of going out and grabbing something to eat is burgers and fries. McDonald’s, Burger King, and KFC are the first place that my mind would wander to when choosing a place to grab a meal to go. These three places are part of an industry that has been around for centuries. Fast food industries have been around for centuries. They have played a part in structuring our economy in the workforce and the market place. They also impacted us, the consumers, on how we eat and manage our budget. When it comes to employing teenagers, unskilled, or low skilled workers, fast food industries is the answer. Fast food industries are the top employers for low wage or minimum wage earners. To understand how fast food industries became one of the top employers for minimum wage earners, we first need to understand the industry. It does not require a lot of skills to work in one of fast food restaurants. Fast food industries focused on high volumes of preheated or precooked food that were served or prepared by an assembly line (Fast Food Industry Analysis 2013). This type of system gave fast food industries the opportunity to employ workers who are willing to work on minimum wage. For a long time fast food industries have been reaping the rewards of low wage earners. “Roughly 90% of...
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...SM 101 Environmental Science VIDEO: Food, Inc. © 2008 by Magnolia Home Entertainment Quoted from the outer case of the DVD – “Food, Inc. lifts the veil on our nation’s food industry, exposing how our nation’s food supply in now controlled by a handful of corporations that often put profit ahead of consumer heath, the livelihood of the American farmer, the safety of workers and our own environment. Food, Inc. reveals surprising – and often shocking truths – about what we eat, how it’s produced and who we have become as a nation.” Please answer the following questions while watching Food, Inc. 1. Approximately how many products are available in the average American grocery store? 47,000 products 2. In what decade did “drive-ins,” the original fast food restaurants, appear on the American landscape? 1930’s 3. What fast food restaurant brought the factory system, or assembly line, to food preparation? McDonald Brothers (McDonalds) 4. Who is the largest purchaser of ground beef in the United States? McDonalds 5. Who is the largest purchaser of potatoes in the United States? Mcdonalds 6. The top 4-5 producers of beef controlled only __25_% of the market in the 1970s, and _80__% of the market today. 7. In the 1950s, it took 70 days to raise a chick to a chicken. Today, it takes only 48 days. How is this possible? Redesigned the chicken to be bigger, all birds coming off the line have to be about the same size. Tyson owns the chickens...
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...CHAPTER II- LITERATURE REVIEW In today's competitive environment it is very important for marketing managers to utilize the complete variety of marketing mix tools to achieve maximum result and one of these marketing tools is sales promotion which has been very important in the food retail division(Sue Peattie; 1998). Nowadays several promotional tools such as coupons, bonus packs, free samples and sweepstakes are very commonly practiced activities offered by manufacturers to its consumers but the next step which is the consumer response to these activities has not been understood well in this regard (Chem L. Narayan and P.S. Raju; 1985). So keeping in mind the importance of consumer's reactions and response towards promotional campaigns of organizations in order to implement these promotional activities successfully, the influence of these promotional activities on sales and consumer decision is going to be analyzed. Promotional campaign is an attempt to influence the consumer buying decision; and promotional strategist is a functional behavioral analyst who finds the nature of the response towards any promotional activity and seriously weighs up the facts and support provided by the respondents via behavioral research in order to achieve utmost results and efficient findings (Peter L. Wright; 1973). The impact of advertising on the purchasing behavior of the consumer has been acknowledged in the marketing literature while the impact of promotional activities has given lees...
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...Name__________________________________ Period ___ Date __________________ 26.2 – A Society on the Move What social and economic factors changed American life during the 1950s? Between 1940 and 1960, 40 million Americans moved to the suburbs, one of the largest mass migrations in history. Rural regions suffered the most dramatic decline in population. Because few houses were built during the war, the U.S. had a severe shortage of urban housing. Newly married veterans who needed housing looked to the suburbs. Rural regions and older industrial cities suffered dramatic declines in population. At this time of peak demand, developers began to quickly build affordable housing. William Levitt became a leader in mass producing suburban homes. Entire rows of houses in Levittown were built using the same plan. Workers could build houses in weeks rather than months built three Levittowns—in New York, New Jersey, and Pennsylvania—which became blueprints for other suburbs soon springing up across the country. Home buyers could use an installment plan, paying $58 a month towards the cost of the home. Levitt built three Levittowns—in New York, New Jersey, and Pennsylvania—which became blueprints for other suburbs soon springing up across the country. Other developers adopted Levitt's techniques, and suburbs were soon springing up across the country. New home buyers received low‐interest home loans courtesy of the GI Bill of Rights and the Federal ...
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...John Meacham MGMT 4813 Professor Lalit Manral April 21, 2010 Introduction Birds Eye is an international food processing industry. They specialize in a wide variety of fast-frozen foods such as vegetables, seafood, and meat. They were founded in 1973 by General Foods. The name Birds Eye was coined from its fast-freezing patent inventor, Clarence Birds Eye. Birds Eye is the industry pioneer of frozen food. Birds Eye dominated the frozen food market in the 1950's and 1960's. They accounted for over 60% of frozen food sales in the UK. They served exclusively to over 40,000 retail outlets and among other outlets served; they accounted for over 75% of their frozen food sales. Problem Summary Birds Eye was losing its market share and profitability during the 1970's and 1980's due to increased competition in the frozen foods market. In 1978 their market share of 60% declined to 29%. Private label competitors had gained over 21% of the frozen food market. The increase of stiff competition drove prices down and lowered profitability for Birds Eye. A huge factor in loss of profitability and market stronghold was their internal strategy. The company’s vertical integration strategy worked for in the beginning to initially strengthen their brand, but lost its performance during the 1970's and 1980's. Due to the rising costs of producing frozen foods in the 1970's, and increasing market competition, the company needed to shift to a more horizontal strategic approach. Analysis ...
