...This past week, I read three social media case studies on Lady Gaga, the Ford Fiesta Movement, and the Greenpeace protests against Nestle` in the palm oil controversy. After reading “Lady Gaga: Born this way?” I was impressed by her utilization of social media to successfully interact with her fans. Her passion for her time-consuming work and building a following on social media took over many aspects of her personal life, prohibiting her from being able to own a home or even have a boyfriend. Growing up, Lady Gaga took full advantage of her privileged upbringing by receiving the best education and seizing opportunities that supported her musical talents. Once she was discovered, she actively built her image as an artist through the Internet and social media. Her success was attributable to connecting and interacting with her fans through websites such as You Tube, Facebook, and Twitter. She was able to build a bond with her fans that has not been matched by any other musician or artist. I was intrigued by her success outside of the music industry that seemed directly related to the social footprint that she built for herself. The case study talks about the “360 deal,” where music companies now share a portion of revenues from all aspects of an artist’s business. While I believe this to be a great business model for the music industry, and Lady Gaga has been tremendously successful in this model, I think it is premature to imply that her reinvigoration of outside brands...
Words: 839 - Pages: 4
...As soon as I saw the name of the foundation – Born This Way Foundation, I could not help myself clicking on the link and learn more about it. The Born This Way Foundation (BTWF) is an American non-profit organization founded in 2011 by singer Lady Gaga and her mother Cynthia Germanotta. This foundation was named after second studio album of hers – Born This Way. This amazing album was also expresses the idea of religion, freedom, feminism, and individualism, which is a perfectly suitable name for the foundation. Lady Gaga is one of my favorite singers and many people may know Lady Gaga only through her music talent and her “crazy” dress and looks, but what they don’t know is that she is not only a brilliant artist but also a kindhearted and respectable philanthropist. She cares about people, donates money for people after disasters and makes a lot of contribution for feminist and LGBT....
Words: 451 - Pages: 2
...Portrayal of Women in Rap and Music Videos :: 4 Works Cited Length: 1724 words (4.9 double-spaced pages) Rating: Blue Price: $24.95 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Misogyny and degradation of women is present in almost every genre of music, yet the one genre that completely revolves around demeaning women is rap. Over the years rap and rap music videos have continually become more sexual and degrading towards women. Rap has been criticized numerous times for this reason, and that is because rap is one of the most popular genres of music for the younger generations. It is more than a genre of music, it is a complete industry filled with clothing and other merchandise. The reason this constant demeaning of women exists is because rap as a genre that rewards the objectification of women. The excuses used to justify the misogyny in rap are incomplete and lack accurate support. The most effective way for this continuous cycle ends, is if the fight and protest comes from the women themselves. Men are the problem in the objectification of women but in order for it to stop, women need to step up and take control of the situation. Women need to act sooner rather than later because in recent years the rap industry has become more and more sexual. Ra... ... middle of paper ... ...Society 113 (2000): 255-69. JSTOR. 29 November 2009 . McLune, Jennifer. "Hip-Hop's Betrayal of Black Women." Perspective on Contemporary Issues. 5th...
Words: 5327 - Pages: 22
...Many of us dream about meeting a celebrity or an idol of ours. If I could meet a famous entertainer, I think it would be interesting to meet Lady Gaga, as she is musically creative and a philanthropist. In the following essay, I will explore the reasons why I feel this way. To begin with, Lady Gaga composed numerous songs that became famous all over the world. Nowadays it is difficult to find musicians that actually make art through music. For instance, in her most recent album, Lady Gaga not only combined different music genres creating a unique sonority, but also used references from popular culture and mythology to tell stories in a pleasing and conceptual fashion. Conversing with her would help me understand her creative process...
