...commonly analysed attitudes at work are: Job satisfaction and organisational commitment. Job satisfaction being the degree to which individuals feel positively or negatively about their work (Wood et al 2013) and can be thought of as an emotional state resulting from a self evaluation of job experiences (Locke 1976) Organisational commitment is the sharing of beliefs and values of an organisation (Meyer & Allen 1991). Hulin (1991) noted considerable overlap between the two attitudes: job satisfaction and organisational commitment, the only difference being their targets, the target of job satisfaction being the satisfaction of one position and the target of organisation commitment being the organisations success (Hulin 1991) In the “Geeks of Chic’ case study there are many work attitudes displayed which indicate different levels of job satisfaction and organisational commitment. Organisational change through the amalgamation, downsizing, remuneration, promotion and hiring processes has been the contributing factor to the varying attitudes and commitment. The local government team is made of 6 people the leader: Ursula Ryan, and team members: Ralph Ford, Millicent Brown, Lance Dangerfield, Nella Davies, and Drew Bush. Ralph and Millicent started working for the company on the same day and have been there since the very early stages, while the other team members are new to the business and are quite young which creates some demographic differences. Ralph exhibits a small amount...
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...Assignment #4 Me’Shaw A. Taylor HwangJi Lu BUS499 8/24/12 For the corporation that has acquired another company, merged with another company, or been acquired by another company, evaluate the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise choice. Justify your opinion. The merger I choose to research was the acquisition of Pixar by Disney. The merger between Disney and Pixar was a very successful one. They worked together in the past and their contract was running out after the release of Cars. This was the perfect opportunity and sensible move for these two companies to merge. The merger would allow the companies to work together conveniently. This merger was very rewarding allowing the company to put out very successful movies such as WALL-E, Up, and Bolt. They both have high expectations including plans for twice-yearly films. This was not possible before the merger. Disney has been able to give Pixar a boost in the field of advertising, marketing plugs, and merchandising. Disney is the best in the business when it comes to marketing to children. Disney spent $ 7.4 billion to acquire Pixar from Apple’s head Steve Jobs (Monica, 2006). The strategy behind this merger is to continue creating innovative stories, characters, and films that pleases viewers worldwide (Monica, 2006). The acquisition improved Disney’s animation which helps stimulates its growth throughout its businesses. This was a very smart...
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...TAGBAR Literature Problems Encountered by Irregular College Students Background of the Study Academic performance really means three things: this means the ability to study and remember facts, it also means being able to think in relation to facts and thirdly, it further means being able to communicate one’s knowledge verbally or practically (www.google.com). A marching band is a company of instrumental musicians performing outdoors for the purpose of entertainment and sometimes in competition. Instrumentations typically include brass, woodwinds and percussion instruments (en.wikipedia.com). The marching band at Partido State University was one of the competing units among the marching bands. They joined military parades, concerts, street parades and many more. It means that joining in marching bands had a lot of trainings and practices to be done. In this regards the academic performance of the band members maybe sacrifice because of double priorities. In addition, the society may have different expectations of the performance of the band members according to their own perspectives. It was observed that there are band members who had incomplete or failing grades. It all depends on how they personally addressed problems as a student and as a band members who got failing grades and incomplete grades faced a consequence of termination as a band scholar. http://www.termpaperwarehouse.com/essay-on/Problems-Encountered-By-Irregular-College-Students/134394 Factors...
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...Name Professor’s name Course number Date Gender Stereotypes in Media The mass media plays a significant role in the contemporary society. It provides broadcast information at a fast race and gives entertainment to audiences from diverse social backgrounds. Mass media is made up of press, books, magazines, radio, television, and internet. The internet is the most embraced medium in the contemporary society where digital technology dominates. Nevertheless, TV also has a wide influence in the society. By creating and conveying certain type of information to the audience, media can manipulate the attitudes and opinions of people. In this study, we intend to discuss problems associated to media influence through an investigative study of its commercial structure. The study also tries to specify gender stereotypes as used in persuasive advertising technique. Humans organize their knowledge about the world sorting and simplifying the information they receive (Gu 291). They tend to establish cognitive schemes that are certain representations of reality portraying its basic elements and features (Everett 387). The schemes developed by humans are responsible for the definition of our perception and view of the world. They have significant influence our social understanding, situation, anticipation and emotional control. The most common type of these schemes used for social orientation in our environment is stereotypes (Darling 153). The stereotypes scheme represents the opinions and perceptions...
