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The Game Pit

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Submitted By lilton19
Words 718
Pages 3
Business Presentation: Operation Sharktank.

Learning Outcomes:

a. To understand the management of the various components of operating an entertainment business including administrative management, operational management, personnel management, marketing sales management and financial management. b. To identify the various components of a business: Concept Overview, Management Team, Nature of your Market, Analysis of your Competition, Sales and Marketing Strategy, Financial Start Up and Operating Costs. c. To present your business opportunity to a live audience. Assignment:

Owning and managing a profitable entertainment business is a goal of many students in the EBBS Program. For this assignment, your group will create a company and identify the various areas of the company you will be managing. You will break down the components necessary to start your business. Your group will prepare a Keynote Presentation explaining your business concept, product management plans, sales management plans, organizational management, personnel management and financial management plans. You may choose from one of the following businesses:

Talent Booking Agency
Theme Parties
Event or Party Planning Company
DJ company –
Dance company
Video and/or Photography Company
Paint Ball business
Laser Tag company
Party Staffing
Mobile Bartending Company
Party venue
Arcade
Gaming Lounge – No perishable food or alcohol sales – Vending sales only
Exhibit Company for conventions – small exhibits and/or staffing
Merchandising Company
Radio Commercial Production Company
Recording Studio

Rubric:

2. Competition Analysis (Research Required) (10 points) a. You will need to survey other companies and their products within your market . What are they? What part of market do they control? What are their products? What do they cost? How are they delivered?
Dom: So there are about 7 LAN (gaming centers) about an hour or less (47 miles or less) from Huntington Beach where we will be opening our shop. Here is a list of them all. * Cyber City LAN Center (Los Angeles, CA) * eGame LAN Center & Internet (City of Industry, CA) * Game-LAN (Whitter, CA) * DreamLab Gaming (Arcadia, CA) * Dizelan Frag Center (Azusa, CA) * Powersurge (Los Angeles, CA) * XD Lan (Norwalk, CA)

These 7 centers (plus maybe 2 more) control pretty much the entire gaming center market in the LA area, being based in Huntington Beach may bring a sense of supply and demand to that area, given that pretty much all of the gaming centers are almost an hour drive, which is too much just to play video games all day.

So from further research all of these places seem to be in the same price range: less than 10 dollars.
They sell candy snacks and obviously gaming time

Im going to take the specs from the first LAN center that came up on Yelp as it seems the most popular:

They have over 20+ games ranging from: Dota 2, LoL. HoN, Wow, Battlefield 4, Call of Duty, Diablo 3, Borderlands 2, Left 4 Dead 2, GTA IV, mainly multiplayer games and put on tournaments often.
Very fast internet (which is a must)
Up to date computers (another obvious must)
Only charge $3.00 per hour for Members
Have a one-time membership cost of $10.00 + 3 hours free
Open everyday until 2:00am

b. Evaluate whether your proposed products can compete (desirability, price, quality, etc.) locally, nationally and globally.
I believe we could keep our prices the same or close to the same given we are in our own market in Huntington Beach (we may even be able to inflate prices a little because of our beach location)
Our desirability is high again due to our isolated location away from some bigger centers
Our quality will need to be extremely high given the fact we will be the only center in this area, we want to make a good impression

5. Effectiveness of Your Pitch (20 points) The persuasiveness of your presentation will be evaluated. a. General impression of your group – Enthusiastic? Professional? Prepared? b. How effective is your pitch and the “ask”? (Did you ask for the money?) c. Repeat the Investment opportunity? d. Will the investors give you money?

6. Keynote/PowerPoint or Video Content & Design (10 points) a. The overall quality and creativity of the presentation of your company & products – attractiveness and professionalism of the actual presentation including the technical and presenting aspects of the presentation. b. Number of errors in grammar, spelling, typos, punctuation, etc.

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