Words: 264 - Pages: 2
...Lady Gaga BSAD 685: Services Marketing Byron Emerson 06/09/2012 Summary: Lady Gaga, an artist that was finally getting a break and beginning to make a name for herself in this hectic, vicious shark tank Americans call the music industry, had a very tough decision to make for her upcoming tour. Her singles, visuals and social responsibility were major drivers to her building success and she was becoming very marketable as far as image goes. The public accepted her amazing voice, talented dancing, and loved how active she was in communities around the world. It attracted the idea to co-headline a tour with one of the most influential and pioneering sound and figure in urban music. The best of both worlds would tour the world and sell out venues. It was a perfect match because both were monster names, well-known in fashion, complete opposites, but complemented one another in such an artistic way. Kanye West has been known for his public outbursts and arrogance towards the media/paparazzi when his life spiraled with the sudden death of his mother, Donda West. Even though it was a half-decade ago, Kanye was also still repairing his image for his outburst on MTV in 2005. West, stood along-side with Mike Myers in a relief campaign on national television and uttered “George W. Bush doesn’t care about Black people.” This was in response that the then President and federal relief team reacted to Hurricane Katrina in a form that didn’t seem efficient. Fast forward to the 2009...
Words: 2031 - Pages: 9
...Lady Gaga Case 1) As Troy Carter the option I would pursue for Lady Gaga is the first one which is of continuing with the arena tour. It does not make any financial sense to cancel the show completely given the fact that they have already incurred sunk cost of $4 million in developing the Fame Kills Tour with Kanye West and this amount cannot be recovered. So the third option is out of the picture. In any business, those who take risks can reap great rewards than those who are afraid to do so. Therefore it’s better to build upon the already laid foundation and proceed with the tours than cancelling because of fear of incurring more loses. The other option is to go for a smaller theater tour. Usually in the music industry upcoming artist do not attract large crowds and that is why they team up with established or well known artist in doing big arena tours. This is a marketing tool which is used to expose them and as a result they gain experience and a huge fan base. Therefore this option seem alright given the fact that Lady Gaga was still an upcoming artist and the cost of reworking the tour was going to be $6 million less than using the big venue. However, looking at the economic side of this second option, as Troy I would think otherwise. This is because doing a small venue tour means a reduction of seats and ticket prices which negatively lowers revenues and eventually affects profitability especially if expenses incurred exceed revenues gained. As a result the artist...
Words: 1872 - Pages: 8
...Gender is a fundamental feature of popular music. It is evident that gender is one of the main factors in which shape ones identity. When discussing popular music, scholars often emphasize the “distinction between biological reality of sex and the cultural category of gender” (Magrini 2003:1). Your sex refers to your “biological phenomena”, whether you are heterosexual, homosexual etc, however, your gender insinuates the expected rules, behaviours and expectations considered appropriate for being a female or a male (Magrini 2003:1). In this essay I will discuss how, Judith Butler, Simon Frith, Angela McRobbie and Kristen Schilt explore how ‘traditional gender norms’ continue throughout popular music. Judith Butler looked at how gender is a ‘performance’ and that we need to break the traditional gender binaries. Simon Frith and Angela McRobbie discussed how Rock music is male dominated and that women are more or less in the background. Finally, Kristen Schilt discusses how the band Riot Grrrl portrayed girl power, and how Riot Grrrl associated bands tried to keep the girl power going, but still conformed to the traditional female stereotypes, the very thing they were trying to get away from. Describing gender, Butler states that gender is in fact ‘performed.’ We are performing gender as we behave, walk and talk in ways which connects human beings to impressions of being a male or being a female. She argues that there is “an unwitting regulation and reification of gender relations”...
Words: 1680 - Pages: 7
...imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power ("Art/ definition of," 2012). Merriam Webster dictionary defines art as a skill acquired by experience, study, or observation; a branch of learning of the humanities; the conscious use of skill and creative imagination especially in the production of aesthetic objects ("Art," 2012). Art has found its way into our lives via many forms and media types ranging from Painting, Sculpting, Architecture, Photography, Printmaking, Conceptual Arts, Installation Arts as well as the Performing Arts. A famous 1975 painting titled “Newton” which was created by poet, artist, printmaker and illustrator William Blake ("William Blake,”); depicts the world renown physicist and theologian as he gazes in awe in the attempt to decipher intelligence and the Whys in life. "Newton" , Blake 1975 In this painting the artisans skills are defined through the use of soft contrasting colors which clearly define Newton star gazing. Blake was also printmaker; printing a book titled America, a prophecy; and Europe, a prophecy ("William Blake America," 2012), clearly he was aquired his skill through experiences making him an entrapenuer in his time. America, a Prophecy; and Europe, a Prophecy/ Blake 1973-1974 Sculpting has also been a grand force in the art world; Michaelangelo’s David which depicts the Biblical King David completely bare ungarnished...