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...The term subculture refers to a group of people with their own style and perspectives used to separate them from the larger culture to which they belong. There are and have been different subcultures in history, some were also rivals, with members of different subcultures becoming enemies automatically. The more interesting aspects of subcultures are the philosophical views, fashion style and music they created and how people adopted that lifestyle to fit in and be part of a big group. Gelder proposed several principal characteristics that subcultures portrayed in general: negative relations to work and class, association with their own territory, living in non-domestic habitats, profligate sense of stylistic exaggeration, and stubborn refusal of massification. Hebdige emphasised that the opposition by subcultures to conform to standard societal values has been slated as a negative trait, where in fact the misunderstood groups are only attempting to find their own identity and meaning. The divergence away from social normalcy has unsurprisingly proliferated new ideas and styles, and this can be distinctly observed through the existence of fashion diversity. Ethnicity, race, class and gender can be physical distinctions of subcultures. Furthermore, qualities which determine a subculture may be aesthetic, linguistic, sexual, political, religious, or a mixture of these factors. The expansion of youth styles from subcultures into the fashion market is a real network or infrastructure...
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...| /ju/ | cute | Sentences: /eɪ/ - rain Rain is one of Gods blessing to human being. /i/ - meet The business man meet his investor in one of the famous resturant in town. /ɑɪ/ - bike It started as a geezer bike for retirees in Florida and Arizona. /oʊ/ - home I'm going home for lunch early, Saundra. /ju/ - cute She looked so cute that Carmen took a few pictures of her. Exercises for long vowels sound A Read the poem using the long /a/ sound Daisy is a brainy snail, She drives a train and brings the mail, She can sail a ship and follow a trait, Yes, Daisy is a brainy snail. I Feel the heat, breathe, reach your peak, win the meet. Please take heed. Being weak at the knees near a ravine is serious. Don't be a geek. Pieces of meat get stuck in his teeth when he eats veal steamed with sesame seeds. [o:] as in MORE core – more – bore – before – shore – sore – store – tore – explore – ignore; cord – lord – order – form – normal – fork – pork – port – sport – short – horn – torn – born – corn – corner; U A Tudor who tooted a flute Tried to tutor two tooters to toot. Said the two to their tutor, "Is it harder to toot or to tutor two tooters to toot?" Short Vowel Sounds a | /æ/ | cat | e | /ɛ/ | bed | i | /ɪ/ | sit | o | /ɑ/ | top | u | /ʌ/ | sun | Sentences: /æ/ - cat Cade handed her the cat and cuffed her playfully. /ɛ/ - bed I'm going to bed early. /ɪ/ - sit Sit down and have breakfast with us. /ɑ/ - top She...
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...FA ND OM UNB OUND —-1 —0 —+1 561-47344_ch00_1P.indd i 7/27/11 6:21 PM -1— 0— +1— 561-47344_ch00_1P.indd ii 7/27/11 6:21 PM FAN DO M U N BOUND Otaku Culture in a Connected World Edited by MIZUKO ITO DAISUKE OKABE IZUMI TSUJI —-1 —0 —+1 New Haven & London 561-47344_ch00_1P.indd iii 7/27/11 6:21 PM Published with assistance from Copyright © 2012 by Yale University. All rights reserved. Subject to the exception immediately following, this book may not be reproduced, in whole or in part, including illustrations, in any form (beyond that copying permitted by Sections 107 and 108 of the U.S. Copyright Law and except by reviewers for the public press), without written permission from the publishers. The author has made an online version of this work available under a Creative Commons Attribution-Noncommercial 3.0 License. It can be accessed through the author’s Web site at http:www.itofisher.com/mito. Yale University Press books may be purchased in quantity for educational, business, or promotional use. For information, please e-mail sales.press @ yale.edu (U.S. office) or sales @ yaleup.co.uk (U.K. office). Designed by James J. Johnson Set in Janson Roman and Helvetica type by Westchester Book Group, Danbury, CT Printed in the United States of America [[CIP info to come]] A catalogue record for this book is available from the British Library. This paper meets the requirements of ANSI/NISO Z39.48-1992 (Permanence...
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...TITAN’S BRAND BUILDING AND BRAND REORGANISATION STRATEGY Marketing Management In our view the disassociation of the Sonata brand from the parent Titan and its further association with TATA was a well long term planned strategy, as the association of Sonata built in quite strong with Titan and Titan in Indian context is synonymous with Watches thus a strong association of Sonata with the watches segment developed. But as we have seen that the sonata has been cannibalizing the Titan sub-brands, whether this strategy is able to bring back the style image of Titan back. This all exercise leads to the conclusion that Titan is on a path of Fortification Contents * Segmentation based on user category: * Secondary Information and Critical Analysis * Titan third-quarter net jumps 28% to Rs 1.9 cr * THE TATA BUSINESS EXCELLENCE MODEL (TBEM): * 1. The Leadership criterion checks how senior leaders create leadership system based on * 2. The Customer and Market Focus checks how the company determines customer groups, key * 3. The Strategic Planning criterion examines how the company develops strategic objectives, * 4. The Information and Analysis criteria check whether the organisation has key metrics in place * 5. The Human Resources Focus checks the appraisal system, the work environment, and the * 6. Process management examines the product design, production and delivery process, and lessmore LinkCitationEmailPrintFavoriteCollect this...
