...THE NEW YORK TIMES COMPANY: A Case Study Analysis John J. Head WestCom Group Consulting Inc. School of Communication Telecommunications Management 4480 Western Michigan University 1903 West Michigan Avenue Kalamazoo, Michigan 49008 November 8, 2012 ©2012 John J Head Source: New York Times Co. Table of Contents I. Historical Overview 1 Early steps 2 Diversification 3 Challenges, changes 4 II. Organizational structure 5 Table 1 5 III. Business Operations 6 Table 2 7 The flagship 8 IV. Financial performance 9 Table 3 9 V. Future outlook 11 Branding 11 SWOT analysis and other risks 12 Table 4 13 Demographics 15 Philosophy 16 i Endnotes 18 I. HISTORICAL OVERVIEW “All the News That’s Fit to Print.” Special are those instances in business when a slogan becomes so synonymous with a company. Those words, found on the front page of every copy of every edition of The New York Times since 1896, began as a way to define the publication to its readership. That slogan stands to this day, but the newspaper and its parent, The New York Times Company, have grown far beyond the reaches of New York City and its surrounding boroughs. The New York Times Company is a diversified media company whose core purpose is “to enhance society by creating, collecting and distributing high-quality news, information and entertainment.”1 It is a publicly traded company (NYTC on the New York Stock Exchange) and publishes three major daily newspapers...
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...appetite is linked to obesity, and whether or not children should have bariatric surgery to remove the fat. Obesity is a major problem because it causes many health problems. Children that are overweight or obese are more likely to suffer from high blood pressure or high cholesterol (CDC, 2013). In a sample of obese children 70% hat at least one risk for cardiovascular disease (CDC, 2013). Children who suffer from obesity are also more likely to suffer from joint and bone problems (CDC, 2013). Being overweight or obese also leads to an increased risk of cancer which includes breast cancer, thyroid cancer, colon and more (CDC, 2013). A new study showed that of more than 7,000 children who were overweight in kindergarten were obese by the time that they reached the eighth grade, and those who became obese remained that way (The New York Times, 2014). The study showed that there were some children...
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...Land Use Control in Hydraulic Fracturing Prepared for Katherine Wears, Phd. Professor and Assistant Dean at Clarkson University Prepared by Martin Sable Student, Masters in Engineering Management at Clarkson University August 10, 2014 Executive Summary This paper will review the process of hydraulic fracturing, its effects on the environment, and the opposition against the practice. A chronological discussion of lobbying activities and regulatory actions will be discussed, with a particular focus on land use control. A discussion of some of the past and potential future litigation on land rights related to the subject will be covered. The paper will end with the author’s opinion on the subject and of the potential future of the industry. Background Hydraulic Fracturing is a method of simulating well production in both natural gas and oil wells. It was first introduced in 1947, and was adopted for commercial applications as early as 1949.15 The process involves drilling wells deep into ground rock formations, then injecting fluids at high pressure into the ground. The high pressure causes fracturing of the rocks that release gas or oil into the wells that may then be extracted. In 1968 high-volume hydraulic fracturing (HVHF) was introduced, in an effort to tap into the large shale basins containing deposits of natural gas. The main difference between this and conventional hydraulic fracturing is tremendous volume of fracturing fluids that are pumped...
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...The Palace of 5 Beekman Street: The Past, Present, and Future Of a Newly Discovered Forgotten Landmark People often think that everything noteworthy in New York City has been discovered and widely publicized. The cities vast and intricate infrastructure is something to be marveled at and exposed to world. The city’s infamous skyscrapers, parks, unique media, and one of a kind cultures, have all been widely attributed to the city’s grandeur and illustriousness. However, the world has seemed to forget about one large piece of the city’s prestigious façade. The palace located at 5 Beekman Street has been abandoned for over 70 years. This building is not just one of NYC’s abandoned, rundown, factories or decrepit structures, but is a 9 story, beautifully crafted edifice that happens to be one of the first skyscrapers built in the city. The location is in limbo with its future purpose being debated, and this very teetering of the buildings potential use is what makes it such an interesting site. It is by all means an art world not only for its stunning architectural construction, but for always evolving use of the space. From the building’s first tenants of offices and residences, to more recently movie sets and catwalks, this building has been used for many things and it is widely agreed that it is its abandoned stark interior that lends itself to artistic manipulation. The marvelous building was erected between the years of 1881 through 1883 by the means of extremely wealthy...