Words: 1053 - Pages: 5
...10/23/12 You’re Only Pretty if You Are Skinny Ever since the dawn of time, body image has played a major part in society. How someone physically looked directly related to their rank in society. In medieval times, the paler and heavier someone was, the more money they had and in turn was in a higher class. Someone who had tan skin was working outside all day. In that time people only worked because they didn’t have money to support their family. In turn, because they did not have a sufficient amount of money, and they worked outside for hours upon hours at a time, they were usually very skinny. It was very easy to tell who was who in the medieval time. In today’s time it is not as easy to tell a person social status based on their looks alone. People of all shapes and sizes come from different backgrounds. In the medieval time, the larger you were, the more respect you got. Today it seems to be the opposite. Society has turned weight gain into a big issue, and it is no longer acceptable to be a heavier person. Now, it seems like people will do anything to fit into society’s view of beautiful. Even if that means going to the extreme of not eating for long periods of time, or purging after eating a big meal. On October 2, 2012 Carrie Arnold wrote Is Anorexia a Cultural Disease? for the Washington Post. She recollected a time in her life, where she had been at war with her own mind and body. She goes on to explain how she viewed herself, and how she finally made the decision...
Words: 961 - Pages: 4
...be. Throughout Rosen’s article, it is clear that he likes Lady Gaga’s talent and songwriting abilities, and his language and rhetorical strategies help to show his point in a great way. When writing an article that reviews anything it is important to be aware of the intended audience. Not only that, it is equally important to successfully support the writing for the audience. In Jody Rosen’s article he clearly states his intended audience: Gaga fans. Rosen identifies his audience in a perfect manner, and his ability for description leaves the reader with a good image in their mind. Rosen appeals to this audience by describing Gaga as a music genius. He gets to the roots of Lady Gaga’s music and brings it to life off the page. With this type of writing it is easy for any die hard Gaga fan to want to blast the Born This Way album immediately after reading. To gain his audiences attention, Rosen uses a few rhetorical strategies in his article. Rosen has an ability to describe Gaga’s image and music, “In nearly every song, Gaga...
Words: 874 - Pages: 4
...Business Proposal Professional Development II Prepared by: Casey Foo Don Lin Karen Lim Kim Hong Lawrence Lim 1 Executive Summary The airline industry is not young, and if it is not because of budget airlines who revolutionized how the industry works in terms of pricing strategies and marketing, it is honestly quite boring to fly! Since the September 11 attacks, airports around the world, including Australia has stepped up security measures extensively, which adds to the ʻhecticʼ experience of air travel. This is exactly the phenomenon what our proposal, called the WonderFlight program intends to address, by bringing our customersʼ flying experience to the next level. WonderFlight aims to bring our customersʼ flying experience to the next level by introducing themes into selected domestic B737-700 flights and each theme changes every three months. To start with, the launching theme would be Lady Gaga. For each WonderFlight, our flight attendants will dress up according to the theme and perform the usual in flight services such as serving meals & beverages. Passengers may also opt to take polaroid pictures on board with our well dressed flight attendants with a charge. On top of that, a custom flight safety demonstration will also be performed by our flight attendants according to the theme to encourage our customers of their interests in the safety features of the aircraft. Famous hits of that theme will also be played on-board to generate a fun and party going atmosphere. Passengers...