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...The fast food industry has grown from its roots in the 1950’s to what is now a $160 billion industry. People flock to a fast food restaurant because of the fast service and cheap prices. It has long been recognized that the fast food industry cuts all corners regarding food quality in order to provide cheap and fast meals to consumers. Within the last ten years, people have become more conscious of the quality of food they eat. They now demand better quality of food served in restaurants and Chipotle Mexican Grille has found success by meeting these demands. Chipotle opened its first restaurant in 1993, and since then has been on a mission to forever change how people view a fast food restaurant by offering excellent quality food that is served fast and affordable. SWOT Analysis The Company’s Strategy Chipotle has been a very successful company since its inception with rapid growth as of recently. Financial data from the last fives years directly shows how well the company’s strategy is working. Net income for example has increased since 2007 to 2012. Also total revenues have steadily increased in that same time frame. The price of Chipotle’s stock is an excellent indicator of how successful the company currently is. The stock is currently trading at a whopping $615.78 per share and is regarded by many experts as one of the best stocks you can buy. Chipotle experiences excellent customer loyalty due in large part to Chipotles dedication for quality and sustainable...
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...General Mills Company is one of the 500 fortune company in the American, with a primarily food products. The head quartered in Golden Valley, Minnesota of the suburb of Minneapolis. General Mills markets are very know by the brand of Betty Crocker, Yoplait, Colombo, Green Giant, Cheerios, and Lucky Charms. General Mills has had a good history and sold a lot of products along the way. They are the 100 leading U.S brands and numerous categories in the world. Findings General Mills History In the year of 1860’s, General Mills was starting with two flour mills. They had transformed the mills industry of just producing the flour with superior baking in their properties. Around the year 1960’s General Mills were marketing the children’s product. The product they were marketing was Play-Doh, Easy Bake Ovens, Spirograph, Monopoly and Nerf balls. They had associate with characters that was memorable with them was Betty Crocker, Rocky and Bullwinkle, the lone Ranger and the Pillsbury Doughboy after what had happened to the Wheaties. Wheaties was the breakfast of Champions that was sponsoring baseball radio broadcast that the movie script in 1933. General Mills have a postwar consumer that is interesting in convenience complemented of the adverting efforts. After World II, the company continued to refine the promotion as the Betty Crocker cookbook that was first published in the 1950. The food sales in the second position had research and media capitalize the company that was behind...
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...Korea; U.N. forces always pushed them back north of the 38th parallel. | |Truman |Truman made the decision to aid South Korea. He also fired MacArthur for insubordination. | |NSC-68 |The National Council Report 68. A study done by the National Security Council that influenced foreign policy. | |Inchon |The location of a surprise American invasion that pushed North Korea back across the 38th parallel. | |Martin Letter |The letter that MacArthur wrote to Joseph Martin that lead to his dismissal | The Fabulous Fifties From the following list, choose five and identify their significance during the 1950s. The Hula Hoop, Disneyland, The Mickey Mouse Club, Interstate Highways, Dishwashers, Hi-fis and Stereos, Poodle Skirts, McDonald’s, Drive-in Theaters, Levittown, Dr. Spock, Ozzie and Harriett, Leave it to Beaver, I Love Lucy, Father Knows Best, The Honeymooners,...
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...factors, food advertising strategies, lack of physical activity, and parental influence on diet. http://jaoa.org/article.aspx?articleid=2093529. Thirty years ago, daily activities kept adolescents at a healthy weight. Meals were cooked at home and always included vegetables, fast food dinners were rare and snacking between meals was not the norm. Kids walked to and from school on a daily basis, participated in gym class and played outside at recess and after school. Today adolescents lead a very different lifestyle. A car or bus is the preferred method of transportation to and from school, gym classes and recess times have been minimized due to school budget cuts and time constraints, and adolescents spend their afternoons indoors watching television and playing video games. Parents are more likely to work extended hours and forgo cooking dinner, replacing it with a fast food alternative and snacking between meals is common. In many neighborhoods access to healthy affordable foods is limited and cost prohibitive and finding a safe place to be physically active is a challenge. Regardless of the outcomes of this debate, these key factors have likely worked together to increase the prevalence of childhood overweight and...
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...diet The key to a healthy balanced diet is to consume the right amount of food from all food groups. It is important that a good diet must include most food groups as one single group cannot provide everything human’s needs for good health. A good diet and eating healthy is a nutritional lifestyle that helps to promote good health. Eating healthy helps to maintain a healthy body weight, good wellbeing and reduces the risk of various diseases such as heart disease and diabetes. 5 a day It is important that we have at least five portions of fruit and vegetables a day as they are a part of a healthy balanced diet and can help us maintain good health. It is recommended by a worldwide health organisation that we should consume 400g of fruit and vegetables a day to lower the risk of serious health problems such as type 2 diabetes, heart disease and obesity. Fruit and vegetables are a good source of vitamin c and dietary fibre, which helps to maintain a healthy gut and lower the risk of bowel cancer and constipation. Food Food is a nutritious substance that people eat in order to maintain life and growth. Food is needed by the human body for energy, to repair and build muscles and to prevent sickness and help recover from it. Food can be divided into energy content and nutrients. The breakdown of fats, proteins and carbohydrates will determine how much energy the body can derive from a given amount of food. Fats and carbohydrates are mainly used for energy, while protein is broken...
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