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...Derivatives Markets: Futures and Options December 9, 2013 Authored by: Kelly Smith Derivatives Markets: Futures and Options December 9, 2013 Authored by: Kelly Smith | Silver Bear Put Spread | | An investment strategy to capitalize on a forecasted weakness in the silver spot market | | Silver Bear Put Spread | | An investment strategy to capitalize on a forecasted weakness in the silver spot market | Hypothesis – Silver Prices Forecasted to Decline Based on key macro and micro economic indicators relevant to the silver market, I conclude that spot silver prices will continue to decline in both the short and long term. Several noteworthy firms also support this hypothesis, including UBS, CPM Group, and HSBC Holdings. UBS, for example, lowered their 2014 silver price forecast December 2, 2013, citing that “the new year will likely tempt investors to move out of precious metals into other assets.” They lowered their average price expectations for silver from $25 previously to $20.50/oz. for 2014 and from $24 to $21 in 2015. For the purpose of this assignment, I am assuming the role of a speculator. As such, I will open a Silver Bear Spread with the intention to capture a significant short-term profit – the intended result based on my hypothesis that silver prices will continue to trend lower. Silver Supply and Demand Economics Industrial demand growth, driven by technology advances for several decades, appears to have plateaued. In...
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...Many people have mixed opinions on kids being able to play competitive sports or sports in general. Some believe that competitive sports is bad for young children that if they get seriously hurt from playing competitively that can affect them in the future. While some others believe that competitive sports is important for their children , with it helping them bring up their self esteem by playing for a trophy or winning a trophy. But I believe that kids shouldn't be able to play competitive sports, if they get seriously hurt it can affect their future with them dieing in a early year in their life. As i believe that children should not be able to play competitive sports. For some kids that played competitive sports many Teens that got seriously...
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...contradiction with the actual European policy. Indeed the legislative elections has placed Tspiras at the heart of different opinions concerning Greece and Europe future. A debate opposes now the people who welcome this changes without skepticism and the others. The New York Times that is an American newspapers, talk about this political event using pictures and an explicit title that demonstrate the actual position of the Greece. Liberation that is a french radical newspaper, also uses a title that indicates its and a picture. Both articles treat overall the same subject, the victory of Syria and the fact that it is a real milestone for the Greece and Europe. Indeed, the New York Times used a Tsipras quotation saying «our shared future in Europe is not the future of austerity« (2015). The Duflot article title in Liberation newspaper use a fragment of her speech that also referencing that. They both using pictures and quotations to explain what they say. Nevertheless, they do not have the same focusing and the way of demonstrating it. Each articles do not mention exactly the same things and the way to say its, they have different point of view. Indeed, Duflot sentences focus on the succeed of the party that is going to be the motor of global political change and the defeat of austerity policy. Whereas, The new York Times is more global and explicative on its focusing. Its article speaks about the vote results, the opinions of people from others countries, A.Tsipras promises and his...
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...Readership through circulation and news quality are key ingredients to profitability in the newspaper business industry. In a 2-3 page paper, examine what Arthur Sulzberger can do to revive the failing newspaper whose financial performance is lagging. Can New York Times, with its journalistic pride compete with the digital media and still deliver the best news? The New York Times was a family owned business and since 1896, the newspaper had covered stories of world wars, great recessions, strikes and so forth. The New York Times had been through tough family crisis and had been revived at each occasion. Once Ochs-Sulzberger had reinvented the newspaper by spending heavily to add new sections and a profusion of color illustration. Sulzberger made the Times the first and the only metro newspaper to broaden the distribution in America. The circulation of the newspaper expanded beyond the border the New York City and entered the new markets throughout America. However, the Times is struggling again to sustain as its circulation is experiencing competition from USA Today and The Wall Street Journal. In 1998, the Times had lost 96,000 subscribers in the home city. The management of the New York Times need to take serious steps to revive sales that have declined steadily due to the rise of internet media and social media. Creating a marketing plan and spending on advertising is one way to reach out to the consumers. YouTube ads are a convenient way to make customers aware of...
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...MKTG-‐288-‐001 Professor Zhang From Print to Portal Pricing Strategies in the Online News Realm Suzanne Zwemer Angela Xu Crystal Pang Nicolas Aguirre Max von Weisberg 21 April 2010 1 I. Introduction Last year, 53% of adults (or 71% of internet users) in the United States received their news online than by buying a newspaper or magazine.1 Things have changed quite dramatically since 748 AD (the first record of a newspaper in Beijing, China). From Johannes Gutenberg’s invention of the printing press in 1451 to dwindling circulation in 2010, the newspaper industry has experienced both impressive growth and steady decline. In the 1700s, market factors such as rising literacy and the development of postal services galvanized the distribution of newspapers. Growth continued in the 1800s with the rise of the middle class. In...
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...organization offering clinical care, community health, education and research and more (“About Northwell”, n.d.). The clinical care division consists of 21 hospital, 450 patient facilities and many specialized employees like doctors, nurses and physicians. Northwell Health is offering its services to approximately 7 million people in and around New York City. Besides the hospitals, the organization runs three facilities for skilled nursing (“ClinicalCare”, n.d.). The location of Lennox Hill hospital is Upper East Side Manhattan. Thus, the advertisement shown in Figure 1 should appear in the regional edition of the New York Times, which is intended for the New York City metropolitan area. The advertisement is half-letter size, because this is a size, which catches the viewer’s eye immediately. Furthermore, larger sizes would be connected with greater expenses. It is advisable to choose the Sunday print circulation of the newspaper. The latter reaches about 1,217,201 people and is the third largest in the United States (The New York Times, 2014; Associated Press, 2012). Furthermore, a study found that approximately 30% of the readers of the New York Times are between 18 and 29 (Mahapatra, 2013). This is the target group to focus on, because these young people are tomorrow’s doctors and nurses. The advertisement shown in Figure 1 is designed wake the interest of professionals and high school graduates as well. Additionally, it is intended to encourage people to visit the mentioned website...