Words: 5170 - Pages: 21
...Assignment 2: Marketing Products Professor: Dr. R. Kay Green Student: Andy Damian- Correa Course: MKT 500 - Marketing Management Date: November 03, 2012 LADY GAGA INTERNATIONAL HOTELS COMPANY SUMMARY There are plenty of Mexico Resorts to choose from when you plan your upcoming vacation, so it might be difficult to choose. One option that you can't go wrong with is Lady Gaga International Hotels. Every year, millions of people travel to Mexico in order to get away from the regular hustle and bustle of reality. There are a lot of different places that you could choose when it comes to hotels and resorts, but few can offer the same type of quality that LG International Hotels is known to offer its patrons. What is equally impressive about LG International Hotels is that the price is very reasonable, allowing tourists working on any type of budget to experience the beautiful landscapes, gorgeous beaches, and rich culture that Mexico has to offer. LG International Hotels has eleven different resorts in various regions of Mexico. Each one of them has its own charm and storied culture. Whichever one you choose, you are sure to enjoy a top-of-the-line vacation experience unlike any other. Thousands of tourists each year get the chance to experience what LG International Hotels has to offer, making their resorts some of the most sought after vacation destinations in the country. The best thing about LG International Hotels that makes it stand out among the other Mexico...
Words: 1286 - Pages: 6
...emotional and social connections that we interpersonally make with other people while removing the traditional forms of communication between the parties, (Cotter, 700-Hour Silent Opera, np). This performance allowed her to cross even more into fame from the fame of the internet age, as it was one of the most blogged about and digitally discussed artworks of the decade. Presently, Abramovic is still holding cultural relevance today with assistance from some of pop culture’s biggest names (e.g. Lady Gaga, James Franco, Bjork,etc.). Abramovic has developed the Abramovic method, a form of self healing and a return to the “basics” of our natural primitive state through a series of mediations with natural objects as demonstrated in her video with Lady Gaga, (MAI, The Abramovic Method, np). She is in the process of creating the MAI (Marina Abramovic Institute) in Hudson, New York where she will open to Abramovic method to the public all derived and in an attempt to share the experiences she felt in her piece the 700-Hour Silent Opera, exposing the institute goers to a series of “mundane” tasks and interaction with natural objects and states to free ourselves from the social and technological implications of the 21st century, (TedxTalk, Marina Abramovic, np). Abramovic has always interested me with her exploration of the human relationship with the world and ourselves through her performative art. She has demonstrated a strong theatrical dedication to these pieces and the psychological...
Words: 599 - Pages: 3
...Achievement Standard 91209 – Version 2 22222222 ‘C’ is for Contemporary NCEA Level Two Dance Achievement Standard 91209 Version 2 Perform a repertoire of dance (2.5) Credits: 6 Task Instructions: This achievement standard requires you to learn and perform a repertoire of dances from the same style/genre. You will be assessed on how well your performances demonstrate an in-depth understanding of the stylistic requirements of the dance genre. This assessment activity requires you to perform a repertoire of three dances from the Contemporary Dance genre. Your performances will each be at least 1-2minutes in length. You will receive an indicative grade for each dance based on the overall assessment criteria. However, your final grade will be determined holistically over the three dances. This task will take approximately 9-10 weeks to complete, although this time will be divided up through out your dance course. The material and information covered in this unit will support the development of your knowledge of the Modern Contemporary Dance genre. The dances you will be performing within the contemporary genre are: Contemporary Dance One: “The Shadow People” Term 3, Week 10 A group dance choreographed by multimedia artist and choreographer, Sharyne Lewis. This dance is based on ideas associated with being a ghost in modern society, with the belief of existence outside of society’s acceptable norms. The dance incorporates techniques by Pina Bausch and Michael ...
Words: 2598 - Pages: 11
... | | | | | | |What is the author’s affiliation to any organization | | | |related to the subject of the article? Does he or she have| | | |an ulterior motive? | | | | | | | |What is the author’s experience with the subject, | | | |including academic or professional credentials related to | | | |the subject of the source article? Does she or he have | | | |what it takes to understand the complexities of the | | | |subject? | | | |...
Words: 975 - Pages: 4