Forbes is an American business magazine owned by Forbes, Inc. Published biweekly, it features original articles on finance, industry, investing, and marketing topics. Forbes also reports on related subjects such as technology, communications, science, and law. Its headquarters is located in Jersey City, New Jersey. Primary competitors in the national business magazine category include Fortune and Bloomberg Businessweek. The magazine is well known for its lists and rankings, including its lists of the richest Americans (the Forbes 400) and rankings of world's top companies (the Forbes Global 2000). The motto of Forbes magazine is "The Capitalist Tool ".[3] Its chairman and editor-in-chief is Steve Forbes, and its CEO is Mike Perlis.

Contents [hide]
1 Company history 1.1 Sale of headquarters and relocation to Jersey City
1.2 Sale to Integrated Whale Media

2 Other publications
3 Forbes.com
4 References
5 Further reading
6 External links

Company history[edit]

Forbes' former headquarters on 5th Avenue in Manhattan (now owned by New York University)

Forbes Building on Fifth Avenue in New York City (now owned by New York University)
B. C. Forbes, a financial columnist for the Hearst papers, and his partner Walter Drey, the general manager of the Magazine of Wall Street,[4] founded Forbes magazine in 1917.[5][6] Forbes provided the money and the name and Drey provided the publishing expertise. The original name of the magazine was Forbes: Devoted to Doers and Doings.[4] Drey became vice-president of the B.C. Forbes Publishing Company,[7] while B.C. Forbes became editor-in-chief, a post he held until his death in 1954. B.C. Forbes was assisted in his later years by his two eldest sons, Bruce Charles Forbes (1916–1964) and Malcolm Stevenson Forbes (1917–1990).

Bruce Forbes took over on his father's death, and his strengths lay in streamlining operations and developing marketing.[5] During his tenure, 1954–1964, the magazine's circulation nearly doubled.[5]

On Malcolm's death, his eldest son Malcolm Stevenson "Steve" Forbes Jr. (1947–) became President and Chief Executive of Forbes and Editor-in-Chief of Forbes magazine.[8] Between 1961 and 1999 the magazine was edited by James Michaels.[9] In 1993, under Michaels, Forbes was a finalist for the National Magazine Award.[10] In 2006, an investment group Elevation Partners that includes rock star Bono bought a minority interest in the company.[8][11] A 2009 New York Times report said: "40 percent of the enterprise was sold ... for a reported $300 million, setting the value of the enterprise at $750 million. According to Mark M. Edmiston of AdMedia Partners, 'It's probably not worth half of that now.'"[12]

Sale of headquarters and relocation to Jersey City[edit]

In January 2010, Forbes reached an agreement to sell its headquarters building located on Fifth Avenue in Manhattan to New York University; terms of the deal were not publicly reported, but Forbes would continue to occupy the space under a sale-leaseback arrangement.[13] The company's headquarters subsequently moved to the Newport section of downtown Jersey City, New Jersey