Description of Product Concept
The Fontainebleau Miami Beach made its debut in 1954, making it one of Miami Beach’s most nostalgic hotels. The Fontainebleau delivers a guest experience unlike any other. “At Fontainebleau, striking design, contemporary art, music, fashion and technology merge into a vibrant new kind of guest experience”. The Fontainebleau provides everlasting potential to provide guests with attributes that will define their personal perfect day.

Product Strategy
The goal of the Fontainebleau is to market to countries for tourists to frequent Miami Beach in order to ensure that they choose the Fontainebleau for their stay. The Fontainebleau is located only 12 miles from Miami International Airport which is convenient for travelers to hop a cab to the hotel located oceanfront in the heart of Miami Beach. The Fontainebleau offers guestrooms for every traveler. From deluxe guestrooms, to multiple bedroom suites, to magnificent penthouses the Fontainebleau is nothing short of luxurious comfort.

Description of Product
The Product is a resort with 1,504 guestrooms and 846 suites. The product offers luxury, comfort, and privacy. Fontainebleau was given a 4 star review from Forbes and four diamonds from AAA. Travelers that are attracted in visiting Florida will be able to experience an experience unlike any other. This experience begins at $280 and can surpass four grand a night.

Objectives for Product
To earn a profit for the company and offer long-term remuneration to employees and customers.

Features & Benefits
Fontainebleau is home to rooms and suites with immaculate views of the ocean. Water sports from the beach such as jet skiing and windsurfing, beach cabanas, children’s water play area, free form pools, first class shopping, a gorgeous spa, and high-energy nightlife.

Product Quality Strategy
The quality strategy is to combine design, art, music, fashion and technology into Miami. “Today, Fontainebleau Miami Beach blurs the line between the glamour of the past, the luxury of the present, and a new vision for tomorrow”. Fontainebleau strives to create a first class experience to ensure guests return.

Product Service Strategy

Fontainebleau promises they will go the extra step for each guests to build connections and ensure loyalty. Fontainebleau will always do the right things for guests and employees by always using their best verdict. Fontainebleau strives to be an excellent place to work and a magnificent place to stay.

Competitive Positioning of Product

Fontainebleau offers the hottest nightlife in Miami. Fontainebleau offers a place to stay after spending the night in clubs such as LIV. LIV is a hot spot for many celebrities and guests seeking ultra VIP treatment. Many guests make a trip out of visiting the nightclubs of Fontainebleau then spending the following day by the pool.

Estimated Costs
Additional costs for restaurants, nightlife, water sports, beach cabanas, and spa charges.