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...INTRODUCTION Theory & Concept “A business has two – and only two – basic functions: marketing and innovation.” -Peter Drucker The rapid pace of change and intense competitive pressure in today’s marketplace demand that brands continuously innovate and reinvent themselves to maintain their relevance and market position. In this context, brand repositioning and other revitalization strategies have become a business imperative for battling brand erosion. The appeal of brand repositioning is further heightened by the rising costs and high risk associated with launching a new brand. Brand repositioning has received little attention in the marketing literature and has mostly been treated as a variation of brand positioning. Biel, for example, has defined brand positioning as “building (or rebuilding) an image for a brand”. The goal of positioning and repositioning strategies relates to the management of consumers’ perceptions. However, positioning focuses on the creation of band association – consumers’ perceptions of the attributes that differentiate the brand from competitive offers – while repositioning also implies managing existing brand associations. The unique challenge of a repositioning strategy thus lies in rejuvenating the brand image to make it relevant in an evolving environment, while honoring the brand equity heritage. Repositioning can be required as the market changes and new opportunities occur. Through repositioning the company can reach customers they...
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...Computers in Human Behavior 29 (2013) 1872–1878 Contents lists available at SciVerse ScienceDirect Computers in Human Behavior journal homepage: www.elsevier.com/locate/comphumbeh (A)Social reputation: Exploring the relationship between online video game involvement and social competence Rachel Kowert a,⇑, Julian A. Oldmeadow b a b Institut für Kommunikationswissenschaft, University of Münster, Münster 48143, Germany Department of Psychology, University of York, Heslington, York YO10 5DD, UK a r t i c l e i n f o a b s t r a c t Affordable and accessible Internet has changed the way video games are played, allowing individuals to connect worldwide in shared gaming spaces. On the surface participation within these environments may seem socially beneficial, as these highly social, playful spaces allow players to connect, interact with, and learn from others. However, there is a growing concern that increased participation within online gaming environments comes with a wide variety of social consequences, contributing to numerous losses in ‘offline’ sociability. While considerable research has examined these claims, consistent relationships between social competence and online video game involvement have yet to be established. The current work (N = 515) aimed to examine the extent to which online video game involvement may support, or undermine, the development and maintenance of traditional social skills. The results indicate that there are unique relationships...
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...that brought about a paradigm shift in the Indian watch market when it introduced its futuristic quartz technology, complemented by international styling. With India's two most recognized and loved brands Titan and Tanishq to its credit, Titan Industries is the fifth largest integrated watch manufacturer in the world. The success story began in 1984 with a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. Presenting Titan quartz watches that sported an international look, Titan Industries transformed the Indian watch market. After Sonata, a value brand of functionally styled watches at affordable prices, Titan Industries reached out to the youth segment with Fastrack, its third brand, trendy and chic. The company has sold 135million watches world over and manufactures 13 million watches every year. With a license for premium fashion watches of global brands, Titan Industries repeated its pioneering act and brought international brands into Indian market. Tommy Hilfiger and FCUK as well as the Swiss made watch – Xylys owe their presence in Indian market to Titan Industries. Entering the largely fragmented Indian jewellery market with no known brands in 1995, Titan Industries launched Tanishq, India’s most trusted and fastest growing jewellery brand. Gold Plus, the later addition, focuses on the preferences of semi-urban and rural India. Completing the jewellery portfolio is Zoya, the latest retail chain in the luxury segment. Titan...
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...INDUSTRY OVERVIEW 1.1. WRIST WATCH INDUSTRY Wrist Watches form an integral part of the personality of individuals in the present era. Earlier seen as a luxury item, they are now witnessing a fundamental change in perception, and are now gaining respect as an essential utility item. For the watch industry, time seems in its favour what with the liberalization of the Indian market coupled with the rising purchasing power of the young and consumerist Indians. Indian watches market was for long dominated by public sector organisations like Hindustan Machine Tools Ltd. (HMT) and Allwyn (also famous for its refrigerators once upon a time!), and has now left the pioneers far behind or nowhere in market by private sector enterprises like Titan, Sonata, Ajanta and Timex along with foreign entities jostling for display space in the smallest of shops selling these products. Before the establishment of HMT as the dominant player in the Indian markets initially, the country was solely dependent on imports to meet the internal demand. However, establishment of HMT as the leading player in the wrist watch segment in the 1960’s, changed the scenario. In post liberalization India, the market stood to witness intensive competition between foreign and Indian manufacturers like Timex, Titan, Movado, Longines, Rado, Rolex, Fréderique Constant, Mont Blanc, Swatch, and many others. Many watch makers have made significant inroads in the industry and others are in the process of establishing themselves...