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...New York Times Compensation and Benefits New York Times Company is a leading media company that has two point four billion dollars produced for the 2010 revenue. There are other companies that also are included in the production such as The New York Times, The International Herald tribune, The Boston Globe, and 15 other newspapers that are delivered on a daily bases with over 50 web sites that provides the daily news through the country. There are some wonderful web sites that I would recommend reviewing, NYTimes.com and About.com; I have viewed both sites and there is a lot of detailed information regarding what is going on in our country today. The key sole purpose for the New York Times is to keep all of us entertained with high-quality news throughout the country; but focused on the city of New York. This company has accomplished many rewards and recognitions from August of 2006 to present. This newspaper was recognized in the Forbes Magazine annual list, it was also ranked number 16 on Information Week’s top 500 and the company has also received one hundred percent rating on the HRC Corporate Equality Index. This company has proven the purpose of why they have been established since 1851 and has won 106 Pulitzer prizes which is more than any other news organization. New York Times has always pushed hard to charge less and give employees more when speaking of compensation and benefits. They give the opportunity to access the news paper online for free up to twenty...
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...Being blind to the toxicity of somone’s own household can shape the future that awaits them. In Jeannette Walls’ book, The Glass Castle, she reveals the saga of her troubling, adventurous, and at times, dangerous childhood. With scarce resources available for her family, she and her siblings rely on intangible forms of stability. Hope, frequently represented in a profound use of symbolism throughout the memoir, is one of the many ways the Walls children are able to overcome their adversities. Furthermore, Jeannette Walls’ use of this figurative language adds a complex aspect to her influential narration of how hope helped her and her siblings escape their troubling household. For example, Jeannette uses a piggy bank to represent their strong...
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...in one bedroom, on that night, our family knew we had to leave. October 1979 was not a good time to be in El Salvador. A civil war was raging outside of our doorstep, and people were disappearing daily. A five-year old child could not fully-recognize the severity of the situation; I was just happy to be with my family. My Grandmother lived in Queens, New York at the time and through a visa lottery, she sponsored our family of six. This fortunate chance allowed us to relocate to New York City in January 1980. Once there, we hoped to start a new life with more opportunities. It was a surreal experience coming from a small town in El Salvador to The Big Apple. It seemed like a dream when the tires of the airplane touched the ground at JFK Airport. I was grateful for the new start and welcomed the challenges ahead. Learning a new language, tasting new foods and seeing the diversity of people everywhere was...
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...Case Study – New York Times Student Name University Name Date: Executive Summary New York Times is a prominent daily newspaper in the United States. The organization has started its operations in 1851 in New York City and expanded its services to other states in the country over a period of time. With the headquarters located in New York, the organization has circulation of 1.8 million. Recently, New York Times has been facing wide-variety of challenges which needs to be addressed with an immediate effect so that there would not be any major impact on the future growth prospects of the organization. Some of the major issues that New York Times facing are plummeting revenues, inability to sustain with business transformation and poor operating cash flow. The major reasons for these challenges are increasing operational costs, reduced print subscriptions, reducing advertising revenue, rapidly changing technologies, changing consumer behaviours, lack of revenue from digital platforms, and poor online financial strategy etc. In order to address these challenges, it is recommended for the organization to follow two business strategies. They are Business Process Reengineering Strategy and Monetizing Digital Platforms. By implementing these strategies, New York Times can see improvement in speed of service provision, operational cost, quality of service and productivity. The paper also suggested a couple of change management models that help New York Times to successfully...
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...Mahindra Persaud May 5, 2014 Expository Writing UA1: Writing the Essay Brian Schwartz Finding Yourself With an expansive memory and imagination, the mind grows and constructs images, snapshots, of the everyday life and stores them in the mind for later access. Sitting on the number one train in uptown New York, Colson Whitehead looks out of the subway window as the train rises out from the tunnel as it head towards the next stop. It is the early ages of the city, when “everything is filthy.” This is where he started creating his own private New York (City Limits). “Never listen to what people tell you about old New York,” he says since you were not there to see it for yourself you cannot include it in part of your own New York (City Limits). This is why the Met Life building will always be the Pan Am building to him. He does not call it that “out of affection” but because “that’s what it is” to him (City Limits). To anyone seeing the Pan Am building for the first time will call it the Met Life building because “That’s what it is” to them (City Limits). “The city knows you better than any living person because it has seen you when you are alone” (City Limits). It knows the kind of person you are who you will become. The way you live your day-to-day life, permanently brazened onto your record by the “neon footprint” that is left by “every step” that you make (Broadway). Each person in the city “track [themselves] through city and years” as they walk their familiar paths...
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