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...Brand guide Version 1.0 This book presents a new brand strategy for Samsung: — who we serve, — what we stand for, and — how we communicate our value. It begins by painting a clearer picture of our core consumer, then defines a new brand platform that will help us build a more powerful emotional connection with this target. Finally, it provides the visual and verbal elements we need to bring our brand story to life. Think of this book as a user’s manual for our brand. It will help all of us make Samsung a more powerful global icon. This document is intended for Samsung internal purposes only. The information contained herein is proprietary and confidential. Any use, copying, retention or disclosure by any person other than the intended recipient or the intended recipient’s designees is strictly prohibited. © 2008, Samsung Electronics Co. Table of contents 1 New brand platform 19 Bringing the brand to life 93 Applications 121 Appendix New brand platform 2 Global brand objective 3 Brand target 4 Target profiles 10 Brand equity pyramid 12 Brand equity 14 Interpretation of brand personalities Global brand objective The Samsung brand has come a long way in a short time. Our first focus was to build brand awareness worldwide. We succeeded by making Samsung one of the best known brands in any category. In the following years, our task was to build our premium quality, to help drive preference against competing...
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...‘GUNDA’ AND ‘LOHA’ A STUDY OF CULT FILM CULTURES KSHITIJ PIPALESHWAR A dissertation submitted in partial fulfilment of the requirements for the Degree of Master of Arts in Media and Cultural Studies School of Media and Cultural Studies Tata Institute of Social Sciences Mumbai 2013 i DECLARATION I, Kshitij Pipaleshwar, hereby declare that this dissertation entitled ‘ ‘Gunda’ and ‘Loha’ : A Study of Cult Film Cultures’ is the outcome of my own study undertaken under the guidance of Assistant Professor K.V.Nagesh Babu, Centre for Critical Media Praxis, School of Media and Cultural Studies, Tata Institute of Social Sciences, Mumbai. It has not previously formed the basis for the award of any degree, diploma, or certificate of this Institute or of any other institute or university. I have duly acknowledged all the sources used by me in the preparation of this dissertation. 3rd March 2013 Kshitij Pipaleshwar ii CERTIFICATE This is to certify that the dissertation entitled ‘‘Gunda’ and ‘Loha’ : A Study of Cult Film Cultures’ is the record of the original work done by Kshitij Pipaleshwar under my guidance and supervision. The results of the research presented in this dissertation/thesis have not previously formed the basis for the award of any degree, diploma, or certificate of this Institute or any other institute or university. 4th March 2013 K.V.Nagesh Babu Assistant Professor Centre for Critical Media Praxis School of Media...
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...A**HOLE'S GUIDE DAN I N D A N T E AND KARL MARKS ST. MARTIN'S GRIFFIN N EW Y O R K A**HOLE'S GUIDE THE COMPLETE A**HOLE's GUIDE TO HANDLING CHICKS. C o p y r i g h t © 2 0 0 3 by Dan Indante and Karl Marks. All rights reserved. Printed in the United States of America. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews. For information, address St. Martin's Press, 175 Fifth Avenue, New York, N.Y. 10010. www.stmartins.com Library of Congress Cataloging-in-Publication Data Indante, Dan. The complete a**hole's guide to handling chicks / Dan Indante and Karl Marks. p . cm. ISBN 0-312-31084-6 1. Man-woman relationships. 2. Interpersonal relations. I. Tide: Complete a**hole's guide to handling chicks. II. Marks, Karl. III. Title. HQ801.M37135 307-dc21 2003 2002045213 10 9 8 CONTENTS Introduction: Chicks, What the Fuck? Fifty Tips on Being a Better Asshole ix xiii 1. From Birth to Beating Off The Birth of an Asshole The Purest Form of Asshole Gimme My Toy, You Bitch! Crossing the Dance Floor How Do I Get Her? The Beginning of the End Roughing Up the Suspect 1 1 1 2 3 4 6 2. High School Welcome Mat Firsts The Back-Seat Boogie Chicks Are the Enemy Watch Your Back—Your Friends Won't 8 8 9 15 16 20 vi C O N T E N T S Pecking Order Your First Pincushion So You're Looking to Get Laid High School Final...
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